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THE COUNTER TREND<br />
Dress shoe sales are down. Career wear<br />
sales are down. What’s up? Casualization<br />
of America is what’s up. Athleisure has<br />
gone from weekend to weekday, gym to<br />
the office.<br />
Counter this trend by differentiating your<br />
look with something a bit classier and<br />
smidge dressier; with a whole lot<br />
more panache. We call this the<br />
counter trend.<br />
Crisp pressed shirts can oomph<br />
the professionalism of a turnip.<br />
No offense meant to turnips.<br />
When you want to turn heads<br />
and make your guests feel extra<br />
special, invest in a look that<br />
reflects a by-gone sensibility<br />
for dressing to impress.<br />
Blazers are coming back, as are<br />
slacks, polished shoes, and neck ties. You<br />
may have to teach some youngsters what<br />
a Windsor knot is but who doesn’t like the<br />
look of freshly pressed pleats?<br />
Looking great<br />
is no hoax!<br />
A funny thing happens when we humans<br />
wear fancier clothes. We behave a bit<br />
fancier too. We become ladies and<br />
gentlemen. Capture the timeless respect<br />
that a well-fitting ensemble garners from<br />
your guests.<br />
Set a dressier tone and let<br />
staff live up to the image.
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