Bay of Plenty Business News October/November 2017

Bay of plenty 

OCTOBER/NOVEMBER 2017 VOLUME 2: ISSUE 16 WWW.BOPBUSINESSNEWS.CO.NZ FACEBOOK.COM/BOPBUSINESSNEWS 

New Government at last – P6 

Green Kiwifruit 

faces challenge from 

climate change 

Te Puke’s claim to be the kiwifruit capital 

of the world may be endangered later this 

century unless the industry can come up 

with some climate change-resistant Green 

varieties, according to new research. 

By RICHARD RENNIE 

trict, climate change was expected 

to have a generalised effect 

across the entire Western Bay 

of Plenty. 

He added that the work he 

and Mowat conducted was 

equally applicable to other fruit 

crops likely to be affected by the 

changes, including pipfruit. 

Using an empirical NIWA 

climate model and crop data, 

the latest research has found the 

diminishing number of the winter 

chilling nights the Green variety 

requires will jeopardise its cropping 

ability, making it marginal 

The research, carried out by 

NIWA climate scientist Dr 

Andrew Tait and Alistair 

Mowat of Tauranga-based consultants 

Thought Strategy, 

focused on the impact of climate 

change on the high-earning fruit. 

It paints a less than positive picture 

for the long-term future of 

the Green variety. 

Dr Tait said that while the 

NIWA research was conducted 

specifically in the Te Puke disby 

2050 and “most likely” not 

viable by 2100. 

The traditional temperature 

drop from May to July results in 

more flowers on Green vines, and 

an earlier flowering period. This 

has been accentuated in recent 

years by the use of hydrogen 

cyanamide-based sprays, which 

promotes bud burst. 

However, the spray is not 

without its controversy, and Dr 

Tait said it may not always be an 

option with which to counter the 

loss of winter chilling effects. 

The research has built on 

work conducted two decades ago, 

but now incorporated NIWA temperature 

data with high resolution 

mapping. From this they had 

determined inland areas of Bay 

of Plenty would provide viable 

planting areas, and even some 

districts within the Otago and 

Canterbury regions. 

“But we do not think Bay of 

Plenty is done. It is a well-established 

industry there and that has 

to be deeply considered.” 

Green kiwifruit accounted 

for 63 percent of the 137 million 

trays marketed by Zespri 

in the 2016-17 season, the balance 

coming mostly from the 

new Gold variety, which is being 

planted in increasing numbers. 

Dr Tait said the most surprising 

outcome from their 

research was that regardless of 

what reductions were achieved 

in carbon emissions, the decline 

in vine productivity remained 

highly likely. 

“All pathways resulted in a 

very similar type of scenario as 

their outcome.” 

Given the kiwifruit industry’s 

vertically integrated nature, Dr 

Continues page 3 

Green kiwifruit’s long term prospects 

may be limited, says Dr Andrew Tait. 

Photo: NIWA 

BUSINESS 

CLAAS 

CLOUD AS A SERVICE 

ARRIVALS 

stratusblue.nz/businessclaas

2 BAY OF PLENTY BUSINESS NEWS October/November 2017 

An Ebbett Group Dealership 

An Ebbett Group Dealership 

NEW | USED | SERVICE | PARTS | FINANCE | INSURANCE 

NEW | USED | SERVICE | PARTS | FINANCE | INSURANCE 

Service 

Smile 

WITH A 

COLORADO LTZ RANGE 

FROM 

$35,990 +GST+ORC 

3 YEARS/100,000KM FREE SERVICE ON EVERY NEW COLORADO 

For a strictly limited time your Ebbett Tauranga has great value cars at suprisingly small prices. 

For Pop a into strictly your limited Ebbett time Tauranga your Ebbett for a closer Tauranga look. has great value cars at suprisingly small prices. 

Pop into your Ebbett Tauranga for a closer look. 

Terms & Conditions: Offer of $79/week on the Spark LS Auto (total loan amount is $20,402.71), $99/week on the Barina LS Auto (total loan amount is $25,733.46), $135/week on the Astra LS Sedan Auto (total loan amount is $34,941.07), 

$139/week on the Astra R Auto Hatch (total loan amount is $36,028.55), and $139/week on the Trax LS (total loan amount $36,082.60). 2.99% fixed annual interest rate, no deposit, 60 month term. Offer available at Ebbett Tauranga, 

Terms & Conditions: Offer of $79/week on the Spark LS Auto (total loan amount is $20,402.71), $99/week on the Barina LS Auto (total loan amount is $25,733.46), $135/week on the Astra LS Sedan Auto (total loan amount is $34,941.07), 

while Holden stocks last have on new gone cars the registered extra by mile. 31 August You 2017 can unless now extended, get the or changed best and selling is not Colorado available in conjunction LTZ range with any from other just offer. $35,990+GST+ORC. 

On road costs are included. Heartland Bank Limited’s lending criteria, terms and conditions 

$139/week on the Astra R Auto Hatch (total loan amount is $36,028.55), and $139/week on the Trax LS (total loan amount $36,082.60). 2.99% fixed annual interest rate, no deposit, 60 month term. Offer available at Ebbett Tauranga, 

and 

while That’s 

fees apply, 

stocks in last addition 

including PPSR new cars to 

fees 

registered 3 years 

of $10 and 

by Free 

establishment 

31 August Service, 

fees 

2017 unless 3 years 

of $296. 

extended, Roadside or changed and Assist not and available 3 years in conjunction Warranty. with any other holden.co.nz/offers 

offer. On road costs are included. Heartland Bank Limited’s lending criteria, terms and conditions 

and fees apply, including PPSR fees of $10 and establishment fees of $296. 

Offer excluding GST based on Colorado LTZ 4x2 Manual sold between 1/10/17 and 30/11/17 unless extended, changed or while stocks last at Ebbett Tauranga. Not available with any other offer. Free Certified Scheduled 

Offer 

Service 

excluding 

3 years/100,000km 

GST based 

(whichever 

on Colorado 

occurs 

LTZ 4x2 

first) 

Manual 

for Holden 

sold 

vehicles 

between 

sold 

1/10/17 

in New 

and 

Zealand 

30/11/17 

by 

unless 

a Holden 

extended, 

Dealer from 

changed 

1 October 

or while 

2017. 

stocks 

See ebbetttauranga.co.nz 

last at participating 

for 

Holden 

details. 

dealers. Not available with any other offer. 

Free Certified Scheduled Service 3 years/100,000km (whichever occurs first) for Holden vehicles sold new in New Zealand by a Holden Dealer from 1 October 2017. See Holden.co.nz for details. 

SUV DEAL 

FOR U 

3 YEARS/100,000KM FREE SERVICE 

TRAILBLAZER LTZ 

FROM 

$56,990 +ORC 

It’s easy to get into a new Holden Colorado with this incredibly low finance offer. 

It’s So, No easy find No matter 

matter the to what get Colorado what into size a SUV 

size SUV new that’s you’re 

you’re Holden right looking 

looking for Colorado for, you for, you’ll 

you’ll at find ebbetttauranga.co.nz with find it at this at your 

Ebbett incredibly Holden Dealer. 

Tauranga. low There’s or finance There’s come the 

the 7 in offer. 7 

seater and Seater see Captiva 

Captiva us today Equipe, Trailblazer with 3 tonne towing 

Equipe, Trailblazer with tonne towingcapability or the 

So, Trax find 

capability 

LS with the Colorado 

or the Trax 

Applefi Carplay. that’s 

LS with 

So, right 

Apple 

get to for ® CarPlay. 

Ebbett you Tauranga at 

So, 

ebbetttauranga.co.nz 

get to your Holden Dealer 

and find the SUV that’s or 

and 

right come 

find the 

for in 

SUV 

you. and 

that’s 

www.ebbetttauranga.co.nz 

see 

right 

us today 

for you. holden.co.nz/offers 

Terms & Conditions: 1% fixed annual interest, no deposit, 36 month term. Offer available at Ebbett Tauranga, while stocks last on new Holden Colorado's registered by 31/8/17 unless extended, or changed and is not 

available in conjunction with any other offer. Heartland Bank Limited's lending criteria, terms and conditions and fees apply, including establishment fees of $296.00 and a PPSR fee of $10.00. 

Terms & Conditions: 1% fixed annual interest, no deposit, 36 month term. Offer available at Ebbett Tauranga, while stocks last on new Holden Colorado's registered by 31/8/17 unless extended, or changed and is not 

available Offer only in conjunction Trailblazer with LTZ, any Captiva other offer. Equipe Heartland and Trax Bank LS Limited's sold between lending 1/10/17 criteria, and terms 30/11/17 and conditions unless extended, and fees changed apply, including or while establishment stocks last at fees Ebbett of $296.00 Tauranga. and Private a PPSR buyers fee of $10.00. only. Not available with any other offer. Free 

Certified ScheduledService 3 years/100,000km (whichever occurs first) for Holden vehicles sold new in New Zealand by a Holden Dealer from 1 October 2017. See ebbettauranga.co.nz for details. 

Ebbett Tauranga 

Ebbett Cnr Cameron Tauranga 

Road & Wharf Street, Tauranga 

Cnr 

Cnr 07 Cameron 578 Cameron 2843 Road 

Road 

& Wharf Street, 

Tauranga 

Tauranga 

07 www.ebbettholdentauranga.co.nz 

578 2843 

07 578 2843 

www.ebbettholdentauranga.co.nz 

ebbetttauranga.co.nz 

CAPTIVA EQUIPE 

FROM 

$33,990 +ORC 

TRAX LS 

FROM 

$28,990 +ORC 

Offer only on Trailblazer LTZ, Captiva Equipe and Trax LS sold between 1/10/17 and 30/11/17 unless extended, changed or while stocks last at participating Holden dealers. Private buyers only. Not available with any other offer. Free Certified Scheduled 

Service 3 years/100,000km (whichever occurs first) for Holden vehicles sold new in New Zealand by a Holden Dealer from 1 October 2017. See Holden.co.nz for details.

Green kiwifruit faces challenge 

from climate change 

From page 1 

Tait said there was a good 

case for industry bodies to take 

the lead with planting location, 

varieties and management 

techniques to help counter the 

creep of climate change. 

“As an individual grower 

you are heavily invested and it 

is difficult to change your crop 

or your region. But as an industry 

such signals are important to 

lead those changes.” 

Dr Tait said he took heart 

from how the industry had 

responded to the 2010 Psa 

outbreak crisis, which had 

resulted in a complete change 

in plant variety from the vulnerable 

Hort16a hybrid to 

SunGold, within two years. 

Carol Ward, Zespri general 

manager for innovation, 

said the study highlighted how 

important it was for Zespri 

and the New Zealand kiwifruit 

industry to think longer term 

on the potential impact of climate 

change. 

“We are a resilient industry, 

thanks to several factors. One 

is diversity – many orchardists 

grow more than one variety of 

kiwifruit. Another factor is that 

we are continuously working 

to develop and evaluate new 

cultivars of kiwifruit through 

the world’s largest kiwifruit 

breeding programme with 

Plant and Food Research.” 

She said this gave the sector 

the potential to develop 

new cultivars with different 

attributes, including resilience 

to environmental risks and 

productivity under different 

growing conditions. 

“It is a very long-term programme 

and one that is vital 

for being prepared for future 

change.” She said the industry 

was also innovating through 

different growing systems and 

solutions, including growing 

under shelter netting to protect 

against different climate risks 

in terms of short term seasonal 

factors, and longer term trends. 

New Zealand Kiwifruit 

Growers Incorporated vice 

chairman Mark Mayston said 

the organisation would continue 

to advocate for growers 

through its ongoing work with 

industry stakeholders, including 

Zespri and Plant and Food 

Research. 

BAY OF PLENTY BUSINESS NEWS October/November 2017 3 

BayActive at Bay Venues 

Sports leagues are a great 

way to burn off work 

stress, socialise with 

colleagues to foster team spirit, 

and network with others. 

They are also an excellent 

way to keep active in 

a fun environment - in Bay 

of Plenty, there are plenty of 

sporting choices. 

BayActive is well aware 

of the many advantages and 

the fun to be had. It’s been 

offering the services to the 

community for years, with 

year-round sports leagues to 

select from. 

Bay Venues programmes 

manager Simon Leach says 

that while some of the spring 

leagues have already kicked 

off, it’s not necessarily too 

late to join in. 

Or, if more planning 

time is required, the summer 

league will start after 

Christmas. 

“We cater for all. You 

don’t have to have a full 

team. You can come as an 

individual and be slotted into 

a team. The same applies for 

small businesses – you can 

be amalgamated with others.” 

The leagues are played 

from 5.45pm at three different 

venues – Tauranga’s 

QEYC, the ASB Arena, and 

ASB Indoor Sports Pavilion 

at Baypark. On offer for 

spring are: netball, football, 

ultimate frisbee, fastnet and 

volleyball. 

• Netball is held at ASB 

Arena on Tuesdays and 

Thursdays, at the Indoor 

Pavilion on Mondays and 

Wednesdays and at the QEYC 

on Wednesdays. Fastnet is 

held at QEYC on Mondays. 

• Football is played at 

ASB Arena on Wednesdays, 

at the Indoor Pavilion on 

Tuesdays and at QEYC on 

Thursdays. 

• Ultimate Frisbee action 

can be found at ASB Arena 

on Mondays, and volleyball 

at QEYC on Wednesdays. 

Simon emphasises there’s 

no need to be a pro at a game 

to join up to play. 

“It’s seriously social. It 

may be that you want to pick 

up a sport you played years 

ago, or try out a new sport. 

Either way, this is the way 

to go.” 

All teams have a mix of 

female and male players and 

referees and player bibs are 

supplied. 

Each league varies 

between 8 – 12 weeks 

depending on the time of 

year, culminating in finals for 

all teams, and a prize giving. 

The cost to register 

depends on the length of time 

the league runs. 

BayActive sports leagues 

are constantly evolving. 

For example, ultimate frisbee 

(played indoors) is the 

new kid on the block, and is 

being offered in conjunction 

with Mount Ultimate Frisbee 

Club. 

“We are open to ideas 

and keen to receive suggestions 

from the public, so do 

let us know of other sports 

we could add to our exciting 

league offerings,” says 

Simon. 

Suggestions can be 

emailed through to bayactive@bayvenues.co.nz 

Visit www.baysportsleagues.co.nz 

for further 

information about the individual 

leagues, or to register. 

Alternatively, call in at 

QEYC or ASB Arena reception 

for more details, or to 

enter. 

Just a thought: If you 

don’t make joining a league 

happen this year, it could be a 

perfect New Year’s resolution 

for your business. Get the 

year underway in a social and 

healthy way.


CONTACT INFORMATION 

Publisher 

Alan Neben 

Ph: (07) 838 1333 Mob: 021 733 536 

Email: alan@nmmedia.co.nz 

Sales director 

Deidre Morris 

Ph: (07) 838 1333 Mob: 027 228 8442 

Email: deidre@nmmedia.co.nz 

Editor 

David Porter 

Mob: 021 884 858 

Email: david@nmmedia.co.nz 

Studio manager 

Tania Hogg 

Ph: (07) 838 1333 

Email: production@nmmedia.co.nz 

Graphic designer 

Kelly Milne 

Ph: (07) 838 1333 

Email: kelly@nmmedia.co.nz 

ADVERTISING INQUIRIES 

Please contact: 

Business development manager 

Jody Anderson 

Ph: (07) 838 1333 Mob: 027 236 7912 

Email: jody@nmmedia.co.nz 

Business director 

Pete Wales 

Mob: 022 495 9248 

Email: pete@nmmedia.co.nz 

ELECTRONIC 

FORWARDING 

Editorial: 

News releases/Photos/Letters: 

david@nmmedia.co.nz 

Production: 

Copy/Proofs: 

production@nmmedia.co.nz 

Subscriptions: 

info@nmmedia.co.nz 

Waikato Business 

Publications Ltd specialises 

in business publishing, 

advertising, design and print 

media services. 

Bay of Plenty Business 

News has a circulation of 

8000, distributed throughout 

the Bay of Plenty between 

Waihi and Opotiki including 

Rotorua and Taupo, and to a 

subscription base. 

12 Mill Street, Hamilton 

PO Box 1425, Hamilton, 3240. 

Ph: (07) 838 1333 Fax: (07) 838 2807 

www.nmmedia.co.nz 

www.bopbusinessnews.co.nz 

From the editor 

Finally, the long wait to 

know who will govern 

the country is over. 

For our view of what has on 

many levels been a frustrating 

General Election, please see 

our commentary on P6. 

This month’s cover story 

looks at the potential of climate 

change to significantly 

impact a key Bay of Plenty 

export, Green kiwifruit. 

New research carried out 

by NIWA scientist Dr Andrew 

Tait and Alistair Mowat of 

Thought Strategy reports 

on the potential long-term 

vulnerability of the Green 

kiwifruit crop. 

Green currently accounts 

for just over 60 per cent of 

export trays. And while the 

research was conducted specifically 

in the Te Puke district, 

climate change was expected 

to have a generalised effect 

across the entire Western Bay 

of Plenty, say the researchers. 

Meanwhile, Zespri has 

appointed from within the 

ranks a new chief executive 

Dan Mathieson. Mathieson 

intends to split his time evenly 

between Bay of Plenty and 

Singapore, where he has previously 

been based for the kiwifruit 

exporting organisation. 

It’s a split that reflects 

Zespri’s efforts to balance 

staying in tune with established 

and burgeoning markets, 

while keeping in contact 

with the kiwifruit heartland. 

It also reflects the shift 

in company personnel, with 

almost half the 500 staff now 

based offshore around the 

company’s 22 global offices. 

Philippa Foster Back, director 

of the UK-based Institute 

of Business Ethics, had several 

salient points for small businesses 

to consider during a 

recent presentation in Tauranga. 

She emphasised the need 

for companies to have a firm 

idea of their values, and of 

having an ethical approach that 

goes beyond just ticking the 

boxes on compliance. 

Foster Back noted that 

New Zealand fell to fourth 

place in the 2016 Transparency 

International Corruption 

Perceptions Index (CPI) - the 

second consecutive drop in a 

survey it has previously topped 

seven times. 

And on a positive note, a 

good news story about local 

Dan Mathieson faces up to the challenges 

of meeting global demand. 

Tauranga businessman Jeremy 

Doherty. He launched Doherty 

Couplers and Attachments 

in 2001 from a home office 

and has now built up a multimillion 

dollar export-focused 

operation with a staff of 28. 

Doherty observes that while 

winning new customers is an 

important part of growth, gaining 

loyalty is often overlooked. 

“We have many successful 

customers who’ve been longterm 

supporters,” he says. 

And reflecting the strength 

of the local business community, 

in this issue we cover 

the 2017 Westpac Rotorua 

Business Awards, where 15 

winning organisations and 

individuals were recognised, 

with environmental experts 

Wildlands taking out the 

Supreme Award. 

Bay of Plenty Business 

News congratulates all winners 

and finalists on their innovative 

and inspiring achievements. 

We hope you enjoy our 

latest issue. 

David Porter 

Editor 

Summer school is a great opportunity to try something new or expand your expertise. 

T semester: 6 November – 15 December 2017 (Apply by 3 November 2017) 

S semester: 3 January – 16 February 2018 (Apply by 15 December 2017) 

We have over 100 Summer school papers available in a wide range of topics, including: 

• Critical Reasoning 

• Healthy Communities, Healthy Lifestyles 

• Ethics at Work 

• Introduction to New Zealand Law and 

• Playing Politics: Conflict, Co-operation 

and Choice 

• 

Society 

Accounting for Management 

• Political Ideas 

• Introduction to Conversational Māori for 

Absolute Beginners 

• Te Reo Māori: Introductory 2 

• Business Economics and the New 

Zealand Economy 

• Tourism Management and the 

Environment 

Papers offered in Hamilton, Tauranga and online. Visit waikato.ac.nz/go/summerschool 

• A Basic Introduction to the Marae 

• Te Reo Māori: Pre-Advanced 

• Raranga Whakairo: Design Elements in 

Māori Fibre Arts 

• Programming for Industry 

• Programming with Web Technologies


New Farmers building to offer 

restaurants, townhouses 

A computer-rendered artist’s impression 

of the proposed new Farmers Building 

released this month provides an indication 

of what the company says will one of 

the first developments of its type in New 

Zealand. 

By DAVID PORTER 

The $100 million-plus 

development on the 

corner of Tauranga’s 

Elizabeth Street and Devonport 

Road will revolutionise the 

CBD by offering a cosmopolitan 

experience that will feature 

a strip of cafes and restaurants 

along Elizabeth Street, with 

apartment balconies overlook- 

ing the city centre. 

The plans also aim to transform 

a lane between Elizabeth 

St and First Ave with “hole-inthe-wall” 

eateries accessible to 

pedestrians. 

“We’re aiming for a 

Melbourne feel, with outdoor 

seating and dining,” said 

spokesman Brett Nicholls. 

“Features such as these will 

be a real catalyst for change 

Tauranga’s CBD.” 

A new style of retail, apartment living and eating experience 

coming for Tauranga with the proposed Farmers redevelopment. 

Image supplied: artist impression only. 

FARMERS FACTBOX 

• $100+ million development 

• Six cafes and restaurants 

• Two levels of retail 

• 8000 square metres retail 

• 320 car parks on 5 levels 

• 73 high-end apartments 

• 23 town houses 

• Farmers to take 3/4 of retail space 

• Other retailers to join 

The plans also show that, in 

addition to the 73 apartments 

announced earlier, the building 

will include nearly two dozen 

executive townhouses to be 

constructed above the two-storey 

retail plinth. 

Elizabeth Properties – part 

of James Pascoe Group, which 

owns Farmers and other retail 

brands – says the cafes and 

restaurants were being included 

as part of a global trend 

towards broadening the experience 

of shopping. 

Nicholls said Tauranga 

would be among the first cities 

in New Zealand to experience 

this new level of sophistication. 

“It’s an exciting idea that 

has caught on in shopping 

areas overseas,” he said. 

“People are looking for a 

whole new experience when 

they go out. They’re enjoying 

a quality meal at their shopping 

destination, rather than eating 

and shopping separately.” 

Among other details 

announced, the proposed 

building will feature 320 car 

parks, two towers containing 

the 73 apartments, and 23 

townhouses. Around 180 of 

the building’s car parks will be 

available to the public - double 

the amount currently publicly 

available at Farmers. 

Nicholls said the the introduction 

of the executive townhouses 

was to offer greater 

residential choice. 

“The two and three-bedroom 

executive townhouses will come 

with the benefit of all that the 

wider development offers, but 

at a price point that suits purchasers 

looking to get into the 

Tauranga market,” he said. 

“A development on this 

scale is a tremendous commitment, 

but it’s one we’re willing 

to make because Farmers has 

played such an iconic role on 

that corner,” said Nicholls. 

“We have faith that 

Tauranga is ready for this kind 

of development, and we intend 

to deliver.” 

The company expects to 

lodge consent applications 

before the end of this year. An 

expected opening date is yet to 

be finalised. 

NEW RANGE ROVER VELAR 

NEW NEW RANGE RANGE ROVER ROVER VELAR VELAR 

DON’T DON’T WORRY, WORRY, IT’S IT’S IT’S FRIENDLY. 

FRIENDLY. 

With its bold purposeful stance and foil stamped front grille, the New Range Rover Velar may appear rather intimidating. 

With With its bold its bold purposeful purposeful stance stance and and foil stamped foil stamped front front grille, grille, the New the New Range Range Rover Rover Velar Velar may may appear appear rather rather intimidating. 

But remember, it’s still a Land Rover with legendary go anywhere capability. Over unfriendly terrain, it will always be your 

But But remember, it’s still it’s a still Land a Land Rover Rover with with legendary legendary go anywhere go anywhere capability. capability. Over Over unfriendly unfriendly terrain, terrain, it will it always will always be your be your 

best friend. Available now, with prices starting from $134,900 plus on road costs. 

best best friend. friend. Available Available now, now, with with prices prices starting starting from from $134,900 $134,900 plus plus on road on road costs. costs. 

Visit Duncan & Ebbett to book a test drive today. 

Visit Visit Duncan Duncan & Ebbett & Ebbett to book to book a test a test drive drive today. today. 

Duncan & Ebbett Hamilton Duncan & Ebbett Tauranga 

Duncan Duncan & Ebbett & Ebbett Hamilton Hamilton Duncan Duncan & Ebbett & Ebbett Tauranga 

94 Tristram Street, Hamilton 115 Hewletts Road, Mount Maunganui 

Tauranga 

94 Tristram 94 Tristram Street, Street, Hamilton Hamilton 115 Hewletts 115 Hewletts Road, Road, Mount Mount Ph. 07 838 1211 

Ph. 07 929 1280 

Maunganui 

Ph. 07 Ph. 838 07 838 1211 1211 

Ph. 07 Ph. 929 07 929 1280 1280 

duncanandebbett.co.nz 

duncanandebbett.co.nz 

lar launch D&E.indd 1 

Velar launch Velar D&E.indd launch D&E.indd 1 1 

13/09/2017 6:36:41 p.m. 

13/09/2017 13/09/2017 6:36:41 p.m. 6:36:41 p.m.


The Seven Percent solution 

OPINION: Bay of Plenty Business News went to press the day 

after New Zealand First leader Winston Peters announced he 

would support a Labour Party-led coalition with the Greens. At 

the time of writing, policy substance was unclear and we will 

provide a detailed analysis next month. Editor DAVID PORTER 

looks at the new world of a tripartite governing coalition and a 

National Party in opposition for the first time in nine years. 

New Zealand First leader 

Winston Peters lived 

up to his pre-coalition 

negotiation characterisation 

by Bill English as performing 

a “maverick role” in New 

Zealand politics. 

To borrow a phrase from Sir 

Arthur Conan Doyle’s Sherlock 

Holmes, on October 19, Peters 

delivered his own version of a 

Seven Percent Solution to the 

country’s politics, leveraging 

his 7.2 percent of the vote to 

maximum party advantage. 

Whether the country will 

enjoy the euphoric buzz of the 

fictional detective’s self-medication 

throughout the new 

government’s term remains to 

be seen. What is clear is that 

we are exploring new political 

terrain. It’s now academic 

whether or not it is fair that the 

single party that won a clear 

majority of votes lost power. 

That is how MMP works, as 

the outgoing Prime Minister 

acknowledged in his gracious 

exit speech. 

However, English delivered 

a challenge, supported 

by a number of analysts we 

have spoken to, that the new 

Coalition Government would 

be facing “by far the strongest 

opposition party New Zealand 

has ever seen.” National 

has been in power for nine 

The best time to sell your business 

WE ARE 

REALISTIC 

Our appraisal and 

sale price differ 

less than 5%. 

WHY TABAK 

years, knows its portfolios 

inside out, and can be expected 

to challenge the Coalition 

Government at every step of 

the way, especially on economic 

policy. 

Peters milked the negotiations 

to the end, and it is apparently 

the case that both Labour 

and National learned which 

way he would lean along 

with the rest of the country. 

Whether a political operator as 

canny as Peters actually made 

up his mind on the night, we 

may never know. He certainly 

timed his succession of deadlines 

post-election night to 

reach peak impact for evening 

TV News deadlines. 

A number of political 

sources commented on the 

excessively downbeat nature 

of Peters’ announcement 

speech, with some seeing it as 

him setting up an alibi of sorts 

if the coalition he has brought 

into power finds problems in 

meeting the economic challenges 

to come. 

Craig Investment Partners’ 

analyst Mark Lister said he 

was on the same page as Peters 

in the sense that the New 

Zealand economy was expected 

to lose a bit of steam in the 

next couple of years. 

“But he obviously sounded 

a lot more extreme in his 

could be right now. 

WE KNOW 

SERIOUS BUYERS 

80% of the businesses we 

list are sold directly to our 

extensive database of 

pre-qualified buyers. 

WE HAVE 

A TEAM APPROACH 

We have offices 

nationwide, and are 

backed by effective 

systems and processes. 

Our qualified brokers have the skills and expertise to value, market and sell your business 

and we promise to do it with: 

FOCUS 

We cap our number of listings, so we have the time and energy to fully concentrate on your business. 

INTEGRITY 

We have strict listing criteria, we tell it like it is and we only deal with quality businesses. 

Our regional 

businesses will 

be really keen to 

understand what 

policies are going to 

be delivered around 

issues like workplace 

relations, trade and 

immigration - which 

are particularly 

important for an 

export economy 

like ours. 

– Priority One CEO 

Nigel Tutt 

views. He seemed to be talking 

of a complete meltdown, 

whereas I’m talking about tail 

winds that over the past few 

years have started to lessen.” 

Tauranga Chamber of 

Commerce chief executive 

Stan Gregec said he would 

not characterise the immediate 

CONFIDENTIALITY 

Nothing goes to the market without vendor approval. Everything we do is completely confidential. 

147 Cameron Road, Tauranga 

p. 07 578 6329 

e. tauranga@tabak.co.nz 

www.tabak.co.nz 

economic outlook as one of 

doom and gloom. 

“We’ve been very upbeat 

and have seen a lot of growth 

and activity in the Bay. We 

don’t see that changing at all. 

Certainly there are challenges 

around infrastructure and housing, 

but that’s the price of being 

a rapidly growing region.” 

Regarding the coalition’s 

potential focus on reducing 

immigration, Gregec emphasised 

the need to focus on quality 

and finding the right skills 

for regions, rather than looking 

at overall national numbers. 

Priority One chief executive 

Nigel Tutt said he wasn’t 

expecting a large amount of 

change in the near term from 

the new government. 

“Our regional businesses 

will be really keen to understand 

what policies are going 

to be delivered around issues 

like workplace relations, trade 

and immigration - which are 

particularly important for an 

export economy like ours.” 

The coalition brings into 

government new Labour list 

MPs Jan Tinetti and Angie 

Warren-Clark, as well as NZ 

First’s Clayton Mitchell, who 

were reported as “excited” by 

the result in the immediate 

aftermath of Peters’ decision. 

Western Bay of Plenty 

National MP Todd Muller said 

the majority of the region’s 

voters had voted for National 

and would be disappointed 

with the result. 

“But the economy’s going 

Zespri CEO to split time 

between offices 

By RICHARD RENNIE 

Zespri’s new chief executive 

Dan Mathieson 

intends to split his time 

evenly between Bay of Plenty 

and Singapore as he guides 

the company through a strong 

growth phase. 

But he also aims to ensure 

value remains high enough to 

maintain grower viability here 

at home. 

North Shore raised and educated 

at Auckland University 

of Technology, Mathieson has 

spent much of his professional 

life offshore, firstly working 

for Japanese companies then 

moving to Zespri in 2003. 

Since then he has covered 

the spectrum of Zespri’s markets, 

culminating in his last 

stint as global sales and marketing 

manager based at the 

company’s Singapore hub. 

The Asian centre will continue 

to be home for more than 

half the year for him. 

It is a split that reflects 

efforts to balance staying in 

tune with established and burgeoning 

markets and keeping 

in contact with the kiwifruit 

heartland that will remain the 

company’s main source of fruit 

for many years yet. 

“Singapore is now proving 

to be a centre of excellence for 

our sales and marketing team, 

close to all markets. It also 

means we can focus on building 

those strong relationships 

with distribution partners, and 

to ensure quality is there right 

through the supply chain.” 

The split presence also 

reflects the shift in company 

personnel proportions, with 

almost half the 500 staff now 

based offshore around the 

company’s 22 global offices. 

Bay of Plenty Business News September cover. 

well and the region is going 

well. I think the economy is in 

pretty good shape - the regions 

are an attractive place for highly 

skilled people to come to 

work.” 

The National opposition 

with 56 seats (plus ad hoc 

support from ACT’s one seat) 

faces a coalition of 63. But it 

remains to be seen whether 

new Prime Minister Jacinda 

Ardern can wrangle Labour’s 

partners into a coherent force. 

It is also worth noting that 

National came away with a 

huge dominance in constituency 

seats - 41 electorate against 

15 list seats, compared with 

Dan Mathieson faces 

up to the challenges 

of meeting global 

demand. 

Mathieson’s sound sales 

and marketing background 

reflects something of a shift 

in Zespri - the government 

mandated entity for almost all 

exports - as it pivots from 

a traditional collector-exporter-seller 

of fruit to a branded 

food company. 

Mathieson also inherits an 

enviable dilemma from his 

predecessor Lain Jager, who 

had to grapple with the impact 

of Psa chopping the original 

high value Gold variety off at 

the knees in 2011, but saw the 

industry rally with increased 

volumes of Green and the new 

Sungold. 

The tight supply currently 

has had Mathieson tasked 

with leading a team to manage 

the delicate balance of keeping 

supply constant to high value 

markets as the fruit volume 

continues to ramp up, while 

still chasing demand. 

That juggling act is likely 

to continue for at least another 

five-to-eight years as the 

industry chases a target of 

doubling to $4.25 billion of 

exports by 2025. 

“It is an ambitious target, 

but the timing is good. We 

Labour’s 29 electorate and 

17 list seats. In practice, that 

means National MPs can now 

be expected to burrow even 

more deeply into constituencies 

around the country. 

“It means National will stay 

fundamentally strong whatever 

happens, because we’re connected 

into local communities 

all over New Zealand,” said 

Tauranga MP Simon Bridges. 

“As MPs who now aren’t 

in government, we’ll have the 

time and energy to get out 

there and work hard at that. 

There will be a real focus for 

us on ensuring the economy 

doesn’t go off the boil.” 

are seeing an exciting trend in 

global markets for fresh food 

products, and Zespri’s strategy 

fits perfectly with that, providing 

good taste, convenient 

eating from a very safe food 

source.” 

But the challenge now is 

also to retain shelf space in 

supermarket fruit chillers for 

the fruit all year round. 

“Consumers are saying 

they do not want Zespri product 

for just seven months of 

the year, they want it all year 

around so our efforts have 

been on working to grow crops 

in the Northern Hemisphere in 

France, Italy, Japan, Korea and 

eventually China.” 

About 15 percent of 

Zespri’s total crop is sourced 

offshore, and Mathieson can 

see that ultimately forming 

about 30 percent of its total 

supply. 

He is also conscious 

Zespri’s story cannot be solely 

a sexy SunGold fruit story. 

The “steady as she goes” 

nature of Green has to be 

maintained. 

“We want to keep a portfolio 

of products out there, so we 

want to have a healthy Green 

business, but we will see more 

steady growth, of about two 

million trays a year.” (see 

accompanying story) 

Mathieson said he was 

acutely conscious kiwifruit 

only formed 0.22 percent of 

the global fruit consumption, 

and that to grow further would 

require significant consumer 

and brand investment. 

“This year we spent $150 

million on our marketing programme 

globally. 

“The main headwinds are 

likely to be more competition 

arising from other countries 

also growing kiwifruit.”

Business ethics goes 

beyond compliance 

New Zealand fell to fourth place in the 2016 Transparency 

International Corruption Perceptions Index (CPI) - the second 

consecutive drop in a survey it has previously topped seven 

times. That was one of the points Philippa Foster Back, 

director of the Institute of Business Ethics (IBE), made to 

business people taking part in a recent workshop in Tauranga, 

which especially focused on the problems faced by smaller 

businesses. 


The UK-based IBE was 

established in 1986 to 

encourage high standards 

of business behaviour based on 

ethical values, and Foster Back 

was visiting New Zealand in 

response to increasing interest 

from local business people. 

The IBE has also built a 

good relationship with the 

NZ Institute of Directors and 

has developed a business ethics 

e-Learning tool for IoD 

Director courses. 

The biennial Marsh 

Directors Risk Survey Report 

in 2016 showed reputational 

risk remained a concern 

among 75 percent of company 

directors, said Foster Back. 

“All organisations operate 

on the basis of core values – 

implicit or explicit,” she said. 

“The best include business values 

and ethical values.” 

Foster Back warned that 

rules based compliance wasn’t 

always enough and could promote 

a culture where people 

took less responsibility, and 

Philippa Foster Back 

adopted a “tick the box” mentality. 

“The question is often ‘does 

this fit with the rules, or can 

we get away with it?’ said 

Foster Back. 

“But the question needs to 

be, ‘is this the right thing to 

do and does it fit with our 

values’?” 

A rules-based approach 

could sap entrepreneurialism 

and weaken the drive of institutions 

to make themselves 

trustworthy, she said. 

“Business Ethics is discretionary 

and grey – there is 

...the question 

needs to be, ‘is this 

the right thing to do 

and does it fit with 

our values? 

a choice involved. Ethics is 

about making decisions based 

on values and principles rather 

than compliance and rules.” 

Foster Back told Bay of 

Plenty Business News a wide 

ranging survey was going to be 

carried out of New Zealanders’ 

attitudes towards ethical values 

in the workplace by a 

local polling company, which 

is expected to completed and 

released next year. 

Small and medium-sized 

businesses also needed to be 

aware of ethics and compliance, 

especially if they have joined 

from another company which 

may have had different values 

and compliance rules, she said. 


The evolving MBA 

There’s a reason 

why MBAs have 

remained an essential 

degree for men and 

women who aspire to 

become better business 

owners and leaders. 

Studying for an MBA 

is hands-on - it’s not about 

sitting quietly and listening 

to a lecturer. 

It requires participants 

to dig-deep, to find out 

what’s happening in business 

worldwide, reflect 

on their own practice and 

find new and better ways 

to lead and grow their 

organisations. 

It also means that 

MBA programmers must 

ensure what they offer is 

relevant. 

The University of 

Waikato’s MBA celebrates 

25 years this year 

and course designers continually 

re-jig their offerings 

to meet the changing 

needs of business in 

what’s a much more global 

and fast-moving environment. 

Last year, Waikato 

MBA programmers asked 

business leaders what 

they looked for in executive 

education. Two clear 

themes emerged: first, 

the ability to deal with 

complexity and constantly 

changing business models 

and secondly, leadership 

development. 

Academic director 

for the Waikato MBA 

programme, Dr Heather 

Connolly, says to meet 

those challenges they 

looked at how executives 

want to learn. 

“Which is global best 

practice, backed-up with 

experiential, practical, 

real-life examples from 

businesses which have 

already tried different 

approaches – in some 

cases succeeding and in 

others failing,” says Dr 

Connolly. 

“The distillation of 

these real insights is what 

executives can take back 

to their organisations, 

making them more effective 

in their roles immediately. 

“And I believe it’s our 

capacity to evolve that 

ensures we attract participants 

from some of 

the best and innovative 

companies in Waikato and 

Bay of Plenty.” 

Dr Connolly says during 

their two years of MBA 

study, there’s a constant 

emphasis on participants’ 

self-development. 

“It’s a continuous 

thread. We can all go to 

Google to find new information. 

“What Google will 

not give us, lies in the 

tacit knowledge that will 

underpin any organisational 

core competency. 

“We nurture that 

through rich conversations, 

debates, insights 

and the relationships they 

gain on our programme.” 

Another feature of 

Waikato MBA is the 

opportunity to go offshore 

to experience 

global business and how 

New Zealand fits into 

the global marketplace. 

Sometimes participants 

visit countries in Asia, 

but other times it may be 

Europe. 

The focus of the tour 

varies each year and 

recently the spotlight 

has been on management 

innovation. 

This year students are 

going to London to visit 

the Catapult Innovations 

hubs, a network of 

world-learning centres 

designed to transform the 

UK’s capability for innovation 

in specific areas 

and help drive future economic 

growth. 

Dr Connolly says participants 

will get up close 

with these world-class 

innovations. 

They’ll learn how they 

have been developed from 

inception through to commercialisation; 

understand 

how to manage 

the process; and, more 

importantly, will be able 

to bring the knowledge 

back to New Zealand to 

implement in their own 

organisations.”


One-man band to 

multi-million dollar 

export manufacturer 

C 

M 

Y 

CM 

MY 

CY 

CMY 

K 

Jeremy Doherty started Doherty Couplers and Attachments in 

Tauranga in 2001 operating out of a home office, on the back of 

a small loan with a single concept drawing of a quick coupler. 


The company now has 

a multimillion dollar 

turnover, exports 

around 75 percent of its product, 

and recently moved from 

its Mount Maunganui base 

into a two-story, 1350-sqm 

purpose-built manufacturing 

plant in the Tauriko Business 

Centre. 

But Doherty still vividly 

remembers his first makeshift 

office. “As a one-man band, 

you’re trying to project quality 

and that you’re a larger 

business. Yet the office was 

pretty crap and the workshop 

non-existent.” 

It’s a different world 

today. Doherty Couplers and 

Attachments now has a wholly 

owned subsidiary in Australia, 

a factory in Melbourne and a 

workshop in Brisbane. 

It also has a manufacturing 

under licence agreement for 

its smaller couplers with a US 

company. 

“We see our domestic market 

continuing to grow,” said 

Doherty. “But we’re contuing 

to expand globally.” 

Doherty will be entering 

the French market early next 

year, where its type of product 

is in high demand. Its pricing in 

France is more competitive than 

in the UK market, where it has 

dabbled, but does not expect to 

enter in force at this stage. 

“The US is also growing 

substantially though it’s a 

slight different model, where 

we only manufacture our larger 

pieces, with the smaller 

equipment being made there 

under licence,” said Doherty. 

Staff has grown from one 

to 28-plus more than the 16 

years, while the Doherty product 

range has also grown significantly 

from the standard 

coupler to include tilt couplers, 

buckets, grabs and tiltrotators. 

And the initial 2001 concept 

drawing is now one of 

their star products. 

“The Snaplock+ features 

a Dual Pin Locking system 

ensuring attachments remain 

securely engaged on both pins 

in the event of loss of engagement 

force. 

“Being fully-compliant to 

Australian standard AS4772- 

REAL_XeroWorkshopAdvert_191x126mm.pdf 1 18/09/17 12:32 PM 

208, European EN474 standard, 

ISO13031 international 

standard and all major contractor 

policies, makes it an awesome 

bit of kit,” said Doherty. 

Doherty attributes a significant 

part of the company’s 

growth to innovation. 

“We’re continually hiring 

the sharpest minds to push the 

boundaries in innovation for 

the industry. It’s helped drive 

the company to become globally 

focused.” 

While the business has 

achieved significant growth 

since it was established, 

Doherty admitted this was not 

without growing pains. 

“Winning new customers is 

an important part of growth. 

However, gaining loyalty is 

often overlooked. 

“We have many successful 

customers who’ve been longterm 

supporters of Doherty 

products.” 

Dan Pulman of Waikatobased, 

Pulman Earthmoving 

has been using the Doherty 

attachments throughout his 

23-year career, first as an 

employee and now in his own 

business. He puts this down 

Doherty’s general manager Bevan Zachan and founder/ 

managing director Jeremy Doherty: pushing innovation. 

Photo: Supplied. 

to Doherty’s continued focus 

on innovation and attachment 

productivity, making its attachments 

ideal for infrastructure 

works. 

New business expo to 

debut in Tauranga 

The regional version of the 

successful Wellington 

Business Expo concept 

will get underway in March. 

The Expo is being supported 

by Tauranga economic 

development agency Priority 

One, as well as the Chambers 

of Commerce in Tauranga, 

Hamilton and Rotorua. 

The inaugural Bay of 

Plenty/Waikato Business Expo 

aims to offer an opportunity 

for businesses across the 

country to maximise exposure 

to the thriving central region 

of Tauranga, Hamilton and 

Rotorua and reap new opportunities, 

say the organisers. 

Sharon Giblett, director of 

Jigsaw Solutions Group, which 

is organising the event, says 

the March 7, 2018 Expo at 

ASB Arena Tauranga aims to 

attract exhibitors from around 

New Zealand, as well as within 

the region. 

“This will be an Expo 

where business gets done,” she 

says. “It’s a great chance to 

access one of New Zealand’s 

most prosperous markets.” 

Jigsaw Solutions Group 

has licensed the concept and 

is drawing on expertise from 

the Wellington Business Expo 

where they have been a longtime 

exhibitor. 

Wellington’s premier business-to-business 

expo has been 

run successfully by the Hutt 

Valley Chamber of Commerce 

for several years and is the 

largest of its kind in the region. 

Jigsaw Solutions Group 

launched the Tauranga event 

during the Wellington Expo at 

Westpac Stadium. 

“The Bay of Plenty/ 

Waikato Business Expo will 

attract businesses from around 

New Zealand who want to 

tap into the buoyant Bay of 

Plenty and Waikato regional 

“I’ve used almost every 

brand of attachment in this 

industry and Doherty has 

stood out from the rest with 

superior design, durability 

Bay of Plenty Waikato Business Expo organisers 

Barry Brown and Sharon Giblett. 

Photo: Supplied. 

economies,” said Giblett, who 

relocated from Wellington to 

Tauranga 18 months ago. 

Priority One chief executive 

Nigel Tutt said it was great 

to see the business expo come 

into the region. 

“We look forward to it providing 

an opportunity for BoP 

businesses to shine,” he said. 

There are nearly 700,000 

people in Hamilton, Tauranga, 

Rotorua and the surrounding 

communities, with almost 

85,000 businesses based within 

this Central North Island 

business hub. 

“We are expecting leading 

entrepreneurs and businesses 

of all sizes from across 

the wider region. Visitors and 

exhibitors will be able to find 

opportunities to collaborate 

with others, discover new local 

businesses and check out the 

competitive landscape.” 

The organisers are targeting 

a goal of more than 130 exhibitors 

at the ASB Arena. are 

expecting to draw a qualified 

audience of entrepreneurs and 

professionals from around the 

region. Entry is free to visitors. 

and productivity. 

“When I started the business 

I already knew I was 

going to setup my machines 

with their attachments.” 

Businesses are being encouraged 

to take advantage of the 

significantly reduced Early 

Bird exhibitor special which is 

open until December 20. 

The expo, which runs from 

9am until 4pm, will include 

half hourly business seminars 

offering valuable opportunities, 

insights and tips on how 

to improve your business, as 

well as pre and post exhibitor 

and sponsor networking 

sessions. 

Giblett says event sponsorship 

and exhibitor trade stands 

are the best way to take full 

advantage of the opportunities 

on offer at this Expo. 

“The Expo will be a fantastic 

shop window for Bay 

of Plenty and Waikato,” says 

Giblett, adding that with longterm 

growth the Expo can 

potentially be split into three 

regional events in Tauranga, 

Hamilton and Rotorua. 

“This will be more than a 

networking event – it’s a place 

to effectively grow business, 

create opportunities, generate 

leads, uncover solutions and 

get deals done.”


ROTORUA BUSINESS AWARDS 

Rotorua awards go 

wild for Wildlands 

Rotorua-based environment company Wildlands took out 

this year’s Westpac Rotorua Business Awards Supreme 

category. And Gregg Brown, long-time owner of iconic 

local pub the Pig and Whistle, won the Red Stag Timber 

Rotorua Business Person of the Year Award. 

Wildlands also picked 

up the Deloitte 

Service Provider 

Business Award, before a 

crowd of some 600 members 

of the local business community 

at the Energy Events 

Centre, who recognised the 

work of more than 15 people 

and organisations across 

Rotorua. 

Allison Lawton, chief 

executive of awards organiser 

the Rotorua Chamber 

of Commerce, described 

Wildlands as wholeheartedly 

deserving the top award. 

Wildlands was founded 32 

years ago by ecologist and 

director Sarah Beadel as a sole 

operator consultancy. 

The core business is providing 

outstanding ecological services 

to sustain and improve 

the environment. 

From its initial small beginnings 

Wildlands has grown to 

employ 80 people in 10 offices 

nationwide, with 500 clients, 

and has added a second director, 

William Shaw. 

The company works on 

ecological restoration, solu- 

Winner of the 

Westpac Business Excellence Award 2017 - Hospitality 

Rotorua 

TOP 10 Holiday Park 

0800 223 267 

1495 Pukuatua Street, 

Rotorua 

top10.co.nz 

The very heart of our culture 

Rotorua TOP 10 is the perfect place 

to base yourself and experience all the 

culture, nature and adventure that thisregion 

has to offer. 

Motels | Units | Cabins | Sites 

• Free Mineral Pools • Free Offsite 

Gym • WiFi • Secure Cycle Storage 

• Adventure Playground • Modern 

Facilities • BBQ Areas • TV Room with 

Sky • Centrally located 

Supreme Winners William Shaw and Sarah Beadel of Wildlands, 

with Chamber president John McRae of Deloitte Rotorua (right). 

Celebrating success 

at the Rotorua 

Business Awards 

Congratulations Pipi Mā Creator of the world’s 

first 100% Māori speaking dolls and winner of 

the Holland Beckett Law Innovation Award! 

Winner of the Westpac Business 

Excellence Award 2017 

‘Business of the Year’ 

We are ecologists and restoration 

specialists - committed to care 

and enhancement of our natural 

environment. 

Assessment of ecological affects 

Ecological restoration 

Biodiversity survey and monitoring 

Revegetation and planting 

Weed and pest control 

Wetlands 

1072 Haupapa Street, Rotorua 

T +64 7 349 4400 F +64 7 578 8055 

hobec.co.nz 

TAURANGA ROTORUA WHAKATANE OPOTIKI 

CALL FREE 0508 WILDNZ 

ecology@wildlands.co.nz 

www.wildlands.co.nz



Businessperson of the Year Gregg Brown and Susan Brown, 

with Red Stag Timber Group CEO Marty Verry (left). 

(From left) Zachary Livingstone, winner Gretchen Livingstone 

and Kellie Hamlett, from sponsor Talent ID Recruitment. 

tions and development with 

small and major companies. 

Wildlands has worked on 

weed management at Cathedral 

Cove, geothermal vegetation 

and habitats on Mt Tarawera, 

and ecological restoration of 

the coastal sand dunes near 

Papamoa. 

And they are currently 

experiencing significant 

growth after winning a major 

Auckland contract in July. 

“If we consider 30 years 

ago, sustainability and the 

environment was not a hot 

topic,” said Lawton. 

“In fact you could argue 

no-one really cared about it. 

Within this context, Wildlands 

was a market leader back 

then, and absolutely is today 

because the most important 

issue facing New Zealand and 

the world is the sustainability 

of the environment.” 

Lawton said it was fantastic 

to have a company which from 

small beginnings had adopted 

the attitude of doing what was 

right for the environment, and 

had made a decision to build 

their company from a base in 

Rotorua. 

“Wildlands has become 

a market leader in our city 

which contributes so much to 

the vibrancy of our economy. 

“They represent the 

Rotorua Inc brand on a 

national scale, and the thing 

I am most pleased about is 

their bidding for and winning 

major contracts from 

Auckland-based companies.” 

Talent spotting at 

the Awards 

Congratulations to Gretchen Livingstone winner of 

the Westpac Rotorua Business Excellence Awards 2017 

Talent ID Employee of the Year 

Phone 07 348 4079 | www.regentrotorua.co.nz 

Facebook.com/RegentofRotorua 

P9407Y 

The task of sponsor and judge of the Talent ID Employee of 

the Year Award for this year’s Westpac Rotorua Business 

Excellence Awards, along with my co-judge Don Gunn from 

Eves Realty, has been rewarding and incredibly challenging. 

HUMAN RESOURCES 

With another year of 

Business Excellence 

Awards behind us, 

it has been motivating and 

awe-inspiring to see organisations 

putting themselves forward 

to be judged. 

Congratulations to the businesses 

and individuals who 

took the time and put themselves 

out of their comfort 

zone to be recognised among 

their business peers. 

Again we were delighted in 

the number and high calibre of 

entries in the employee of the 

year award, which is a reflection 

of the value employers 

place on recognising key talent 

within their businesses. 

Talent ID has made a conscious 

decision to partner with 

the Rotorua Business Awards, 

and like-minded awards within 

the Bay of Plenty region, 

which celebrate the people 

aspect of business, whether it 

be from an employee or team 

viewpoint. 

In Rotorua, the Employee 

of the Year award is a fantastic 

example of this. 

It recognises the outstanding 

contribution that someone 

> BY KELLIE HAMLETT 

Director, Recruitment & HR Specialist, Talent ID Recruitment Ltd 

makes to a team and organisation 

as a whole. 

As judges, one of the questions 

we always come back to, 

is what makes an employee of 

the year – what outstanding 

attributes do they demonstrate. 

What is the difference 

between what is expected from 

a normal employment situation, 

a good employee through 

to an exceptional employee 

and how is that measured. 

One of the commonalities 

we have observed of the winners 

during the past eight years 

we have been involved with 

this award, is the impact that 

these individuals have on other 

people’s lives. 

We’ve noted the manner in 

which they take accountability 

for their roles, going out into 

the community and making a 

difference to others through 

their generosity in time and 

caring. 

We have seen employees 

who have dedicated many selfless 

hours of volunteer time 

as part of their role, adding 

value to both the organisation 

and the community in which 

they live. 

Each year as judges we 

meet inspiring individuals. 

This year there were 

three finalists in the Talent 

ID Employee of the Year 

Award – Margaret Honey 

from Wildlands, David 

Remmerswaal from Dubbz 

Digital Marketing and the winner, 

Gretchen Livingston from 

the Regent of Rotorua. 

It is important to also 

acknowledge that no person 

can work alone within an 

organisation and be successful. 

A proactive and supportive 

team environment, with good 

leadership encourages and 

allows people to perform at 

their best. 

It makes sense to have 

employees engaged and working 

together towards organisational 

vision and goals. 

A culture which allows 

ownership and development 

promotes success, and can be 

achieved through recognising 

some of the key elements 

which engage the workforce. 

Again, we congratulate all 

of the finalists and winners 

across the Rotorua Business 

Excellence Awards for 2017. 

Winner of the Westpac Business Excellence Award 2017-Retail 

Good food, good coffee and friendly service 

Artisan cafe prides itself that all food items 

are 'hand made with love and care' (our 

motto). We take a value-add approach to 

all our produce which flows through our 

kitchen to ensure a delightful experience. 

We use only the best ingredients and where 

possible locally sourced produce from Rotorua 

bakeries, butchery specialists and a free 

range egg supplier. Only free range eggs are 

used in all our meals and baking and our 

coffee supplier Kokako was selected because 

of its organic Fair-trade status. 

2 for 1 coffee 

Present this ad to 

redeem at our cafe. 

Artisan Cafe 

1149 Tutanekai Street, Rotorua. 

Tel: 07 348 0057 

www.artisancaferotorua.com


McDowell Real Estate Limited, 

the company that gives back 

McDowell Real Estate Limited, 

the company that gives back 


THE WINNERS 

WESTPAC ROTORUA BUSINESS AWARDS 2017 

Westpac Supreme Business of the Year Award 

WINNER: Wildlands 

Red Stag Timber Rotorua Business Person of the Year 

WINNER: Gregg Brown 

Holland Beckett Law Innovation Business Award 

WINNER: Pipi Ma 

The Hits 97.5 Community Organisation Business Awards 

WINNER: Rotorua Multicultural Council 

Rotorua Lakes Council Emerging Business Award 

WINNER: AJS/Strike Zone, Mega Zone, Time Zone 

Deloitte Service Provider Business Award 

WINNER: Wildlands 

Rotorua Daily Post Hospitality Business Award 

WINNER: Rotorua Top 10 Holiday Park 

Rotorua Weekender Attractions Business Award 

WINNER: Adventure Playground 

Pukeroa Oruawhata Trust Retail Business Award 

WINNER: Artisan Café 

PROUD WINNERS OF THE 

SOCIAL RESPONSIBILITY AWARD 

PROUD WINNERS OF THE SOCIAL RESPONSIBILITY AWARD 

The Arista Group Social Responsibility Award 

WINNER: Professionals – McDowell Real Estate 

Trustpower Customer Service Award 

WINNER: Holiday Inn Rotorua 

Bay of Connections Excellence in Sustainable Practices Award 

WINNER: Rotorua Drycleaners & Apparelmaster 

ID Talent Employee of the Year 

WINNER: Gretchen Livingstone, Regent of Rotorua 

106 Years Locally owned and operated 

07 222 5227 

Ministry of Education Young Entrepreneur of the Year Award 

WINNER: Sophie Glasgow, Western Heights High School 

Toi-Ohomai Institute of Technology Emerging Young Leader of the Year 

WINNER: Jasmine Adams, Rotorua Top 10 Holiday Park 

Breathing new life 

into business 

Innovative problem 

solving to get you in 

good shape 

Congratulations to Wildlands, 

winners of the Deloitte Service 

Provider Award 

www.deloitteprivate.co.nz 

© 2017. For information, contact Deloitte Touche Tohmatsu Limited.


Marine Precinct soon to reach significant 

milestone 

The construction of Tauranga’s new $11.4 

million Marine Precinct is about to enter a 

new stage 


Construction of the 6200 

sqm specially engineered 

heavy-duty 

hardstand is expected to be 

completed by Christmas, says 

project director Phil Wardale. 

The next significant development 

will be the arrival and 

assembly of the 350 tonne 

capacity vessel hoist, which 

will be the biggest in New 

Zealand and one of the largest 

in Australasia. The original 

plan was for the hoist to be 

on operational on the site in 

the fourth quarter, but weather 

has been a factor in slowing 

progress. 

The hardstand and hoist are 

the centrepieces for the ambitious 

project to create a purpose-built 

marine servicing 

facility and related infrastructure 

on the 3.56 ha waterfront site at 

Sulphur Point, long a centre of 

marine business activity. 

The precinct is expected 

to open up opportunities for 

long-term economic development, 

and job creation, and 

become a hub for the sub-regional 

marine sector. It will 

provide a base for a cluster of 

boat building and associated 

marine services. 

And it also resolves 

long-standing problems with 

the existing businesses that had 

been based on the site for years, 

but lacked secure tenancies. 

The TCC bought the waterfront 

site from Port of Tauranga more 

than a decade ago, and some 

of the leaseholders’ frustration 

came from the lack of progress, 

until the precinct plan was 

finally agreed. So far six companies 

have agreed to acquire 

lots under the first phase of the 

project. (see ‘Future occupiers’ 

at right) 

Wardale acknowledged the 

site had not been the easiest to 

work on for parts of this year. 

“We’re tracking well,” he 

said. “At this stage we expect 

the hoist will be with us early 

in the New Year. We’ve decided 

to assemble it on the completed 

hardstand rather than 

trying to do it around the construction 

work.” 

The hoist’s parts are being 

built by Italian company 

Cimolai Technology and after 

being shipped to New Zealand 

will take about six weeks to 

assemble and test. 

Local Tauranga-based HEB 

Construction is carrying out 

the civil works and advised 

on the hardstand engineering. 

The concrete pad is being 

made using a technique called 

post-tensioning, in which 

post-tensioning tendons - special 

steel cables - are positioned 

in the forms before the 

concrete is placed. 

Once the concrete has 

gained strength, but before the 

loads are applied, the cables 

are tensioned against the outer 

edges of the concrete. The aim 

is to have the whole hardstand 

area completed by Christmas, 

then allow it time to go through 

the curing and post tensioning 

process before the hoist is 

assembled on the pad. 

Wardale said the post-tensioning 

system was more 

expensive, but was expected 

to perform better than standard 

concrete slabs, and would 

create a surface that was easier 

to maintain and allow the 

easier collection of biocides 

and materials from the vessels 

being worked on. 

The precinct is 

expected to open 

up opportunities for 

long-term economic 

development, and 

job creation, and 

become a hub for 

the sub-regional 

marine sector. 

The hoist will allow marine 

business to lift, move and store 

larger commercial fishing and 

work boats from inside and 

outside the region. 

Regan Woodward 

of Superyacht Coatings 

International said during the 

project launch that the hoist’s 

capacity was a key reason the 

company would be relocating 

from Auckland. The hoist 

would allow the company to 

Project Director Phil Wardale: On site for the pouring 

of the Marine Precinct hardstand. Photo: Supplied. 

lift vessels in its target market, 

said Woodward, who is originally 

from the Bay of Plenty. 

Wardale said several of the 

six companies that have agreed 

to buy lots in the first phase 

were already operational on the 

site, including former longterm 

leaseholder Don Mattson, of 

Hutcheson Boatbuilders. 

Another longterm former 

tenant, Sean Kelly - previously 

owner of Western Workboats, 

and now running a new company 

Pacific 7 - was operating 

from temporary premises in 

what will be phase two of 

the project, as he waited for 

the site to be completed. Jim 

McManaway, director of SMF 

Engineering, has been setting 

up his workshop, and fishing 

company RMD Marine has 

continued to operate from its 

original site on the precinct. 

The hardstand needs to be 

completed so surveys can be 

carried out and titles finalised 

for the companies that will based 

around the edge of the vessel 

working area, said Wardale. 

THE MARINE PRECINCT 

• BOP Regional Council is the funding partner, contributing $5 million through the Regional 

Infrastructure Fund. The majority of TCC’s $6.4 million contribution will be offset by the sale 

of lots within the site. 

• Hutcheson Boatbuilders have been in the 

marine business for almost two decades 

and are known for their high-quality boat 

building workmanship. 

• Pachoud Yachts specialises in building 

composite 15-to-50m high-end motor 

yachts. 

• Pacific 7 is a marine contractor run by 

former Western Work Boats owner Sean 

Kelly, which provides tug, barge and 

workboat services to central and local 

government, the oil and gas sector, the 

military and others. 

• RMD Marine, owned by the Rawlinson 

brothers, owns and operates fishing 

THE FUTURE OCCUPIERS 

vessels including a recent new build trawler 

and works with Aotearoa Fisheries, the 

largest iwi-owned fisheries company. 

• SMF Engineering specialises in aluminium, 

stainless steel and other non-ferrous 

metals and is involved in all facets of 

engineering, almost exclusively related to 

the marine industry. 

• Super Yacht Coatings International 

specialises in the fairing and painting of 

large luxury vessels and has been involved 

in the painting of most superyachts built in 

New Zealand since the company was set 

up in 2012. 

Cool Job • Hot Location 

For employment solutions across the Bay of Plenty, partner with Talent ID 

Temporary & Contract Staff 

Permanent Recruitment Solutions 

Skill & Psychometric Assessments 

Redundancy & Outplacement 

Interview Coaching 

Human Resource Consulting 

• Tauranga • Rotorua • Taupo • 

0800 850 080 

J7083A

8th_BOPBN_Sensum_Oct_17.pdf 1 18/10/17 8:11 AM 


Start your IoT journey today 

Closing the gap 

C 

M 

Y 

CM 

MY 

Integrate your infrastructure to the Internet of Things (IoT) 

Primary Industries 

Manufacturing 

Logistics 

Smart Cities 

www.sensum.co.nz 

Venture Centre is gearing up to launch 

its next initiative as part of the region’s 

Digital Enablement Project pilot. It will 

make it much easier for local business 

owners to identify local digital experts 

who have the right tools, skills and scope 

to meet their needs. 

CY 

CMY 

K 

aim of this part of 

the DEP is to make 

“The 

visible and connect up 

the top tech talent that is already 

in the Bay of Plenty community 

through the PoweringOn 

website,” says Venture Centre 

co-founder Jo Allum. 

“There are a myriad of skills 

in our region – from webdesign 

to augmented reality, Internet of 

Things (IoT) to cyber security, 

machine learning and Artificial 

Intelligence (AI). 

“But our research has validated 

it’s not always easy or 

efficient for business owners, 

especially those in smaller 

companies, to find the right 

service for them, or even to 

be sure what it is they need to 

invest in [digitally]. 

“That’s why we’ve been 

working to curate, map and 

match the region’s digital 

experts.” 

Venture Centre has already 

gathered data on 100 local 

experts providing digital services 

to see whether they can 

be matched to the questions 

asked in the Digital Journey 

assessment available on the 

PoweringOn website. 

The team are confident the 

range of providers can cover 

all the elements of the assessment, 

and then some. 

“The quick 10 minute 

online assessment takes business 

owners through five categories 

of questions and gives 

them a report that indicates 

their level of digital maturity” 

says Allum. 

The questionnaire draws on 

comparatives available from 

the 7000+ New Zealanders 

who have already completed it. 

Converting online searchers to 

real customers for SMEs 

C 

M 

Y 

CM 

MY 

CY 

CMY 

K 

8th_BOPBN_PoweringOn_DigitalJourney_Oct_17.pdf 1 18/10/17 9:48 AM 

Begin your digital journey now 

FREE assessment & report 

www.clik.vc/startmydigitaljourney 

More information, events & workshops at www.poweringon.nz 

Small Business in Tauranga and Western Bay 

Supported by 

TAURANGA & WESTERN BAY 

F PLENTY 

DIGITAL ENABLEMENT PR JECT 

Webbros is in some 

ways a prototypical 

example of the smaller 

digital service providers that 

have been able to use Venture 

Cente’s coworking space 

Basestation as a hub to help 

build their business. 

Small business owner Joel 

Crump set up Webbros four 

years ago and focuses on small 

and medium-sized enterprises 

throughout Tauranga, but also 

in Hamilton. 

He largely operates by himself, 

with support from partner 

Elle Gerrand. 

“Our niche is looking after 

people that are better off working 

with a digital expert that 

has less overheads than a larger 

agency and to which they 

will pay higher rates. 

“They are the people that 

don’t really need a complex 

$15,000 website, but still need 

to be found by potential customers,” 

he says. 

“Many small businesses 

don’t have much of a budget. 

They can’t always put a big 

ad spend budget to work, so 

we try and get the most out of 

their spend online.” 

Webbros creates high performing 

and targeted digital 

marketing solutions for SMEs, 

and customises and imple- 

Webbros owner 

Joel Crump 

ments unique digital marketing 

plans allowing clients to focus 

on their business operations. 

Crump started the business 

after working for an online 

retailer doing digital marketing, 

website and graphic 

design, and ended up loving 

the process. 

“When I went into business 

for myself, I adopted a similar 

approach, but modified it to 

suit SMEs” he says. 

Webbros specialises in 

web design with a key focus 

on improving conversion of 

prospects who find his clients 

online to actual customers. 

He notes that whether companies 

are big or small, most 

customers will assume they 

8th_BOPBN_PoweringOn_DigitalExperts_Oct_17.pdf 1 18/10/17 3:12 PM 

have a website, with about 

80 percent typically searching 

online before they make a 

purchase. 

“Conversion Optimisation 

is all about making the most 

out of your website traffic by 

optimising for more conversions,” 

says Crump. 

That means having the 

potential customer performing 

the desired action, whether it 

is making an enquiry, filling 

out a form, clicking a button, 

or purchasing a product or 

service. 

“Our objective is to maximise 

conversion rates so our 

clients can get a better return 

on investment in digital tools 

and expertise,” he says. 

For example, a Google 

AdWords campaign may bring 

in a lot of traffic to a website, 

but it’s what that traffic is 

doing that matters. 

Webbros looks at managing 

each of the possible hurdles in 

the buying process that may 

stop a user from converting. 

Crump also works closely 

with local Tauranga business 

consultant Phil Holland and 

his Love Your Business firm. 

“There’s also a lot of help 

available at Basestation too 

and it’s a great place to develop 

a supportive network.” 

I’m a digital expert, I can help 

C 

M 

Y 

Small Business in Tauranga and Western Bay 

CM 

Orchard Management 

Post-harvest Tracebility 

Inventory Management 

Business Intelligence 

Productivity Indicators 

Quality Management 

MY 

CY 

CMY 

K 

Tell us what you do at www.clik.vc/dsp 

More information, events & workshops at www.poweringon.nz 

Sales & Grower Payments 

Multi-site Operations 

Supported by 

TAURANGA & WESTERN BAY 

F PLENTY 

Radfords Software LTD I 150 Seventeenth Avenue, Tauranga 

www.radfords.co.nz I info@radfords.co.nz I +64 7 579 1106 

DIGITAL ENABLEMENT PR JECT

IoT sensor startup connects the region 

Companies, as well as 

Councils struggle with 

understanding how their 

processes and activities can be 

made more efficient as well as 

meet their goals for a sustainable 

environment. 

Until recently digital technologies 

like connected sensor 

devices and communications, 

such as cellular GPS tracking 

units were prohibitively costly 

for many. 

Today, there is lots of buzz 

around the Internet of Things 

(IoT). A company founded in 

Tauranga by Alvaro Jimenez 

is enabling companies to 

achieve their digital transformation 

goals through their 

Industrial IoT Platform called 

Sensum IoT. 

QrtHori_BOPBN_Basestation_Oct17.pdf 1 17/10/17 10:37 AM 


between business owners and digital experts 

Venture Centre - Google for Business Workshop. 

Photo Richard Robinson Photography. 

The report makes it easy for 

them to see where they are at, 

what they need and get immediate 

access to online work- 

Sensum IoT is easily 

customised to meet the needs 

of primary industries such as 

agriculture, horticulture, forestry 

and fishing. 

The platform brings another 

element of digital enablement 

to life in Tauranga and 

the Western Bay of Plenty with 

low cost and sustainable connectivity 

delivering significant 

bottom line results. 

Sensum IoT connects 

and integrates sensors and 

the computing power of data 

analytics. 

As a result their clients 

learn more about their farming 

practices, the use and impact 

on their costs and results of 

water, irrigation, fertiliser, 

weed/pest control etc. 

sheets, templates and blog 

posts relevant to them. 

She adds “Our aim is that 

owners will be able to use the 

information in that report to 

find matches with local, providers. 

They’ll know what they 

need to work on.” 

“By making visible the network 

of digital experts across 

the region on the PoweringOn 

site, business owners will 

find resources matching their 

needs more rapidly, as well 

as improving access to the 

knowledge they need to make 

better use of digital.” 

Basestation, Venture 

Centre’s coworking space is 

now a well-established information 

technology and communications 

hub that demonstrates 

daily the benefits of connecting 

digital expertise with owners. 

Business people can 

drop-into the hub to find help 

and advice and residents find 

Founder of Sensum, 

Alvaro Jimenez holding 

the latest GPS tracker 

he has made for low 

power networks 

Jimenez combines his 

entrepreneurial mindset with 

his knowledge of digital technologies 

to provide solutions 

Radford Software widens its base 

Big things are happening 

on the growth 

front for Taurangabased 

Radford Software. 

The company was founded 

in 1989 by Phil Radford, 

who spent a decade as a civil 

and construction engineer 

before finding his true vocation 

as a software designer 

and developer. 

Radford Software has since 

become the dominant supplier 

of inventory tracking and 

grower payment software to 

the kiwifruit industry, and has 

a major presence in other horticultural 

sectors, including 

apples and avocados. 

The company’s wide-ranging 

software solutions cover 

the full life-cycle of fresh produce 

from orchard to consumer, 

and are used both in New 

Zealand and internationally. 

The product range covers 

software for growing, packing, 

storing and managing 

fruit from orchard through the 

value chain. 

“It’s all about identifying, 

tracking and locating particular 

inventory and being able 

to provide instant information 

that is relevant to how the fruit 

got to where it is,” says general 

manager Les Dimond. 

Les, who joined the company 

in 2008, says the company 

is expanding as a result of 

increasing global emphasis on 

the traceability of fresh foods. 

“Australia is opening up 

significantly as a very viable 

market, mainly because the big 

retailers are all wanting strong 

traceability of fresh food,” 

says Les. 

“In NZ that’s what we’ve 

specialised in and it means 

there’s a good market for our 

a match with the right digital 

expert to meet their specific 

budget, stage and aspiration. 

The benefits have been 

recognised by business 

owners and digital service 

providers alike. 

Joel Crump, founder of 

Webbros, a boutique web 

development service provider 

who was initially located at 

Basestation, and still uses hot 

desk and meeting room facilities, 

said there was a lot of 

support available through the 

community Venture Centre has 

already connected. 

“If there’s something that’s 

outside of my own area, there’s 

always someone at Basestation 

we can co-create with. 

“It helps us to operate as a 

one-stop digital shop and gives 

us the opportunity to serve our 

clients even better.” 

Les Dimond, general manager 

of Radfords Software, 

to knowledge-based farming 

strategies and multiple decision-making 

products that are 

easy to use by the workforce, 

management and owners. 

Following on from Venture 

Centre’s Digital Prototype 

vision document presented to 

Councils in 2015, Jimenez is 

actually making ‘Smart Cities’ 

happen. Their team are working 

with things such as street lights, 

water and parking meters. 

Once connected these assets 

generate big data and knowledge 

for improved decision 

making, reducing waste, providing 

monitoring of infrastructure 

and potentially reducing 

traffic congestion for locals. 

Jimenez says “It’s wonderful 

to be able to combine the 

products in Australia. We’ve 

previously focused on kiwifruit, 

avocados, tomatoes, 

apples etc, but we’ve had 

recent wins in the cherry business 

in South Otago. 

“These businesses are getting 

bigger and our automated 

tracking and inventory management 

really makes sense 

for them.” 

Another major trend on the 

technology front is mobility, 

with packhouses and coolstores 

now starting to use 

mobile apps on tablets and 

smartphones. 

“Historically, our applications 

have been desktop and 

industrial scanner based,” 

says Les. 

which specialises in inventory 

management and traceability 

for the horticulture industry, 

said Venture Centre provides a 

very useful function. 

“This whole digital area is 

moving very fast,” he said. 

“There’s a lot of emergent 

technologies that we all need 

to be exposed to and that’s 

where Venture Centre and 

Basestation fit in well. 

“We need to have access 

to knowledge about what they 

will mean, and for our clients 

to be able to consult specialists 

in these new hi tech fields to 

help them start down a path. 

“Now is when this sort of 

cooperative, collaborative, 

community knowledge centre 

becomes very useful.” 

To do the digital journey 

questionnaire, or to add 

your details to the digital 

service providers list go to 

PoweringOn.nz. 

consultancy, system integration, 

sensor development, software 

development, hardware 

development, data analytics 

and entrepreneurial skills of 

our team and work with locals 

to power-on our city. 

“We look forward to doing 

more with local businesses 

connecting with us through the 

PoweringOn initiative. 

“Ultimately we will create 

new jobs for young people 

who have gone through the 

level 1 to 3 courses we are 

contributing to at Toi Ohomai 

Institute of Technology. 

“Students are gaining practical 

experience of the Industrial 

Internet of Things and this work 

will benefit our region long into 

the future” he says. 

“Now we are starting to see 

the use of cloud-based systems 

and the move into more portable 

platforms - people want 

to be able to carry the digital 

tools to the point of activity 

rather than having the workstations 

elsewhere. That’s a big 

push forward in our sector.” 

The company does all 

work inhouse and is a fully 

fledged software house with 

developers, business analysts, 

test analysts, a solution architect, 

support specialists and 

admin staff. 

Radford Software could 

potentially be applied to a 

number of sectors, but currently 

horticulture is “the big 

space,” says Les. 

MADVentures 

– events for youth 

Young Enterprise Scheme 

Regional Awards 

Wednesday 25 October 

6:00pm to 9:00pm 

Introduction to Code Avengers 

Thursday 3rd November 

3:00pm to 4:00pm 

PoweringON 

– events for business owners 

Avoid Growing Cyber Threats 

Wednesday 25 October 

9:00am to 10:00am 

Office Hours Legal with 

Mackenzie Elvin 

Monday 30 October 

11:00am to 1:00pm 

Xero Users Group Meetup 

with Ingham Mora 

Tuesday 31 October 

9:30am to 10:30pm 

Office Hours Financials with 

Crowe Horwath 

Monday 6 November 

11:00am to 1:00pm 

Google for Business Users 

Group Meetup 

Tuesday 14 November 

9:30am to 10:30pm 

Entrepreneurs Everywhere 

Wednesday 15 November 

5:30pm to 7:00pm 

Why the Email-CRM combo 

still top NZ digital marketing 

Wednesday 1st November 9:00 

to 10:00am 

Ten Powerpoint tips and tricks 

Wednesday 8th November 

9:00 to 10:00am 

Instigator 

– events for founders 

CO.STARTERS 

every Thursday till 23rd 

November - 5:30pm to 8:30pm 

Special interest 

– events for and from experts 

BOP Linux User Group 

Monday 30 October 

11:00am to 1:00pm 

Cloud Native Meetup 

Thursday 9 November 

5:30pm to 8:30pm 

Tauranga Web Meetup 

Thursday 23 November 

6:00pm to 8:30pm 

Art of Technology 

till November 5th 

Plug-in & power up 

C 

M 

Y 

CM 

MY 

CY 

CMY 

K 

Coworking – way 

more than a desk! 

Be our guest, take 

a tour & enjoy a 

coffee on the house 

• Desks, secure offices, team spaces 

• Flexible terms - come for a day, 

a week, month or year 

• Event and Meeting rooms free 

with residency or book as needed 

• Uncapped internet 

• Tech support and award 

winning barista onsite 

Designed, managed and run by 

Get in touch 0800 000557 

info@basestation.co.nz 

148 Durham Street, Tauranga 

The Communication & Technology Space 

join us!


Get the best image 

A strong photo or video can grab attention and bring your 

marketing materials to life. But finding the right option can be 

time-consuming and fraught with risk for business owners who 

aren’t aware of the copyright and privacy laws that must be 

considered before a photo or video is used for promotional 

purposes. 

TELLING YOUR STORY 

> BY JAMES HEFFIELD 

Director of Bay of Plenty communications consultancy Last Word 

Writing Services. To find out more visit lastwordwriting.co.nz or 

email james@lastwordwriting.co.nz. 

It’s an unfortunate reality 

that many New Zealand 

businesses use images from 

the internet without checking 

their licence terms. 

Often this is done when 

staff are in a rush and need to 

find a strong image to accompany 

website content, marketing 

material or social media 

post at short notice. 

But while the chance of 

being caught for using an 

image without permission may 

seem low, the impact can be 

significant. 

The courts can order copyright 

infringers to pay damages 

to photographers for use of 

their images without a licence, 

and in rare cases the Privacy 

Commissioner has publicly 

named businesses that have 

breached the Privacy Act by 

using photos that clearly identify 

individuals for commercial 

purposes, without their consent. 

Fortunately there are ways 

to source affordable, strong 

imagery that is adequately 

licensed and doesn’t breach 

anybody’s privacy. 

Options range from purchasing 

a stock image from 

an online photo library to 

enlisting the services of a 

professional photographer or 

engaging a designer to create a 

bespoke illustration or graphic. 

The lowest cost and quickest 

option is to purchase stock 

photography, or even stock 

video, from an online image 

library. 

Stock image libraries offer 

repositories of photographs, 

graphics and videos that can be 

purchased for anything from a 

few dollars to a few hundred 

dollars. 

The photos are generally 

provided by photographers 

who have agreed to license 

their photos to people purchasing 

them from the image 

library, with the photographer 

receiving a cut each time their 

photo is sold. 

Some of the best known 

and most extensive image 

A skilled 

photographer can 

capture the precise 

image you are after 

in the exact setting 

you are looking for. 

While the cost of a 

short professional 

photoshoot is likely 

to be in the hundreds 

of dollars, the results 

can be well worth it. 

libraries are Shutterstock and 

iStock. Both provide a wide 

range of image options at low 

cost, including a decent selection 

of New Zealand photos. 

Some stock photo libraries 

even specialise entirely in 

New Zealand photos – One 

Shot and mychillibin are good 

examples and are worth a look. 

When stock imagery won’t 

do, either because you can’t 

find the right image or the 

photos you find appear too 

generic or staged, it might be 

time to enlist a professional 

photographer. 

A skilled photographer can 

capture the precise image you 

are after in the exact setting 

you are looking for. 

While the cost of a short 

professional photoshoot is 

likely to be in the hundreds of 

dollars, the results can be well 

worth it. 

What’s more, the photos 

they take can include your 

own products and staff, and 

can often be re-used multiple 

times in different marketing 

materials. 

Illustrations and graphics 

are another option to bring a 

story to life when the perfect 

photograph can’t be found. 

Sometimes illustrations and 

graphics can capture ideas and 

concepts that are difficult to 

convey through photographs. 

In other cases, they can create 

an aesthetic that’s unique 

and features a colour scheme 

or look that’s perfectly aligned 

with an organisation’s brand. 

Western Bay of Plenty 

District Council has used illustrations 

to great effect in its 

branding and on its recently 

erected promotional town 

signage that can be seen by 

visitors entering Omokoroa, 

Waihi Beach and other towns 

throughout the District. 

These signs are eye-catching, 

brand-aligned and highlight 

the stunning coastal environments 

that make these Bay 

of Plenty locations so special. 

It also means they won’t be 

suffering any sleepless nights 

worrying about breaching privacy 

or infringing copyright. 

Strategically plan 

your marketing 

GROWING YOUR BUSINESS 

> BY DARREN MCGARVIE 

Darren McGarvie is co-founder and Chief Coach of the 

Firestation, the Bay’s only business growth centre. To find out 

more go to www.thefirestation.nz or email grow@thefirestation.nz 

It’s estimated that every day 

we are exposed to 4000 

to 10,000 advertisements, 

including print, radio and TV 

ads, brand labels, online ads 

and the many other ways we 

see company logos and promotions. 

You’re probably thinking 

that is a crazy number and isn’t 

possible. But your brain protects 

you and filters out most 

of them. Less than 100 get past 

this, and some for less than half 

a second. 

On top this advertising 

bombardment, consumers are 

becoming incredibly cynical 

toward advertising. People 

trust online peer reviews more 

than business advertising. So 

how do you make it through 

the clutter? 

The crux of marketing is 

putting the right product, in the 

right place, at the right price, at 

the right time. 

Your job as a marketer is to 

attract people to your product 

or service, and give them the 

motivation to act and buy it. 

First up, marketing should 

be viewed as an investment 

in your business. This doesn’t 

mean you need an eye-watering 

marketing budget. 

But rather that you take the 

time out of your business to 

strategically plan your marketing. 

Many business owners get 

caught up in the wording – do 

they need a marketing strategy 

or a marketing plan. Both have 

important roles to play, so you 

need to consider the elements 

of each. 

This doesn’t mean you need 

to produce two large documents 

that collect dust on the shelf. 

Rather that you have 

thought about the key areas 

and planned out the best spend 

of your marketing dollars. 

Strategic marketing is the 

“why” behind your business, 

the “what” and “how” is the 

delivery. It’s the thinking part 

of your marketing. It gives 

you an overall destination. The 

marketing planning focuses 

on the execution – the doing. 

It’s the road map with all the 

directions on how to achieve 

your goals. It includes all the 

campaigns, events and marketing 

tactics. 

A lot of small and medium 

businesses tack on marketing 

activity as an afterthought. 

They do it in fits and starts 

when they have a spare five 

minutes in the month. 

They get approached for 

sponsorship or radio adverts or 

newspaper adverts and agree 

to them as they sound like a 

promising idea. 

And they very well might 

be. But we urge you to take a 

moment and think about your 

overall marketing goals and 

whether that activity will provide 

the best bang for your 

buck. 

When businesses are reactive 

rather than proactive, they 

are missing out on the power 

of effective marketing when 

it is planned strategically to 

support what your business 

does and where you want your 

business to go. 

So how is your marketing 

doing? An important part 

of any marketing planning 

is to review how your current 

efforts are tracking. Ask 

yourself: 

• Are the numbers of leads, 

sales and new business opportunities 

increasing, staying the 

same or declining? This will 

give you an indication of how 

well your marketing activity 

is going. 

• Is your market changing? Is 

it growing or shrinking and 

how is this affecting your business 

and clients? You need to 

be aware of what’s going on 

outside of your business so 

you can innovate and adapt 

to changing environments and 

evolving customer needs. 

• Which of your marketing 

activities are working well? 

Do you know how new clients 

or sales came about? This can 

help you direct your marketing 

spending. 

• Are your products or services 

making the expected revenue? 

Do you know your gross profit 

margin and are you happy 

with it? 

• Are there other marketing 

activities that you could try? 

When should you start? 

Overall, the most effective 

marketing and planning strategy 

is when it is done from your 

client’s perspective. It’s vital to 

know your tribe and connect 

with them. 

With careful planning, 

being authentic and telling a 

story that resonates with your 

audience you can make a significant 

difference to your 

marketing efforts.

PROFESSIONAL SERVICES 


Post-election 

investment markets 

Coalition discussion topics 

are likely to have 

included immigration 

and foreign investment, infrastructure 

investment, political 

intervention in monetary policy, 

the environment, renegotiated 

trade agreements, and 

tax reform. 

Each of these topics, individually, 

has the potential to impact 

on the New Zealand economy 

and investment markets. 

However, it seems there 

are no extreme differences 

between centre-right and centre-left 

parties. This may be 

why investment markets have 

largely ignored the political 

uncertainty. 

Central Bank policies and 

the global economy are other 

important factors underpinning 

investors’ actions. From that 

perspective, in New Zealand, 

our Reserve Bank holds a 

steady line with its focus clearly 

on its inflation target of 

1-3 percent and keeping the 

Official Cash Rate at 1.75 per- 

WHAT TO DO WITH YOUR MONEY 

> BY BRETT BELL-BOOTH 

Investment Advisor with Forsyth Barr Limited in Tauranga. 

Phone: (07) 577 5725 or email brett.bell-booth@forsythbarr.co.nz 

At the time of writing, the New Zealand 

Election result was still unconfirmed. 

cent. Indications are that this 

is not forecast to increase until 

sometime in 2019. 

New Zealand’s terms 

of trade have been steadily 

improving. Our GDP annual 

growth rate is healthy at 2-to- 

3 percent, retail sales have 

grown at an annual rate of 

about 5 percent over the last 

four or five years on the back 

of increased population, unemployment 

rates have declined 

and inflation remains low. 

All of which are positive 

indicators for our economy. 

The New Zealand sharemarket 

barely stalled in the 

election period, despite the 

uncertainty. 

While the all-time market 

high reached post-election was 

influenced by several high flying 

stocks - for example A2 

Milk - the market has had a 

good run across the board. 

In general, valuations 

continue to be supported by 

company earnings growth. 

A downturn in the economy 

could see earnings growth 

revised, which would have a 

flow-on effect to sharemarket 

values. 

Based on some indicators, 

such as those expressed above, 

there appears to be little sign 

of a market correction in the 

near term, although the risk is 

always present. 

Internationally, global 

economies seem to be in 

good shape across all regions. 

Unemployment has been falling 

sharply, with the United 

States jobless rate at 4.2 percent, 

a 16-year low, Germany 

unemployment is at 3.6 percent, 

the lowest since 1980, 

despite large immigration. 

Japan is at 2.8 percent and 

China at 3.95 percent. 

This low unemployment 

has fed a consumption boom, 

which in turn has boosted 

manufacturing and industrial 

production. 

On the interest rate front, 

the United States Federal 

Reserve is expected to raise 

rates in December. The Bank 

of England and the European 

Central Bank have both indicated 

a reduction in their 

quantitative easing. Even if the 

United States raise rates to 

2 percent (currently 1.25 percent), 

it will still be around the 

level of inflation and not seen 

as a constraint on growth. 

At the moment, forward 

revenues are still rising and 

along with upgraded growth 

outlooks, conditions for global 

sharemarkets still seem fair. 

If unemployment starts rising, 

it is a sign that recessionary 

conditions may be around 

the corner. 

Of greater risk are geo-political 

events, the most evident 

being the risk of war on the 

Korean peninsula. 

Markets have, for the time 

being, discounted this possibility. 

If you wish to find out more 

about any of these investment 

opportunities, an Authorised 

Financial Adviser can help. 

They can discuss this further 

with you should you wish 

to look at investment options, 

or simply review your existing 

investments to ensure they 

If you are considering your current 

investment arrangements, perhaps 

it’s time to get a complimentary review 

Forsyth Barr is a New Zealand owned firm with 21 offices nationwide 

including three offices in the Bay of Plenty and Waikato regions. 

Supported by Forsyth Barr’s research and investment expertise, our Authorised 

Financial Advisers can work with you to deliver a personalised approach taking 

into account your investment objectives, preferences and your tolerance for risk. 

To make an obligation free appointment to discuss your investment 

arrangements, contact your local Forsyth Barr office by calling 0800 367 227. 

We look forward to discussing how our investment advice can work for you. 

Disclosure Statements are available on request and free of charge. 

Fees and charges will apply if you elect to have a continuing relationship with Forsyth Barr. 

remain suitable. 

Brett Bell-Booth is an 

Investment Advisor with 

Forsyth Barr Limited in 

Tauranga and is an Authorised 

Financial Adviser. 

This column is general in 

nature and is not personalised 

investment advice. Disclosure 

Statements for Forsyth Barr 

Authorised Financial Advisers 

are available on request and 

free of charge. 

Sources: Forsyth Barr 

Research. 

TAU5162-01 – © Forsyth Barr Limited August 2016 

Friendly legal advice 

that won’t leave you 

drowning in jargon 

STEPHANIE 

NORTHEY, 

LL.B 

Director 

PAULA LINES, 

LL.B 

Director 

SARSHA 

TYRRELL, 

LL.B 

Director 

For over 30 years, The Law Shop has been giving clear 

advice for a fair price to individuals, small and medium 

businesses in the Bay of Plenty. 

If your business needs advice on Agreements, Buying 

and Selling, Terms of Trade, Structure and Succession 

Planning, Banking, Leasing, Debt Collection, Franchising 

and Employment Services then we’re the team for you. 

Proudly bringing our strong reputation for legal expertise 

to Tauranga and Mount Maunganui. 

ROTORUA 

1268 Arawa Street 

Rotorua 

MOUNT MAUNGANUI 

65a Girven Road 

Mount Maunganui 

TAURANGA 

1262 Cameron Road 

Greerton 

Call us on 0800 LAW SHOP or visit www.thelawshop.co.nz 

Lawyers for everyday people



Xero – are you missing out? 

Just like life, technology moves quickly. 

Sometimes it’s hard to keep up. It helps 

to have an accountant who can cut 

through the ‘noise’ and point you in the 

right direction regarding accounting 

software. 

So we asked Ingham Mora 

Director, Tom Beswick, 

to share a couple of features 

from the Xero ‘world’ 

that will save you time and 

money. If you haven’t heard of 

these features before you could 

be missing out. 

Xero has just released a 

great new function called Xero 

Projects - a simple way to 

capture, track and report on 

the time and money spent on 

each job so you can proactively 

invoice, make informed 

decisions and manage your 

business more efficiently. 

If you run projects and need 

to track time and cost on a job 

by job basis over a period of 

time then this handy add-on 

is for you and could save you 

from having to pay for a separate 

app – or worse, from managing 

your job costs manually 

via excel. 

Xero Projects is a great fit 

for tradies, and consultants in 

digital, creative and IT industries. 

Xero connects to more than 

500 apps. Receipt Bank is an 

app which is an online replacement 

for all those ring binders 

full of invoices you have cluttering 

up your office. 

Take a photo of the invoice, 

upload it to the app and it’s 

permanently saved – it will 

even send a copy through to 

Xero so the invoice is already 

entered ready to approve. 

You can throw the invoice 

away and enjoy all the extra 

office space. Use the search 

function to find bills – no more 

digging through broken binders. 

Receipt Bank offers more 

than just time savings. A 

client recently had a fire in 

their home office. Had they 

been using Receipt Bank they 

would have had comfort in 

knowing all their records were 

stored safely in the cloud and 

could still be accessed. 

Xero is very easy 

to learn. You 

don’t have to be 

a whiz and it’s 

hard to break it. 

We have moved many clients 

over to Xero recently and 

they love how intuitive it is. 

You don’t have to be a whiz 

and it’s hard to break it. The 

great part is when a client 

is unsure about what to do I 

can always look at the same 

screen – even when I’m sat at 

my desk. 

The days of giving binders 

of records to your accountant 

can be over – if you want them 

to be. 

It’s easy to just keep doing 

the same thing you’ve been 

doing for years. 

However, you could be 

missing something that will 

give you more free time, save 

you money and reduce your 

stress. 

Just remember, not all 

accountants are made equal 

and not all can offer the same 

level of Xero support. 

If you’d like to know more 

give Tom Beswick a call on 927 

1166. As Xero Platinum level 

partners Tom and the team at 

Ingham Mora are happy to 

give you the low down for free. 

www.inghammora.co.nz 

Xero in on a better way 

to do business 

Let us set you up on Xero, for free!* 

Already on Xero but need a better Xero 

Partner? We’re offering 3 months free 

Xero for new clients* 

That’s a whole lot of Xero’s and that’s 

great for business. 

For the low down on how Xero and 

Ingham Mora can save you time, money 

and stress – text, call or email me today. 

Tom Beswick CA CFA - Director 

027 574 4019 | tom@inghammora.co.nz 

* T’s & C’s apply. 

Visit us at 60 Durham Street Tauranga 

The Bay’s largest privately owned accounting firm www.inghammora.co.nz


New Tauranga Chamber 

of Commerce Board 


Trouble brewing? 

Need help with staffing issues 

The new chair of the Tauranga Chamber of 

Commerce is Ron Devlin, assistant national 

commander and regional manager of Fire 

& Emergency NZ. 

Devlin succeeds Toni Palmer, who has been 

the chamber’s chair since 2015. 

The other office holders for 2017-18 are: 

Vice- Chair: 

Simon Darmondy – Trustpower 

Vice- Chair: 

Mark Whitworth – Port of Tauranga 

Treasurer: 

Margaret Holmes – The Engine Room 

The full board includes: 

Clare Basire – Westpac 

Brent Devcich – Devcich & Co 

Greg Delaney – Ballance 

Kellie Hamlett – Talent ID 

Toni Palmer – Surtees Boats 

Sam Tabak – Hobec 

Steve Wagstaff – Pureprint 

Ron Devlin 

Performance • Mediation • Agreements • Grievances 

Restructuring • Positive Psychology • Staff Engagement 

Wendy Macphail 

Director | LLB(Hons) 

P: 027 202 3921 

wendy@accordservices.co.nz 

www.accordservices.co.nz 

NEW LOCATION: 2C Heath Street, Mount Maunganui 

Let me help you sell your home at the 

highest possible price, in the least 

amount of time with no hassle. 

The weather is finally starting to warm up after a 

long winter. Green grass and colourful flowers have 

started popping up - and so have more “For Sale” 

signs. With more properties being listed, make your 

home stand out this season with these tips to sell 

your home in the spring. 

Daisy is 

AS LOCAL AS 

A STROLL ALONG 

THE MARINA 

AS BIG AS 

1000 OFFICES IN 

10 COUNTRIES 

1. Spring Clean! 

2. Increase curb appeal 

3. Open it up, let the sunshine in 

4. Deep clean your carpets 

5. De-clutter all rooms, cupboards and wardrobes 

6. Make your windows gleam 

7. Stage your home to boost show ability and saleability 

Covering Tauranga, Mount Maunganui, Papamoa and 

beyond. For a free, no obligation, home evaluation 

specifically customised for your home get in touch 

with me. 

Warmest Regards, 

Daisy Straub 

Ray White, Bayfair 

M: 021 420 450 

E: daisy.straub@raywhite,com 

P5421Y


Valuing your business 

Establishing the value of a business is a common request of 

business advisers. And it requires a high level of skill and 

experience to answer accurately. 

MONEY MATTERS 

> BY STEPHEN GRAHAM 

Stephen Graham is director and managing partner at BDO 

Rotorua, Chartered Accountants and Advisers. To find out more 

visit bdorotorua.co.nz or email rotorua@bdo.co.nz 

You can value a house 

based on its condition, 

its location, the number 

of rooms and the amount comparable 

properties have sold 

for. You can value a painting 

on the reputation of the artist, 

the quality of the painting 

and auction prices for similar 

works. 

But these are tangible values. 

And while most businesses 

have things that can 

be discreetly measured, there 

are many intangibles too, from 

copyright and intellectual 

property to brands and patents, 

and many other business assets 

that can add to a company’s 

value. 

There is no simple formula 

to determine the value of your 

business. It’s a very difficult 

calculation for any valuer to 

make unless market conditions 

are perfect, i.e., where there is 

a true market base with buyers 

and sellers regularly entering 

into similar transactions. 

However, markets are volatile. 

So getting an accurate valuation 

of your business relies 

on choosing a skilled valuer 

– someone with the ability to 

combine knowledge and experience 

with application of valuation 

principles to come up 

with an opinion on the value of 

the business. 

To give you an idea of what 

is involved, some of the key 

accepted principles a valuer 

will use include: 

A hypothetical market place: 

Here, the valuer considers the 

valuation in terms of a willing 

but not anxious seller, and a 

willing but not anxious buyer, 

with both possessing similar 

facts and in friendly negotiation. 

Income stream: 

A business’s value is determined 

by the income stream 

it will generate, either from 

the profits/cashflow of the 

business or from the ultimate 

realisation of the assets of the 

business. 

Determining the future 

maintainable profits (FMP) of 

the business is therefore a critical 

component of the valuation 

process. 

To determine the FMP the 

valuer must not only look at 

historic events, but look at 

trends to provide a guide to 

the future. 

Appropriate multiple: 

Once the FMP is determined 

the valuer must determine an 

appropriate multiple to apply 

to it. The multiple represents 

the risk profile of the 

business. 

The lower the multiple, 

the higher the risk profile of 

the business. As an example, 

there may be two businesses 

that each generate a profit of 

$200,000 per annum. 

Business A could have a 

diverse customer base, a strong 

management team and good 

reputation in the market place, 

while Business B could be 

heavily reliant on one customer 

and only have traded for a 

year. 

A prudent purchaser would 

be prepared to pay a greater 

price for Business A than for 

Business B. 

The multiple applied to 

the FMP of Business A would 

therefore be greater than 

Business B. 

Underlying business assets: 

Having considered the FMP 

and appropriate multiple for 

the business, the valuer must 

then consider the result in light 

of the underlying assets of the 

business. 

If a figure results in a value 

significantly less than the 

underlying net tangible assets 

of the business, the valuer 

should then consider the merits 

of a notional liquidation 

valuation. 

Whereas if a figure results 

in a value significantly higher 

than the underlying net tangible 

assets, the valuer should 

consider the level and appropriateness 

of the resulting 

goodwill element. 

Despite taking into 

account these principles, the 

valuation of any business is 

actually more of an art than 

a science. 

It requires the ability to 

take into account all surrounding 

business facts along 

with knowledge of the sector, 

precedents and risks, while 

making judgment calls along 

the way. 

So if you’re after an accurate 

assessment of the value of 

your business, make sure the 

valuer is experienced. 

Welcome to the Experience Age 

Since the introduction of 

the Web 25 years ago, 

we have seen the information 

age and the digital revolution. 

We have evolved from a 

time when companies needed a 

specific digital strategy, to the 

point where digital is simply 

an accepted part of the business 

strategy. 

We currently operate in 

an economy where it easy to 

TECH TALK 

> BY TONY SNOW 

Director Stratus Blue Ltd. Tony@stratusblue.co.nz | Mobile 

022 122 8669 T 07 777 0010. 

share knowledge, information 

and experiences online, which 

has driven a number of business 

opportunities and consumer 

behaviours. 

With evolution of camera 

technology, mobile devices 

and connectivity we have 

entered an Experience Age. 

The Information Age was 

dominated by desktop computers 

and information accumulation. 

As we evolve in our buying 

behaviour, mobile workspaces, 

and more technology advancements, 

we are increasingly 

seeking experiences more than 

just information. 

In the Experience 

Age, the primary input is visual 

and the dominant feedback is 

attention. Today the connecting, 

sharing and attention loop 

starts and ends on mobile. 

But in the future, it could 

start with contact lenses and 

end in Virtual or Augmented 

Reality experiences, which 

are already offering alternative 

ways to engage, learn and 

recover for example. 

Experience is about showing 

and not telling. And it is 

becoming a value add that can 

make a significant difference 

to how your business performs 

against its competitors. 

Apple takes great pride in 

the “unboxing” experience 

and has made a considerable 

investment in creating this 

experience. 

Design and end-user tools 

have become so important that 

many companies have designers 

as shareholders or on the 

executive team. 

Uber is another example of 

turning information into design 

and then into an experience. 

It is not always technological 

though - going to a bar 

with the right beer served in 

the right glass is also about the 

experience, and consumers can 

get charged more for providing 

that experience. 

There are many software, 

applications, mobile and computing 

devices being developed 

around the end-user 

experience. This is to make 

businesses more efficient and 

more productive. 

The sharing economy and 

access to cloud tools and methodologies 

have increased the 

emotional experiences so staff, 

customers, and other stakeholders 

become more engaged in 

what the business has to offer. 

It is a better experience to 

use an application with a cool 

and accessible interface, than a 

spreadsheet or access database. 

Or to “sign on glass” and 

get emailed a contract, rather 

than having to print sign and 

fax or PDF it back. 

Video creation and storage 

tools are also appearing so 

that we can share our realtime 

experiences from a business 

and consumer perspective. 

Vlogging and video testimonials 

are becoming more 

prevalent as we move towards 

connecting people with the 

experience of a product or service, 

rather than just describing 

facts and facilities. 

The end goal for all our 

experiences can normally be 

fine-tuned to the art of creating 

happiness. 

People share and remember 

their happy experiences and 

want to repeat them or connect 

to them. 

According to techcrunch. 

com there are a number of technology 

developments contributing 

to the experience stack. 

So take a look at your business 

and ask yourself how 

your own customers and stakeholders’ 

experiences with you 

stack up. 

CLOUD AS A SERVICE 

BUSINESS CLAAS 

Easy Experience 

Fixed Monthly Price 

Ultra Fast Internet 

Managed Infrastructure 

Managed Firewall 

Managed Backup and DR 

Managed Power Supply (UPS) 

All Support 

stratusblue.nz/businessclaas 

WORKSPACE - SORTED! 

0800 2 ASSIST 

Email: assist@stratusblue.co.nz


Momentum building in Tauranga’s 

commercial and industrial property 

Spurred on by strong population growth, 

a continuation of the high levels of 

residential construction and increased 

tourist and port activity, the commercial 

and industrial property stars look to be 

aligning for the region. 

These positive conditions 

are being reflected in 

very solid economic and 

jobs growth. 

Infometrics numbers 

point to real GDP growth for 

Tauranga of 4.4 percent for 

calendar 2016 and a significant 

6 percent for the Western Bays 

District, well above the national 

average of 2.5 percent. 

Employment growth has 

been equally robust at 4.8 percent 

for Tauranga (5.9 percent 

for the Western Bays) compared 

with a NZ average of 2.7 

percent per Infometrics. 

Areas of significant future 

growth are expected to be concentrated 

to the South, around 

Papamoa, where the Tauranga 

Eastern Link has increased the 

attractiveness for more business 

and residential growth 

and further west, around 

Tauriko/The Lakes. 

The revitalisation of 

Tauranga’s city centre is taking 

shape with the recent completion 

of the waterfront development, 

including tidal stairs, a 

pier and pontoons and planned 

streetscape upgrades over the 

next few years. 

Other major projects 

include construction of a new 

42 apartment Quest Hotel 

on Devonport Road due for 

completion later this year and 

plans, still being worked up, 

for a new council administration 

building, new museum 

and performance venue as well 

as a major upgrade of the city 

library, the planned re-development 

of 2 Devonport Rd, 

plus other refurbishments and 

upgrades that are currently 

underway, all will add to the 

much needed refresh and reinvigoration 

of the city centre. 

On the education front, the 

expected completion of the 

Waikato University campus 

in 2019 will ultimately bring 

2000 students into the city centre 

and significantly transform 

the CBD. Construction of the 

campus is now well underway. 

Private developers are 

already moving quickly to 

cater for the expected demand 

for student accommodation 

and other services that will be 

required when the campus is 

up and running. 

Port activities continue to 

boom with more than 1 million 

containers expected to cross 

Tauranga wharves (a NZ first) 

in the current financial year. 

Solid growth in export volumes 

for the Port’s key commodities, 

being logs, dairy 

and kiwifruit are driving this 

momentum. 

Increasingly more exporters, 

importers and shipping 

lines are recognising the benefits 

of Port of Tauranga’s deep 

water port and efficient freight 

handling facilities – consolidating 

its position as port of 

choice for international shipping 

lines. 

Hamburg Sud recently 

introduced a big ship, peak 

season weekly service, with 

Tauranga as its only NZ call. 

A strong local economy has 

seen demand for office space 

across all quality grades and 

size ranges rise over the past 

12 months. 

This has triggered a supply 

response from developers with 

increasing amounts of prime 

space coming onto the market. 

306 Cameron Road is now 

fully tenanted, which in the 

short term has digested most 

of the approximate 5000m2 of 

better quality new and refurbed 

space that has been available 

for lease. 

Recent completions include 

a new $40 million 7800sqm 

five level office/retail complex 

on the corner of 3rd Avenue 

and Cameron Rd. 

Earlier in the year a new 

$4 million three level (circa 

2400sqm) building was completed 

on Second Avenue housing 

Employment NZ and the 

Avonmore Tertiary Institute. 

A major refurbishment 

(including seismic strengthening) 

is currently underway on 

the five level, 2750sqm South 

British House at 35 Grey Street 

in the city centre and should 

be completed by the end of 

the year. 

Uptake of land for 

development at 

Tauriko has been 

very strong with 

Element IMF... 

Further north on the corner 

of Harrington and Willow 

Streets a new $10 million two 

level retail/office complex 

named The Reserve is under 

construction and due for completion 

in early 2018. 

A smaller project (circa 

500sqm) is also underway 

along The Strand and should 

be completed mid 2018. 

A 5 level 250 car carpark 

building adjacent to and 

adjoining the ANZ building 

is under construction bringing 

the total to 430 parks available 

for tenants and neighbouring 

users, completion circa April 

2018. 

Investment demand from 

both local and out of town 

investors remains strong 

across the board ensuring cap 

rates remain tight. 

The real challenge continues 

to be a lack of stock to 

satisfy demand. 

A buoyant mood certainly 

prevails across the retail sector 

and is reflected in the latest 

Bay of Plenty Paymark figures 

for the March 2017 quarter, 

which show retail spending 

by value up 8.5 percent and 

9.7 percent by volume compared 

with the same quarter in 

2016, the highest increase in 

the country. Tourism and hospitality 

were the major growth 

sectors. 

The latest Bayleys Research 

industrial vacancy survey for 

Tauranga shows that conditions 

remain tight across all the 

major industrial areas. As at 

May 2017 the overall vacancy 

rate was a low 4.4 percent, 

down from 5.2 percent a year 

earlier. 

The only area to still record 

a double digit vacancy is 

Judea at 10.3 percent with little 

movement over the past 12 

months. 

All other industrial areas 

recorded falls in vacancies: 

Greerton from 7.6 percent to 

5.9 percent, Mt Maunganui 

4.3 percent to 3.6 percent, 

Papamoa 5.5 percent to 5.3 

percent and Tauriko a very 

tight 0.3 percent from 0.4 percent 

a year earlier. 

Strong business growth and 

new business formations are 

being underpinned by high levels 

of population growth to the 

region which, in turn, is generating 

increased construction 

and economic activity. This, 

along with a booming Port, 

is underpinning the positive 

fundamentals for the industrial 

property sector. 

Uptake of land for development 

at Tauriko has been 

very strong with Element IMF, 

the developers of the Business 

Estate, saying sales are well 

ahead of their 10 year average. 

They are now busy unlocking 

future stages three years 

earlier than they had expected. 

All 2017 lots have been sold 

and they are currently pre-selling 

2018 titles. Over the last 12 

months there was a 75 percent 

increase in businesses based at 

Tauriko Business Estate from 

52 to 91. There are now more 

than 2,000 people that work 

there everyday, a 27 percent 

increase since Jan 2016. 

Mount Maunganui’s industrial 

precinct is dominated by 

port-related activities, and with 

container volumes expected to 

exceed a million in the current 

financial year, more space in 

the precinct is being used for 

container storage. 

Increasingly land which 

the port previously leased to 

external businesses is being 

progressively taken back for 

their own logistics/distribution 

purposes. 

As a result vacancies are 

expected to continue to remain 

very tight going forward. 

Commercial 

Property 

Management 

Bayleys Commercial Property Management covers both commercial 

and industrial across the Bay of Plenty and New Zealand. Situated 

in the middle of what is considered to be the Golden Triangle of 

investment property is our results driven team. 

We understand that to maximise the return on your property 

you need: 

Professional property management 

A business partner that understands your investment, 

views and goals 

SPEAK TO BAYLEYS TODAY 

Jan Cooney 

Senior Commercial Property Manager 

B 07 579 0609 M 027 408 9339 

jan.cooney@bayleystauranga.co.nz 

Brodie Thomas 

Commercial Property Manager 

B 07 579 0608 M 027 746 9218 

brodie.thomas@bayleystauranga.co.nz 

247 Cameron Road, 

Tauranga 

Success Realty Ltd, Bayleys, 

Licensed Under The REA Act 2008

22 

Bay of plenty 

First on the scene 

1-5 Regional Business Market 

1 2 

1 Brad Jacobs, director at The Coffee Club Franchising (NZ). 2 Louise Barnard, of Champers Hampers. 

3 

4 

3 Stan Gregec, CEO of Tauranga Chamber of Commerce and Pete Wales of BOP Business News. 

4 Jenn Quinn and Shane Southby, of the ANZ. 

Business After 5 Event, Tauranga Club 

5 6 

5 Sally Green, of Yellow. 6 Stan Gregec, CEO Tauranga Chamber of Commerce; Mike Brown, 

National Direct Sales manager, QMS Media; Erika ven der Meer, Aurora Health and Beauty.


Print is far from dead 

Anyone who believes print has had its day couldn’t be more 

wrong. A quick look around our thriving business community is 

proof enough that print is enjoying a resurgence as businesses 

create increased demand for business cards, brochures, 

signage, corporate gifts and publications like this. 

In fact, the managing director 

of one of our city’s leading 

print companies, Steve 

Wagstaff of Pure Print, is the 

first to agree that there is real 

growth across all print services 

thanks in part to our local 

economy but also due to the 

significant changes that have 

taken place over the past 10 

years making the print industry 

more innovative, efficient 

and effective. 

“We’re a vibrant community 

with a lot of new businesses 

moving here – it’s quite a busy 

place to be,” agrees Steve. 

“People still like having 

some information in hard 

copy rather than just on their 

computer so there is still very 

much a place for printing and 

demand is growing.” 

Having started his career 

in print more than 30 years 

ago, Steve has experienced the 

highs and lows of his chosen 

industry but has always stood 

by his belief that customer service 

must come first. 

It is largely due to this philosophy 

that has seen his business 

survive the huge changes 

in this market over the past 

10 years. 

“We purchased our first 

print company when we moved 

to Tauranga in 2002, at a time 

when there was a copy shop 

or print supplier virtually on 

every corner,” explains Steve. 

As desktop printers became 

more affordable and people 

moved to using more online 

communications, the impact 

was felt throughout the indus- 

try with almost all our corner 

copy shops now no longer 

operating. 

Printing companies merged 

to provide a stronger combined 

service and others simply sold 

up and moved on. 

Taking the time to personally 

drop off jobs, putting 

customer service first and 

reinvesting into the business 

are key strategies which Steve 

believes has not only kept their 

business alive but seen them 

thrive in the vastly changed 

landscape of the printing services 

market in Tauranga. 

“In 2004 we purchased one 

of our top machines which 

is still an important piece of 

equipment today,” says Steve. 

“We have managed to stay 

competitive not only through 

We have managed to 

stay competitive not only 

through our attention 

to customer service 

but also by reinvesting 

in the business with 

new technology and 

equipment. 

Managing director Steve Wagstaff of Pure Print. 

our attention to customer 

service but also by reinvesting 

in the business with new 

technology and equipment.” 

Pure Print also joined 

forces with two other print 

companies in 2004 and 2015 

respectively which significantly 

increased their expertise 

and machinery. 

Today its team of 17 full time 

employees is largely comprised 

of people who have also built 

their careers in print, bringing 

a wealth of knowledge to every 

print project they manage. 

Thanks to his background 

in print machinery, in particular 

working for Heidelberg in 

Germany, England, Australia 

and New Zealand, Steve has a 

real passion for and interest in 

the new technology and equipment 

which, he believes, will 

see the industry thrive well 

into the next generation. 

“In terms of technology, 

digital machines are continuing 

to improve in speed and 

quality,” says Steve. 

“The drive in this area is 

to meet growing customer 

demand for shorter print runs, 

delivered faster and to a much 

higher quality – even the same 

quality as off-set printing.” 

After 15 years owning 

and managing Pure Print in 

Tauranga, Steve and his team 

are still very enthusiastic 

about the future of print and 

opportunities for growth in 

this region. 

Show gratitude and appreciation to 

those who have supported your business 

this year with a Champers Hamper! 

Let us spoil your clients, suppliers and team this Christmas! 

Order 10 Champers 

Hampers for your 

clients, suppliers and 

team and receive an 

additional one free! 

View our full range at: 

champershampers.co.nz 

P: 0800 742 673 

Champers Hampers has the most impressive 

gifts on offer. Our hampers are designed to 

make the recipient feel appreciated and special 

- filled with luxury gourmet treats you won’t 

find on any supermarket shelf. We specialise in 

personalised and customised hampers to suit 

your budget so contact us for a quote today. 

P6055Y


FROM THE GROUND UP 

BWS brings boom 

times to BoP 

Working in commercial real estate, 

Simon Green knew the importance to 

a business of a clean building. He was 

also well aware of how costly building 

washing was since Health & Safety 

Regulations banned long extension 

ladders and other dangerous access 

methods. 

“It was wife Nicola who 

was the catalyst for 

us establishing BWS 

(Building Wash Services) in 

2009,” explains Simon. 

“Feeling Nicola was worth 

more than she was getting 

paid, we started looking at 

franchise opportunities. 

“A house washing franchise 

that caught our eye got 

us thinking about washing 

commercial and industrial 

buildings. 

“A businesses pride in 

clean buildings, and recurring 

income driven by warranties 

requiring regular exterior surfaces 

washing, appealed. 

“As did assurances from my 

larger institutional clients of 

the untapped business potential 

for a building washing 

service fully complying with 

health and safety regulations 

through using better methods 

than pricey and time-consuming 

scaffolding. 

“We saw solving that problem 

would give us a ‘gold 

standard’ competitive edge.” 

A truck-mounted cherry-picker 

boom is the innovative 

idea that gave BWS the 

competitive edge to propel it 

to market leader in Auckland. 

And now, a high income 

generating franchise opportunity 

for other urban areas. 

“Custom-built by Snorkel 

(a world leader in aerial work 

platform), the cherry-picker 

gives us a 16 metre reach; 

the average height of a five 

storey building and taller 

than most big-box retail 

outlets. 

“The boom truck itself is 

fully customised and fitted out 

with pumps, water heater and 

two high pressure extending 

wands. 

“Along with recurring 

income this also provides a 

BWS franchisee a range of 

washing and cleaning options 

to offer customers.” 

With a background in business 

ownership and corporate 

management, Gael Gordon 

With clients ready 

and waiting for BWS 

in urban areas all 

over the country,’ 

explains Gael, ‘this 

is an opportunity for 

those with business, 

management and 

sales skills. 

was appointed general manager 

in 2016 as part of Simon 

and Nicola restructuring BWS 

into a highly professional, 

Simon Green: ‘We’re a market leader 

in Auckland and ready to expand’ 

ethical and transparent franchise 

system. 

Multi-award winning 

Franchize Consultants has also 

been involved. 

“With clients ready and 

waiting for BWS in urban areas 

all over the country,’ explains 

Gael, ‘this is an opportunity 

for those with business, management 

and sales skills. 

“As well as sharing our 

enthusiasm, drive and commitment 

to customer service, 

a wide network of connections 

to leverage work is another 

huge plus.” 

The investment required 

is around $330,000, which 

includes $200,000 for a brand 

new BWS turnkey boom truck; 

induction and initial in-house 

training in Auckland; training 

for employee operators such 

as an elevated platform operator’s 

course and Site Safe 

Certificate; administration systems; 

marketing support and 

owner’s vehicle; franchisee’s 

initial accounting and legal 

costs, and $30,000 working 

capital. 

“Seriously, if I was 10 years 

younger, I’d be putting up my 

hand to become a BWS franchisee,” 

smiles Gael Gordon. 

PROPERTY VALUATION 

SERVICES 

From the Ground Up: 

COMMERCIAL 

AND RESIDENTIAL 

DESIGN 

BOOK YOUR SPOT IN OUR JANUARY ISSUE 

For more information contact the team today at 

info@bopbusinessnews.co.nz or 07 838 1333 

CALL NOW & 

GET YOUR FIRST 

3 MONTHS 

MANAGEMENT 

FREE 

Covering the Bay of Plenty and Coromandel - lakes to sea! 

Let us take the stress out of your residential and 

lifestyle property decisions. 

Residential Rental Property Management Services 

Waikato and Bay of Plenty 

0800 463 378 

adrienne.m@propertyindepth.co.nz 

www.propertyindepth.co.nz 

40255 

★ 7% Management Fee ★ No Hidden Costs ★ No Maintenance Charge 

★ No Inspection Charge ★ No Credit Check Charge ★ Free Baseline Meth Test 

★ Free Smoke Alarm Monitoring & Installation 

022 303 3449 gregory@athomepropertymanagement.co.nz www.athomepropertymanagement.co.nz 

022 303 3449 gregory@athomepropertymanagement.co.nz 

www.athomepropertymanagement.co.nz 

J9617A

FROM THE GROUND UP 


WE’RE SICK OF TURNING AWAY 

BUSINESS OPPORTUNITIES 

OUTSIDE OF AUCKLAND 

NOW FRANCHISING 

ENQUIRE NOW TO SECURE YOUR REGION 

0800 297 222 

www.bws.co.nz/franchise


Turoa gets 

green light 

The Department of Conservation (DoC) 

has granted a new licence to Ruapehu 

Alpine Lifts Ltd (RAL) to continue to 

operate the Turoa Ski Area. 

The licence was granted 

after an agreement was 

reached between RAL, 

Ngāti Rangi, Uenuku and 

DoC. 

The application for the 

licence was prepared by Cheal 

Consultants and lodged with 

DoC in December 2015. 

RAL has worked through 

issues with Tangata whenua 

and reached a relationship 

agreement with Ngāti Rangi 

and Uenuku. 

The Whakapapa Ski 

Area licence was renewed in 

December 2015 with a relationship 

agreement with Ngāti 

Tūwharetoa. 

The Whakapapa licence has 

allowed RAL to undertake a 

$100 million investment plan, 

the first results of which can 

already be seen. 

Since the licence was 

renewed, the Centennial 

double chairlift has been 

upgraded to the Rangatira 

quad detachable chairlift with 

removal of the Rockgarden 

Chairlift. 

RAL and its contractors 

worked over the 2016/17 

summer season to install new 

covered carpet lifts in Happy 

Valley, construct elevator 

access from the Top of the 

Bruce Plaza to Happy Valley, 

install an all-weather snow 

making unit and additional 

snow guns and replace of the 

Waterfall T-bar with a new 

quad chairlift. 

Cheal Consultants are now 

working together with RAL 

on a new proposal to install a 

gondola at Whakapapa. 

RAL has this season provided 

a shuttle service for 

Taupo, Turangi, Whakapapa 

Village and Ohakune to and 

from the Ski Areas. 

Also in 2016, RAL achieved 

ISO 14001 certification for its 

Environmental Management 

Systems. 

A vast array of professional 

consulting services are provided 

by Cheal to RAL to 

support the development and 

maintenance of the infrastructure, 

rights and responsibilities 

required of ski fields of this 

nature. 

The environment is harsh 

from a building maintenance 

perspective, delicate from a 

natural or conservation perspective 

and also culturally 

significant to Iwi. 

Cheal employs professionally 

qualified staff in the fields 

of planning, engineering and 

surveying. 

The engineering components 

of work on the mountain 

traverse civil, structural and 

three waters design. 

A recent addition to Cheal’s 

services is drone surveying, 

which is particularly useful on 

such a large site and complements 

the laser scanning 

services already offered. 

Cheal’s team of skiers and 

mountain lovers are excited 

about what the future will bring 

for Turoa and Whakapapa. 

engineers | surveyors | planners 

Ph: +64 7 349 8470

27 

Publishing is evolving 

SO ARE WE 

www.nmmedia.co.nz


IN TAURANGA 

THE MOUNT 

DIGITAL BILLBOARD 

12 ROADSIDE 

BILLBOARDS 

20 BUS 

BACKS 

For enquiries contact John Orfanos john.orfanos@qmsmedia.com +64 9 360 2327 www.qmsmedia.co.nz/

Bay of Plenty Business News October/November 2017

You also want an ePaper? Increase the reach of your titles

Delete template?

Save as template?