Building Investment (September - October 2017)

PRODUCTS & SERVICES
ADVERTORIAL
“Let’s go Keyless”
- A roaring success at Archidex 2017
St Guchi Malaysia’s thematic campaign for its digital door lock
(DDL) category ‘Let’s Go Keyless’ received an overwhelmingly
positive response from customers, partners and participants
at the recently concluded Archidex 2017, held at the Kuala
Lumpur Convention Centre from 19-22 July.
St Guchi is one of the key brands of Teamware, the market
leader in locks and hardware in the Malaysian market joined
the ASSA ABLOY Group in 2015.
Archidex is South-East Asia’s leading industry trade event
and this year marks its 18th edition and showcased more than
1,200 booths by 550 local and international exhibitors.
St Guchi has been participating in Archidex since 2009,
making 2017 the eighth year of the local team’s participation.
This year, St Guchi has showcased its latest digital door locks,
mechanical locks, aluminium & glass as well as its fire rated
door at the Archidex.
DDL CATEGORY: UNLOCKING GROWTH POTENTIAL
The simple and modern booth design, coupled with a strong theme and clear messaging,
drew thousands to experience for themselves the various DDL demo kits – many of
whom were impressed with the product’s keyless convenience and biometric fingerprint
technology.
Newly appointed General Manager Francis Chang expressed his optimism concerning
DDL’s potential growth opportunities and firmly believes that ‘Let’s Go Keyless’ will be the
company’s springboard for success in 2017 and 2018.
“The DDL category is currently in its infancy with a significant opportunity for growth
potential given the vastly untapped market in Malaysia. As most users still use mechanical
locks, our strategy is to build upon St Guchi’s brand reputation and dealer network strength
to collectively increase brand awareness and market share,” he said.
“With the proliferation of the Internet of Everything and Home Automation
phenomena, we believe more and more customers will begin to make the transition to DDL
– be it in retail or amongst commercial project developers,” he added.
The St Guchi team demonstrating the functionalities
of St Guchi DDL to Archidex participants.
IMPRESSIVE 400 NEW LEADS GENERATED
Archidex is endorsed by Malaysia External Trade Development Corporation and supported
by the Works Ministry, Tourism and Culture Ministry, the Malaysian Conventions and
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