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Waikato Business News October/November 2017

Waikato Business News has for a quarter of a century been the voice of the region’s business community, a business community with a very real commitment to innovation and an ethos of co-operation.

Waikato Business News has for a quarter of a century been the voice of the region’s business community, a business community with a very real commitment to innovation and an ethos of co-operation.

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14 WAIKATO BUSINESS NEWS <strong>October</strong>/<strong>November</strong> <strong>2017</strong><br />

GJ Gardner unveils retail<br />

experience at Chartwell<br />

Leading residential construction company<br />

GJ Gardner Homes has opened up a mall<br />

stand in Chartwell Shopping Centre as it<br />

encourages affordable solutions for home<br />

ownership.<br />

The site located upstairs at<br />

the Farmers’ end of the<br />

shopping centre opened<br />

in <strong>October</strong> and GJ Gardner<br />

<strong>Waikato</strong> owner Jeff de Leeuw<br />

says the aim is to make GJ<br />

Gardner’s products more accessible.<br />

“We are offering a lot more<br />

house and land packages, some<br />

of them are pre-designed or<br />

pre-consented so it can become<br />

a bit more of an exciting retail<br />

experience,” he says.<br />

“We have our design centre<br />

and office in Te Rapa, four<br />

show homes and various sites<br />

around <strong>Waikato</strong> under construction<br />

but this mall stand is<br />

another touch point where the<br />

community can engage with<br />

our brand,” he says.<br />

“We want to stimulate people’s<br />

thought processes. We are<br />

trying to encourage home ownership<br />

so this is for those people<br />

who may not have thought<br />

they had the ability to build.<br />

They can look at what they<br />

may be paying now in their<br />

existing situation and find out<br />

what is achievable. It’s actually<br />

very achievable and we can<br />

offer full finance solutions to<br />

make it easy.”<br />

GJ Gardner Homes remains<br />

the market leader both<br />

in <strong>Waikato</strong> and nationally and<br />

earlier this year the <strong>Waikato</strong><br />

franchise swept the bulk of the<br />

awards at the GJ Gardner International<br />

Franchise Awards<br />

in Queenstown. The outstanding<br />

franchise took out eight of<br />

the nine major awards handed<br />

out for the year while a number<br />

of other awards were shared<br />

among the team.<br />

Social media workshop for business<br />

A<br />

company specialising in<br />

social media is holding<br />

a half day seminar in<br />

Hamilton in <strong>November</strong>.<br />

Collab Digital director<br />

Brent Ireland says the seminar<br />

at Claudelands Event Centre<br />

on <strong>November</strong> 14 looks at the<br />

Participants in a recent Collab Digital seminar.<br />

five main social media platforms<br />

with a particular focus<br />

on Facebook and Instagram.<br />

“You’ll learn how to develop<br />

your own social media<br />

strategy, how social media has<br />

changed our behaviour, the differences<br />

between platforms,<br />

understanding audience behaviour<br />

and, most importantly,<br />

what makes for good social<br />

media content,” he says.<br />

Mr Ireland says Collab Digital<br />

comprises a team of social<br />

media specialists who offer a<br />

range of workshops and seminars<br />

to teach people how social<br />

media can work for their business.<br />

“They cover everything<br />

you need to know to grow your<br />

online presence and get a real<br />

return on your investment. Innovative<br />

and forward thinking,<br />

Collab push the boundaries<br />

when it comes to connecting<br />

businesses with customers.<br />

They focus solely on social<br />

GJ Gardner Homes’ International Sales Consultant of the Year Rochelle<br />

Clement at the company’s new mall stand at Chartwell Shopping Centre.<br />

media by empowering business<br />

owners and marketers in<br />

a format that is fun, informative<br />

and highly engaging - all<br />

things that your social media<br />

should be.”<br />

Mr Ireland says all of Collab’s<br />

learnings come directly<br />

from real-time social media<br />

management and campaigns<br />

that they implement for brands<br />

and businesses on a daily basis.<br />

Through <strong>Waikato</strong> <strong>Business</strong><br />

<strong>News</strong>, Collab Digital is giving<br />

away a free social media half<br />

day workshop valued at $399 +<br />

GST. To be in the draw, email<br />

your name and business with<br />

‘social media’ in the subject<br />

line to win@wbn.co.nz<br />

Included among GJ Gardner<br />

<strong>Waikato</strong>’s success was winning<br />

the International Franchise of<br />

the Year – the fourth time it<br />

has won this award. There are<br />

more than 130 other businesses<br />

throughout New Zealand,<br />

Australia and America. The<br />

<strong>Waikato</strong> franchise also picked<br />

up the New Zealand Franchise<br />

of the Year while Jeff won<br />

Most Valuable Contributor to<br />

the GJ Group and Rochelle<br />

Clement won International<br />

Sales Consultant of the Year.<br />

The awards take into account<br />

customer satisfaction<br />

from surveys, workmanship,<br />

market share and community<br />

support and in some cases the<br />

views of peers.<br />

“It’s great recognition of<br />

everyone’s input into the business,”<br />

says Jeff.<br />

“Everyone plays a pretty<br />

key part in the process of<br />

building a house. There are<br />

many of components involved<br />

and the whole team roles are<br />

critical.”<br />

Jeff’s award for Most Valuable<br />

Contributor was voted on<br />

by peers.<br />

“That’s quite a nice one<br />

to get in that you are not just<br />

concentrating on yourself but<br />

you are contributing to the<br />

GJ Gardner team as a whole,”<br />

he says.<br />

The fact that GJ Gardner is<br />

comfortably the market leader<br />

in <strong>Waikato</strong> and New Zealand<br />

should give customers confidence,”<br />

says Jeff.<br />

And the construction boom<br />

shows no sign of slowing –<br />

certainly not for GJ Gardner’s<br />

<strong>Waikato</strong> branch which is as<br />

busy as ever.<br />

“We’ve just had our largest<br />

month of sales for the last 18<br />

months through September.<br />

We didn’t listen to the uncertainty<br />

around the election<br />

which can have an effect on<br />

our market. That’s even more<br />

significant when you consider<br />

that last year was huge for us.”<br />

But Jeff says GJ Gardner<br />

Homes always ensures that individual<br />

clients know they are<br />

valued and a lot of effort goes<br />

into getting feedback to ensure<br />

they are happy with their home<br />

and the service.<br />

“We’ve really concentrated<br />

on our design and internal systems<br />

to give good structure to<br />

the build and make sure it’s individualised.<br />

That’s really important<br />

to us. You are building<br />

your home so it’s the most important<br />

thing you can ever do.<br />

You need to be able to trust us<br />

to deliver a very personal and<br />

positive experience.”<br />

Hamilton Monthly Property Report<br />

Mark Ewing &<br />

Andrew Quick<br />

HERE IS A SNAP SHOT OF<br />

WHAT HAS BEEN HAPPENING<br />

IN THE MARKETPLACE OVER<br />

THE PAST MONTH.<br />

J3514P<br />

The median price across the region rose<br />

$21,500 compared to September 2016.<br />

Compared to August the median price<br />

stayed the same.<br />

Compared to August, sales volumes fell<br />

6%. Compared to September 2016, sales<br />

across the region fell 27% with sales increasing<br />

54% in South <strong>Waikato</strong> District but falling<br />

56% in Hauraki District.<br />

The number of days to sell improved by<br />

four days compared to August, from 39 days<br />

in August to 35 days in September. The number<br />

of days to sell eased by five days compared<br />

to September 2016. Over the past 10<br />

years the average number of days to sell during<br />

September for <strong>Waikato</strong> has been 46 days.<br />

“There is huge confidence in the <strong>Waikato</strong>,<br />

particularly in the greater Hamilton area.<br />

There is still a lot of buyer interest from<br />

people looking to relocate from Auckland<br />

with about 35% of buyers from out of town.<br />

Due to lack of available supply, prices<br />

remain relatively firm and investors with a<br />

robust equity position are still active in the<br />

market. Demand in the north-eastern suburbs<br />

has picked up, largely due to new builds<br />

being completed and the new Rototuna<br />

High School zone.” Philip Searle, REINZ<br />

Regional Director.<br />

Obviously the statistics contained within this<br />

article represent only a small fraction of the<br />

data we have at our fingertips. For more information<br />

relevant to your street or your property,<br />

call and ask for one of the EVES team.<br />

P 07 834 9570 M 027 801 9962 F 07 854 3837<br />

VISIT www.eves.co.nz<br />

Hamilton City<br />

By Greg Petrin<br />

Rototuna branch manager<br />

Local market facts<br />

Sales<br />

September<br />

<strong>2017</strong><br />

Sales<br />

September<br />

2016<br />

Under $200k* 1 0<br />

$200 - $299k* 6 10<br />

$300 - $399k* 35 58<br />

$400 - $499k* 65 75<br />

$500 - $599k* 51 68<br />

$600 - $699k* 33 43<br />

$700 - $999k* 23 22<br />

$800 - $999k* 29 23<br />

$1,000,000 -<br />

$1,999,999*<br />

11 6<br />

$2m+* 0 1<br />

Total number of sales* 254 306<br />

Median sale price* $542,500 $510,750<br />

Median days to sell* 33 31<br />

*Statistical Information Derived From The Real Estate Institute Of New Zealand. Realty Services Ltd/Success Realty Ltd and any contractor/employee is merely passing over the<br />

information. We cannot guarantee its accuracy and reliability as we have not checked, audited or reviewed the information and all intending purchasers are advised to conduct<br />

their own due diligence investigation into the same. To the maximum extent permitted by law Realty Services Ltd/Success Realty Ltd and its contractors/employees do not accept<br />

any responsibility to any person for the accuracy.<br />

Linda<br />

has the<br />

confidence<br />

to smile<br />

Hamilton<br />

Orthodontics<br />

Specialist<br />

Orthodontic<br />

Practice<br />

07 839 5870 / 17 Pembroke St / hamiltonorthodontics.co.nz

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