The Recycler Issue 301
Create successful ePaper yourself
Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.
Search for <strong>The</strong> <strong>Recycler</strong> on Facebook for more news and industry coverage<br />
AROUND THE INDUSTRY<br />
NORTH AMERICA Cartridge World, Printers, Exchange<br />
Cartridge World offers solution for printer disposal<br />
<strong>The</strong> company launched a ‘Printer Exchange Program’ to provide alternatives for small businesses.<br />
With forty percent of printer sales occurring<br />
in the year’s fourth quarter, Cartridge World,<br />
a global franchise network, is providing<br />
business owners with a solution for their old,<br />
unwanted printers that are in need of an<br />
upgrade with its new ‘Printer Exchange<br />
Program’. <strong>The</strong> program allows business<br />
owners to obtain a new printer without<br />
worrying about the tech waste of their<br />
current device.<br />
According to a national survey conducted<br />
by Cartridge World, a majority of businesses<br />
only ranked their printers as “satisfactory”<br />
and most plan to buy a new printer within<br />
the next three months. In Cartridge World’s<br />
‘Printer Exchange Program’, business owners<br />
can obtain new printers at no cost in<br />
exchange for their outdated, unwanted<br />
printers. Participants in the program must<br />
then buy their toner from Cartridge World,<br />
and will also receive complimentary printer<br />
maintenance for their leased printers. <strong>The</strong><br />
program, available through 31 December<br />
2017, offers options to participants to<br />
recycle, move to another location in the<br />
business or donate their old printers to a<br />
charity.<br />
Cartridge World will provide a new printer<br />
for those participating in the program that<br />
meets the needs of the business customer.<br />
Cartridge World will review each business<br />
and its printing needs individually to ensure<br />
they are receiving the right printer when<br />
looking to buy now or upgrade. <strong>The</strong> ‘Printer<br />
Exchange Program’ is a part of the<br />
company’s ‘Why Buy a Printer Program’ that<br />
was launched earlier this year to give<br />
businesses the benefit of worry-free printing<br />
with the printer(s) and all the printer<br />
maintenance and service included at no<br />
additional cost.<br />
“As a global brand, we’re aware of the<br />
impact that tech waste is having on the<br />
environment, and want to offer a solution<br />
that not only benefits our Earth, but also the<br />
business owners who participate and the<br />
surrounding communities,” said Mark<br />
Pinner, CEO of Cartridge World North<br />
America. “With the holiday giving season<br />
quickly approaching, this is the perfect time<br />
to launch our Printer Exchange Program. <strong>The</strong><br />
program allows for businesses to obtain new<br />
state-of-the-art printers while allowing the<br />
old printers to be donated or recycled to<br />
those in need.”<br />
In 2003, Cartridge World opened its first<br />
store in the United States and now has over<br />
350 stores in North America and over 1,000<br />
worldwide in 55 countries. With its sights set<br />
on adding nearly 3,000 stores to its system by<br />
2019, Cartridge World is looking to expand<br />
its presence and “clearly define itself as the<br />
global leader in ink and toner cartridge sales,<br />
printers, printing supplies, and printer<br />
maintenance for home and office<br />
customers.”<br />
THE RECYCLER • ISSUE <strong>301</strong> • DECEMBER 2017<br />
27
Change language