LR-ADKIT-Napoleon-Branding-Booklet
You also want an ePaper? Increase the reach of your titles
YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.
TABLE OF CONTENTS<br />
Mission Statement.................................................................. 2<br />
Table of Contents.................................................................... 3<br />
Why This Guide - <strong>Napoleon</strong> ® <strong>Branding</strong>....................................... 4<br />
About <strong>Napoleon</strong> ® ..................................................................... 5<br />
The <strong>Napoleon</strong> ® Customer Value Proposition................................ 6<br />
<strong>Napoleon</strong> ® Firsts..................................................................... 7<br />
The <strong>Napoleon</strong> ® Business Philosophy.......................................... 8<br />
Logo Usage..................................................................... 9 - 12<br />
Colour Palette............................................................... 13 - 14<br />
Fonts & Typefaces.......................................................... 15 - 17<br />
<strong>Napoleon</strong> ® Going Digital!........................................................ 18<br />
Online Applications............................................................... 19<br />
Internet Advertising Policy..................................................... 20<br />
IMAP................................................................................... 21<br />
Advertisement Layout............................................................ 22<br />
Image / Logo Release & License Policy................................... 23<br />
Co-op Advertising.......................................................... 24 - 25<br />
Terms and Conditions............................................................ 26<br />
Contact Information.............................................................. 27<br />
Introduction to Advertising............................................. 28 - 29<br />
10 Reasons to Increase Advertising........................................ 30<br />
Copy That Sells.................................................................... 31<br />
How to Plan Sales & Advertising...................................... 32 - 33<br />
How Much to Spend on Advertising / Promotion....................... 34<br />
Budget Worksheet................................................................. 35<br />
3
Change language