Insights Success The 10 Most Innovative Automotive Tech Solution Provider Companies

THE
MOST INNOVATIVE
www.insightssuccess.com
July 2017
SOLUTION PROVIDER
COMPANIES 2017
Steve Luke
CEO
Industry Insider
Advancing Trends in
Automotive Industry
Industry Watch
Automotive is the Biggest
platform to the Robotics Industry
Eclipse Corporation
The Power House of Enterprise Document Solutions

Editorial
he Automobile Industry is one of the most important sectors
Tin any country around the world. The importance is drawn
from more factors than just revenue and employment. The
automobile industry is one industry that drives other major industries
such as steel, iron, rubber, aluminum, electronics, plastics, glass,
advertising and marketing, transport and insurance. It is futile to
undermine the revenue potential of the automotive industry for any
economy. However, the environmental factor is a major hindrance to
an exponential growth for most of the automotive industries. This is
the main reason why most of the recent innovations and research are
being done in reducing the emissions or the harmful impact on the
environment.
Being Environment-
Friendly is Proving
to be Benecial for
the Automotive
Industry
One of the most primary measures undertaken by the automotive
industries all over the world is renouncing the traditional Linear
Economic paradigm. This economic pattern was widely adopted at a
time when resources were abundantly available and the demand was
few. This model involved procurement of the raw materials from the
earth’s surface, developing products that remained in the fad for a
few years and then later being replaced with a new trend in the
market. The problem with this model was the changing conditions
that came about with the passage of time. With the rise in demand
and with dwindling resources, the costs of basic resources have
increased substantially. With the rising cost, consumers are looking at
their vehicles as long-term acquisitions. Hence, in order to garner the
image of a long withstanding product, industries are implementing
better durable materials and a more sophisticated level of technology.
Since the industry can no longer afford the scrapping of old cars, the
automotive industry has currently incorporated the efficient circular
economy. With this economy, industries could reuse the deserted
resources into latest technologies and thereby overcome the effects on
the environment and other major operational inefficiencies. With the
adoption of the circular model, manufacturers are reinventing the
design principles to make the entire manufacturing process
environment friendly. The designs are made while keeping the future
possible upgrades in mind and also while considering the usage of
recycled products. This improves the longevity of the end product
and brings the wastage rate almost to zero. This circular practice is
truly proving to be a revolution in the automotive industry.
With the wide acceptance of this model, major automotive players are
adopting the build, reuse and upgrade model. Manufacturers are
increasingly encouraging the consumers to upgrade to the latest
models by submitting the older models instead of scrapping them.
This way, manufacturers are saving on the procurement cost of the
natural resources, building a long-term relation with their clients and
doing their part to help conserve the environment.
Ujal Nair

Steve Smith
Marketing Manager Chris
Business Development Executive
David, Joseph,
John, Mary
Research Analyst Jennifer
Circulation Manager Robert
Database Management Steve
Technology Consultant Vishal More
Insights Success Media Tech LLC
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Dublin, OH 43017, United States
Phone - (614)-602-1754
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Editor-in-Chief Pooja M. Bansal
Senior Editor
sales@insightssuccess.com
July, 2017
Corporate Ofces:
Ariana Lawrence
Managing Editor Ujal Nair
Co-Editors
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7
,

COVER STORY
08
Eclipse
CORPORATION:
The Power House
of Enterprise
Documentation Solutions
ARTICLES
Industry insider
Advancing Trends
in Automotive Industry
28
industry watch
Automotive is the
Biggest platform to the
Robotics Industry
20
environmental talk
Environmental
Responsibilities for
Business
34
in depth
Industrial Internet of Things:
The Magic Wand That Can
Change the Future Economy
16

General Motors:
A Supreme Global
Automotive Company
24
HDBaseT Alliance:
Revolutionizing
In-Vehicle Connectivity
26
Lowry Solutions:
Improving Business
Processes Since Decades
32
Micron:
The Leading
Memory Partner for
the Automotive Industry
38

Balancing between Conventional and
Radical is the Current Practice
in the Automotive World
he current strata of the automotive industry stalwarts are stuck between two kinds of customers. Their
Tdifferentiation lies in the fact that they belong to two different generations; one that stresses on the heavily
tech-laden product and the other that looks for sheer practicality and affordability. Today, most of the
companies are performing a spectacular balancing act that involves them satiating the thirst of the tech-savvy
millennials and the practicality-seeking baby boomers.
Through the issue, The 10 Most Innovative Automotive Tech Solution Provider Companies, 2017, we have shed
light on some of the best innovations that have come from the automotive industry. During the process, we have taken
the liberty of highlighting some of the most promising names in the automotive industry.
As the cover story, we have Eclipse Corporation. Led by Steve Luke, Eclipse Corporation is renowned for offering a
full range of software solutions for all the document design and automation needs. The popular DocOrigin from
Eclipse Corporation is an all-in-one solution for all enterprise forms, documents, labels, and checks. Through this
single software solution, they design and generate the presentation of labels, forms, and documents. This solution has
made a complex and mission-critical process into a simple and transparent one. Eclipse is widely credited for
improving the effectiveness of thousands of transactional documents and subsequently reducing the impact on the
environment.
In this issue, we are highly honored to feature General Motors, an influential figure when it comes to the automotive
world. In this issue, you will find out as to why General Motors is widely recognized for their designs, manufactures,
markets and the distribution of vehicle and vehicle parts. We find equal honor in introducing HDBaseT Alliance, a
non-profit organization that extends solutions to the challenges in in-vehicle connectivity with a technology named
HDBaseT Automotive. You would find it quite interesting to read about Lowry Solutions, a global system integrator of
Supply Chain, IoT, and Automatic Identification and Data Capture (AIDC) for several application changes in a wide
range of industries. Micron is another innovative company that is known to provide the best memory solutions for a
broad range of applications and technological possibilities.
While you are going through the achievements of these companies, do take a moment to glance through some of the
interesting articles written by our writers under the section Mentor’s Mind and Industry Watch that are titled as,
Passenger Commands, Car Disposes: The Future is Autonomous and Revolutionary Innovations in Automotive
Assembly Plants.
So Flip through the pages and spread the light.

Steve Luke
CEO
Eclipse Corporation

COVER STORY
The Power House of
Enterprise Document
Solutions

We have the ability to design and
deliver any document, anywhere,
“anytime and anyway you want it
“
ne of the biggest challenges faced by the
Oautomotive industry is convincing their clients of a
need for the products they make and the services
they provide. Clients of the automotive industry are always
skeptical of the above two factors and the members of the
industry are always toeing the line with strict government
guidelines. So, the competition is pretty tough and the
stakes are set very high. The Standards of Quality are raised
with the launch of every new product from various
companies. The entire prestige of a company rests on each
and every small component produced, authenticity proven
and transparency exhibited. This is where the need for
document designing and automation arises.
Manufacturers have to produce information that is human
and machine readable at the speed of business. Whether it is
labeling small components used in sub-assemblies or
printing manifests on the automotive production line,
manufacturers will only need one software solution to
design and generate the presentation of your labels, forms
and documents. In essence, DocOrigin from Eclipse
Corporation is the go to solution for all enterprise forms,
documents, labels and checks.
Defining the Next Generation of Enterprise Document
Design and Generation Software
Eclipse’s flagship product, DocOrigin, is designed to create
and generate dynamic forms, documents, labels, and checks
on any platform. Paper or electronic, smart phone or
desktop, if you need to present information or collect data
in a fillable form, DocOrigin does it all.
DocOrigin comes with the following features :
TM
Integration without Modification - eliminates changes to
your ERP or MRP software and makes the design and
generation of dynamic data driven forms, documents, and
labels easy with rapid migration features to replace most
legacy form and label software packages.
Dynamic Business Documents - personalizes high value
forms, documents and packets easily from ERP, EMR,
CRM and other enterprise software systems. Unlike other
document systems, DocOrigin can drive the printers at their
rated speed, even while printing the manifest for a custom
automobile production line with all the performance
impeding images and graphics.
Business Communications Center - easily transforms
transactional documents into powerful communication tools
that can be managed by marketing, sales, HR and legal
executives without IT assistance.
The DocOrigin Advantage
There is a very interesting statement that comes across
while scanning through all the experiences shared by the
clients of Eclipse Corporation. Annette Swartz, Systems
Analyst at ABC INOAC has stated that, “Eclipse made
our job much easier in what was already a complex and
mission-critical undertaking. We had our hands full, and
not only did DocOrigin perform beyond our expectations,
so did the team at Eclipse.”
PPG Aerospace, one of the top 100 Global OEM parts
suppliers, chose DocOrigin, because of its extended
capabilities to dynamically enhance the existing forms
without having to make changes to their ERP system.
Similarly, Eaton Corporation adopted Eclipse’s global
business communications platform to improve the
effectiveness of the thousands of transactional documents
they send to their customers, employees, and vendors on a
daily basis.
Along with seamless integration with leading MRP and
ERP software used in the automotive and aerospace
markets, DocOrigin produces documents and forms in
electronic format also, which reduces the impact on the
environment and delivers information when and where
customers, employees, and partners need it.
“DocOrigin supported all our existing apps and we
converted them all without the need for reprogramming our
ERP software and without consuming many of our internal
resources.”
Justyn Hancock, Global IT Director at PPG Aerospace.

“
DocOrigin leverages
data from any
line of business
application to create
and generate
high-value documents“

COVER STORY
Some of the reasons to consider DocOrigin:
-With DocOrigin, clients need only one software package to
design and generate all your forms, documents, labels and
checks. Paper or electronic, PC, Tablets, Smart Phones,
DocOrigin is the only forms software anyone will need.
“
-Most likely, if the current legacy document or forms
software is at or near the end of life, then Eclipse
guarantees that DocOrigin will provide their clients with the
most reliable, cost effective migration solutions and work
with their existing and or new business software without
modification.
“
-Eclipse guarantees 99.995% up time.
-DocOrigin also supports international localization
including Chinese, Thai, and other Asian Fonts.
The Absolute Partner to Innovations
At Eclipse Corporation, the label and form designers are
Windows-based and hence, it is easy to create powerful
dynamic documents. The entire design of the software is as
simple as a click of the mouse or dragging a section from a
list. DocOrigin production software is supported on AIX,
Linux, IBM i, Windows, and on the Cloud AWS, Oracle,
SAP, Eclipse and other popular cloud systems.
BCC (Business Communications Center) Solution, which
can highlight the features of a vehicle, is a real favorite
among the sales and the marketing departments. It takes
pressure off the IT department and relinquishes them from
other interdepartmental stresses by letting any department
easily turn ordinary documents into branding and marketing
tools in just hours, instead of weeks. Marketing, sales and
other non-IT departments can do this without knowledge of
scripts or any programing. IT only needs to generate the
data they already produce today.
The Dynamic Business Documents automates workflow.
Eclipse has designed it in such a way that even if there is a
custom vehicle, the Sales team of that automobile
manufacturer could select a recipient, select a form
template, select an Omni-channel form of distribution
(email, print, fax, web, SMS, archive, etc.) and complete a
custom acknowledgement letter to let the buyer know when
their new sports car will be delivered. They can even let the
buyer of the sports car add features to their order.
The Business Communications Center powered by
DocOrigin is truly a revelation of its kind, a dynamic
software solution that allows marketing, HR, and legal
departments to create campaigns, messaging, and manage
legal T&Cs. With DocOrigin's Integration Without
Modification technology, BCC works with any line of
business application and legacy ERP, EMR and CRM
systems.
Eclipse has been providing software to design and generate
business documents, forms, checks and labels for more than
a decade and most of their team has 15+ years of
experience in this industry. Many companies such as
Honda, Toyota and other automotive manufacturers have
purchased Eclipse’s software to design and generate their
core business documents, many of which are used for
internal communication of daily transactions like purchase
orders, pack slips, order acknowledgements, statements,
etc.
When Eclipse campaigned for their latest innovations, it
garnered much interest from their existing as well as
prospective clients. Many of their clients like AT&T, Eaton,
Konica Minolta and McKesson were all impressed by the
ease of use and the comfort of utilizing their existing
documents to promote, up-sell and cross-sell more products
and services. The excitement generated by the power of the
Business Communications Center was so much that one of
the Fortune 10 customer’s marketing team bought the entire
software suite from their own budget, even though this was
traditionally handled by the IT departments of the company.
Created by the Pioneers of the e-form Revolution
The creators of DocOrigin were co-founders of JetForm,
the enterprise e-forms software that captured the business of
100% of the Fortune 10 and 71% of the Fortune 1000 by
1999. The market for forms software continued to grow,
even after JetForm was acquired by Adobe in 2002.

COVER STORY
When the market got saturated with obsolete document and
forms software, Steve Luke, the CEO of Eclipse
Corporation, introduced DocOrigin in 2011 to represent a
reliable, high performance and feature rich enterprise
software solution in the legacy form market. He is the brain
behind Integration without Modification . Steve is a man of
core principles and lives by his strong beliefs.
“The key to success is attitude, effort, and knowledge, the
right combination of these will accomplish your goal every
time!”
Passing the Power to the Stakeholders
DocOrigin is currently being used in more than 35 countries
and Eclipse is expanding their market penetration with
resellers worldwide. The innovation never stops at Eclipse
Corporation and their current software and clients are
continually getting upgraded and updated with new features
to meet the industry’s growing needs.
This Business Communications Management system is so
user-friendly that any department can carry out their
campaigning, messaging and managing without engaging
the IT department for ongoing projects. Now, the design
and delivery of transactional documents that serve as a
vehicle for custom marketing and messaging are put in the
hands of the stakeholders within the business.
Many Automotive giants have realized, many are finding
out and almost everyone is being informed, that everyone is
great at doing certain things, but they cannot be good at
everything. Many are heeding to the words of the Industrial
Legend Henry Ford that buying the best components from
the best manufacturers makes a better car. Eclipse
Corporation’s partners and customers are all excited about
the potential to use their existing business documents to
increase profits, improve communication and up-sell to
their best customers.
The leadership and the entire team at Eclipse Corporation
have pledged to focus their energy to provide the most
reliable, feature-rich, highest performance forms,
documents and labels software on earth. With DocOrigin,
BCC and DBD, Eclipse has raised the bar for designing and
generating forms, documents, labels and checks. These
provide reliability and performance that meet the demands
of Fortune 10 companies and a scaled pricing model that
provides the same features, reliability and performance for
SMBs. Now any company can afford an enterprise class
solution!

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Company Name
Advantech Co.
advantech.com
Management
Chaney Ho
President
Brief
Advantech offers comprehensive system integration, hardware,
software, customer-centric design services, and global logistics
support; all backed by industry-leading front and back office
e-business solutions.
Capgemini
capgemini.com
PAUL HERMELIN
CEO
Capgemini is a French multinational information technology
consulting corporation.
DXC Technology
dxc.technology
Mike Lawrie
Chairman, President
& CEO
DXC Technology is the world’s leading end-to-end IT services
company.
Eclipse Corporation
eclipse.org
Steve Luke
CEO
Eclipse Corporation offers a full range of software solutions for
all the document design and automation needs without changing
the existing business software.
Emerson
emerson.com
David N. Farr
Chairman & CEO
Emerson Automation Solutions is a leader in helping process
and discrete manufacturers automate and optimize production
processes through our best-in-class technologies and industry
expertise.
General Motors
gm.com
Mary T. Barra
Chairman &
CEO
General Motors Company is an American multinational
corporation that designs, manufactures, markets, and distributes
vehicles and vehicle parts, and sells financial services.
HDBaseT Alliance
hdbaset.org
Ariel Sobelman
President
The HDBaseT Alliance is an organization of technical experts
tasked with promoting and advancing HDBaseT technology as
the global standard for ultra-high-definition, digital connectivity.
Lowry Solutions
lowrysolutions.com
Mike Lowry
CEO & President
Lowry Solutions is the total solutions provider of enterprise
mobility solutions and AIDC technology for diverse application
challenges in a wide range of industries.
Mentor
mentor.com
Walden C. Rhines
President &
CEO
Mentor is a multinational corporation dealing in electronic
design automation for electrical engineering and electronics.
Micron
micron.com
Robert Bielby
Senior Director
Micron provides innovative memory solutions that delivers
memory and storage systems for a broad range of applications
and technological possibilities.

In Depth
Industrial
Internet of
Things:
The Magic Wand
That Can Change
The Future Economy
The Industrial Internet of Things is transforming the
way the industry works. Just like IoT, the IIoT
covers a wide variety of cases, apps, and industries.
Initially, the primal focus of IIOT was on the optimization
of operational productivity and automation. Since then,
IIoT has helped early adopters by identifying the cut-throat
advantages and new business models which have led
towards cost-effectiveness, improved customer support
system, and better revenue numbers. It combines different
modern technologies such as big data, machine to machine
communication, machine learning and automation with the
existing technologies within the industry.
IIoT, also known as the Industrial Internet, is an
amalgamation of the information and operational
department of the industry. Thereby, boosting the rate of
productivity, curbing down the current complex processes
and radically improving the visibility of the industry. To
sum it up, Industrial Internet is a revamped manufacturing
strategy that has helped an industry to improve its security,
16
July 2017

productivity, and quality. It is predicted that the Industrial
Internet could add a staggering amount of $14.2 trillion to
the global domestic product by the year 2030.
IIOT offers a varied range of advantages that one can get
when opting for it. Some of them are –
Predictive Maintenance Efficacy
Currently, most companies within the industrial sector have
a hands-on approach towards the failure of equipment. In
case of any falter or breakage, they go out to fix the issue
themselves but with the implementation of sensors in the
manufacturing equipment and combining them with
software, grants companies the opportunity to predict any
emerging failures in the equipment. This provides an
unmatched advantage to the IIOT adopting companies as
they would be able to identify and fix any issues at an early
phase before it translates into a bigger one. With a
predictive maintenance system, operators have the scope of
keeping a record of the equipment's performances and its
conditions, accumulating and analyzing those data, and
usage of those information to efficiently manage the
application.
Real-Time Monitoring of Data
Besides the use of predictive maintenance, companies are
also using sensors to track or monitor real-time data. With
the connected automation equipment in place, it provides
operational managers with the ability to gain insights about
the performance of those devices, and extract relevant data
for analytical purposes. Previously, it was extremely
difficult or not worth the effort for the companies to
compute this meaningful information. However, with the
help of modern technology, grabbing hold of these data is
not as difficult as it was before.
Higher Operational Efficiency
By accessing the data through sensors and automated
equipment, it enables operators to use predictive
maintenance methods with remote management that
inversely improves the operational efficiency. With the help
of real-time performance analytics, operational managers
can strategically schedule the maintenance of the systems
instead of doing continual and regular maintenance. An
IIoT-enabled application promptly reduces the overhead
cost of a company incurred in system maintenance
operations.
that may lead to a system failure in the future. The time
taken for a message to travel across a network of workers is
a critical area that should be considered upon implementing
IIoT.
Communication between devices located hundreds of miles
apart is another challenge for the global companies
adopting IIoT. Additionally, to meet the growing demands
and requirements of the future industries, IIoT should
expand and revamp within the coming decades.
The Future Ahead for the Industrial IoT
The estimated number of $14.2 trillion that it could add to
the global economy by the year 2030 can be increased even
higher, if companies take a bolder approach of making
higher investments in innovation and technology than what
they are doing now.
Although the progressive companies of today are already
among the many to adopt the Industrial Internet of Things,
most businesses are not yet equipped to take the plunge and
pull the trigger. A survey conducted by the Accenture group
found out that out of 1400 imminent business leaders only
one-third of them understand the positive implications of
IIoT.
Businesses that have applied for the Industrial IoT into their
scheme of things have observed powerful results with a
considerable reduction in the operational overhead,
improved worker safety and higher revenue outcome. This
transformation in business will have noticeable implications
upon the workforce with IIoT's digitalization of the job
market that has until now resisted automation. In future,
IIoT will lead us towards more job opportunities, provide
much more engaging work, prevention from cyber threats
and create a spontaneous and responsive workplace
environment.
There have been countless technological advancements in
the recent past that has been billed as the “Next Big Thing”
in the tech arena. But only a few within those evolving
technologies have the potential to break through the
business landscape, and thankfully Industrial IoT is one
among them.
Challenges Ahead for the Industrial IoT
The Industrial Internet of Things has been designed to
manage the vital machinery or equipment of the company
July 2017 17

A MICROSECOND WILL
NEVER BE THE SAME FOR YOU AGAIN.

20 July 2017

Industry Watch
Automotive
is the
Biggest
Platform
to the
Robotics
Industry
Automotive industry has been well known for its
massive use of industrial robotics. Since the
implementation of the first industrial robots back in
1960, many of the things have changed. Nowadays, with
increasing demand, the production lines need to be much
more efficient, flexible, precise, and easy to use. Over the
last few years many of the enhancements have been made
on production lines to help workers in their day to day
tasks. With the massive enhancements in the robotics,
recently Ford decided to introduce a robotic arm with eyes
during the production of 2013 Ford Escape. The ‘so called’
eyes are originally a combination of a camera and a laser
placed on the robot wrist, which eventually helps to apply
various parts more precisely. Recently, a Chinese
manufacturer named GWM introduced collaborative robots,
where 27 ABB robots work tirelessly at 30 different
workstations, the collaboration happens between handling
robots and welding robots. Result? One of the most
productive line ever made in the automotive industry.
Thanks to the massive innovation in the robotics industry, a
company named Equipois developed a bionic arm to reduce
the weight applied on a human hand. The device gives
additional 10 pounds of gripping fore to the user, and comes
with sensors, simulated nerves, and actuators that
eventually decreases fatigue. GMC is using the device for
quite some time to reduce stress produced by repetitive
movement. So, let’s have a look from where it all began and
how robotics is coping up with the changing demand and
scenario.
The beginning of the Robotic revolution in the
Automotive Industry
More than hundred years ago, the founder of Ford Motor
Company, Henry Ford, alongside his team at Highland Park
July 2017
21

assembly plant, launched the world's first moving assembly line. It eventually went ahead and simplified the assembly of
the Ford Model T’s 3000 parts by breaking it into a total of 84 different steps performed by various groups of workers
while a rope pulled the vehicle chassis down the line. The all new process of car manufacturing revolutionized production
and the car assembly time dropped from massive 12 hours to mere 90 minutes.
After reducing the time, money, and the needed manpower to build a car, Ford was quite successful to reduce the price of
Model T from $850 to less than $300, which brought the Model T within reach of common Americans. Eventually, Ford
went further ahead and built a Model T every 24 seconds, and by 1927, it had sold more than 15 million Model Ts
worldwide, accounting to half of the automobile sold.
Robotics Improve Quality of the Product and of the Plant
Coming to the present scenario, most of the automobile companies are heavily investing in robotic innovations to improve
its vehicle quality and production efficiencies. Organizations now use various new systems, which include robotic vision
in order to create a digital model of each car in the final assembly line to analyze the paint quality and imperfections in the
surface by comparing with a perfect model.
The automated robotic systems can perform most of the automated tasks on vehicle frames, chassis, underbodies, fenders,
as well as interior parts during the production of the vehicle. Previously, changing a line to work on the different model
was quite tedious and lengthy process; however, nowadays one can easily reset a robot and reprogram it according to the
preferences, thereby increasing the versatility of the production line without hampering the production. Back in the late
1990s, another American manufacturer started robotic automation process in their factories, and eventually produced a
completely unprecedented number of different models. Producing different models from a single assembly line is by no
means a small feat; the manufacturer was able to do that due to the versatility of the robots used. Different model comes
with different materials, shapes, sizes, and obviously, different design, and the American Manufacturer was able to do all
this thanks to the material handling automated robots.
While US based companies are investing heavily in robotics and on automating the production line, how can the Japanese
manufactures be left behind? One of the stalwarts of the Japanese industry has improved their productivity by using
robotics. They have robots that can perform various tasks including spot welding and painting on different vehicles, which
not only increases production quality but also speeds up the production. The automated robots can do risky jobs including
welding and painting, which often produces toxic gases and fumes, keeping human workforce out of the harm's way.
According to several studies, various Japanese car makers have achieved the highest level of automation and
manufacturing efficiency. However, according to a few observers, the Japanese firms took inspiration from various
production techniques from U.S and eventually helped workers with better education. Still, this was not the case with
Japanese companies based in U.S, as they had demonstrated same or higher levels of productivity, equivalent flexibility,
and quality compared to its U.S counterparts. On the other hand, not all the firms from Japan took the inspiration from
west; those who were interested in experimenting and creating new opportunities, started to build their production line and
technology. Some went against the tide and avoided copying foreign models, designs, and technology and eventually
focused on developing better and more efficient production line specifically for the Japanese market.
Humans are needed to handle the complexity of customizations
However, robots can't match a human’s intelligence, and when it comes to intricate designs and customizations, robots
often cannot match up. So, a Bavarian giant has been forced to trade in some of the assembly line robots for its more
capable human counterpart. As per the century old company, robots cannot handle the complexity of the key customization
option available for their flagship saloon model. The company is saving money and safeguarding its future by investing
and employing heavily on the human workforce. Now, the company is moving away from trying to maximize automation,
with people taking much bigger part of the industrial processes. This is mainly because robots cannot work with all the
different options, and they often fail to keep pace with the changes. Now, the company is slowly moving towards robot
farming where it will equip workers with small and more flexible tools to work alongside robots. The main key is to
maintain the qualities of robotics, consistency, and obviously, reliability while gaining an edge to be quicker to change as
the industry adapts to new technology. Nowadays traditional car manufacturers are coming under constant pressure from
the likes of Tesla. Speed is the key to survive, but still, a traditional car takes around seven years to hit full-fledged
production. At the same time, models have boomed, and customization has become the key ingredient, so mass production
is not at all a good idea. However, when it comes to models that are being built for masses with much lesser customization
options, robotics can be a great option for them, mostly due to a less complicated assembly process.
22 July 2017

Mary Barra
Chairman & CEO
General Motors (GM):
A Supreme Global
Automotive Company
The global automotive market
evolves into a groundbreaking
cluster that includes all the
technology companies. The full range
of connected car products provide
significant incremental revenue
potential, which will be driven across
the automotive value chain –
comprising with innovative technology
players, able to deal various types of
services directly and innovate more
quickly.
A technological revolution is at the
heart of the shifts that are stirring in the
automotive sector. Developments in
electric vehicle technology, telematics
and autonomous driving, with safety
and driver assistance features are the
most visible, but technology is
transforming the production method as
well. Consumers’ technology likings
will have a major impact on future
developments, but so will the
government regulations. Technology
establishments have begun to partake
in the automotive value chain and are
likely to advance importance as they
look to capture a share of the industry’s
profits.
One of the world’s largest automotive
manufacturing company, General
Motors is influencing the sector for
more than a century and embroils an
immense range of industrial activities
around the world. It drives
manufacturing and assembly plants and
distribution centres throughout the
United States, Canada, and many other
countries. Its major products embrace
automobiles and trucks, automotive
components, and engines.
GM is strongly dedicated to designing,
building and selling the world’s most
luxurious vehicles and industrial
segments. Its vision bonds them as a
team and it has become the trademark
of their customer-driven culture. Their
high standard company ethics and
commitment to deliver vehicles with
compelling designs, flawless quality
and reliability, and leading safety, fuel
economy and infotainment features are
making them the leader all over the
world. Whether it’s a Chevrolet, Buick,
GMC, Cadillac or Holden, making the
world’s best vehicles can only transpire
with the world’s greatest employees.
24 July 2017

Till date, GM is proudly serving
superiority in work; dispensing
exceptional cars and a confident
ownership experience to the customers.
An Ingenious Leader of GM
Mary Barra, Chairman and Chief
Executive Officer of General Motors
Company, began her career with GM
in 1980 as a General Motors Institute
(Kettering University) co-op student at
the Pontiac Motor Division. She was
elected Chairman of the GM Board of
Directors in January 2016. Since
January 2014, she is serving as a CEO
of GM.
Under Mary’s leadership, GM is
aimed at strengthening its
fundamental business of building
great cars, trucks and crossovers,
while also working to lead the
revolution of personal mobility
through cutting-edge technologies
like connectivity, electrification,
autonomous driving and car sharing.
She has also established a strategic
direction, based on positioning the
customer at the center of everything
the company does.
Prior to becoming CEO, Mary
served as Executive Vice President,
Global Product Development and
Purchasing & Supply Chain since
August 2013, and as Senior Vice
President, Global Product
Development since February 2011.
As a leader, Mary governs a fusion of
discipline and vision, dexterously
balancing GM’s immediate
imperatives; making vehicles that
people want at a cost-effective priceand
it's length; term challenges;
warranting GM’s future in the face of
extraordinary industry upheaval. She
has made many decisions that other
GM leaders never dared, like pulling
out of Europe to appear on highermargin
operations in North America
July 2017
and China while capitalizing
significantly in fresh mobility services
like shared, autonomous electric
vehicles. “We've made very important
and strategic investments in key
technologies that have put us in a
leadership position in the areas where
this industry is being transformed. In
fact, we plan on leading in that
transformation,” Mary adds.
Essence of Innovations, Creativity
and Culture
The vision, leadership and
experimenting movements of GM
empower their employees to drive
change throughout the company. In the
company, leaders understand the
business value and societal needs in
chasing sustainable business practices.
For GM, to thrive, their communities
must thrive.
Employees across GM are budding
ideas to support the company’s
sustainability mission and fresh talent
is connecting with GM as they want to
work for a company that is doing well.
Getting everyone involved drives the
future of sustainability.
All the team members of GM always
do something with an open mind and
are always executing things not as they
are, but as they could be. They believe
that creativity and collaboration is a
key to drive the culture change, which
is helping GM to deliver value back to
their customers. Leveraging the scale
of top-class services, GM has become
distinct from other competitors
happening due to the great-grand
efforts of GM’s team and leaders who
are driving the company to walk safely
through the industrial functions.
Moving Humanity Ahead
To GM, making the best vehicles has
never been enough. Its goal has always
been – and will continue to be –
making the world a better place.
Whether that means helping explore
the uncharted reaches of space or
improving someone’s quality of life,
GM has an enduring tradition of
partnering with other leaders in
engineering and innovation to form
this vision a reality.
GM's partnership with NASA has
taken them to the moon, and has
helped to make enhancements in the
manufacturing sector by giving
countless people greater
independence. Thus, GM is
constantly seeking out partnerships
in their quest to make the world a
better place. In shaping its future, GM
is betting on products that are yet to
gain a position in the marketplace and
possibly will take years to cultivate
extravagantly.
25

Ariel Sobelman
President
HDBaseT Alliance:
Revolutionizing In-Vehicle
Connectivity
‘‘
The elegance of
the one-cable
solution for every
connectivity needs
26
‘‘
In recent years, the automotive
sector has seen some
unprecedented changes, which
range from self-driving cars to cars that
can communicate with each other. In
real life, people want more from their
cars, be it from the Heads-Up- Display,
or from the Instrument Cluster & Head
Unit. Nowadays cars also come with
USB connectivity which enables
portable devices to be connected with
the car. Alongside all these,
telecommunications also play a big
part in cars nowadays. However, to
connect all these together, one needs a
robust system, which could perform
these tasks every day without any
issue. So, here enters the HDBaseT
Alliance, which is a non-profit
organization comprised of members
from LG Electronics, Samsung
Electronics, Sony Pictures
Entertainment, Valens, Daimler,
Delphi, and Harman. The Alliance
advances a brilliant solution to the
challenges in in-vehicle connectivity
with a technology named HDBaseT
Automotive, invented by Alliance cofounder
Valens. It enables
simultaneous tunneling of highthroughput
video and data streams,
over a single, low-cost unshielded
cable, while keeping top performance
and low latency in mind.
Revolutionizing Video Distribution
Since its inception, HDBaseT has
revolutionized the video distribution
sector. Along with that, it brings a rich
feature set, increased reach and better
performance than the solutions that are
already present. The best part of the
technology is the simultaneous
delivery of uncompressed UHD digital
video and audio, Ethernet, USB,
control signals and power over a single
cable. However, HDBaseT is currently
being optimized for different markets,
while addressing specific needs of
sectors such as audiovisual,
automotive, industrial PCs, etc. The
common needs for these kinds of
sectors are distribution of high-quality
signals over the best, and lowest-cost
infrastructure, as far as possible.
The Dynamic President
The HDBaseT Alliance is managed by
a Board of Directors, which is
comprised of representatives of
July 2017

founding members from LG, Samsung,
Sony Pictures, and Valens. Ariel
Sobelman is the President of the
Alliance and serves on the HDBaseT
Alliance Board of Directors,
representing Valens. With a massive
experience of 12 years in high-level
business development, industry
standardization and strategic research
experience, Ariel also serves as Valens’
Vice President of Corporate Alliances
and leads the standardization process
for HDBaseT technology. He is also
the founding member of IEEE 1667
Transient Storage Device
Authentication working group and also
has been involved with the HDBaseT
Alliance since its inception.
Showcasing Latest Products and
Solutions
The HDBaseT
Alliance
represents its
members in all
the relevant
industry trade
shows,
showcasing
the latest
products and
solutions to its audiences. It increases
the visibility of Alliance members, by
providing the opportunity of having a
stand-in-a-stand in the industry’s major
shows. The Alliance’s website provides
installers and integrators with a full list
of members, and technical information
about the technology, including use
cases, real-life installation stories,
white papers, and tutorials.
Additionally, installers and integrators
can also receive the HDBaseT Expert
certification after attending the course
conducted by the Alliance or one of the
Authorized Trainers. It also provides a
process for certification of HDBaseT
products by using a website and a
mobile app that helps users to check
which products were certified for
which feature, resulting in better
interoperability and installation.
July 2017
Adding to all these, the Alliance is
always open to inquiries from both
installers and integrators, regarding
any aspect related to HDBaseT.
Installers can reach out to the experts
through the Installer Zone of Alliance,
which is entirely dedicated to
educating the market on technology
through the use of several useful
resources.
Providing Solutions that Fits the
Best
According to the HDBaseT Alliance,
the world is getting interconnected day
by day. Users expect the best
connectivity even in the existing
infrastructure, in homes, offices and
even in cars. Sometimes, less than top
quality solves the purpose, but few
times the market demands top notch
quality and high performance to
resolve the need of the end users. For
example, in cases of a corporate
setting, high-resolution transmission of
content with zero latency increases the
productivity and efficiency of the
users. When it comes to industrial
setting, a solution that can handle the
size and noise in large manufacturing
plants is necessary to enable better
manufacturing capabilities. In the case
of cars, an efficient in-vehicle
connectivity infrastructure is essential
to guarantee the safety and comfort of
drivers and passengers as cars are
becoming an extension of the
connected world. Additionally, the
Alliance is also looking for new
markets and sectors to penetrate as
connectivity expands from realm to
realm.
HDBaseT has also simplified and
optimized the transmission of highbandwidth
multimedia content over a
simple infrastructure for longer
distances than possible. It continues to
evolve the technology and sectors it
targets, as per the market
advancements and trends.
Bright Future
The HDBaseT Alliance is always
working on future specifications and
norms for HDBaseT technology.
Recently, the Alliance is promoting its
HDBaseT-IP technology. The new
technology expands the realm of
HDBaseT for better possibilities for
installation, from in-room to crosscampus,
providing installers and end
users with more choices and better
solution to
address their
needs, and even
retains the
standardization,
interoperability,
and future-proof
of HDBaseT.
Additionally, the
Alliance is also
working with its
Automotive Work Group to finalize the
specification of HDBaseT Automotive,
and it is also working on issues such as
cybersecurity and more.
Soon, the Alliance will hold its
HDBaseT World Congress, where
members and interested parties will
come together to discuss the latest and
future issues surrounding HDBaseT.
The Congress is a great opportunity for
members to know what to expect, and
for potential parties to learn more
about the technology and about
activities of the Alliance.
27

28 July 2017

Industry Insider
The revolving days from craft production to lean production in the auto
production industry have led the world to experience a huge transformation in
economic terms. Initially, during the craft production phase, it was primarily
focused on dozens of small enterprises that vied to establish a standard product and
process. But in the late 70s, the introduction of lean production proved to be the
revolutionary management process of product-development and production. The process
made it possible to produce one car in just over one-and-a-half hours for the master
companies. This advanced mechanization within the industry facilitated lower-cost and
faster production on the supply side of the industry.
Introduction of such mass production techniques shaped the auto industry into the
production line and assembly line. As the production division dealt only with raw
materials to develop the parts of a car or truck, the auto assemblers internalized in
gathering these semi-finished parts into the final product. This minimized the transaction
costs associated with late deliveries and parts that are not produced in exact
specifications.
July 2017
The Industry that Changed the Common lives
Automotive production lines not only revolutionized the automotive industry, it also
impacted the American life. They made building cars more efficient. Because of the
upgrade in efficiency the cost in car production went down, and with the decrease in
cost, the showroom price of the cars also dipped. This reduction in price meant more
people could afford to buy a vehicle on their own. Also, because of the numerous crews
who needed to staff these lines – millions of Americans migrated from the farms to the
cities, transforming the economy from agriculture to manufacturing. Also the relatively
high wages and good benefits offered by the automotive manufacturers helped to pull
many families into the American middle-class bracket, changing America’s social
makeup for generations to come. This boom and bust years of development had an
immense impact on the domestic economy too. The number of new cars sold annually
was a reliable indicator of the nation's economic health.
29

The growth was not merely limited to the Automotive industry, it also had a positive effect on the various other industries
which flourished by this key element. The automotive industry required the steel industry and machine tool-makers for the
ever-increasing supplies and components for the engines, chassis and other metal fixtures of the cars. Apart from these,
every car require a battery, head light, interior upholstery and paint. Entirely new businesses, or subsidiaries of existing
business, were created to meet the needs of the automobile industry as it grew incrementally year after year. Car businesses
are not constrained till its production; it accounts for hundreds of millions in revenue as the insurance coverage provided by
the cars. Nationwide advertising campaigns for cars add millions to ad agencies and print and broadcast media. The
maintenance and repair of cars became a major business. Among all profiting businesses, the conqueror was the petroleum
industry which sold fuel for the ever-outspreading count of cars on the road.
The Innovation for Care in the Automotive Industry
According to researchers and some extensive studies, the global reserves which were the sole raw material for the
automotive industry will run out in 2030. This dependency upon the raw materials and certain precious metals is a major
obstacle and presents highly strategic challenges for the supply management. Due to this shortages and supply challenges of
the metals and rise in global demand for raw materials, it has created extraordinary price increases for the automotive
industry. So, as this is the primary concern for the manufacturers they are consequently finding solutions to limit on the
current dependence on earth metals. The check on the utilization of valuable resource, investing in recycling technologies
and increasing the use of recycled material has been found to provide a promising outlook.
The Circular Economy fits ideal to protect and raise the natural capital by regulating the limited stocks and stabilizing
inexhaustible resource flows. The process restores and regenerates by design and aims to keep products, components, and
materials at their highest utility and value at all times. Firstly, the damaged parts destined for re-manufacturing, called as
scraps, is collected by the commercial network and stored in the Scrap Warehouse. Then, as per requirement, the scrap is
molded in new parts by the re-manufacturing machines. The Cores Collection Sorting Centre is responsible to check the
quality and efficiency of the re-manufactured products. It goes through the same quality control test and carries the same
guarantee as for the new parts. Reconditioning of the product is involves stretching it back to its original state and
characteristics as far as possible. This process efficiently prolongs the life of the vehicle, retains value and saves upon
energy, whilst reducing waste. Moreover, this activity involves a skilled workforce and demand jobs locally. In order to be
economically interesting, re-manufacturing has to be performed within the market in which vehicles are used to avoid
negotiating the price. This greener economy promotes green growth where nothing is wasted. The eco-friendly business
helps in waste prevention and the re-use of raw materials, thereby benefitting the environment and reducing the greenhouse
emissions.
The Waste to Wealth cycle serves as a huge advantage to the industry by providing profits on re-usable products. The
refurbished products come as 30-50% less expensive from the new parts, which are affordable and attractive for the nature
lovers.
Importance of technology in Automotive Industry
Being able to anticipate the shortages of resources with securing production and supply, technological solutions can provide
a huge significance to it. On the verge of major change, in both its products and business structure, the industry is gradually
reforming itself with the help of the latest technologies. The rise in strategic partnerships with external tech companies is
involved with building the innovative features demanded by their customers. Customer expectations of vehicle quality,
reliability, safety, and utility are at an all-time high. At the same time, environmental concerns including tailpipe emissions,
carbon dioxide production and pollution and recycling are the critical elements of the manufacturer’s agenda. These
challenges help to accelerate innovations and integrate technology planning with business strategies.
Upon collaborating with the tech companies, an acute surge has been noticed on the demand of software and applications.
Assistance in tracking vehicles for authorized people, displaying road maps and directions, booking cabs and cars via
mobile apps, the design of the self-driving car, automated tractors for betterment in agriculture and invention in types of
convertibles are the outcome of adit of technology. The automotive industry is driving more innovations and global
technological advancements. As a result, today’s automobile represents the most sophisticated technology owned by most
consumers.
30 July 2017

Mike Lowry
CEO & President
Lowry Solutions:
Improving Business
Processes For Decades
‘‘
We are
completely
focused on
simplifying
traceability to
improve outcomes
and business
processes for
our customers
32
‘‘
Simplifying traceability of
resources, inventory, and other
key aspects are very important
for any organization nowadays.
Headquartered in Brighton, Michigan,
Lowry Solutions is a global system
integrator of Supply Chain, IoT, and
Automatic Identification and Data
Capture (AIDC) technology that
include Radio Frequency Identification
(RFID), barcode, and wireless
networking services for different
applicational challenges in a wide
range of industries. It delivers a broad,
deep knowledge base in many
industries. Lowry’s experienced team
includes experts who leverage their
proven processes to ensure sustainable
solutions for tracking critical elements
within its enterprise. Their clients have
realized improved business
performance in the value chain through
predictability, reliability, and
profitability. In recent days, the
company’s client base mainly includes
manufacturing firms with their
associated warehouse and distribution
units, government, transportation, and
logistics enterprises. “Mostly the
Department of Defense,” Lowry said.
“The remainder of our business is in
the healthcare and retail sector.” With
110 employees at present, the company
serves in U.S and Canada and is
looking to extend its network globally.
The Farsighted Leader
Mike Lowry, the CEO and President
of Lowry Solutions is a well-known
innovator among the clients, as well as
the business community. Through his
vision and leadership, he has helped to
identify and establish company’s niche.
He has transformed the company from
a regional computer peripheral
distributor to a leading national
manufacturer and integrator of
wireless, RFID-EPC bar code and data
collection solutions that are in the
vanguard of technology, equipment,
and industry compliance. Since the last
four decades, the company has
continued to evolve, and ultimately
changed its name from Lowry and
Associates to Lowry Computer
Products, and finally to Lowry
Solutions, Inc., back in 2014. Under
Mike’s leadership, the company has
July 2017

een more focused on being a turnkey
solutions provider. Now, Lowry
Solutions not only provides hardware
and break fix services, but is also
expanding into software solutions,
professional services, engineering, and
consulting as well. During the past few
years, Mike has purchased an
automated labeling system business
and a label conversion operation to
help grow Lowry’s offering and
position in the rapidly growing use of
RFID-EPC technology. Mike has built
a partnership with EPC Global, an
organization that is
completely devoted to
education, the creation
of standards and
implementation of EPC
technology. Lowry is
the founding Solution
Provider of the
organization.
Encompassing the
Entire Value Chain
Deliverables from
Lowry Solutions stretch
from the basics of bar
coding to the intricacies
of radio frequency
technology, which
includes everything
from RFID to wireless
networks. The company
works alongside
manufacturing product lines/product
manufacturing lines, in warehouses, in
order to deliver time-sensitive
materials visibility, throughout and
extend its viability through
transportation and logistics businesses,
in government, as well as in healthcare
and retail sectors.
Lowry’s focus has always been in
simplifying traceability. The company
addresses challenges of global
monitoring and integrated platforms
that can accommodate enhanced legacy
July 2017
technologies while enabling easy and
quick integration of technology
throughout its client’s enterprise.
Lowry Solution’s core value of
sustainability ensures future-proofing
that any company in the Internet of
Things need to endure in today’s cutthroat
and fast-moving world. Adding
to all these, Lowry Solutions also
offers a software platform through its
multi-tenant cloud infrastructure and
new E-Portal, that helps clients to
rapidly acquire additional products,
request support services or engage with
any subject matter experts. “We are in
what is now a mature industry,” Mike
stated. “Many companies use our
technology today in their supply
chains. In both the technology and the
services we offer in North America,
and global regions, to we are
continuing to drive future innovation.”
Serving the Industry Since Inception
Lowry Solutions is serving the
automotive industry since its inception.
The company understands the industry
and its challenges deeply. It helps
different OEMs and Tire suppliers to
leverage RFID and barcode
technologies along with other
complementary technologies, with the
aim of simplifying traceability. This
sooner or later results in improved
profits, faster turnaround and better
knowledge.
Always Involved in Innovation
The company nowadays is actively
engaged in IBM Blockchain, which is
an emerging community of business
leaders and developers, solving various
enterprise problems
with open source
blockchain technology.
Blockchain is a shared,
immutable ledger for
recording the history of
transactions. It nurtures
a new generation of
transactional
applications that build
trust, accountability and
transparency. Lowry
Solution’s goal is to be
the first blockchainenabled
solution and for
that, it houses a
Hyperledger Fabric
team.
Being Close to
Customer’s Needs
Lowry Solutions is a
company, that is built on being close to
its customer’s needs. The company’s
main advantage over its less integrated
providers is its understanding of
technologies that it offers. As a result
of that, it can configure and implement
off-the-shelf technologies to better
meet client’s needs. Additionally, the
software service group can help with
custom built solutions that eventually
improve the user experience without
the need for users to have specialized
long-term resources in the form of
staff.
33

Environmental Talk
ENVIRONME
Responsib
FOR
Busi
nder the Environmental Responsibility of the Corporates, it is expected to operate in a manner that
Uprotects the environment. Going beyond business activities and taking care of the environment can
bring business benefits. Now corporate companies have realized that business activity in an
environmentally responsible way is not only a legal duty but also a responsibility. Over the past few years,
stakeholders increasingly require corporate organizations to become more environmentally aware and
responsible. CSR activities of corporate organizations affect their bottom line and the long-term success of
their business.
The environmental aspect of Corporate Social Responsibility had been debated over the past few decades
and it's a hot matter of any business house. Earlier in the traditional business model, environmental
protection has been considered only in relation to the “public interest”, but now it's a part of business.
Governments of all over the world have maintained the principle of environmental responsibility for
ensuring environmental conservation and management as well.
Business Organizations Should Consider these Environmental Points
Business organizations should store waste safely and securely, make sure it is treated appropriately and
also be ensured that it is collected by an authorized body such as your local authority or a licensed waste
34 July 2017

NTAL
ilities
ness
contractor. You can also manage waste for recycling by separating paper, plastic, metals and glass and for
those organizations that are in the food businesses they need to separate food waste for recycling.
Be sure that your business activities do not cause a statutory nuisance like producing smoke, noise, gases,
odor, fumes, accumulating rubbish or light pollution which could affect someone's health. If your business
activities pose an imminent threat to the environment, then notify the relevant enforcing body to take steps
to prevent the damage and if your activities also cause actual environmental damage then you must take a
remedial action to repair the damage. Before directing effluent detergent and waste chemicals into sewage,
you should get permission from relevant body.
Take care of Hazardous substances before throw-outs
The business organization needs to think about the risks posed by chemicals or hazardous substances to the
environment. Hazardous substances include oil, chemicals, pesticides, ozone-depleting substances,
radioactive materials, electrical or electronic equipment solvents and biocides. You must ensure that your
organization is aware about the environmental risks for every hazardous substance which you store, use,
produce or dispose of at work.
If you are in manufacturing business then you must comply with the restriction of the Use of Certain
July 2017
35

Hazardous Substances such as lead, mercury and calcium. Manufacturers are prevented from
placing products on the market with more than a certain amount of hazardous substances.
If you work with equipment containing ODS or fluorinated gases then there are requirements that
you must ensure prevention and repair of leaks, checking for leakages and record keeping
recovery for the purpose of recycling.
Store of Wastage and Recycling
Business organizations must ensure that any waste they produce as a result of their business
operations is stored safely and securely, treated appropriately and collected for disposal or
recycling by an authorized body to do so. The regulations of waste management require all
businesses to separate the following forms of commercial waste for recycling plastic, paper,
metals, and glass.
Conservation and Biodiversity to be protected by the business organizations
Biodiversity refers to all species of animals and plants. The increasing human activities cause the
loss of biodiversity in the world. All types of business organization operating near these types of
the area should be aware, and take responsibilities for conservation and protecting biodiversity.
This not only applies to land-based industries such as farming and forestry but also to all
factories, industries, offices and other business activities based on or near biodiversity areas.
Protected areas like UNESCO biospheres include local nature reserves, areas of natural beauty
that needs conservation, the heritage of wildlife habitats and national parks of the country.
36 July 2017

Robert Bielby
Senior Director
Micron:
The Leading Memory
Partner For The Automotive
Industry
‘‘
We’ve become a
leading provider
of automotive
memory solutions
38
– not by chance,
but by design
‘‘
For all their importance, cars
haven’t changed that much over
the last century in terms of
purpose or functionality. This is not to
say that cars are simple. In fact, cars
are incredibly complex, as well as
cleaner, safer, and more reliable; but
the formula for success has remained
consistent over time. That is, up until
the last two decades, when
advancements in mobile computing
and semiconductors – the now
ubiquitous computer chip – started
transforming vehicles in ways that
would have seemed improbably
futuristic even a few years ago. Today
the automotive industry is on the cusp
of a second revolution.
The car of tomorrow is coming to life
more quickly than anyone imagined.
Technologies like cameras to gather
and process data to enable the driver
and vehicle to respond more quickly
and efficiently have already been
integrated into vehicles and are
resulting in a safer driving experience.
And multiple vehicle manufacturers
predict that we are only a few short
years away from mass-production of
vehicles that can fully drive
themselves. These advancements
create opportunities for personal use,
as well as fleet usage for entire cities.
Nurturing Data the way it was
meant to be
Autonomous cars will save the U.S.
economy roughly $642 billion dollars a
year according to Forbes. With so
much to gain from the self-driving car,
manufacturers and automotive
technology providers are working
vehemently to meet the safety needs
and entertainment wants of future car
buyers looking to maximize their time
and money with connected cars. There
are four main areas in a car in which
memory is used, and each area has
different memory requirements:
Ÿ Power train system: NOR flash with
its ability to work at extreme
temperatures (from -40°C to
+125°C) and its reliable code storage
is the memory used in power trains.
Memory used in the power train
enhances conventional engines and
July 2017

Ÿ enables new types of engines, such
as electrical vehicles (Evs), hybrid
electrical vehicle (HEVs) and plug-in
hybrid electrical vehicles (PHEVs).
Ÿ Communication systems: Multichip
packages (MCPs), which combine
two technologies into one package,
fit the requirements needed given the
tight space constraints and memory
requirements of communication
modules. Memory used in
communication systems integrates
‘hands-free’ operation, utilizing a
consumer’s smartphone via a
wireless link or an integrated
transceiver.
Ÿ Infotainment/Cluster systems:
DRAM, NOR flash, managed
NAND and MCPs are all needed to
meet the needs of
infotainment/clusters due to the
variety of applications included in
these systems. While e.MMC
devices are typically used for storage
(of contacts, maps and other media),
industry leading LPDDR4 devices
are essential to support the
bandwidth demands
associated with highresolution
video available in
today’s cars. Flash enables a
wide range of information for
a driver, including heads-up
displays which project
pertinent information—including
speed, night vision assistance and
turn-by-turn directions—onto the
windshield to help keep a driver's
eyes on the road.
Ÿ Advanced Driver Assistance Systems
(ADAS): Similar to
infotainment/clusters, DRAM,
NAND, NOR flash and MCPs are all
used to meet the needs of ADAS,
which includes a wide range of
features including adaptive cruise
control, automotive night vision,
traffic sign recognition, lane
departure warning, parking
assistance, backup cameras, collision
avoidance, automatic electronic
braking, and smart headlights. The
extensive compute performance
associated with the three stages of
ADAS—sense, perceive, act—drives
this system to use the highest
performance memory. And, as ADAS
scale to extend to autonomous
driving, system requirements will
further tax memory bandwidth.
Translating needs into the most
efficient Capabilities
For today’s automotive memory
solutions, high temperature and quality
standards are key. Connected car
applications require specific memory
solutions due to the stringent quality,
reliability, and operating temperature
requirements of the automotive market.
Not only are performance and more
advanced systems driving these
requirements, but the relative location
of the memory pushes the boundaries.
Think of the forward-looking camera
right behind the windshield with no
airflow and the sun beating down on it
during a hot Texas summer. Combine
that with the proximity to the processor
and the volatile memory quickly heats
above the 105ºC range quickly pushing
towards 125ºC and the nonvolatile sees
a similar increase from 85ºC to 105ºC.
The automotive market's unique set of
feature requirements include:
Ÿ Continuous Improvement Process
– Persistent focus on improving the
overall quality of products, including
legacy products
Ÿ Automotive-Grade Selection –
Strict selection criteria in fabrication,
assembly, and test to ensure the
highest quality product
Ÿ Long Lifecycle – 10-year product
availability and support
Ÿ Burn-In Flow – Simulating the first
year of product life to improve
overall quality, which is statistically
when marginal products fail
Ÿ Automotive Certification of Fab
and Assembly Sites – Fab and
assembly certification to ISO/TS
16949
Ÿ AEC-Q100 – A failure mechanismbased
stress test qualification for
integrated circuits]
Ÿ Automotive documentation such
as:
¨ Production part approval process
(PPAP) documentation – Additional
documentation stating where die is
fabricated, parts are assembled, and
testing is conducted so there is a
formal return merchandise
authorization (RMA) trail
¨ 8D failure mode and effects analysis
(FMEA) support – In-depth support
with guaranteed timelines
and clear steps for
improvement
The Catalyst to the next leap
in Automotive Evolution
‘Micron is focused on the
automotive market segment
with parts purposed built to meet the
above standards,’ said Robert Bielby,
Senior Director, Micron Technology,
Inc. ‘We continue to work closely with
manufacturers and their suppliers to
define the next generation memory.
We've become a leading provider of
automotive memory solutions – not by
chance, but by design.’
July 2017
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