IMPACT Magazine | Fall 2017

Change of Pace
P R O D U C T S
Five years ago, James Keys was constantly working 12-hour days on the road and didn’t focus
on what or when he ate. He relied on high-sugar energy drinks and sodas to get through long
shifts, and regularly ate pizza and fried foods for convenience. After struggling with his weight
and trying various diets without success, James’ wife, Lisa, brought home an AdvoCare 24-Day
Challenge®. After 24 days, she felt and looked better. That was enough for James to decide he
needed to make a change.
He got on the Challenge in October of 2012 and began changing many of his unhealthy habits.
Instead of high-sugar energy drinks, James added Spark® to his daily routine. The couple stopped
eating fried foods and focused on making healthier meals at home rather than going out to eat.
“The 24-Day Challenge taught us we need to eat enough healthy food,” he explains. “Eating five
to six times a day was something we never really did before the Challenge. Following the Daily
Guide has been very beneficial — now it’s all about creating habits.”
FAVORITE PRODUCT
BEFORE
AFTER
May 2009 March 2017
TOTAL
WEIGHT LOST
HOW
LONG
HOW HE
DID IT
35 pounds One year and
four months
October 2012 –
January 2014
- Focused on eating smaller portions for portion
control
- Replaced sugary energy drinks with Spark
- Ate balanced meals that always included protein
and vegetables
Although he didn’t have a set number of pounds to lose, James made a goal to feel better and be
able to run with his grandsons, who are 14 and nine years old. By staying consistent and motivated
for the next year and a half, James lost 35 pounds and began to build up the endurance he lost
over the years. Since then, he has become an avid runner who walks or runs four to six miles
every morning and has started lifting weights to build muscle. He incorporated Muscle Gain and
Arginine Extreme to help him train for a four-day, 328-mile bike race he completed last summer.
James says, “The products fuel my motivation and give me endurance for that extra push I need.”
Above all, James explains his proudest moments are when he plays basketball or runs sprints
with his grandsons.
“I have more quality time with my family because I’m not as tired,” he says. “Before, I would go to
the movie theater and always fall asleep.”
Personal testimonies reflect individual experiences and are not necessarily typical of the results you may
obtain. Results vary with individual effort, consistency of use, body composition, eating patterns and exercise.
The 24-Day Challenge® is a program to kick start long-term weight loss, health and wellness. If you have
a medical condition or are pregnant or nursing, AdvoCare recommends that you consult your healthcare
professional before starting an AdvoCare product regimen.
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impact magazine