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BusinessDay 19 Dec 2017

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C002D5556<br />

BUSINESS DAY<br />

25<br />

Tuesday <strong>19</strong> <strong>Dec</strong>ember <strong>2017</strong><br />

Homes&Property<br />

In Association<br />

Lafarge in ambitious 2030 devt plan for<br />

sustainable environment in Nigeria<br />

…assures on continued investment in youth empowerment, infrastructure<br />

Stories by CHUKA UROKO<br />

As part of measures<br />

and commitment<br />

to delivering<br />

on the<br />

United Nations<br />

development goals, Lafarge<br />

Africa plc, a member<br />

of LafargeHolcim Group,<br />

has rolled out a 12-year development<br />

plan that would<br />

elapse in 2030. The plan is<br />

aimed to enable it achieve<br />

sustainable environment<br />

in its host countries like<br />

Nigeria.<br />

The 2030 development<br />

plan, which is built on four<br />

strategic pillars including<br />

climate, circular economy,<br />

water and nature as well<br />

as people and communities,<br />

helps in redefining<br />

Lafarge’s commitment<br />

to helping countries like<br />

Nigeria to deliver on her<br />

United Nations development<br />

goals.<br />

Speaking at the launch<br />

of its 2016 sustainability<br />

report in Lagos last week,<br />

Michel Puchercos, country<br />

chief executive officer of<br />

Lafarge, said the company<br />

started executing its vision<br />

of achieving sustainability<br />

many years back by building<br />

a waste treatment plant<br />

where all the wastes are recycled<br />

either as fertiliser or<br />

fuel such that 10 percent of<br />

the wastes were disposed<br />

of in a sustainable way.<br />

“This 2016 report outlines<br />

our commitment to<br />

sustainable development<br />

for a better Nigeria. The<br />

year 2016 for Lafarge was<br />

a unique one with many<br />

challenges, but we are<br />

happy to say that we ended<br />

the year with some key<br />

breaks,” he said.<br />

According to Puchercos,<br />

part of the achievements<br />

recorded in 2016 by Lafarge<br />

was its 2016 social<br />

investments such that irrespective<br />

of the challenges<br />

encountered within the<br />

year, the company continued<br />

to deliver on its corporate<br />

investment in education,<br />

youth and economic<br />

empowerment, health and<br />

safety as well as infrastructural<br />

development.<br />

To put the sustainability<br />

report of the year in perspective,<br />

Puchercos stated<br />

that the company went<br />

further to develop a 2030<br />

plan built around four pillars<br />

including climate, circular<br />

economy, water and<br />

nature as well as people<br />

and communities.<br />

On circular economy,<br />

he said, Lafarge focused on<br />

how to achieve energy efficiency<br />

by ensuring great<br />

reduction in Co2 emission<br />

in all of its activities and<br />

increased the usage of alternative<br />

fuels.<br />

“The use of alternative<br />

fuels is a success story<br />

that has not only helps in<br />

reducing Co2 emission in<br />

Nigeria and other countries<br />

where Lafarge operates<br />

but has also helped<br />

us to achieve sustainable<br />

environment in all of our<br />

operations and protecting<br />

the future,” he revealed.<br />

Continuing, he said,<br />

“using alternative fuels<br />

has also helped the company<br />

to create business<br />

opportunities for people in<br />

its host society by making<br />

use of some of their waste<br />

products, thereby, creating<br />

employment for people in<br />

those communities”.<br />

In terms of water and<br />

nature, Lafarge, as part of<br />

its commitment to sustainable<br />

development, focused<br />

on protecting, recycling<br />

and not wasting water.<br />

“We also protect nature<br />

especially by ensuring<br />

that during our production<br />

process where we make<br />

use of light stones and<br />

quarry, we do it in such<br />

a way that we not only<br />

ensure that nature is not<br />

damage, but it’s protected<br />

as well,” he assured.<br />

For people and communities,<br />

Lafarge is one of<br />

the companies that commits<br />

to building a sustainable<br />

relationship with its<br />

host communities, most<br />

especially by creating<br />

employment opportunities<br />

for people in those<br />

communities such that it<br />

has father and children<br />

working together, in some<br />

cases, in the same plant.<br />

The Lafarge boss further<br />

disclosed that in 2016,<br />

the company increased<br />

its engagement with its<br />

diverse stakeholders and<br />

through its efforts was able<br />

to provide solutions to their<br />

challenges and saved life<br />

through promoting health<br />

and safety environment.<br />

“We are saving lives<br />

by creating a healthy and<br />

safety environment for all<br />

our stakeholders including<br />

our contractors and employees.<br />

Our commitment<br />

is to focus on reducing our<br />

Co2 emission, provide<br />

quality living condition<br />

and sustainable development<br />

in our communities.<br />

I am very proud of our<br />

sustainability commitment<br />

in the year 2016 and<br />

we hoped to achieve more<br />

in <strong>2017</strong>,” Puchercos said.<br />

Earlier in her welcome<br />

address, Folashade Ambrose-Medebem,<br />

the company’s<br />

Communications,<br />

Public Affairs and Sustainable<br />

Development director,<br />

said that as part of its stable<br />

practice as a manufacturing<br />

company in Nigeria,<br />

Lafarge deploys virtual and<br />

sustainable practices within<br />

an effective plan for its<br />

framework operation.<br />

“As a company, we explore<br />

standard to ensure<br />

that we can improve sustainability<br />

in all of our operations.<br />

We are hopeful<br />

and, indeed, confident that<br />

part of our successes in<br />

the 2016 report serves as a<br />

worthy example regarding<br />

best practices across Nigeria,”<br />

she said.<br />

Presenting the report,<br />

Temitope Oguntokun,<br />

head, Sustainability and<br />

Corporate Brand of Lafarge,<br />

said that in addition<br />

to all that the company<br />

CEO has listed, Lafarge<br />

earmarks annual budget<br />

for its community interventions,<br />

which helps it to<br />

deliver on its community<br />

development projects.<br />

“For instance, we have<br />

trained over 5,000 engineers<br />

who work on building<br />

construction sites and<br />

we also commit to ensuring<br />

corporate governance<br />

among our employees and<br />

contractors.”<br />

New income stream for marketers as<br />

Realty Point launches sales agency product<br />

A<br />

new income window<br />

has just opened for<br />

marketers of real estate<br />

products as Realty Point Limited,<br />

one of Nigeria’s frontline<br />

real estate investment and<br />

development firms, recently<br />

launched a new product into<br />

the property market.<br />

The new product, known<br />

as Realty Point Independent<br />

Sales Agency (RISA), is aimed<br />

to create opportunity for real<br />

estate marketers, otherwise<br />

called estate agents, to earn<br />

more income by marketing<br />

both developed and landed<br />

properties which the company<br />

has put on the market<br />

for sale.<br />

“RISA is basically a way of<br />

selling what is sellable and<br />

getting more people to join in<br />

marketing our products”, explained<br />

Debo Adejana, MD/<br />

CEO, Realty Point Limited, at<br />

the launch in Lagos.<br />

Incrementally, Realty<br />

Point is creating value and<br />

opportunities for people to<br />

earn income. RISA is not their<br />

first initiative in the property<br />

market. Back in 2007,<br />

just two years after the company<br />

opened for business, it<br />

came up with the Prime Assets<br />

initiative during which it<br />

partnered with developers to<br />

market their products.<br />

Only recently, the company<br />

launched the Bersama<br />

Multi-purpose Cooperative<br />

Society aimed to bring people<br />

together to pool resources for<br />

real estate investment and for<br />

individual homeownership.<br />

Expectation is that the<br />

pool of funds which this society<br />

is going to raise through<br />

periodic individual contributions<br />

that will be invested in<br />

real estate will enable them<br />

also invest in assets. It will also<br />

increase housing affordability<br />

for its members.<br />

Prospective members can<br />

join the society with a onetime<br />

membership joining<br />

fee of N25,000 which has<br />

an inbuilt referral reward<br />

mechanism. “This means that<br />

members who bring other<br />

members into the cooperative<br />

have a share, 5 percent,<br />

of the N25,000 joining fee<br />

which goes to the members<br />

as reward for that referral”,<br />

explained Adejana.<br />

The affairs of the society<br />

will be run by two committees—<br />

a management<br />

committee made up of the<br />

executive members of the<br />

cooperative society, and a supervisory<br />

committee serving<br />

as internal auditors set up to<br />

supervise and checkmate the<br />

activities of the management<br />

committee.<br />

RISA is an income-generating<br />

platform the company<br />

is offering astute marketers to<br />

sell the company’s real estate<br />

assets to get commission on<br />

each asset they sell. The commission<br />

has been adjusted<br />

from the prevailing market<br />

rate of 10 percent to 12.5<br />

percent to give more income<br />

value to marketers.<br />

Giving a highlight of the<br />

RISA initiative, Azeta Abahi,<br />

a manager at Realty Point,<br />

disclosed that the initiative<br />

was based on the company’s<br />

four major projects including<br />

Prime Estate, Roseberry<br />

Estate, The Harbour Estate<br />

and Cedar Homes.<br />

Whereas Prime Estate,<br />

Roseberry Estate and The<br />

Harbour Estate are strategic<br />

land investment schemes,<br />

Cedar Homes is a scheme<br />

for home-ownership. Prime<br />

Estate, for instance, is located<br />

at Agbara Igbesa, a serene<br />

neighbourhood that enjoys<br />

proximity to the Ogun State<br />

Free Trade Zone.<br />

A plot of land in the estate<br />

sells for N1,500,000, but<br />

goes for N1,750,000 for those<br />

paying by installment for 12<br />

months. Those paying by<br />

installment for 24 months<br />

will pay N2,000,000.<br />

Cedar Homes is strategically<br />

located in Lekki Scheme<br />

II in Lagos and Jahi District<br />

in the Federal Capital Territory<br />

(FCT), Abuja. The estate<br />

which sits on approximately<br />

22,000 square metres of land,<br />

is carefully conceptualized<br />

and designed as a haven of<br />

unparalleled comfort for<br />

prospective owners, occupiers,<br />

investors and tenantbuyers.<br />

It will, on completion,<br />

deliver 168 comfortable,<br />

affordable, convenient<br />

and qualitative housing<br />

units.<br />

The marketers were told<br />

that what they have at hand<br />

is value which they have to<br />

sell at a challenging time<br />

that Nigeria is in. “Many<br />

people cannot sell now because<br />

of the challenges in<br />

the economy, but the reality<br />

of sales is the ability of the<br />

marketer to handle rejection<br />

or objection”, Abahi charged<br />

the marketers.

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