Jeweller - November Issue 2017
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ENGAGEMENT SPOTLIGHT<br />
Marriage<br />
material<br />
IN CELEBRATION OF<br />
‘ENGAGEMENT SEASON’,<br />
EMILY MOBBS SEEKS ADVICE ON<br />
THE LATEST MARKET TRENDS<br />
AND OPPORTUNITIES IN THE<br />
ENGAGEMENT RING SECTOR.<br />
ccording to marketing gurus, ‘engagement season’ is here!<br />
Engagement season, a term coined in the US (naturally), refers to the period<br />
spanning Thanksgiving in <strong>November</strong> through to Valentine’s Day in February<br />
where there’s a spike in the number of marriage proposals.<br />
True, Australians do not celebrate Thanksgiving and cynics might deem engagement<br />
season a cheap marketing ploy but what’s the harm in embracing a phenomenon<br />
that helps to boost engagement ring sales?<br />
Reports suggest that the festive and New Year period is still a peak time worldwide<br />
for people to get down on one knee – it is a sentimental occasion with a focus on<br />
family after all. From a practical perspective, it also allows for sufficient time to plan a<br />
wedding in either autumn or spring, which are traditionally popular wedding seasons.<br />
In celebration of this exceptionally romantic period, <strong>Jeweller</strong> is shining a light on the<br />
engagement ring sector. The following pages combine the opinions of those working<br />
in the sphere with the aim of providing insight on the trends and influences currently<br />
dominating the market.<br />
INTRODUCING THE ENGAGEMENT RING PANEL<br />
CHRIS WORTH<br />
DARSHAN MEHTA<br />
JUSTIN LINNEY<br />
ROBIN SOBEL<br />
Head of marketing and sales<br />
Worth & Douglas<br />
Director<br />
DSM Pacific<br />
Creative director<br />
Linneys<br />
Managing director<br />
Protea Diamonds<br />
<strong>November</strong> <strong>2017</strong> <strong>Jeweller</strong> 21
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