Cayman.com - $$
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When - Timeline<br />
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January 1st - Public Site live on<br />
December 1st - Campaign Start<br />
March 1st - First business videos Version 2 of Site (Faster, CDE) April 1st<br />
July 1st - Version 3 - Mobile App (iOS + Android) + Payment enabled + Advanced tools and<br />
services by<br />
September 1st - First Paying Customers by<br />
Campaign / Marketing<br />
● Continuous - Video campaign with top 20 + Business videos + Ambassadors Program -<br />
Facebook mainly, Google display later + other smaller<br />
● July-August - Promotionals - Sports Shirts and Hats + Tote Bags - Beach Towels (Exchanged<br />
for UGC)<br />
● July-August - Ambassadors Program + Strategic Alliances (Diving, Weddings)<br />
● September - Window Decals for Business (TripAdvisor Style)
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