Module_4_Marketing_Mix

CULTURAL TOURISM TRAINING COURSE
MODULE 4 - MARKETING MIX IN CULTURAL TOURISM
Successful business through resellers requires a dense collaboration network. In Module 5 you will read
more about this.
Exercise 20
Distribution strategy
Imagine that you suddenly would not be able to sell any product or service to your customer directly
in your shop (or museum, hotel, etc..) Which indirect selling pathways could you use to maintain your
business?
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Congratulations! You have saved your business! How many of these strategies do you employ already
now? Can you widen them?
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