BusinessDay 19 Dec 2017
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C002D5556<br />
BUSINESS DAY<br />
25<br />
Tuesday <strong>19</strong> <strong>Dec</strong>ember <strong>2017</strong><br />
Homes&Property<br />
In Association<br />
Lafarge in ambitious 2030 devt plan for<br />
sustainable environment in Nigeria<br />
…assures on continued investment in youth empowerment, infrastructure<br />
Stories by CHUKA UROKO<br />
As part of measures<br />
and commitment<br />
to delivering<br />
on the<br />
United Nations<br />
development goals, Lafarge<br />
Africa plc, a member<br />
of LafargeHolcim Group,<br />
has rolled out a 12-year development<br />
plan that would<br />
elapse in 2030. The plan is<br />
aimed to enable it achieve<br />
sustainable environment<br />
in its host countries like<br />
Nigeria.<br />
The 2030 development<br />
plan, which is built on four<br />
strategic pillars including<br />
climate, circular economy,<br />
water and nature as well<br />
as people and communities,<br />
helps in redefining<br />
Lafarge’s commitment<br />
to helping countries like<br />
Nigeria to deliver on her<br />
United Nations development<br />
goals.<br />
Speaking at the launch<br />
of its 2016 sustainability<br />
report in Lagos last week,<br />
Michel Puchercos, country<br />
chief executive officer of<br />
Lafarge, said the company<br />
started executing its vision<br />
of achieving sustainability<br />
many years back by building<br />
a waste treatment plant<br />
where all the wastes are recycled<br />
either as fertiliser or<br />
fuel such that 10 percent of<br />
the wastes were disposed<br />
of in a sustainable way.<br />
“This 2016 report outlines<br />
our commitment to<br />
sustainable development<br />
for a better Nigeria. The<br />
year 2016 for Lafarge was<br />
a unique one with many<br />
challenges, but we are<br />
happy to say that we ended<br />
the year with some key<br />
breaks,” he said.<br />
According to Puchercos,<br />
part of the achievements<br />
recorded in 2016 by Lafarge<br />
was its 2016 social<br />
investments such that irrespective<br />
of the challenges<br />
encountered within the<br />
year, the company continued<br />
to deliver on its corporate<br />
investment in education,<br />
youth and economic<br />
empowerment, health and<br />
safety as well as infrastructural<br />
development.<br />
To put the sustainability<br />
report of the year in perspective,<br />
Puchercos stated<br />
that the company went<br />
further to develop a 2030<br />
plan built around four pillars<br />
including climate, circular<br />
economy, water and<br />
nature as well as people<br />
and communities.<br />
On circular economy,<br />
he said, Lafarge focused on<br />
how to achieve energy efficiency<br />
by ensuring great<br />
reduction in Co2 emission<br />
in all of its activities and<br />
increased the usage of alternative<br />
fuels.<br />
“The use of alternative<br />
fuels is a success story<br />
that has not only helps in<br />
reducing Co2 emission in<br />
Nigeria and other countries<br />
where Lafarge operates<br />
but has also helped<br />
us to achieve sustainable<br />
environment in all of our<br />
operations and protecting<br />
the future,” he revealed.<br />
Continuing, he said,<br />
“using alternative fuels<br />
has also helped the company<br />
to create business<br />
opportunities for people in<br />
its host society by making<br />
use of some of their waste<br />
products, thereby, creating<br />
employment for people in<br />
those communities”.<br />
In terms of water and<br />
nature, Lafarge, as part of<br />
its commitment to sustainable<br />
development, focused<br />
on protecting, recycling<br />
and not wasting water.<br />
“We also protect nature<br />
especially by ensuring<br />
that during our production<br />
process where we make<br />
use of light stones and<br />
quarry, we do it in such<br />
a way that we not only<br />
ensure that nature is not<br />
damage, but it’s protected<br />
as well,” he assured.<br />
For people and communities,<br />
Lafarge is one of<br />
the companies that commits<br />
to building a sustainable<br />
relationship with its<br />
host communities, most<br />
especially by creating<br />
employment opportunities<br />
for people in those<br />
communities such that it<br />
has father and children<br />
working together, in some<br />
cases, in the same plant.<br />
The Lafarge boss further<br />
disclosed that in 2016,<br />
the company increased<br />
its engagement with its<br />
diverse stakeholders and<br />
through its efforts was able<br />
to provide solutions to their<br />
challenges and saved life<br />
through promoting health<br />
and safety environment.<br />
“We are saving lives<br />
by creating a healthy and<br />
safety environment for all<br />
our stakeholders including<br />
our contractors and employees.<br />
Our commitment<br />
is to focus on reducing our<br />
Co2 emission, provide<br />
quality living condition<br />
and sustainable development<br />
in our communities.<br />
I am very proud of our<br />
sustainability commitment<br />
in the year 2016 and<br />
we hoped to achieve more<br />
in <strong>2017</strong>,” Puchercos said.<br />
Earlier in her welcome<br />
address, Folashade Ambrose-Medebem,<br />
the company’s<br />
Communications,<br />
Public Affairs and Sustainable<br />
Development director,<br />
said that as part of its stable<br />
practice as a manufacturing<br />
company in Nigeria,<br />
Lafarge deploys virtual and<br />
sustainable practices within<br />
an effective plan for its<br />
framework operation.<br />
“As a company, we explore<br />
standard to ensure<br />
that we can improve sustainability<br />
in all of our operations.<br />
We are hopeful<br />
and, indeed, confident that<br />
part of our successes in<br />
the 2016 report serves as a<br />
worthy example regarding<br />
best practices across Nigeria,”<br />
she said.<br />
Presenting the report,<br />
Temitope Oguntokun,<br />
head, Sustainability and<br />
Corporate Brand of Lafarge,<br />
said that in addition<br />
to all that the company<br />
CEO has listed, Lafarge<br />
earmarks annual budget<br />
for its community interventions,<br />
which helps it to<br />
deliver on its community<br />
development projects.<br />
“For instance, we have<br />
trained over 5,000 engineers<br />
who work on building<br />
construction sites and<br />
we also commit to ensuring<br />
corporate governance<br />
among our employees and<br />
contractors.”<br />
New income stream for marketers as<br />
Realty Point launches sales agency product<br />
A<br />
new income window<br />
has just opened for<br />
marketers of real estate<br />
products as Realty Point Limited,<br />
one of Nigeria’s frontline<br />
real estate investment and<br />
development firms, recently<br />
launched a new product into<br />
the property market.<br />
The new product, known<br />
as Realty Point Independent<br />
Sales Agency (RISA), is aimed<br />
to create opportunity for real<br />
estate marketers, otherwise<br />
called estate agents, to earn<br />
more income by marketing<br />
both developed and landed<br />
properties which the company<br />
has put on the market<br />
for sale.<br />
“RISA is basically a way of<br />
selling what is sellable and<br />
getting more people to join in<br />
marketing our products”, explained<br />
Debo Adejana, MD/<br />
CEO, Realty Point Limited, at<br />
the launch in Lagos.<br />
Incrementally, Realty<br />
Point is creating value and<br />
opportunities for people to<br />
earn income. RISA is not their<br />
first initiative in the property<br />
market. Back in 2007,<br />
just two years after the company<br />
opened for business, it<br />
came up with the Prime Assets<br />
initiative during which it<br />
partnered with developers to<br />
market their products.<br />
Only recently, the company<br />
launched the Bersama<br />
Multi-purpose Cooperative<br />
Society aimed to bring people<br />
together to pool resources for<br />
real estate investment and for<br />
individual homeownership.<br />
Expectation is that the<br />
pool of funds which this society<br />
is going to raise through<br />
periodic individual contributions<br />
that will be invested in<br />
real estate will enable them<br />
also invest in assets. It will also<br />
increase housing affordability<br />
for its members.<br />
Prospective members can<br />
join the society with a onetime<br />
membership joining<br />
fee of N25,000 which has<br />
an inbuilt referral reward<br />
mechanism. “This means that<br />
members who bring other<br />
members into the cooperative<br />
have a share, 5 percent,<br />
of the N25,000 joining fee<br />
which goes to the members<br />
as reward for that referral”,<br />
explained Adejana.<br />
The affairs of the society<br />
will be run by two committees—<br />
a management<br />
committee made up of the<br />
executive members of the<br />
cooperative society, and a supervisory<br />
committee serving<br />
as internal auditors set up to<br />
supervise and checkmate the<br />
activities of the management<br />
committee.<br />
RISA is an income-generating<br />
platform the company<br />
is offering astute marketers to<br />
sell the company’s real estate<br />
assets to get commission on<br />
each asset they sell. The commission<br />
has been adjusted<br />
from the prevailing market<br />
rate of 10 percent to 12.5<br />
percent to give more income<br />
value to marketers.<br />
Giving a highlight of the<br />
RISA initiative, Azeta Abahi,<br />
a manager at Realty Point,<br />
disclosed that the initiative<br />
was based on the company’s<br />
four major projects including<br />
Prime Estate, Roseberry<br />
Estate, The Harbour Estate<br />
and Cedar Homes.<br />
Whereas Prime Estate,<br />
Roseberry Estate and The<br />
Harbour Estate are strategic<br />
land investment schemes,<br />
Cedar Homes is a scheme<br />
for home-ownership. Prime<br />
Estate, for instance, is located<br />
at Agbara Igbesa, a serene<br />
neighbourhood that enjoys<br />
proximity to the Ogun State<br />
Free Trade Zone.<br />
A plot of land in the estate<br />
sells for N1,500,000, but<br />
goes for N1,750,000 for those<br />
paying by installment for 12<br />
months. Those paying by<br />
installment for 24 months<br />
will pay N2,000,000.<br />
Cedar Homes is strategically<br />
located in Lekki Scheme<br />
II in Lagos and Jahi District<br />
in the Federal Capital Territory<br />
(FCT), Abuja. The estate<br />
which sits on approximately<br />
22,000 square metres of land,<br />
is carefully conceptualized<br />
and designed as a haven of<br />
unparalleled comfort for<br />
prospective owners, occupiers,<br />
investors and tenantbuyers.<br />
It will, on completion,<br />
deliver 168 comfortable,<br />
affordable, convenient<br />
and qualitative housing<br />
units.<br />
The marketers were told<br />
that what they have at hand<br />
is value which they have to<br />
sell at a challenging time<br />
that Nigeria is in. “Many<br />
people cannot sell now because<br />
of the challenges in<br />
the economy, but the reality<br />
of sales is the ability of the<br />
marketer to handle rejection<br />
or objection”, Abahi charged<br />
the marketers.