LR-ADKIT-Napoleon-Branding-Booklet

Advertising Kit
HOW MUCH SHOULD YOU SPEND ON ADVERTISING / PROMOTION?
Check one of the three boxes for each of the four following questions. Then add the points together to get the total and
compare your total to the guideline to determine your percentage of sales to advertising budget.
1. I am in a location that has
¨ High traffic
¨ Average traffic
¨ Poor Traffic
(1 point)
(2 points)
(3 points)
2. My store awareness in the marketplace is
¨ High awareness (1 point)
¨ Average awareness (2 points)
¨ Low awareness (3 points)
3. Amount of competition
¨ Few competitors
¨ Average Competitors
¨ Many Competitors
(1 point)
(2 points)
(3 points)
TOTAL POINTS:
4. My store has emphasis on price
¨ Little emphasis (1 point)
¨ Average emphasis (2 points)
¨ High emphasis (3 points)
GUIDELINE:
4 points - approx. 3% to 4% of sales
8 points - approx. 4% to 5% of sales
12 points - approx. 5% to 7% of sales
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