Module_4_Marketing_Mix
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CULTURAL TOURISM TRAINING COURSE<br />
MODULE 4 - MARKETING MIX IN CULTURAL TOURISM<br />
Exercise 21<br />
Develop your promotional strategy<br />
Describe for your organisation which promotional strategies have been undertaken (or will be planned).<br />
Sort them into the various categories, and justify why you have decided on those! Can you analyse<br />
which strategy contributes how much to your business?<br />
1. Print advertising<br />
________________________________________________________________________<br />
________________________________________________________________________<br />
2. Electronic advertising<br />
________________________________________________________________________<br />
________________________________________________________________________<br />
3. Tourism fairs and exhibitions<br />
________________________________________________________________________<br />
________________________________________________________________________<br />
4 Radio and TV<br />
________________________________________________________________________<br />
________________________________________________________________________<br />
5. Public relations<br />
________________________________________________________________________<br />
________________________________________________________________________<br />
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