WBS Magazine - Issue 4

ISSUE 

Unique 

with 

Phoenix 

: Impact of 

PODCAST 

Products 

Promotioal 

W B S M A G A Z I N E 

I S S U E 4 | 2 0 1 7 

In this Issue 

FEATURED: EMMA MURNANE 

SOCIAL MEDIA 

ATWHOLESALE2U 

ESSENTIALS 

with The Social Secret 

HOW EMOTIONAL 

DO YOU HAVE TOO MANY 

HEALTH BOOST 

BONUS 

BROWSERS OPEN? 

with Carolyn King 

BUSINESS 

Podcast Library 

Book Review 

Recipe 

Carrot 

Hilke's 

Recipe 

Cake 

W B S O C I E T Y . C O M 

Photo: Eleanor Conduit Photography 

Inside

I S S U E 4 | W B S M A G A Z I N E 

NOTE 

FROM 

CAZZ 

Welcome to the magazine that supports & 

promotes women in business. 

This issue is jam-packed with articles and tips 

from an array of female entrepreneurs on topics 

that are interesting, fun and will help you grow - 

whether you are an experienced business owner 

or just thinking about starting up. 

WBS is focused on not only just promoting & 

supporting your business - we want to help you 

grow your business by empowering you with 

knowledge. Information is so important, and 

with this magazine, our podcast, our events and 

our website, we constantly pushing forwards to 

give our members the tools to reach the stars. 

WBS would like to thank all our members for 

contributing to this magazine. It wouldn't be 

possible without all of you. A special thank you 

to our major sponsor, Bookit Bookkeeping, and 

to every one of you who have supported WBS 

over the last 5 years! 

WBS Founder & CEO Cazzandra Bell 

Editors The Upright Man & Cazzandra Bell 

Contributors Liz Thompson, Ema Borg, Maree 

Sortino, Carolyn King, Christina, Leanne 

Vandeligt, Velda Taylor-Chan, Hilke 

Legenhausen & Pilar Rodriguez 

WBS Photographers 

Eleanor Conduit 

Dewinta Dandot Photography 

Amazing You Portraits 

Inspired Portraits 

Karm Photography 

CLICK TO SUBSCRIBE!

IN THIS ISSUE: 

Cover story 19 

1 1 

2 3 

4 5 

U S I N E S S 

B 

WAYS TO BUILD A BETTER BRAND 

7 

MEDIA ESSENTIALS 

SOCIAL 

YOU HAVE TOO MANY BROWSERS OPEN? 

DO 

3 EMOTIONAL HEALTH BOOST BUSINESS 

4 HOW 

WELL BEING TIPS 

4 3 

THE LIFESTYLE SOLUTION 

5 0 

H E A L T H & W E L L B E I N G 

Social Pages 61 

5 3 

CARROT CAKE RECIPE 

2 9 

TIME TO SHOP 

G I F T I D E A S 

7 3 

6 5 

NOTICEBOARD 

BUSINESS WOMAN OF THE MONTH 

M E M B E R S A R E A 

Contributors 4 

3 9 

0 7 

4 2 

0 9 

1 0 

I S C E L L A N O U S 

M 

TOP TIPS 

MONTHLY 

OF THE MONTH 

QUOTE 

A WBS MEMBER 

BECOME 

READING 

RECOMMENDED 

REVIEW 

BOOK 

Podcast Library 54 

BONUS: THIS MAGAZINE CONTAINS 

P O D C A S T S | R E C I P E | B O O K R E V I E W

LIZ THOMPSON//CALIBA 

Liz Thompson, owner of Caliba – Design + Branding, 

is passionate about all things design. Her clients 

range from International corporates to startups. She 

loves working with like minded business owners who 

are striving to stand out and attract their ideal 

clientele. as well as creating ongoing graphic design 

work for marketing. 

EMA BORG//UNIQUE PHOENIX 

Ema's mission is to support strong, brave women 

rise up from within. Ema runs a 2 day Course - 

The Deeper Love Formula to help you fully take 

charge of your life, career, relationships, get 

unstuck and pioneer the path you want and 

need. 

MAREE SORTINO//THE SOCIAL 

SECRET 

Maree has a strong marketing and communications 

background and has spent the last few years in 

training roles. Specifically, she’s been assisting new 

business owners build the knowledge and skills that 

they require to run their businesses effectively. Those 

that meet Maree will tell you she’s super organised, 

passionate, patient, extremely personable and easy 

to work with. 

Enquire today about the various services The Social 

Secret offers and how Maree and her team can help 

your small business stand out amongst the crowd. 

C O N T R I B U T O R S

T A L E N T E D WBS MEMBERS 

CAROLYN KING // EMPOWERKIN 

KINESIOLOGY 

Carolyn is a Kinesiologist and business owner of 

EmpowerKin Kinesiology, speaker and workshop 

facilitator and author of Empowered Happiness - 

Discovering Bliss Beyond Depression. She has studied a 

variety of different Kinesiology techniques including 

Professional Kinesiology Practitioner, Brain Gym, LEAP 

and Primitive Reflexes and continues to study different 

modalities. She is a student of life and is continues to 

read and learn about new things. 

CHRISTINA//BOEA 

After training in Aromatherapy and using 

essential oils everyday the passion grew to create 

natural skincare for the family. Often 

my creative thoughts come from moments of time 

out exploring beautiful coastal seas or the bush 

here in the Blue Mountains, a favourite saying for 

me, “Sea Air the best Aromatherapy” don’t forget 

to take time out and recharge your mind. It’s 

important to be positive about your dreams and 

believe in your product. 

LEANNE VANDELIGT//UPLIFT 

HEALTH & FITNESS COACHING 

Leanne is a health coach, personal trainer, 

weight loss consultant. Her support and coaching 

is for busy women who want the support of a 

highly qualified health & fitness coach to reach 

their goals 

Want to 

be a contributor? 

You need to be a WBS 

Member : wbsociety.com 

submit your work 

cazz@wbsociety.com

B E C O M E A CONTRIBUTOR! 

HILKE LEGENHAUSEN//HILKE'S 

HEALTH 

My background is in Acupuncture, Nutritional Therapy, 

Coaching and other remedial therapies, as well as 

Primary Teaching. 

I am a body confidence specialist. As a holistic health 

coach, I help stressed out women remove those 

frustrating extra kilos, recharge their energy and feel 

more confident in their body. My passion is seeing 

VELDA TAYLOR-CHAN//ALMOND 

TREE DESIGNS 

women feel more powerful and in control of their body. 

I own an online shop called Almond Tree Designs, 

which specialises in wall art and gifts. I grew up in New 

Zealand, spent some time living in London, and then 

moved to Melbourne with my husband and two boys. I 

was a chartered accountant in a past life. 

At Almond Tree Designs we design and make a huge 

range of personalised and handcrafted paper art 

frames and inspirational prints. We also have a small 

range of stationery and homewares that is gradually 

expanding. 

PILAR 

RODRIGUEZ//SOOOBEAUTIFUL 

Hi, my name is Pili, I am a qualified Massage Therapist I 

believe that in life all we really want is to FEEL GOOD. 

With this in mind SoooBeautiful was born. 

SoooBeautiful is focused on making high-quality Skin 

Care Products & Aromatherapy Products for your home 

and we strive to providing the best service to achieve 

customer satisfaction - we will do everything we can to 

meet your expectations. 

Want to 

be a contributor? 

You need to be a WBS 

Member: wbsociety.com 

submit your work 

cazz@wbsociety.com

" 

01 

of the Month 

Q U O T E

I S U R V I V E D 

B E C A U S E 

T H E F I R E 

I N S I D E M E 

B U R N E D 

B R I G H T E R 

T H A N T H E 

F I R E 

A R O U N D M E

Recommended 

top 

Reading 

1 . 

SECRETS OF THE NLP 

MASTERS 

3 

'The Secrets of the NLP Masters' reveals 

the 50 things you need to know to excel 

in the workplace and out of it, just as if 

you were an NLP expert. Some will 

surprise you, and all will inspire you. 

Put these 50 simple strategies together 

and you have a recipe for success, a 

proven formula that will unlock the 

secrets and uncover your potential. 

Reference: google books 

2 . 

WORDS THAT SELL 

Looking for a better way to say 

"authentic?" Words That Sell gives you 

57 alternatives. How about "appealing?" 

Take your pick from 76 synonyms. You'll 

even find more than 100 variations on 

"exciting." Fully updated and expanded, 

this edition of the copywriting classic is 

packed with inspiration-on-demand for 

busy professionals who need to win 

customers - by mail, online, or in 

person. Reference: Amazon. 

3 . 

PEAK 

This book explores how Conley's 

company "the second largest 

boutique hotelier in the world" 

overcame the storm that hit the 

travel industry by applying 

Maslow's theory to what Conley 

identifies as the key Relationship 

Truths in business with Employees, 

Customers and Investors. 

| W B S M A G A Z I N E 

Check out more of the WBS Business Library 

P A G E 9

BOOK 

REVIEW 

Title: No Qualification, No Excuses 

Written by: SAMANTHA JANSEN 

Publisher: SJ Publishing 2018 

Pages: 108 

Price,: $27.95 AUD 

Samantha Jansen is an Australian 

author, business woman, self 

confessed lover of social media and 

sort after public speaker. 

no excuses 

5 STARS 

no Qualifications 

How to build a successful business, even when 

the odds are against you. 

Click to GET YOUR COPY 

This is an easy read with a big impact. 

It's not every day when you read a business book 

that shares one's journey with not only the highs 

but the lows. Samantha demonstrates by sharing 

her own journey, the lessons that she learned in 

the process of becoming an entrepreneur. She 

demonstrates how to embrace setbacks as they 

will become the foundation to help you grow and 

succeed. 

Samantha talks about topics from marketing and 

sales systems to money mindset. 

Samantha's journey began when she decided that 

the corporate world was no longer for her and 

that it was time to trust herself and take the risk 

and challenge head-on despite having all odds 

against her. 

Samantha is bold and has become an influencer 

in her industry. Her impact on her industry has 

been due to hard work, dedication, and passion 

for helping others succeed. 

This book is a must-read for an entrepreneur as it 

touches on so many subjects that affect business 

owners. 

This book will become a reference for you in your 

business journey. 

B O O K R E V I E W | W B S O C I E T Y . C O M

7 W A Y S 

B E T T E R 

B R A N D 

with Liz Thompson from Caliba- Design & Branding 

T O 

B U I L D 

A 


P A G E 1 1

L E T ' S T A L K 

L I Z T H O M P S O N F R O M C A L I B A 

B R A N D I N G 

So Branding? What does that 

mean? What is the difference 

between a logo and a brand? 

Brand and logo are closely intertwined 

and having a strong graphic presence 

can help tick a few boxes to becoming 

an overall great brand. 

Brand is the perceived emotional 

corporate image as a whole. It’s the 

sum of all impressions, interactions, 

service, attributes and knowledge of 

the business. 

Logo defines your business is the 

simplest form. It’s the visual shorthand 

that expresses the businesses essence 

in a graphic form. Identity is the visual 

aspects that form a part of your overall 

brand. 

A recognizable and loved brand is one 

of the most valuable assets a company 

owns. 65% of consumers prefer to buy 

new products from brands familiar to 

them. As a small business, you may be 

competing against big brands with 

devoted customers. That’s why you 

have to find ways to differentiate–with 

a solid brand building process of your 

own. Your brand is defined by a 

customer's overall perception of your 

business.

B E B O L D 

7 W A Y S T O B U I L D A B E T T E R B R A N D 

A successful brand has to be consistent in 

communication and experience, across 

many applications: 

Environment (storefront or office) 

Print, signage, packaging 

Website & online advertising 

Social media & content marketing 

Sales & customer service 

Now, brand building being simple? The 

truth is: it doesn’t happen overnight…or 

even in a few months. 

Brand building is definitely a process. 

However, the ongoing effort will result 

in establishing long-term relationships 

with your customers. This can mean an 

increase in sales, more projects, word- 

of-mouth referrals, and advocacy for 

your products or services. 

The following are 7 steps I have put 

together to help your business or 

personal brand gain a more loyal 

following and a better connection to 

your relevant consumers or clients. 

So, where do we begin? 

Use these 7 steps as guidelines 

on how to 

build a successful 

brand!

A U D I E N C E 

S T E P 1 : D E T E R M I N E 

Y O U R B R A N D ’ S 

T A R G E T A U D I E N C E 

I can’t stress enough how important 

this is. The foundation for building 

your brand is to determine the 

targeted audience that you’ll be 

focusing on. 

Marie Faleo once said, if you’re 

talking to everyone, you’re talking to 

no one. 

Get specific. Figure out detailed 

behaviors and lifestyle of your 

consumers. 

I’ll explain with a few brief examples: 

single mums who work from home 

tech-savvy early adopters 

college students studying abroad 

executive recruiting professionals 

When brand building, keep in mind 

who exactly you are trying to reach. 

You'll tailor your mission and 

message to meet their needs. 

Solidify a picture of your consumers, 

then create a brand identity that they 

can understand and relate to. 

B R A N D I N G M I S S I O N 

S T A T E M E N T 

Before you can build a brand that your 

target audience trusts, you need to know 

what value your business provides. 

The mission statement basically defines a 

purpose for existing. It will inform every 

other aspect of your brand building. 

Everything from your logo to your tagline, 

voice, message, and personality should 

reflect that mission. 

M I S S I O NS T E P 2 : D E F I N E A 

We all know the Nike tagline: Just Do It. 

But do you know their mission statement? 

Nike’s mission is: “To bring inspiration and 

innovation to every athlete in the world“. 

You can see the Nike mission everywhere. 

They focus on all types of athletes using 

Nike products to be their best self. 

Nike goes even further with their mission, 

by adding a footnote to the statement: “If 

you have a body, you are an athlete“. Think 

about how wide their target audience 

becomes with a disclaimer like that! 

The company has built up such a 

reputation and brand following, that they 

are able to increase their target to 

accommodate every “body”. 

Start small with your branding, and 

remember to focus on your target niche 

audience first. 

With time, your brand loyalty may grow 

enough to expand your reach.

N I C H E 

B E N E F I T S 

S T E P 3 : R E S E A R C H 

B R A N D S W I T H I N Y O U R 

I N D U S T R Y N I C H E . 

You should never imitate exactly what 

the big brands are doing in your 

industry. But, you should be aware of 

what they do well (or where they fail). 

The goal is to differentiate from the 

competition. Convince a customer to 

purchase from you over 

Research your main competitors or 

benchmarks. Study how they have 

effectively, and ineffectively built 

their brand. 

Are they consistent with their 

message and visual identity across 

channels? 

What is the quality of their products 

or services? 

Do they have customer reviews you 

can read or social mentions about 

them? 

S T E P 4 : O U T L I N E T H E 

K E Y Q U A L I T I E S & 

B E N E F I T S Y O U R 

B R A N D O F F E R S . 

There will always be brands with bigger 

budgets and more resources to command 

their industry. 

Your products, services, and benefits 

belong solely to you. 

You have to delve down deep and figure 

out what you offer, that no one else is 

offering. 

Focus on the qualities and benefits that 

make your company unique It could be 

more authentic and transparent customer 

service, a better way to support 

productivity, or helping save money with a 

more affordable option. 

Assuming you know exactly who your 

target audience is (see Step 1), give them a 

reason to choose your brand over another. 

Apple is obviously not just another 

computer company. One of their key 

qualities is the clean design, and a key 

benefit is ease of use. From unique 

packaging to their announcement events, 

Apple always reminds customers that its 

products can be used right out of the box.

T A G L I N E 

V O I C E 

S T E P 5 : C R E A T E A 

G R E A T B R A N D L O G O & 

T A G L I N E . 

The most basic (and arguably the 

most important piece) of brand 

building, is the creation of your 

company logo and tagline. 

This graphic will appear on everything 

that relates to your small business. It 

will become your calling card and the 

visual recognition of your promise. 

Be willing to invest the time and 

money to create something 

exceptional. 

You’ll be putting the logo on 

everything, to reinforce visual identity 

of your brand. Hire a professional 

designer or creative agency with 

branding and identity design 

experience, to help you build your 

brand. Their expertise will ensure 

that you get a unique and timeless 

mark for your business. A designer 

can also develop brand guidelines, to 

ensure consistency for any future 

application of the logo and associated 

color palette. 

Also don’t be afraid to rebrand your 

business if you find that your current 

brand is not inline with your target 

market. Karen has just undergone a 

whole rebrand with her business and 

here are some more famous examples 

S T E P 6 : F O R M Y O U R 

B R A N D ’ S B U S I N E S S 

V O I C E . 

Your voice is dependent on your company 

mission, audience, and industry. 

It’s how you communicate with your customers, 

and how they respond to you. 

A business voice could be: 

professional 

friendly 

service-oriented 

promotional 

conversational 

informative, etc. 

There are endless adjectives and possibilities. 

Choose a brand voice that makes sense and 

resonates with your target customers 

Now you have chosen your business voice, your 

message should be intricately associated with 

your brand, and conveyed in 1-2 sentences. 

It goes beyond your logo and tagline to define 

the key aspects of who you are, what you offer, 

and why people should care. 

A brand message is an opportunity to 

communicate on a human level, making a 

direct emotional connection with your 

consumers. What this means, is that the 

language you use should be understood 

immediately while striking an emotional chord. 

Make it simple and clear. 

Most importantly: when crafting a message, 

address not what your product can do…but 

why it is important to your customer. 

Exercise 

Graphic design, I design logo’s and marketing 

materials, I help businesses to be recognised 

through effective branding.

W R A P U P 

I N T E G R A T E 

S T E P 7 : I N T E G R A T E 

Y O U R B R A N D I N T O 

E V E R Y A S P E C T O F 

Y O U R B U S I N E S S . 

The brand building never stops. 

Your brand should be visible and 

reflected in everything that your 

customer sees (and doesn’t see). 

If a client walks into your office, 

your brand should be on display 

both in the environment and with 

personal interactions. 

Anything tangible–from business 

cards to advertisements, to 

packaging–needs the stamp of your 

logo. 

When you design your website: 

incorporate your voice, message, 

and personality into content. 

Profile pages for social media 

networks should be branded 

visually, and with your chosen 

voice for engagement. 

A solid brand building process can 

transform your business from a small 

player into a successful competitor. 

You’ll discover that your customers will 

develop a deeper level of trust for your 

brand, and be more likely to purchase what 

you are selling. 

Develop a consistent message and visual 

identity to reinforce your mission. 

Integrate your brand into every aspect of 

customer experience: from your storefront, 

to your website, to your personal 

interactions! 

Build an effective small business brand 

strategy, and tell your story. 

Unless you decide to change your 

brand into something that is more 

effective based on measured 

consumer response, consistency is 

key. 

Once you have built a brand that 

works for your small business, you 

(and your employees) are the best 

advocates to market your brand.

E A T U R I N G B U S I N E S S W O M A N O F T H E M O N T H 

F 

M M A M U R N A N E F R O M A T W H O L E S A L E 2 U 

E 

m m a i s t h e f o u n d e r o f 

E 

t w h o l e s a l e 2 u e s t . 2 0 1 0 

a 

m m a h a s b e e n a g u e s t s p e a k e r 

E 

t a W B S N e t w o r k i n g E v e n t & 

a 

a s i n t e r v i e w e d o n t h e W B S 

w 

o d c a s t . 

P 

N e v e r l e t s u c c e s s g e t t o y o u r 

" 

e a d a n d n e v e r l e t f a i l u r e g e t t o 

h 

O V E R S T O R Y 

C 

f e a t u r i n g E m m a M u r n a n e 

Photo: Eleanor Conduit Photography 

"Learn from mistakes, see them as a 

way to grow and develop. Never give up 

and always give a challenge ago” - 

Emma 

y o u r h e a r t " - E m m a 

P A G E 1 9 | W B S M A G A Z I N E 

C O V E R S T O R Y | W B S O C I E T Y . C O M

How she did it? 

After completing my accounting degree and with 

my father’s glowing approval, with his dreams of 

me following in his footsteps, I decided to travel 

and work in the UK. I explored Europe for a 

whole year before becoming homesick. Once 

back, things happened rather fast. I met my 

hubby, got married, became pregnant (on my 

honeymoon), got a bulldog and built a house. 

After starting a family I decided that climbing 

the corporate ladder wasn’t for me as I wanted 

to be home with my kids. I needed to find an 

income to allow this, hence atwholesale2u was 

born. It started off as an eBay business; I became 

a power seller within 3 months and loved it. I 

definitely fell into printing and discovered I had 

a creative gene that I certainly wanted to tap 

into. We have been growing and evolving since 

2010. Upon research, we discovered sublimation 

printing. We loved the end result. Printing on 

products that gave such a bright vibrant result 

was exciting. 

W I T H E M M A M U R N A N E 

We are home based. My husband reluctantly 

gave up his precious garage and it was 

converted into our workshop and when I say 

workshop I mean a climate controlled, 

insulated working environment with its own 

dedicated internet lines and power supply, all 

set up in what was originally a garage. Having 

said that, being home-based can carry a stigma 

as opposed to working in large commercial 

premises, but it keeps our overheads to a 

minimum and results in us being able to pass 

savings on to our customers. It also allows us 

to keep flexible hours to meet urgent jobs and 

short turn around deadlines. We pride 

ourselves on being able to work with local 

businesses and startup companies to fulfill 

their dreams and get their brand out into the 

marketplace. 

Yes, I have dreams of moving to a large 

commercial facility one day, but for now, I 

happy commuting the 20 feet to work every 

day. 

“I decided that climbing the corporate ladder wasn’t for me” 

C O V E R S T O R Y | W B S O C I E T Y . C O M

Interview 

W I T H E M M A M U R N A N E 

Atwholesale2u covers a 

wide range of products 

and printing. We can 

do personalised one off 

products or can do a 

run of 100+. The 

options are endless. 

We print in-house 

using sublimation 

printing as well as 

traditional vinyl cad 

cut and heat transfer 

printing. We have 

added new products to 

our range - banners, 

posters and car 

wrapping thanks to 

our new printers that 

can print 5 times 

faster. 

What’s the best advice you 

have received in business that 

you wish to pass on to our 

readers? 

Never let success get to your 

head and never let failure get 

to your heart. When feeling 

stressed and overwhelmed. 

Stop and always remember 

that a good night’s sleep can 

help you find answers and see 

things in a different light. This 

is usually a positive light. 

What is one thing you have you 

learned as a small business 

owner that has served you well 

over the years? 

Learn from mistakes, see them 

as a way to grow and develop. 

Never give up and always give a 

challenge ago. 

Are there any resources or tools 

you’d like to share with other small 

business owners that have helped 

you run your business? 

Tools I can’t live without… 

Recently I discovered Google 

Drive… allows you to have a drive 

which can be accessed from your 

iPad, iPhone and laptop. Handy for 

quotes and templates. 

Ripl & Quik – Iphone apps for 

creating videos and posts for social 

media. 

What is your favourite 

inspirational quote? 

It's a great day to start 

something BIG" 

"It's a great day 

to start 

something BIG" 

What does being a business 

owner mean to you? 

It’s Freedom, no travelling in 

peak hour traffic, always 

being available for family 

and friends. I can work the 

hours that I want to work 

and when I want to work. 

Have you had to make 

any sacrifices whilst running 

your business? 

Biggest sacrifice is not having 

holidays, this is about to 

change. We have finally gotten 

organised and booked a cruise 

to Vanuatu. I can’t wait to have 

some R&R, plus plenty of 

family time with hubby and 

kids. 

What makes you happy? 

I love seeing the faces of 

customers when they pick up 

their products and they love 

what we have produced. It 

gives me the thrill to see that 

excitement and joy. 

P A G E 2 1 | W B S M A G A Z I N E

LISTEN HERE! 

INTERVIEW WITH EMMA MURNANE FROM ATWHOLESALE2U 

Click to listen! 

VISIT ATWHOLESALE2U HERE 

WWW.ATWHOLESALE2U.COM.AU

SOCIAL 

MEDIA 

ESSENTIALS 

B Y T H E S O C I A L S E C R E T

As a social media nerd (yes, I actually do call myself 

that), I sometimes find myself confronted with 

business owners who tell me their Facebook or 

Instagram horror stories. They’ve enlisted help along 

their business journey and it just hasn’t worked out 

for them. They’ve been burnt and they’ve lost trust. 

And as we know, TRUST is crucial for any business. 

As the famous Zig Ziglar once said “If people like 

you, they’ll listen to you. But if they trust you, 

they’ll do business with you.” 

It got me thinking! If you, as a business owner is 

looking for help with social media, what are the top 

things you should be considering when looking for 

that right person to take your business to the next 

level. 


Let's Start! 

TOP THINGS YOU SHOULD BE 

CONSIDERING WHEN LOOKING FOR THAT 

RIGHT PERSON TO TAKE YOUR BUSINESS 

TO THE NEXT LEVEL. 

Experience 

1. Look at their experience: There are 

LOTS of people who claim themselves to 

be social media experts but when they say 

‘experts’ all they really mean is that they 

use Facebook or Instagram a lot! Make 

sure whoever you enlist to assist you has 

the proper credentials! Specifically, 

someone who has worked in Marketing, 

Communications, Advertising or Business 

and who understands consumer behaviour 

and what might drive purchasing decisions. 

2. Do they have their own social media 

page for their business? I recently met 

someone who was promoting herself as a 

Social Media Strategist. She had a website 

but no social media presence herself. In a 

discussion with her, I asked why this was 

the case. She replied, “I’m too busy so tell 

my clients I’d rather spend my time 

concentrating on their work rather than my 

own.” Sorry, but what a cop out! In this 

business, you need to practice what you 

preach. You need to show clients (or 

potential clients), what your results look 

like! I find this to be such a big part of my 

role. I am completely transparent. Happy 

to go into my reporting and show them 

exactly what my reach and engagement 

levels look like! 

"Practice what you 

preach" 

S O C I A L M E D I A E S S E N T I A L S | W B S O C I E T Y . C O M

Testimonals 

THE SOCIAL SECRET 

3. Testimonials: Facebook or Google 

reviews can really come in handy when 

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Strategy 

4. They tailor a strategy to your brand: 

There is no ‘one size fits all’ approach 

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W B S M A G A Z I N E | I S S U E 4 

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HOW EMOTIONAL 

HEALTH BOOSTS 

BUSINESS 

BY EMA BORG 

UNIQUE PHOENIX 

What is Emotional Health? 

It is simply having emotional 

awareness, and being able to lead 

through your emotions completely. 

It is not, Ignoring, pushing down or 

releasing your emotions. 

It is, Allowing, learning, growing 

through, being fully responsible for 

your emotions. 

Why is it important in Business? 

Whether you are in business for 

yourself or you are working with 

others, Emotional Health impacts 

every part of your life. You know 

those moments of procrastination 

when you feel like you can’t make the 

choice. It is also important at this 

point to mention the difference 

between seeking counsel, advice and 

new information as part of your 

decision making process or making 

choices solely based on others 

opinion. 

The second means there is a 

disconnection to your internal 

compass, spirit level – your gut 

instinct, your heart. 

Your emotions are completely 

body focused, it is only when the 

mind takes over that doubt, inner 

(false) critic and inability to 

support, or make clear, choices 

happens. 

Have you had these moments, can 

you think of times when you felt 

like this? Emotional, body 

awareness is one simple practice 

that can clear away all the 

confusion and help you 

continually move forward, grow 

and always be seeking help where 

you need, no longer held( almost 

captive) inside your thoughts. 

There is a freedom in being able 

to own how you are feeling, 

listening to it and then following 

the direction that the emotion 

leads you. When you make a 

choice from this inside place, 

whatever challenges come up you 

will look for a solution rather than 

a place to lay blame, because the 

choice you made will be yours. 

The other and perhaps the most 

important positive that it brings is 

who you choose to spend your 

time with, who you choose to 

work with, and who you attract 

into your life. 

O C 

P A G E 3 4 

| W B S M A G A Z I N E

Doing the inner work first 

and raising your emotional 

intelligence gives you a 

business edge. You will 

become more aware of who 

will be best in your life, who 

you want to work with and 

most importantly you will 

constantly attract the right 

people for you to connect 

with. 

Your time is precious and the 

more time you spend 

connected to your heart, 

your compass, the more you 

will always get what you 

need. 

The difference between Heart 

vs Head Choices 

Let’s first understand the 

purpose of the mind and the 

body. Your body is the 

connector – you’ve heard the 

term ‘muscle memory’ – when 

you begin to make a physical 

change your body is learning a 

new way to feel and function. 

So just like muscle memory, 

your body holds all your 

emotions both negative and 

positive. Your brain holds all 

the stories, the body holds all 

the emotions. The brain is just 

doing what the body tells it to. 

The brain simply does what it 

is told, it cannot tell the 

difference between what is 

real and what is imagined. The 

body knows what is real. 

The mind is the map and the 

body is the compass - follow 

the compass. 

Head choices will always feel 

like a battle, and can feel 

like you don’t have a choice. 

This is where procrastination 

loves to live. Described best 

as ‘thinking your way through 

life’. Your head can create 

anything you choose and the 

mind actually cannot 

distinguish between fact, or 

fantasy, real or imagined. 

Therefore thinking your way 

through life can have a 

negative impact. Head to 

Heart means that your 

choices won’t feel natural to 

you, and will leave you 

feeling detached, 

disconnected to your own 

life. 

Complication creates 

confusion 

Heart choices always feel 

simple and you will always 

be able to see many options 

within this choice of living. 

This is where clarity loves to 

live. Described best as 

‘feeling your way through 

life’. Heart to head brings the 

greatest clarity, because 

when you make a choice that 

has come from your heart 

you will simply, feel good. 

Even if fear or shame is 

present, moving forward will 

feel simple and clear. Once 

your heart chooses then you 

can ask your mind to create 

the action/path needed. The 

mind will create

DELIBERATE 

SIMPLICITY = 

RADIANTLY 

THRIVING 

How to take a simple step to emotional 

awareness? 

You need to get connected to your 

body and this means you will need to 

have some slow down time. Meditation, 

yoga, breathing body scan or going for 

a run or walk by yourself. All of these 

activities have a common thread of 

body awareness, this is key to 

beginning to become more emotionally 

aware. You feel before you think so 

listening to your body is key. 

Meditation, yoga or walk/running are a 

personal preference to which you 

choose. I will walk you through the 

breathing body scan practice as this is 

simple and can be done virtually 

anywhere, by anyone. 

• First find a comfortable place to sit 

where you will not be disturbed for 

about 5 mins. Close your eyes and take 

2/3 deeps breathes, you are aiming to 

fill your belly right up to your collar 

bone. With each breathe you will relax 

into your seated or lying position more 

deeply. 

• Go back to a normal breath, easy and 

natural with awareness to focusing on 

this during the next step. Following 

your natural breath as you move 

between areas, you may need to take a 

few breaths in one area to obtain more 

awareness. There is no right or wrong. 

• Being at your toes, focus how they 

are feeling, just noticing, this is not for 

you to judge or find a story that relates 

to why the area of your body is feeling 

this way. Simply noticing, being 

present with how the area is feeling. 

• Then move to your ankles, calves, 

knees, thighs… 

• At your hips please take a deep 

breath, slowly in and out 

• Then move up to your stomach, lower 

back, ribs, mid back, chest, shoulders, 

biceps, forearms, wrists, fingers, back 

to neck, now your face and forehead. 

• Lastly take a final take 2/3 full 

breaths in, slowly open your eyes and 

take a few moments to think about 

what you noticed. Did some areas feel 

tighter than others? Remember this is 

not about judgement, just more 

awareness. 


P A G E 3 6

EVERY HUMAN HAS 

FOUR ENDOWMENTS 

- SELF AWARENESS, 

CONSCIENCE, 

INDEPENDENT WILL 

AND CREATIVE 

IMAGINATION. 

THESE GIVE US THE 

ULTIMATE HUMAN 

FREEDOM... THE 

POWER TO CHOOSE, 

TO RESPOND, TO 

CHANGE. STEPHEN 

COVEY 

Connect 

www.emaborg.com 

https://www.facebook.com 

/facilitatingempowerment/ 

Now you can add this awareness to 

when you meet someone new that you 

think you want to work with or making 

an important decision in your business. 

Focus of what the body is telling you. 

How does your body feel, any 

tightness, is your gut sending signals? 

Does your body feel good, warm and 

calm. Even being nervous can be a 

wonderful sign of how important this 

connection is and you can use this to 

stay present and focused. 

This is a worthwhile process that takes 

time. I work with clients over 3 months 

to create this awareness which then 

ripples into clear relationship 

communication, to help each one to 

achieve consistent, strong emotional 

health. 

I believe that emotional health needs 

to be our No.1 priority. All things 

begin to flow from having a strong 

foundation of good emotional health. It 

simplifies life in all areas. 

If this has highlighted to you that you 

need to do the inner work, please 

connect with me and we will get 

started on your road to total freedom 

through Emotional Health.

podcast 

Interview with Ema Borg from Unique Phoenix 

Click to Listen 

How to boost 

your emotional 

Health 

Visit www.emaborg.com

BUSINESS 

TIPS 

by WBS Members 

1 

TYPE A COPYWRITING 

1. Always write for your audience first. It’s 

about them, not you. 

2. Ask yourself: ‘What am I really selling?’ 

Hint: it’s not your actual goods or service. 

3. Be consistent. This applies to everything 

from your branding to your tone-of-voice – 

and, of course, the quality of your work. 

4. You can do anything, but not everything. 

Outsource the non-essential elements of 

your business, and find experts to help with 

tech, bookkeeping and other scary tasks. 

5. Be yourself, even if you’re an absolute 

weirdo. ESPECIALLY if you’re an absolute 

weirdo. That’s what will set you apart from 

competitors. 

2 

EMPOWER BEYOND 

1. Network and build relationships 

2. Have a plan and targets and stay focused 

3. Know your numbers 

4. Surround yourself with supportive people 

5 Take action even when the fear is there 

6. Always look at improving and getting 

better at what you do. 

7. Keep that passion for business alive 


3 

ARTZ COLLECTIVE 

1. Be your brand 

2. Get support- Know who your dream clients 

are. 

3. Be kind 

4. It’s a tough world out there. 

5. Smile. Even when you really, really don’t 

want to. You could just make someone’s day. 

# b e y o u r b r a n d 

4 

UPLIFT HEALTH & 

FITNESS COACHING 

1. Morning routines that make you feel 

good are key to start your day off well 

2. Write down intentions daily 

3. Use nature as often as you can 

4. Do the inner work – read, learn, listen to 

be inspired and recognise gaps 

5. Sleep & rest when you need clarity and 

focus. 

6. Journal any thoughts you have any time, 

anywhere. 

B U S I N E S S T I P S | W B S O C I E T Y . C O M

5 

HOPSCOTCH & 

HARMONY - CHILD, 

TEEN AND ADULT 

PSYCHOLOGY 

1. Learn from those who are a few years 

ahead in their business of where you want 

to be in yours. This may see you join a 

mastermind group or invest in a business 

coach. 

WBS Tip! 

2. Plan, plan, plan. Quarterly plans 

addressing the various aspects of your 

business keep you focused and help you 

Listen to those who have been there and done that. They 

have wealth of knowledge and can help you move forward 

in business faster. 

get the important things done without 

unintentionally neglecting any area of your 

business. 

3. Consult with your team and get their buy- 

Want to 

share your 

tips? 

are the one who will be there for the 

you 

haul. Make decisions based on what 

long 

want. you 

Step outside your comfort zone. This is 

4. 

the learning and growth happens. 

where 

if you venture too far away from 

However, 

comfort zone you will reach a place of 

your 

in, but ultimately this is your business and 

First you need to be a WBS Member so sign up here : 

www.wbsociety.com and then email your tip to 

cazz@wbsociety.com 

reflect often. 

panic and overwhelm – so take care and 

5. Dream big – you just never know what 

might happen. 


on over to 

Head 

to learn more 

wbsociety.com 

Womens Business 

the 

Society 

SUCCESS 

ACHIEVING 

TOGETHER! 

WANT TO BE A 

WBS MEMBER? 

Just some of the Member 

Benefits 

1. Join the Business directory 

2. Be a guest writer for the WBS 

Magazine 

3. Be Nominated for WBS 

Business Woman of the Month 

4. Attend WBS Networking Events 

5. Exclusive Member Offers 

6. Be interviewed on WBS 

Podcast 

7. Host/Speak/Promote at a WBS 

Networking Event 

wbsociety.com 

find out more!

T P S 

L E A N N E V A N D E L I G T F R O M U P L I F T H E A L T H & F I T N E S S C O A C H I N G 

# 

Wellbeing 

YOU CAN'T POUR 

FROM AN EMPTY 

CUP 

HOW TO FIT IN 

MORE MOVEMENT 

If you want to create 

healthy change you 

must start with you and 

the way you treat 

yourself first 

It's about being flexible 

and working with the 

time you have, making 

it fit with you. 

PAGE 43 | WBS MAGAZINE

NURTURE 

VS 

PUSHING 

THROUGH 

BY LEANNE VANDELIGT 

Uplift health & fitness coaching 

The start of every month for me 

typically means super foggy brain, super 

tiredness and headaches like a hangover 

but without the fun. It's a monthly 

hormone thing. I do try to go easy, 

there's a time when you should listen to 

you body and when your should push 

through the tiredness. 

What do you do when your body is not 

interested in playing nice? 

Do you rest up, drink lots of water, sleep 

more, eat fresh, drink green juice, listen 

to your body? 

Or do you hammer away, pushing 

through it and ignoring how you really 

feel, putting up with pain or exhaustion 

until you drop? 

My tip; Remember no one pats you on 

the back or gives you a medal for for 

pushing through til sick or exhausted. 

It's smart to listen to what your body is 

telling you, rest when you need and be 

kind to you, honour you, you are in 

charge !!! Reducing overwhelm and 

stress : https://youtu.be/Cy3Sivn2DJ0 

T 

i 

p 

# 

For those who struggle to drink water here 

are some ideas to make it more interesting. 

• Try Mineral or soda, sparkling waters (add 

apple or fruit juice to sparkling mineral water) 

• Flavoured tea’s, herbal or green tea 

• Infuse fruit, lemon juice anything that will 

make it an easy chore 

• Coconut water flavoured or plain, (5 natural 

electrolytes, more effective than any sports 

drink you can buy).

YOU HAVE TOO MANY 

DO 

OPEN? 

BROWSERS 

By Carolyn King 

Empowered Happiness 

Multi- 

Tasking 

How many of you have a “To do” list as long as 

your arm and as a result try to complete more 

than a one thing at a time. It goes something like 

cooking dinner, while doing the dishes, helping 

the kids with homework and answering emails on 

your phone. Or sitting at work, answering emails, 

while trying to get the financials completed and 

answering an incoming call. 

Multitasking seems to be a necessary skill just to 

get by in today's society. Our smartphones mean 

we are always contactable either via phone, 

Facebook, messenger or text. It also follows that 

most of us expect to be contacted in some way at 

least every few hours from someone we know. 

And if we haven't heard from anyone, we start to 

check our phones every 10 minutes just to make 

sure it's on and we haven't missed anything. 

But how well do you think you are actually 

completing the tasks at hand? And what impact 

does all this multitasking and distractions 

actually have on our minds and our body's? 


Focus 

STOP MULTI TASKING & 

There are many studies out there 

that show definitively that 

completing one take completely is 

more constructive than 

multitasking. The task is 

completed quickly and more 

accurately. Your attention is solely 

focused on one thing so there is 

less chance of an error or mishap. 

So if the task is something that 

requires greater concentration, 

and needs to be right the first 

time, stop multitasking and 

instead concentrate on the task at 

hand. Once it's done start on the 

next task. 

N O M A D I C | 2 4

Overwhelmed 

& 

STRESSED 

Now there's the issue of 

what effect does all this 

multitasking and busyness have 

on our health? I have many clients 

come to see me expressing that 

they are stressed and have issues 

with anxiety, not sleeping well, 

gaining weight, etc. When we try 

to do too much at one time we 

feel “stretched”. We place extra 

pressure on our mental abilities so 

our brains can feel like they’re 

fried. We increase the amount of 

cortisol circulating through our 

bodies, which stress out our 

adrenal glands and makes us feel 

exhausted. We then reach for a 

quick fix in energy be it chocolate, 

cake, coffee or some other energy 

drink and then struggle to fall 

asleep at night. Our minds whirl 

with the million and one things 

we need to do tomorrow because 

we didn't get through everything 

today. Then, of course, there is 

there last minute things we 

suddenly remember we have to do 

tomorrow or the last minute 

dramas that come from left field. 

We feel exhausted as we fall into 

bed but our minds just won't shut 

up! 

N O M A D I C | 2 4

o o k i n f o r a s e s s i o n w i t h m e t o 

B 

e e h o w k i n e s i o l o g y c a n h e l p y o u 

s 

l o s e s o m e b r o w s e r s f o r o n l y $ 8 0 

C 

u s u a l l y $ 1 0 0 ) . T h i s s e s s i o n c a n 

( 

e d o n e e i t h e r i n p e r s o n o r v i a 

b 

k y p e . S 

OFFER 

So how do you clear out your minds and reduce 

the stress and anxiety in your life? 

Close off some of your browsers! Meaning stop 

trying to do so many things at once. Computers 

these days can have many windows open but if 

there are too many windows open it will 

eventually crash and so too will you. Simplify 

what you have to do. Make a “To do” list. Put 

reminders on your phone. Even simple things 

like 

"Kids need to bring a dollar to school today for 

charity." 

"Roadworks today, take a different route to 

work." 

So next time you're feeling frazzled and just 

can't think straight, close some of your browsers 

open in your mind, make some notes to clear 

your brain, focus on one thing and feel the 

difference! 

Until next time remember, happiness starts with 

a smile & empowerment starts with a choice! 

Feel free to join my Empowered Happiness 

Facebook movement here: 

www.facebook.com/groups/creatingempowered 

happiness 

Email: empowerkin@bigpond.com 

By putting the reminder on your phone you no 

longer need to keep the memory of it in your 

mind. 

L O S E S O M E B R O W S E R S 

C 

I N E S I O L O G Y S E S S I O N 

K 

By writing down everything you need to 

accomplish, again you take the load off your 

brain to remember it. At the end of the day, 

once you look at just how many things you 

ticked off your list, you will feel like you have 

accomplished something. And this feel-good 

feeling will make you happy, and happy equals 

more energy and more energy means less 

inclination to grab that sugary piece of food or 

stimulating beverage and a better sleep! 

SPECIAL 

S K Y P E / I N P E R S O N 


"TAKE SOME DEEP 

BREATHS, MAYBE A 

SHORT WALK, OR JUST 

UNPLUG AND 

DAYDREAM FOR A FEW 

MINUTES. THIS WILL 

REFOCUS YOUR ENERGY 

AND GIVE YOU BACK 

YOUR PRODUCTIVITY" 

H I L K E ' S H E A L T H

THE LIFESTYLE 

SOLUTION 

A N I N T E R V I E W W I T H H I L K E ' S H E A L T H 

You’re busy. Probably crazy-busy, juggling 

your business and everything that goes with 

it, and life and all that goes with it. 

Wellness, health, and fitness often take back 

seat to everything else, until things get so 

bad that we go on a mad spree, exercising 

really hard, and dieting, punishing ourselves 

for not paying attention to our health sooner. 

This effort is hard to sustain, so we let things 

slip again, and end up feeling guilty on top 

of getting stressed and unhealthy. 

Sound familiar? 

There is a solution though. A solution that 

allows you to be kind to yourself, and to keep 

up with your other commitments, rather than 

diverting your energy away from them. This 

approach involves three phases Pare, Pause, 

and Play, and once you are familiar with 

them, it is easy to apply them to all sorts of 

problems – whether it’s related to your 

health, family or business. 


We’re so used to attacking our obstacles 

head-on, and solving them by pouring all our 

energy into improving the situation, that 

another approach might feel counterintuitive. 

When something isn’t working, it 

makes sense to stop what we’re doing, assess 

the situation, and see what we can take away. 

An example for this is our diet. When we’re 

unwell, our first instinct is often to search for 

a ‘magic pill’ by adding supplements and 

vitamins, taking powders, shakes or pills. 

There is a lot of power in what we subtract 

though, rather than adding something else in 

the mix. An honest look at your diet will show 

you which ‘food-like-substances’ you can take 

out quite easily. You are the expert on your 

body, and you already know which foods 

leave us feeling sluggish and bloated, or 

cause inflammation. Give yourself 21 days to 

get used to the changes you decide to 

implement, and you will be amazed at how 

much better you feel when you have gotten 

rid of the soft-drink, milky coffee, or sweet 

and fatty snacks. 

P A R E 

P L A Y ( T W E A K ) 

Taking away some processed food leaves a 

gap in your diet. Now you can have fun by 

playing around with what you might like to 

have instead. If plain water leaves you cold, 

you could try to infuse it with fruity flavours 

from citrus or berries. Try having your coffee 

black instead of a latte, or better still, 

experiment with some refreshing herbal 

teas. Instead of reaching for the biscuits 

when you hit that afternoon slump, buy 

some exciting fruit. Cherries or Mangoes 

might be expensive right now but compared 

to the price of many packaged foods they 

are not. 

Again, this can be adapted to all sorts of 

situations. If you just can’t drag yourself to 

the gym, there might be another form of 

exercise that is just as beneficial, but much 

more enjoyable to you. Ask yourself, what 

you enjoyed doing at age 10 or 15, and reignite 

an old passion. 

N O M A D I C | 2 4

Enjoy Hilke’s Healthy Carrot Cake Recipe 

Timeout! 

Take a breath. Even when life is at its most 

hectic, there are times when we get sucked 

into Facebook, or Candy Crush, or the TV. 

When you feel yourself powerless against the 

pull of some mindless activity, acknowledge 

that you do need time out. Give yourself a 

conscious break instead, because that is 

probably what you are really craving. Take 

some deep breaths, maybe a short walk, or 

just unplug and daydream for a few minutes. 

This will refocus your energy and give you 

back your productivity. 

I’d love to hear how you 

go with this, so send me 

a message or find me on 

Facebook on my page 

Hilke’s Health. Don’t be 

shy to ask for help with 

this either, I’d love to 

help you out! 

There is one particularly effective way of 

refocusing in order to cope with life’s 

stresses, and it works whether you are 

feeling fine, or a little low or stressed. Don’t 

underestimate it because it’s so simple, and 

there is solid research behind this 

technique. Re-charge your confidence and 

energy by striking a ‘Power Pose’. Studies 

have shown that even two minutes spent in 

a power-pose sends our confidence flying, 

and lowers stress hormones in the blood 

stream. There are many ways of doing this, 

my favourite being the Wonderwoman Pose: 

feet hip-width apart, hands on hips, chin up 

and smile. Any pose where you take up a lot 

of space will do – it sends the message to 

your brain that you are strong and positive. 

(If you want to find out more about this, 

simply check out Amy Cuddy’s TED Talk.) 

When you’re ready, go and get a cuppa, sit 

down and spend a few moments to plan 

your great escape from the rat-race of busyness 

into a calm sea of wellness by 

practising the Pare-Play-Pause technique.

½ tin of crushed pineapple in juice 

raisins 115g 

rolled oats 

160g 

tsp baking powder 

2 

baking soda 

1tsp 

tsp Vanilla paste or extract 

1 

tsp Cinnamon 

1 

½ Allspice (or nutmeg and cloves) 

grated carrots 

220g 

chopped walnuts 

60g 

chopped, pitted dates 

150g 

cashews 

85g 

water 

200ml 

silken tofu (optional – this makes for a 

100g 

icing) 

lighter 

tsp vanilla paste or extract 

1 

juice to taste (2 or 3 tbsp are usually 

Lemon 

good) 

H I S R E C I P E I S D A I R Y , O I L A N D S U G A R F R E E , 

T 

N D I N S T E A D O F W H E A T I H A V E U S E D O A T S , 

A 

U T I T W O R K S R E A L L Y W E L L W I T H W H O L E M E A L 

B 

L O U R A S W E L L . E A T E N W I T H O U T T H E 

F 

R O S T I N G I T I S H E A L T H Y E N O U G H T O H A V E 

F 

O R B R E A K F A S T , A D D T H E L U S C I O U S I C I N G 

F 

Soak the raisins in the juice from the crushed 

1. 

– the longer the raisins soak, the 

pineapple 

the flavour. If you don’t have much time, 

better 

can always speed up the process by 

you 

the mixture in the microwave. 

heating 

Preheat the oven to 180*C and line your 

2. 

(20cm x 20cm or the equivalent) with 

cake-tin 

paper. 

baking 

Put the oats and chopped dates with 2/3 of 

3. 

raisins into a powerful blender and grind to 

the 

flour. If your blender isn’t powerful enough to 

a 

the dates, you can pre-soak them with 

handle 

raisins to soften them first. 

the 

Add the spices, baking powder and baking 

4. 

then blend to a smooth texture with the 

soda, 

(you won’t taste the banana in the 

banana 

cake), pineapple and the soaking 

finished 

liquid. 

Fold in the grated carrots, remaining raisins 

5. 

walnuts (leave out the nuts, if you prefer, 

and 

substitute with coconut or 30g rolled oats). 

or 

Transfer the batter to the cake tin and bake 

6. 

around 40 minutes. When the cake is 

for 

the top will be medium brown, and will 

cooked, 

back when you press a finger or spoon 

spring 

it. Let cool for 10 minutes and then turn 

against 

Soak the dates, cashews, water, juice and 

1. 

in a blender for about an hour. Using 

vanilla 

water will speed up the process. Blend 

boiling 

very smooth, scraping down the sides as 

until 

required. 

Add Tofu and blend in thoroughly, until you 

2. 

reached the desired consistency. 

have 

Chill for extra firmness. 

3. 

Carrot Cake by 

Hilke's Health 

A N D I T M A K E S A W O N D E R F U L T R E A T . 

D I R E C T I O N S 

I N G R E D I E N T S : 

pitted, chopped dates 

115g 

very ripe banana 

½ 

I C I N G 

I N G R E D I E N T S 

out onto a cooling rack. 

I C I N G D I R E C T I O N

PODCAST 

LIBRARY 

use to break through to the 

can 

level in your personal & 

next 

2017 

FULL EPISOSDES INSIDE 

12 

INSIDE 

WBS is dedicated to promoting and 

supporting women in business. The 

WBS podcast is here to provide you 

with invaluable information that you 

business goals 


LISTEN HERE 

BUDGETING123 WHO SHARES SOME INVALUABLE METHODS 

BETTER! CLICK HERE TO ACCESS DOWNLOAD 

EPISODE 1 

IN THIS EPISODE, TINA OKEY FROM WP LAUNCH ME DOES A 

DEEP DIVE ON HOW TO INCREASE LEADS TO YOUR WEBSITE 

JUST BY MAKING 5 SMALL CHANGES. 

SPECIAL BONUS 

WBS PODCAST LISTENERS GET EXCLUSIVE ACCESS TO A 

FREE EBOOK WHICH IS FOCUSSED ON INCREASING TRAFFIC 

TO YOUR WEBSITE. TO DOWNLOAD YOUR FREE EBOOK ON 

THIS SUBJECT GO TO HTTPS://WPLAUNCHME.COM/WBS/ 

EPISODE 2 

IN THIS NOT TO BE MISSED EPISODE, SAMANTHA JANSEN 

FROM PLATFORM 4 SUCCESS GIVES EXPERT-LEVEL TIPS TO 

GROW AND MANAGE YOUR SOCIAL MEDIA, AS WELL AS 

GIVING EXTREMELY VALUABLE INSIGHTS INTO BUSINESS 

STRATEGIES TO SUPERCHARGE YOUR BUSINESS. 

WE ALSO DIVE INTO THE WORLD OF SELF-PUBLISHING, AND 

HOW TO AVOID COMMON PITFALLS AND ENSURE A ROI. 

EPISODE 3 

IN THIS EPISODE, WE INTERVIEW FAY CHAN FROM 

TO TAKE CONTROL OF YOUR FINANCES AND STEER YOU 

TOWARDS THE PATH OF FINANCIAL FREEDOM. 

FREE DOWNLOAD: AS AN ADDED BONUS TO KICKSTART YOU 

ON THE PATH TO TAKING CONTROL OF YOUR MONEY, 

DOWNLOAD THE SPEND BUDDY FOR FREE. THE SPEND 

BUDDY ACTS AS A “PAUSE”, AN “INTERVENTION” TO HELP 

YOU THINK ABOUT YOUR POTENTIAL PURCHASE. KEEP IT IN 

YOUR WALLET, AND LET SPEND BUDDY HELP YOU SPEND 

- HTTP://BUDGETING123.COM/SPEND-BUDDY-DOWNLOAD/

LISTEN HERE 

BUSINESS, YET MANY SME’S GET IT WRONG OR MISS 

EPISODE 4 

IN THIS EPISODE, WE INTERVIEW KAREN KENNEDY FROM 

BOOKIT WHO TALKS ABOUT WHEN YOU SHOULD CONSIDER 

USING EXTERNAL COMPANIES TO HELP FREE YOU FROM 

YOUR NON-CORE BUSINESS, ENABLING YOU TO BENEFIT 

FROM THE EXPERTISE OF INDUSTRY SPECIALISTS AND 

ALLOWING YOU TO FOCUS ON YOUR BUSINESSES CORE 

FUNCTIONS – AND THEREFORE MAKE MORE MONEY. 

EPISODE 5 

IN THIS EPISODE, WE INTERVIEW TRACEY HALL FROM 

EXCELLING IN DIRECT SALES WHO TALKS ABOUT THE 

IMPORTANCE OF FOLLOWING UP & CONNECTING WITH YOUR 

EXISTING CUSTOMERS TO HELP MAKE YOUR BUSINESS 

STAND OUT FROM THE REST. THIS IS PROBABLY THE SINGLE 

MOST IMPORTANT, YET FORGOTTEN, ACTIVITY THAT YOU 

CAN DO TO INCREASE YOUR REPEAT BUSINESS AND GAIN A 

LOYAL GROUP OF NET PROMOTERS. 

GET A FREE COPY OF 10 MISTAKES MADE IN DIRECT SELLING 

EPISODE 6 

BRANDING IS ONE OF THE MOST IMPORTANT ACTIVITIES IN 

CRUCIAL POINTS. LIZ, DRAWING ON HER VAST EXPERIENCE 

WORKING WITH NATIONAL AND GLOBAL BRANDS, TALKS 

ABOUT THE 7 WAYS TO BUILD A BETTER BRAND. NO MATTER 

WHAT SIZE YOUR BUSINESS IS, LIZ’S TIPS ARE AN 

INVALUABLE GUIDE.

LISTEN HERE 

INSIGHTFUL, DIRECT APPROACH TO MONEY MANAGEMENT 

EPISODE 7 

THIS WEEK CAROLYN FROM EMPOWERKIN KINESIOLOGY 

SHARES HER STRESS RELIEVING TECHNIQUES USING 

KINESIOLOGY. 

KINESIOLOGY IS THE SCIENCE OF ENERGY BALANCING AND IS 

GROUNDED IN THE STUDY OF ANATOMY AND PHYSIOLOGY. 

CAROLYN IS THE AUTHOR OF EMPOWERED HAPPINESS 

EPISODE 8 

IN EPISODE 8, OBU FROM SMART MONEY SOLUTIONS 

SHARES INVALUABLE TIPS AND INSIGHTS THAT WILL HELP 

YOU WITH STRATEGIES TO REACH YOUR FINANCIAL GOALS. 

OBU HAS A VERY INTERESTING BACKGROUND AND HAS AN 

FOR WOMEN. 

EPISODE 9 

IN ONE OF OUR BEST EPISODES YET, EMMA BORG FROM 

UNIQUE PHOENIX DIVES DEEP INTO ONE OF THE MOST 

CRUCIAL PARTS OF BUSINESS – EMOTIONAL HEALTH. 

UNIQUE PHOENIX SPECIALISES IN EMOTIONAL HEALTH AND 

RELATIONSHIP COMMUNICATION.

LISTEN HERE 

ATWHOLESALE2U. EMMA DISCUSSES THE IMPACT OF 

FREE, PRINTABLE FRIDGE TIP-SHEET WITH 10 WAYS TO KEEP 

SHARE. MOST OF US DO NOT HAVE A POSITIVE MINDSET 

EPISODE 10 

IN THIS EPISODE, WE INTERVIEW EMMA MURNANE FROM 

PROMOTIONAL PRODUCTS AND SHE PASSES ON SOME OF 

HER VALUABLE INDUSTRY EXPERIENCE. 

EPISODE 11 

WE TALK TO PSYCHOLOGIST JESSICA CLEARY, DIRECTOR & 

PRINCIPAL PSYCHOLOGIST OF HOPSCOTCH & HARMONY 

ABOUT MINDFUL PARENTING FOR MUMS IN BUSINESS. 

JESSICA IS THE FOUNDER OF CALMER PARENT REVOLUTION, 

WHICH IS A POWERFUL PROGRAM FOR PARENTS WHO WANT 

TO RAISE RESILIENT CHILDREN, WITHOUT RAISING THEIR 

VOICES. 

BONUS CONTENT! GO TO JESSICACLEARY.COM.AU FOR A 

CALM AMID THE CHAOS! 

EPISODE 12 

SHERRY’S STORY IS AMAZING – I WON’T PARAPHRASE OR SAY 

MORE – YOU JUST NEED TO HEAR IT. IT’S THIS OVERCOMING 

OF ADVERSITY THAT MAKES SHERRY SUCH A GOOD ORATOR 

AND SOMEONE WHO HAS A WEALTH OF EXPERIENCE TO 

ABOUT MONEY, AND SHERRY HELPS YOU UNDERSTAND HOW 

TO START CHANGING THAT.

WBS MEMBERS AREA 







WBS MEMBERS AREA

WITH LIKE MINDED WOMEN. 

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WBS IS DEDICATED TO PROMOTING AND SUPPORTING WOMEN IN 

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INVALUABLE INFORMATION THAT YOU CAN USE TO BREAK THROUGH TO 

THE NEXT LEVEL IN YOUR PERSONAL & BUSINESS GOALS AND NETWORK 

WWW.WBSOCIETY.COM

Point Cook 

WBS 

SOCIAL PAGES 

SEPTEMBER 

.....event team 

Host 

Liz Thompson from 

Caliba - Design & 

Branding 

Guest speaker 

Tanya Knowles from the 

Traction Factory 

Guest speaker 

Tresna McNally from 

Aussie 

1 

Bonus speaker 

Leanne Vandeligt 

from Uplift Health & 

Fitness Coaching 

Photographer 

Kristie Dutson from 

Inspired Portraits 

# W B S E V E N T 

Thank you to all our WBS 

Members who attended this 

event. New dates for 2018 will be 

released soon! 


WBS 

SOCIAL 

PAGES 

October 

.....event team 

Berwick 

Host 

Karen Buttery from 

Perpetual Health 

Guest speaker 

Ema Borg from Unique 

Phoenix 

Guest speaker 

1 

Samantha Jansen from 

Platform 4 Success 

Bonus speaker 

Tracey Hall from 

Excelling In Direct Sales 

Photographer 

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Photography 

# W B S E V E N T 


WANT 

TO WIN? 

Send Nominations! info@wbsociety.com 

V 

Send nominationS 

by 

25th of the Month 

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WBS BUSINESS WOMAN OF THE MONTH 

* YOU NEED TO BE A WBS MEMBER 

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* KEEP A HIGH STANDARD IN YOUR BUSINESS 

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W B S | W B S O C I E T Y . C O M

Okey is Co-Founder 

Tina 

Pixel Perfectionist 

and 

and web 

(graphic 

at WP Launch 

designer) 

She has worked as a 

Me. 

graphic and 

corporate 

designer for more 

web 

10 years, but 

than 

loves working 

ultimately 

world-changers, 

with 

yourself, to help 

like 

their online 

make 

WINNers 2017 

our interview with 

Read 

Tina. 

is passionate 

Karen 

providing 

about 

to people 

information 

how they can use 

on 

that don’t 

products 

the harmful 

contain 

found in most 

toxins 

marketed 

mass 

simply switching 

By 

they can access 

stores, 

that are better 

products 

them and their 

for 


Read 

Karen 

is an entrepreneur 

Anna 

currently is the 

who 

of 3 businesses 

director 

Citrus Fitness Australia, 

– 

Australian Health 

The 

Wellness Co. and 

and 

Q Corpin 

Anna 

International. 

is a heart-centred 

She 

fitness and 

health, 

professional 

medical 

is on a mission to 

who 

women on 

educate 

Fitness, 

Health, 

Mindset, 

Nutrition, 

and Fierce Self 

Lifestyle 

our Interview with 

Read 

Q Corpin 

Anna 

13 

January 

Tina Okey 

February 

Karen Buttery 

March 

Anna Q Corpin 

WP Launch Me Perpetual Health Citrus Fitness 

household brands. 

presence shine. 

families. 

Love. 

P A G E 6 6 | W B S O C I E T Y . C O M

starting in 2009, 

Since 

Bookkeeping has 

Bookit 

from one 

grown 

to a team, 

bookkeeper 

to help businesses 

ready 

and small. 

big 

take care of 

They 

from straight 

everything 

data entry to 

forward 

preparation, 

BAS 

& everything 

lodgement 

between. 

in 


Read 

Karen. 

helps her clients 

Tresna 

money, find the 

save 

possible product to 

best 

their needs and will 

suit 

the distance with 

travel 

and beyond. 

them 

works with 

Tresna 

who either 

customers 

to buy a home or 

want 

property or 

investment 


Read 

Tresna. 

in Direct Sales 

Excelling 

for ethics, 

stands 

and we do this 

integrity 

our online 

with 

& mentoring 

programs 

We train 

program. 

in the direct 

people 

industry, including 

sales 

plan, MLM & 

party 

Marketing. 

Network 

our interview 

Read 

Tracey. 

with 

April 

Karen Kennedy 

May 

Tresna McNally 

June 

Tracey Hall 

Bookit 

Bookkeeping 

Tresna McNally 

Aussie Home 

Loans 

Tracey Hall 

Excelling in 

Direct Sales 

already has!

deciding that 

After 

the corporate 

climbing 

wasn’t for her, 

ladder 

Atwholesale2u was 

at 

started 

Atwholesale2u 

as an ebay business. 

off 

became a power seller 

It 

3 months. 

within 

years on... 

7 

covers a 

Atwholesale2u 

range of products 

wide 

printing. They can 

and 

personalised one off 

do 

or can do a run 

products 

100+. The options are 

of 

They print in- 

endless. 

using sublimation 

house 

as well as 

printing 

vinyl cad cut 

traditional 

heat transfer 

and 


Read 

Emma 

is the Director 

Jessica 

Principal 

and 

of 

Psychologist 

& Harmony, a 

Hopscotch 

practice in 

psychology 

Hopscotch & 

Werribee. 

has skilled 

Harmony 

that cater for 

clinicians 

wide range of mental 

a 

care needs. 

health 

works closely 

Jessica 

parents who seek 

with 

understand their 

to 

and be calmer 

child 

She teaches 

parents. 

respectful, 

developmentally 

ways to 

appropriate 

with 

communicate 

that promotes 

children 

and 

cooperation 

defiance. 

minimises 


Read 

Jessica 

is a 

Carolyn 

and 

Kinesiologist 

owner of 

business 

EmpowerKin 

speaker 

Kinesiology, 

workshop 

and 

and author of 

facilitator 

Happiness 

Empowered 

Discovering Bliss 

– 

Depression. 

Beyond 

has studied a 

She 

of different 

variety 

techniques 

Kinesiology 

Professional 

including 

Kinesiology 

Brain Gym, 

Practitioner, 

and Primitive 

LEAP 

and continues 

Reflexes 

study different 

to 

modalities. 


Read 

Carolyn 

july 

Emma Murnane 

august 

Jessica Cleary 

September 

Carolyn King 

AtWholesale2U 

Hopscotch & 

Harmony 

EmpowerKin 

Kinesiology 

born 2010. 

printing. 


Sortino is 

Maree 

about 

passionate 

small business 

helping 

navigate the big 

owners 

world of social 

bad 

without needing 

media 

constantly pay for 

to 

advertising! 

has a strong 

Maree 

and 

marketing 

communications 

and has 

background 

the last few years 

spent 

training roles. 

in 

she’s been 

Specifically, 

new business 

assisting 

build the 

owners 

and skills 

knowledge 

they require to run 

that 

businesses 

their 

Those that 

effectively. 

Maree will tell you 

meet 

super organised, 

she’s 

patient, 

passionate, 

personable 

extremely 

easy to work with. 

and 


Read 

Maree 

is the co-founder of 

Fay 

Budgeting123. 

is financial 

Fay 

coach, mum 

readiness 

an avid writer. She 

and 

passionate about 

is 

personal 

everyday, 

matters 

money 

helps 

Budgeting123 

household 

review 

around 

budgets 

& savings 

spending 

Empowering you 

plans. 

live & live well within 

to 

top 3 three skills 

Fays 

believes makes you 

she 

Resilience 

Persistence 


Read 

Chan Fay 

Vaina, Social 

Kara 

Brand Marketing 

Media 

Collaboration 

and 

takes you on 

Specialist 

journey to build, 

a 

and 

communicate 

an effective 

execute 

Marketing 

Brand 

for you and 

Strategy 

business on your 

your 

is also her 

Collaboration 

and speciality 

passion 

built her own 

having 

My Mindful 

business, 

purely through 

Year 

From the 

collaborating. 

of that, Kara 

success 

offers mentoring 

now 

small business 

to 

as well as 

owners 

for Creative 

workshops 

to 

Collaboration 

your brand 

maximise 

THINK BIG 

awareness. 


Read 

Kara. 

october 

Maree Sortino 

November 

Fay Chan 

december 

Kara Vaina 

The Social Secret Budgeting123 Kara Vaina 

Social Media platforms. 

your means. 

successful. 

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and the 

winner 

is... 

? 

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