Cayman.com - $$

www.cayman.events + www.cayman.guide + www.caymandiving.guide

How - Revenue
● With 300 paid customers on Basic and Mid packages site can make $50,000
USD a month in sales
● Additional tools and revenue channels will be developed once Fit-to-market
stage and critical mass is reached. An additional $20k to $30k in salers can
be reached with this
● In 18 to 24 months site could be generating between $250K and $500K a
year in revenue
● With Self Service and low maintenance, costs will be kept low to maximise
profit.
● Operational Breakeven can be attained by the end of 2015

What - Subscription Model
Starter Package
● $99.00 US/month ($44.00 Intro price, limited 100
seats)
o Premium content package
▪ Interview Showcase video (limited 150
seats)
▪ Listing setup – content data, images, etc
▪ SEO tune up (on listing)
o Advertising Package
▪ Banners (CPM units) - Rotation All
Merchants
▪ Animated Banner design
▪ 1 Sponsored Content – Site, Social or
Newsletter
o Listing Premium Features
▪ Basic Agendize features (no click to call)
▪ Owned/Self managed Listing and Events
▪ Starter Badge (Cayman.com verified
listing)
●
Business Hub Access
o Exclusive Content
o Access to B2B directory categories
o Store
▪ 3 rd Party tools and services for sale
▪ Advertising Top-offs
▪ Other types of Advertising (Newsletter,
sponsored content, premium positioning, etc)
Higher packages (details TBD, to be deployed later)
●
●
Medium Package ($250/month)
o All Starter features
o + Native iOS/Android Mobile App + Mobile site
o + Agendize Click to call (call fees apply + base quota
assigned)
o + 2 Sponsored Content + 2 Additional Banner design
Pro Package ($600/month) - TBD

When - Timeline
●
●
●
●
●
January 1st - Public Site live on
December 1st - Campaign Start
March 1st - First business videos Version 2 of Site (Faster, CDE) April 1st
July 1st - Version 3 - Mobile App (iOS + Android) + Payment enabled + Advanced tools and
services by
September 1st - First Paying Customers by
Campaign / Marketing
● Continuous - Video campaign with top 20 + Business videos + Ambassadors Program -
Facebook mainly, Google display later + other smaller
● July-August - Promotionals - Sports Shirts and Hats + Tote Bags - Beach Towels (Exchanged
for UGC)
● July-August - Ambassadors Program + Strategic Alliances (Diving, Weddings)
● September - Window Decals for Business (TripAdvisor Style)