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Waikato Business News October/November 2017

Waikato Business News has for a quarter of a century been the voice of the region’s business community, a business community with a very real commitment to innovation and an ethos of co-operation.

Waikato Business News has for a quarter of a century been the voice of the region’s business community, a business community with a very real commitment to innovation and an ethos of co-operation.

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FROM THE GROUND UP<br />

WAIKATO BUSINESS NEWS <strong>October</strong>/<strong>November</strong> <strong>2017</strong> 45<br />

Service and quality the key<br />

at Reinforcing Steel Supplies<br />

Importing steel is a far cheaper option than<br />

buying New Zealand made steel but, as<br />

several major infrastructure projects have<br />

recently learned, you get what you pay for.<br />

And what you get<br />

when you deal with<br />

Hamilton-based company<br />

Reinforcing Steel<br />

Supplies is quality New<br />

Zealand-made steel which<br />

has been rigorously tested and<br />

is fit for whatever purpose<br />

required.<br />

The company, which has<br />

been operating since 1999, is<br />

one of New Zealand’s leading<br />

suppliers of reinforcing<br />

steel and company head Sam<br />

Sherborne says they pride<br />

themselves on stocking only<br />

Kiwi-made steel.<br />

While this makes it hard<br />

to compete with imported<br />

products on price alone, the<br />

company succeeds by looking<br />

after its customers, she says.<br />

“It’s our service and our<br />

quick turnaround time that<br />

makes us different.<br />

“You’ve got to be fast in<br />

this game. Because of this<br />

we’ve become the supplier<br />

of choice for many clients in<br />

the industrial, residential and<br />

commercial areas.”<br />

Sam says Reinforcing<br />

Steel Supplies’ customers<br />

appreciate the honest and<br />

transparent service the company<br />

provides and with more<br />

than 20 years in the industry,<br />

staff have the knowledge and<br />

experience to provide effective<br />

solutions for projects of<br />

any size.<br />

“We get people come in<br />

off the street looking to do a<br />

driveway or something like<br />

that, all sorts of people buy<br />

our products. We understand<br />

the challenges of choosing the<br />

right reinforcing steel products<br />

for your projects, which<br />

is why we want to save you<br />

the hassle.”<br />

She says staff are always<br />

available to discuss project<br />

needs with customers and<br />

provide practical advice.<br />

“We’re a friendly bunch<br />

and happy to go over your<br />

needs to ensure you get the<br />

correct product for the job.”<br />

All the steel supplied by<br />

Reinforcing Steel Supplies is<br />

made in New Zealand from<br />

recycled steel and undergoes<br />

a rigorous testing regime<br />

before being allowed into the<br />

market, Sam says.<br />

That involves stretching<br />

the steel to its breaking point<br />

and in recent times imported<br />

steel being used on major<br />

projects throughout New<br />

Zealand has proved to be far<br />

weaker than initially claimed.<br />

This has led to concerns<br />

about the ongoing safety of<br />

the projects, which include<br />

important bridges and tunnels.<br />

Those concerns don’t<br />

apply to projects using our<br />

products, Sam says.<br />

With consumers placing<br />

an increasing focus on the<br />

environment and recycling,<br />

Reinforcing Steel Supplies’<br />

products are well placed to<br />

take advantage of any moves<br />

towards locally made and<br />

recycled steel products.<br />

While based in Hamilton,<br />

Reinforcing Steel Supplies<br />

delivers its products throughout<br />

the central North Island,<br />

although as Sam says: “If<br />

someone wants steel in<br />

Napier, we’ll take it to them.<br />

“You can count on us to<br />

deliver to your location at a<br />

time that is best for you.”<br />

The company offers a wide<br />

range of multipurpose metal<br />

products and services, including<br />

steel rods, mesh, wire and<br />

accessories, and can provide<br />

either ready-made or madeto-order<br />

products to suit any<br />

project specifications.<br />

Reinforcing Steel Supplies<br />

is at 28b Foreman Rd, Te<br />

Rapa, Hamilton, 3200. Call<br />

07-849-8196, email reosupplies@xtra.co.nz<br />

or visit<br />

www.reinforcingsteel.co.nz<br />

Limited<br />

We specialise in reinforcing<br />

steel and mesh with all<br />

recycled NZ supplied steel.<br />

Family owned and operated.<br />

Contact us for free,<br />

no obligation quotes.<br />

ReinfoRcing<br />

Steel SupplieS<br />

28B Foreman Road<br />

07 849 8196<br />

reosupplies@xtra.co.nz

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