BusinessDay 19 Dec 2017

Tuesday 19 December 2017
C002D5556
BUSINESS DAY 17
MEDIABUSINESS
MB
X3M Ideas gives insight why it
resigned from 9Mobile business
… Joins Glo as new business partner
Stories by Daniel Obi
Media Business Editor
Since the news of
X3M Ideas’ official
resignation of
the 9Mobile business
broke about a
month ago, the Opebi based
agency has maintained
sealed lips over the issue.
However, in order to
douse a number of insinuations
on the issue described
as “a business decision and
the best in the circumstances
that berthed it” while responding
to media inquiries,
Steve Babaeko, CEO/
Chief Creativity Officer, X3M
Ideas explained that 9mobile
is one of those businesses he
is proud to have been associated
with.
“I have had 9 years of uninterrupted
service with the
brand. (In the civil service,
they say 9 years of meritorious
service.)”.
According to Steve, the
decision to part ways with
this valued client was not a
in a rancorous circumstance.
Contrary to insinuation of
being forced out, he revealed
that the agency did an analysis
of new developments
around the brand and arrived
at the pragmatic decision to
let go of the business.
To this effect, X3M Ideas
said it officially notified the
client in writing and waited
patiently for the client to respond
officially.
While accepting our res-
On the heels of the
end of year festivity,
renowned and
fast-moving milk
brand, Arla Dano has set its
dairy footprint in the Flavored
Milk Powder category with
the launch of two variants of
flavored milk powder into the
Nigerian market.
The newly introduced
Dano flavored milk powder
which comes in strawberry
and chocolate flavors were
launched following intense
consumer research that informed
increasing desire for a
convenient and exciting Milk
product among families especially
kids. The Dano Strawberry
and Choco Flavored
Milk Powder were developed
to fill that gap promising consumers
nutritious products
that also satisfy their taste
for chocolate and strawberry
flavors with a proposition of
exciting nourishment.
L-R: Peter Olu Olayiwola, president, Computer Forensics Institute, Nigeria ( CFIN) /CEO, First Digital
& Techno-Law Forensics Co.Ltd., Cally Harrison , NCA Nigeria ,British High Commission and Dean
Goddard, Immigration Liaison manager /JBTF , Foreign & Commonwealth Office , British High Commission
at the opening ceremony of the Digital & Computer Forensics Certification training at the JBTF
Headquarters, MM Airport Road, Ikeja, Lagos.
ignation, he said 9 Mobile in
its response wrote “We appreciate
your contributions
to growing the brand over the
years; you have won us many
awards. We can only wish
your team the best”.
“It was a business decision
I took. I need to look out
for the future of X3M Ideas in
view of the fact that there was
a bit of instability within the
whole relationship system”,
Steve added.
He noted that the way
things were going, it was
going to be difficult for his
agency to be able to work
the way it’s used to and do
the quality work the agency
is noted for, adding that
X3M Ideas, we will not put
tag on anything that does
not excite us. “I just didn’t
want to do that so we felt
it was more honourable to
move on instead of sitting
down and be incapacitated
one way or the other. This
is what informed our decision”,
he further disclosed.
“For me, I think it’s more
honourable instead of just
saying things are not the way
it used to be, whatever money
we have, just manage it to do
whatever work. I think the
brand deserves more. So, we
just felt it’s time to go”, said
Steve.
While confirming the
agency also recently put pen
to paper to work for Glo, the
X3M Ideas’ CEO noted that
the agency is proud to be
working for Glo.
“I have always wanted to
work with a Nigerian international
company. I believe Glo
is at that level. So, it’s a huge
opportunity to be able to work
with the Glo team and partner
with them”.
He promised, “There are
so many new ideas we will be
bringing to the table to further
enhance the Glo brand in the
market. We are excited, motivated
and we think we can
make a difference”.
Brand Extension: Arla Dano unveils
Strawberry, Choco Flavored Milk Powder
The flavored milk powder,
according to the brand owners
is rich in protein, carbohydrate,
Vitamin D & other
vital nutrients which are required
for energy, vitality and
a healthy growth.
According to Mads Burmester,
Managing Director,
TG Arla Nigeria, the variants
are an extension of Dano
filled milk powder offered
in chocolate and strawberry
flavors, specially developed to
meet the needs of discerning
consumers who seek to enjoy
the goodness of milk in more
exciting ways.
Speaking during a media
interview, Ifunanya Obiakor,
Category Marketing Manager,
TG Arla Nigeria said that the
newly introduced variants is
demonstration of Arla Foods
expertise in the dairy space to
serve and satisfy the craving
for nourishing goodness by
consumers as revealed from
extensive consumer insight
and the end of year festivity
affords a great opportunity to
launch the products.
“The launch of the Dano
Strawberry and Choco Fla-
vored Milk Powder is intended
to drive excitement
and relevance in the Milk
Powder category hence our
proposition of ‘exciting nourishment’.
With the launch
of the two variants in this
season of excitement, milk
just got a little more exciting
to some consumers. We know
consumers have a taste for
chocolate and strawberry flavors
but we want them to experience
the excitement of a
nourishing flavored milk and
in the spirit of the festivity, we
have provided our teeming
consumers great products to
enjoy their beverages, milk
shakes, smoothies and other
milk-based delicacies in this
season and beyond” she said.
JBTF empowers law enforcement
agencies on digital, mobile and
computer forensics
The Joint Border Task
Force (JBTF) sponsored
by the British
High Commission
has in collaboration with
First Digital and Techno-Law
Forensics Co. Ltd provided a
5-day certification training on
digital, mobile and computer
forensics for three arms of the
law enforcement agencies in
Nigeria. They are the EFCC,
NDLEA, and NAPTIP who are
members of the Joint Border
Task Force for border control
in Nigeria.
The objective of the training
programme, according to
Peter Olu Olayiwola, president,
Computer Forensics
Institute, Nigeria (CFIN)/
CEO First Digital and Techno-Law
Forensics Co. Ltd in
a statement is to enable them
gather digital evidence in
addition to other evidences
they have been used to providing
in the prosecution of
cases in their various agencies
in the past.
“As we know today, digital
evidence provides over 85-90
percent or more of all types
of evidences that are useful
in the prosecution of crimes
throughout the world today.
Theis is an area of gap in
the law enforcement system
of Nigeria. This is what the
British High Commission
has seen and has decided to
provide training to the three
agencies so that their officers
working in the Joint Border
Task Force can become more
effective and more efficient
and be able to go to court
and present digital evidence
in addition to physical evidences
that they have been
used to providing in the
courts in the prosecution of
their cases’’, Olayiwola said.
Olayiwola said the training
has become necessary
as Nigeria has all the legal
framework necessary to use
digital or electronic evidence.
“We have the Evidence
Act 2011 as amended which
admits digital evidences in
the court.
We also have the Cybercrime
Act 2015 which now
criminalizes a lot of acts committed
within the cyberspace.
Nigeria Breweries makes
bold market statement
… Launches international premium Stella Lager Beer
Nigerian Breweries
is determined to
continue to excite
Nigerian consumers
as it recently launched International
premium Stella Lager
Beer in to Nigerian market.
Stella Lager Beer, the company
said is rich in its heritage,
brewing process and taste. “It
is a brand that stands on its
own with the kind of appeal
the market craves”. The launch
of Stella Lager beer is part of an
expansion strategy to further
own the Nigerian market.
The Marketing Director,
Nigerian Breweries Plc, Franco
Maria Maggi, while commenting
during the launch
said:“Nigerian Breweries is
consistent in its marketing of
high quality brands. Our quality
brands speak for themselves
and this is why we are very optimistic
about the acceptance
this brand will receive on its
arrival to the Nigerian market.
It is unique, different and offers
the best in quality.”
On why now, he added:
“There is no better time to innovate
than now.
Many of our other unique
products arrived on the scene
in the presence of predecessors,
but still found their place
and market and owned them.
For Stella Lager Beer, I am
confident that this will be no
exception.”
“”Unconventional in its
recipe, brewing process and
taste, Stella Lager Beer is
unique for its name, its great
quality and its rich heritage. It
delivers a refined and consistently
smooth lager taste with
intense refreshment and is the
preferred choice for upwardly
mobile, knowledgeable and
confident young men with a
genuine sense of self in a world
buzzing with many loud and
conflicting voices”.
Birthed in 1897 and crafted
by Belgian Master Brewers,
Stella Lager Beer is a product of
a very innovative and unique
brewing technique. “The finest
malted barley, high quality
hops, and the best quality
water come together to make
this new offering. Stella Lager
Beer is original in its recipe and
brewing process”
Nigerian Breweries Plc has
a sterling reputation of being a
home of great brands. The largest
brewing company in Nigeria,
the brewery has its corporate
headquarters at Iganmu
House, Lagos, from where it
serves the Nigerian market.
The company has a portfolio
of high quality brands, ranging
from Alcoholic to nonalcoholic
beverages.