LR-ADKIT-Napoleon-Branding-Booklet
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Colour Palette<br />
PRIMARY COLOUR PALETTE<br />
Colour is the most important element for expression. Therefore, it is an essential way for <strong>Napoleon</strong> ®<br />
to distinguish<br />
itself. By using our colours properly, you can create the sense of quality and strength. The <strong>Napoleon</strong> ® colour palette is<br />
unique to our brand. Use these colors consistently whether it is in your advertising, store, communications and web<br />
presence to build awareness for <strong>Napoleon</strong> ® .<br />
<strong>Napoleon</strong> ®<br />
Red<br />
Pantone ® : PMS186c<br />
CMYK: 0 / 100 / 100 / 4<br />
RGB: 195 / 33 / 39<br />
LAB: 49 / 72 / 52<br />
Hex: #c32127<br />
Rich Black<br />
Pantone ® : Black 6c<br />
CMYK: 20 / 20 / 20 / 100<br />
RGB: 24 / 20 / 21<br />
LAB: 4 / 3 / 0<br />
Hex: #181415<br />
<strong>Napoleon</strong> ®<br />
Grey<br />
Pantone ® : N/A<br />
CMYK: 0 / 0 / 0 / 50<br />
RGB: 146 / 148 / 150<br />
LAB: 62 / 0 / -2<br />
Hex: #929496<br />
100%<br />
90%<br />
50%<br />
30%<br />
15%<br />
Tints can be used with the<br />
“<strong>Napoleon</strong> ® Grey”.<br />
Recommended tint values: 90%,<br />
50%, 30% and 15%.<br />
Note:<br />
Do not calculate colour breakdowns from Pantone ®<br />
colours in a program<br />
such as Adobe Photoshop or Adobe Illustrator. Use colour breakdowns<br />
supplied in this guide instead.<br />
Appearance of colours will vary depending on monitor calibration and<br />
printer used. If specific colour match is required, please use Pantone ®<br />
colour palette.<br />
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