LR-ADKIT-Napoleon-Branding-Booklet

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Online INTERNET ADVERTISING POLICY Napoleon ® owns and controls all brands, trademarks and copyrighted materials. Only Authorized Resellers of Napoleon ® who have received written or verbal approval to advertise their products on the Internet are permitted to use any Intellectual Property on their sites. Napoleon ® will permit their Authorized Resellers the use of their copyrighted materials such as images, copy and advertising aids for the use of promoting the Napoleon ® brand. This permission only pertains to the Internet use of such materials. These materials will be provided by either their sales representative, advertising department or downloaded from the dealer website. If the Reseller does not use such material in it’s copyrighted form Napoleon ® reserves the right to refuse any future business. All Authorized Reseller’s advertisements must comply with Napoleon ® guidelines. Should such advertisements be posted without authorization, the Reseller may forfeit any participating rebates or promotional discounts as well as the termination of the Authorized Resellers account. The condition of the Napoleon ® product must be clearly stated on advertisements should it be damaged or refurbished. Marketplace sites such as eBay and Amazon must be approved by Napoleon ® before advertising Napoleon ® products. The IMAP policy applies in these cases as well. The Authorized Reseller is responsible for any and all business conducted on their websites and will take responsibility for violations of advertising, security and privacy of inaccurate and inappropriate material. Napoleon ® has the right to terminate the authorization of a Reseller at any time. Should a written termination notice be given to an Authorized Reseller, the Reseller must remove all intellectual property from it’s website immediately. Termination will be given should an Authorized Reseller distribute Napoleon ® products to any dealer that is unknown to Napoleon ® . Did you know that “94% of consumers who research hearth product on the Internet end up making their purchase at a brick and mortar.” Quote from Build.com 20
Online IMAP (INTERNET MINIMUM ADVERTISED PRICE) POLICY November 1, 2011, the Napoleon ® IMAP Policy will be effective to all Internet resellers of Napoleon ® Products. Resellers who advertise any or all of Napoleon ® products must comply with this IMAP Policy. This policy is independent from any other agreements or contracts with Napoleon ® . Napoleon ® reserves the right to discontinue doing business with any reseller without liability in the event of violations of the IMAP Policy. There will be no communication between Napoleon ® and a reseller about any other Reseller’s advertised price and Napoleon ® will strictly enforce this policy should there be violations. The Reseller is solely responsible for their compliance to the IMAP Policy. There will be no such warnings or negotiation between Napoleon ® and the Reseller on this matter. Any website that features Napoleon ® products with advertised pricing must not be advertised below the IMAP list price as stated on the Napoleon ® Price List. These prices include areas such as the “shopping cart” and hyperlinks that take the consumer to another website. Napoleon ® will monitor Reseller’s pricing on the Internet. Should there be a violation of the IMAP Policy; Napoleon ® will give either a verbal or written notice to a representative of the Reseller. There is no response needed to this notice. If the advertised pricing has not been corrected in 48 hours of notification the Reseller will forfeit any rebates (thus being co op, damage allowance for volume rebates) earned during the period of violation and will not be eligible for any specials or promotional discounting. Violations of the IMAP Policy include and are not limited to internet advertisements; emails, banner ads, third party sites either sponsored or paid by the Reseller, unauthorized couponing and hyperlinks to any other shopping carts. Napoleon ® must be excluded from any and all coupons and discounts unless authorized and promoted by Napoleon ® . Should the Reseller have 2 or more violations exceeding this 48 hour period, Napoleon ® reserves the right to no longer ship product to the Reseller and may terminate the partnership without any liability to Napoleon ® . The IMAP Policy is confidential and Napoleon ® requests that no Reseller disclose the terms and conditions of this policy. Should you have any concerns or need clarification about IMAP please contact IMAP@napoleonproducts.com. Be advised that you will not be notified regarding a matter reported. 21
Page 1 and 2: the art of fire BRANDING & ADVERTIS
Page 3 and 4: TABLE OF CONTENTS Mission Statement
Page 5 and 6: About Napoleon ® WHY NAPOLEON ® N
Page 7 and 8: About Napoleon ® LEADING THE WAY N
Page 9 and 10: Brand Logo LOGO USAGE A strong bran
Page 11 and 12: Brand Logo LOGO CONSTRUCTION ¼ inc
Page 13 and 14: Colour Palette PRIMARY COLOUR PALET
Page 15 and 16: Fonts & Typefaces PRIMARY TYPEFACE
Page 17 and 18: Fonts & Typefaces SECONDARY TYPEFAC
Page 19: Online Applications Online Here are
Page 23 and 24: Release & License Policy IMAGE / LO
Page 25 and 26: Co-op Advertising CO-OP PROGRAM REQ
Page 27 and 28: Resources CONTACT / RESOURCE INFORM
Page 29 and 30: Advertising Kit INTRODUCTION TO ADV
Page 31 and 32: Advertising Kit COPY THAT SELLS You
Page 33 and 34: Advertising Kit HOW TO PLAN SALES &
Page 35 and 36: Budget Worksheet: MONTH: DATE AD S

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