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LR-ADKIT-Napoleon-Branding-Booklet

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<strong>Branding</strong> Guidelines<br />

TERMS AND CONDITIONS<br />

The <strong>Napoleon</strong> ®<br />

brand is a valuable asset of WOLF STEEL LTD. Your use of the trademarks, trade names, service<br />

marks, logos or images of WOLF STEEL LTD (collectively the “WOLF STEEL LTD Marks”) contained in the <strong>Napoleon</strong> ®<br />

<strong>Branding</strong> Guidelines is limited to the use licensed in the agreement you signed with WOLF STEEL LTD.<br />

If a trademark license is not included in your agreement with WOLF STEEL LTD, you are prohibited from using the<br />

WOLF STEEL LTD Marks without the express written permission of an authorized representative of WOLF STEEL LTD.<br />

As a partner, you are required to comply with these <strong>Napoleon</strong> ®<br />

<strong>Branding</strong> Guidelines. It is essential that you ensure<br />

that all personnel responsible for producing ads, direct mail pieces and other promotional materials review them,<br />

understand them and implement them properly and consistently.<br />

Adherence to these <strong>Napoleon</strong> ®<br />

<strong>Branding</strong> Guidelines does not guarantee that WOLF STEEL LTD will provide cooperative<br />

advertising funds (“Co-op”). However, when requesting Co-op reimbursement, adherence to these <strong>Napoleon</strong> ®<br />

<strong>Branding</strong> Guidelines will help to expedite processing, approval and reimbursement.<br />

These <strong>Napoleon</strong> ®<br />

<strong>Branding</strong> Guidelines define consistent guidelines and standards for using the names, logos and<br />

imagery ascribed to the <strong>Napoleon</strong> ®<br />

products and services and applies to all advertising and promotional materials,<br />

regardless of their source of funding.<br />

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