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ExodusMagSep2017

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CAREER FOCUS<br />

By Bernard Bushe<br />

Career choice construction:<br />

more important now than ever – Part III<br />

Researchers in USA estimate that about two<br />

thirds of humans have no idea what they are<br />

good at or what their strengths are. One<br />

wonders if the majority of humans in whatever<br />

areas of work and industry are doing<br />

what they love if only a third know what they<br />

love. We always say do what you love and<br />

love what you do – what if you do not know<br />

them and have not anchored your career<br />

choice construction around them from the<br />

very start?<br />

In the last article I discussed how to discover<br />

your strengths as a very important life project<br />

in the formative years of your life. If you<br />

missed that opportunity early you may need<br />

to reconsider it now. Bring some passion to<br />

your life. Remember you and I spend about<br />

80% of our life at work. You therefore do not<br />

want to spend 80% of your life in misery of a<br />

career you hate because it does not resonate<br />

with your passion and strengths. That is<br />

not different from dyeing within you while<br />

you still live.<br />

It is important to (1) appreciate the benefits<br />

of your career around your areas of dominant<br />

ability and strengths – discussed in the<br />

previous article, (2) discover your dominant<br />

ability and strengths – also discussed in the<br />

article preceding this one and finally (3) how<br />

How do you benefit from your strengths?<br />

First, build your strengths. You won’t benefit<br />

amply from strengths you have not fully developed.<br />

In the book Outliers, Malcolm Gladwell<br />

provides a profound informed view that<br />

it takes ten thousand hours, at a minimum, to<br />

become a pro (expert) in any field of human<br />

endeavour. It means that those that desire to<br />

excel in any field, rather than be just average<br />

performers, have to take a deliberate<br />

decision to put in more time and specialised<br />

training. Basketball players like Michael Jordan<br />

on record put in the time, waking up<br />

early and making 500 shots daily to become<br />

proficient at the game. Best swimmers spend<br />

hours and hours in the water. Musicians who<br />

excel spend many hours practicing their art.<br />

Best lawyers spend time in research, coming<br />

to grips with jurisprudence.<br />

Back in the days, Jewish lawyers in the 1970s<br />

spent years developing skills in tax law and<br />

hostile takeovers where many in Manhattan<br />

did not want to focus, and they became the<br />

best tax lawyers in the passage of time. You<br />

will excel in any field to the degree that you<br />

put the effort to build your strengths so that<br />

you can produce extra-ordinary results.<br />

Second, build on your strengths. It is one<br />

thing to build strengths and quite another to<br />

build on them. Once your strengths are built<br />

you need to take a deliberate step to build<br />

to benefit from your strengths – the focus of<br />

your career around them.<br />

this article.<br />

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