LR-ADKIT-Napoleon-Branding-Booklet
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Online Applications<br />
NAPOLEON ®<br />
GOING DIGITAL!<br />
Today the world around us has gone digital. Our customers are all online; they do their product research online and<br />
ask their friends for their opinions through social networking sites such as Facebook and read reviews online.<br />
<strong>Napoleon</strong> ®<br />
is embracing this change in the consumer decision making process and making it easier for them to find<br />
our products, educate them about our products and direct them to a licensed dealer to make the purchase. <strong>Napoleon</strong> ®<br />
has developed a full digital marketing plan, which addresses our web properties, how we interact socially and adapt<br />
to the new consumer buying cycle.<br />
Why?<br />
ü To Increase Qualified Leads<br />
ü Convert Leads Into Sales<br />
ü To Enhance & Control the Brand<br />
<strong>Napoleon</strong> ®<br />
online brand standards leverages the existing offline presence in a meaningful way that adds value and<br />
reinforces the overall <strong>Napoleon</strong> ®<br />
brand. Online branding should resonate with customers as a logical extension of the<br />
<strong>Napoleon</strong> ®<br />
offline brand while adding value in ways unique to the online medium.<br />
On each page of your web properties (includes website, Facebook, Twitter, LinkedIn, Pinterest, blog posts, email<br />
marketing, and paid advertising) that features <strong>Napoleon</strong> ® products, one <strong>Napoleon</strong> ® logo must be clearly associated<br />
with the product. The logo must conform to the colour, size, clear space and other graphic standards in this manual.<br />
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