LR-ADKIT-Napoleon-Branding-Booklet

Co-op Advertising
CO-OP PROGRAM REQUIREMENTS
Fireplaces & Heating and Cooling
Wolf Steel Ltd., Wolf Steel USA Inc. will credit your account with up to 50% of your net cost of all qualifying
advertising. Co-op is accrued each month based on your net purchases. It is not based on a calendar year, each
month accrued remains in your co-op fund for a 12 month period (ex: July purchases would remain as an eligible
co-op allowance until July of the following year at which time it would no longer be available).
Grills
Napoleon ® Appliance Corporation will credit your account with up to 50% of your net cost of all qualifying advertising.
All claims must be submitted within 90 days of the date on the advertising invoice. Co-op is accrued based on
previous calendar year sales as laid out in the NAC Alliance program.
FIREPLACE AND GRILL REQUIREMENTS: Only Napoleon ®
stoves, fireplaces and inserts (gas, wood burning, oil and
electric), Napoleon ® Prestige ® Series, Timberwolf , Ultra Chef ® and Mirage brand gas grills, Napoleon ® outdoor
products (Patioflame ® , gas fireplaces, patio heaters, waterfalls), Napoleon ®
air conditioners and furnaces are eligible.
In order to receive a full 50% credit in print ads Napoleon ®
product images MUST BE FEATURED fully; other
products featured that are not Napoleon ® will effect the co-op credit given. The proper Napoleon ® logo MUST BE
FEATURED prominently (approved logos are available from the Advertising Department or on the dealer website).
Radio/TV commercials must feature Napoleon ®
product exclusively and make at least two references to the name
NAPOLEON ® (four references in 60 second spots). Approved Napoleon ® product images must be included in print and
TV ads. If other products are featured with advertising, you will receive a credit on a prorated basis.
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