Waikato Business News October/November 2017
Waikato Business News has for a quarter of a century been the voice of the region’s business community, a business community with a very real commitment to innovation and an ethos of co-operation.
Waikato Business News has for a quarter of a century been the voice of the region’s business community, a business community with a very real commitment to innovation and an ethos of co-operation.
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14 WAIKATO BUSINESS NEWS <strong>October</strong>/<strong>November</strong> <strong>2017</strong><br />
GJ Gardner unveils retail<br />
experience at Chartwell<br />
Leading residential construction company<br />
GJ Gardner Homes has opened up a mall<br />
stand in Chartwell Shopping Centre as it<br />
encourages affordable solutions for home<br />
ownership.<br />
The site located upstairs at<br />
the Farmers’ end of the<br />
shopping centre opened<br />
in <strong>October</strong> and GJ Gardner<br />
<strong>Waikato</strong> owner Jeff de Leeuw<br />
says the aim is to make GJ<br />
Gardner’s products more accessible.<br />
“We are offering a lot more<br />
house and land packages, some<br />
of them are pre-designed or<br />
pre-consented so it can become<br />
a bit more of an exciting retail<br />
experience,” he says.<br />
“We have our design centre<br />
and office in Te Rapa, four<br />
show homes and various sites<br />
around <strong>Waikato</strong> under construction<br />
but this mall stand is<br />
another touch point where the<br />
community can engage with<br />
our brand,” he says.<br />
“We want to stimulate people’s<br />
thought processes. We are<br />
trying to encourage home ownership<br />
so this is for those people<br />
who may not have thought<br />
they had the ability to build.<br />
They can look at what they<br />
may be paying now in their<br />
existing situation and find out<br />
what is achievable. It’s actually<br />
very achievable and we can<br />
offer full finance solutions to<br />
make it easy.”<br />
GJ Gardner Homes remains<br />
the market leader both<br />
in <strong>Waikato</strong> and nationally and<br />
earlier this year the <strong>Waikato</strong><br />
franchise swept the bulk of the<br />
awards at the GJ Gardner International<br />
Franchise Awards<br />
in Queenstown. The outstanding<br />
franchise took out eight of<br />
the nine major awards handed<br />
out for the year while a number<br />
of other awards were shared<br />
among the team.<br />
Social media workshop for business<br />
A<br />
company specialising in<br />
social media is holding<br />
a half day seminar in<br />
Hamilton in <strong>November</strong>.<br />
Collab Digital director<br />
Brent Ireland says the seminar<br />
at Claudelands Event Centre<br />
on <strong>November</strong> 14 looks at the<br />
Participants in a recent Collab Digital seminar.<br />
five main social media platforms<br />
with a particular focus<br />
on Facebook and Instagram.<br />
“You’ll learn how to develop<br />
your own social media<br />
strategy, how social media has<br />
changed our behaviour, the differences<br />
between platforms,<br />
understanding audience behaviour<br />
and, most importantly,<br />
what makes for good social<br />
media content,” he says.<br />
Mr Ireland says Collab Digital<br />
comprises a team of social<br />
media specialists who offer a<br />
range of workshops and seminars<br />
to teach people how social<br />
media can work for their business.<br />
“They cover everything<br />
you need to know to grow your<br />
online presence and get a real<br />
return on your investment. Innovative<br />
and forward thinking,<br />
Collab push the boundaries<br />
when it comes to connecting<br />
businesses with customers.<br />
They focus solely on social<br />
GJ Gardner Homes’ International Sales Consultant of the Year Rochelle<br />
Clement at the company’s new mall stand at Chartwell Shopping Centre.<br />
media by empowering business<br />
owners and marketers in<br />
a format that is fun, informative<br />
and highly engaging - all<br />
things that your social media<br />
should be.”<br />
Mr Ireland says all of Collab’s<br />
learnings come directly<br />
from real-time social media<br />
management and campaigns<br />
that they implement for brands<br />
and businesses on a daily basis.<br />
Through <strong>Waikato</strong> <strong>Business</strong><br />
<strong>News</strong>, Collab Digital is giving<br />
away a free social media half<br />
day workshop valued at $399 +<br />
GST. To be in the draw, email<br />
your name and business with<br />
‘social media’ in the subject<br />
line to win@wbn.co.nz<br />
Included among GJ Gardner<br />
<strong>Waikato</strong>’s success was winning<br />
the International Franchise of<br />
the Year – the fourth time it<br />
has won this award. There are<br />
more than 130 other businesses<br />
throughout New Zealand,<br />
Australia and America. The<br />
<strong>Waikato</strong> franchise also picked<br />
up the New Zealand Franchise<br />
of the Year while Jeff won<br />
Most Valuable Contributor to<br />
the GJ Group and Rochelle<br />
Clement won International<br />
Sales Consultant of the Year.<br />
The awards take into account<br />
customer satisfaction<br />
from surveys, workmanship,<br />
market share and community<br />
support and in some cases the<br />
views of peers.<br />
“It’s great recognition of<br />
everyone’s input into the business,”<br />
says Jeff.<br />
“Everyone plays a pretty<br />
key part in the process of<br />
building a house. There are<br />
many of components involved<br />
and the whole team roles are<br />
critical.”<br />
Jeff’s award for Most Valuable<br />
Contributor was voted on<br />
by peers.<br />
“That’s quite a nice one<br />
to get in that you are not just<br />
concentrating on yourself but<br />
you are contributing to the<br />
GJ Gardner team as a whole,”<br />
he says.<br />
The fact that GJ Gardner is<br />
comfortably the market leader<br />
in <strong>Waikato</strong> and New Zealand<br />
should give customers confidence,”<br />
says Jeff.<br />
And the construction boom<br />
shows no sign of slowing –<br />
certainly not for GJ Gardner’s<br />
<strong>Waikato</strong> branch which is as<br />
busy as ever.<br />
“We’ve just had our largest<br />
month of sales for the last 18<br />
months through September.<br />
We didn’t listen to the uncertainty<br />
around the election<br />
which can have an effect on<br />
our market. That’s even more<br />
significant when you consider<br />
that last year was huge for us.”<br />
But Jeff says GJ Gardner<br />
Homes always ensures that individual<br />
clients know they are<br />
valued and a lot of effort goes<br />
into getting feedback to ensure<br />
they are happy with their home<br />
and the service.<br />
“We’ve really concentrated<br />
on our design and internal systems<br />
to give good structure to<br />
the build and make sure it’s individualised.<br />
That’s really important<br />
to us. You are building<br />
your home so it’s the most important<br />
thing you can ever do.<br />
You need to be able to trust us<br />
to deliver a very personal and<br />
positive experience.”<br />
Hamilton Monthly Property Report<br />
Mark Ewing &<br />
Andrew Quick<br />
HERE IS A SNAP SHOT OF<br />
WHAT HAS BEEN HAPPENING<br />
IN THE MARKETPLACE OVER<br />
THE PAST MONTH.<br />
J3514P<br />
The median price across the region rose<br />
$21,500 compared to September 2016.<br />
Compared to August the median price<br />
stayed the same.<br />
Compared to August, sales volumes fell<br />
6%. Compared to September 2016, sales<br />
across the region fell 27% with sales increasing<br />
54% in South <strong>Waikato</strong> District but falling<br />
56% in Hauraki District.<br />
The number of days to sell improved by<br />
four days compared to August, from 39 days<br />
in August to 35 days in September. The number<br />
of days to sell eased by five days compared<br />
to September 2016. Over the past 10<br />
years the average number of days to sell during<br />
September for <strong>Waikato</strong> has been 46 days.<br />
“There is huge confidence in the <strong>Waikato</strong>,<br />
particularly in the greater Hamilton area.<br />
There is still a lot of buyer interest from<br />
people looking to relocate from Auckland<br />
with about 35% of buyers from out of town.<br />
Due to lack of available supply, prices<br />
remain relatively firm and investors with a<br />
robust equity position are still active in the<br />
market. Demand in the north-eastern suburbs<br />
has picked up, largely due to new builds<br />
being completed and the new Rototuna<br />
High School zone.” Philip Searle, REINZ<br />
Regional Director.<br />
Obviously the statistics contained within this<br />
article represent only a small fraction of the<br />
data we have at our fingertips. For more information<br />
relevant to your street or your property,<br />
call and ask for one of the EVES team.<br />
P 07 834 9570 M 027 801 9962 F 07 854 3837<br />
VISIT www.eves.co.nz<br />
Hamilton City<br />
By Greg Petrin<br />
Rototuna branch manager<br />
Local market facts<br />
Sales<br />
September<br />
<strong>2017</strong><br />
Sales<br />
September<br />
2016<br />
Under $200k* 1 0<br />
$200 - $299k* 6 10<br />
$300 - $399k* 35 58<br />
$400 - $499k* 65 75<br />
$500 - $599k* 51 68<br />
$600 - $699k* 33 43<br />
$700 - $999k* 23 22<br />
$800 - $999k* 29 23<br />
$1,000,000 -<br />
$1,999,999*<br />
11 6<br />
$2m+* 0 1<br />
Total number of sales* 254 306<br />
Median sale price* $542,500 $510,750<br />
Median days to sell* 33 31<br />
*Statistical Information Derived From The Real Estate Institute Of New Zealand. Realty Services Ltd/Success Realty Ltd and any contractor/employee is merely passing over the<br />
information. We cannot guarantee its accuracy and reliability as we have not checked, audited or reviewed the information and all intending purchasers are advised to conduct<br />
their own due diligence investigation into the same. To the maximum extent permitted by law Realty Services Ltd/Success Realty Ltd and its contractors/employees do not accept<br />
any responsibility to any person for the accuracy.<br />
Linda<br />
has the<br />
confidence<br />
to smile<br />
Hamilton<br />
Orthodontics<br />
Specialist<br />
Orthodontic<br />
Practice<br />
07 839 5870 / 17 Pembroke St / hamiltonorthodontics.co.nz