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January 20<strong>18</strong><br />
PATTAYA<br />
TM<br />
BUSINESS<br />
SUPPLEMENT<br />
INSIDE THIS ISSUE ...<br />
& SOUTHEAST ASIAN BUSINESS ROUNDUP<br />
& TAXES TO BE LEVIED ON E-BUSINESS FROM THIS YEAR<br />
& QATAR AIRWAYS TO START FLIGHTS TO U-TAPAO AIRPORT<br />
HUSQVARNA PATTAYA<br />
COVER STORY OVERLEAF<br />
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BUSINESS SUPPLEMENT<br />
cover story<br />
HUSQVARNA PATTAYA LOOKING FOR A GOOD HIGH SEASON<br />
In the world of grade-A motorbikes the name<br />
Husqvarna has been a standout for more than<br />
a century. In Pattaya, the Husqvarna brand<br />
has been available for a few years but in recent<br />
times the showroom has moved to a far more<br />
prominent location, just off Motorway 7 on the<br />
eastern side of Sukhumvit Road.<br />
The owner of the Husqvarna Motorcyles Thailand<br />
shop in Pattaya is Roy Fu, and he is also<br />
the main importer of Husqvarna Motorcyles to<br />
Thailand. Being based in Pattaya is a major<br />
plus for the city. The Husqvarna logo is easily<br />
spotted by drivers coming in to the city via the<br />
main motorway: just look to the left before hitting<br />
Sukhumvit Road and it’s prominently displayed.<br />
The original shop was at the junction of South<br />
Pattaya Road and the small private slip road<br />
which cuts off Sukhumvit Road at south Pattaya.<br />
It’s clear that Husqvarna needed to move to<br />
bigger and better premises, and this is what<br />
they have done.<br />
All Husqvarna motorbikes have to be imported,<br />
so they are more expensive than the average<br />
bike, but then again, riding a Husqvarna is not<br />
really about a riding just a ‘bike’, it’s about being<br />
part of a lifestyle. Owning and riding a Husqvarna<br />
is akin to a motorised version of a fashion statement.<br />
In some ways, if you have to ask how<br />
much a Husqvarna costs, then you’re asking<br />
the wrong question.<br />
Arguably there are two kinds of people who ride<br />
motorbikes. The first are those who have them<br />
as a cheap and convenient form of transport, as<br />
evidenced by the thousands which can be seen<br />
every day across the highways and byways of<br />
Thailand.<br />
The second group are genuine motorbike enthusiasts:<br />
those who love the perceived freedom<br />
and adventurous utility as well as the sleek lines<br />
and high mechanical performance capabilities<br />
of the very best two-wheeled dream machines<br />
from around the world.<br />
The Husqvarna brand started in 1903. It makes<br />
the Swedish product the oldest motorcycle<br />
manufacturer with an uninterrupted production<br />
cycle in the world. From the outset, Husqvarna<br />
was associated with quality and speed.<br />
After the Second World War (1939-1945), a<br />
new form of motorcycle sport became popular<br />
in post-war Europe - christened ‘Moto-cross’ in<br />
Belgium. By 1953 races were being organised<br />
across Europe, with the lightweight and easyto-adapt<br />
single-cylinder Husqvarna road bikes<br />
fast became a popular choice for off-road use.<br />
In 1955 the iconic Silverpilen, which means<br />
‘silver arrow’ in Swedish, was a pioneering<br />
Husqvarna model, purpose-built for off-road use.<br />
Nimble and weighing just 75kg, the telescopic<br />
fork, hydraulic dampers and frame-mounted<br />
engine were revolutionary at the time.<br />
During the 1960s and 1970s, Husqvarna enjoyed<br />
great popularity as off-road motorcycling was<br />
booming. Husqvarna became the dominant<br />
force in World Motocross.<br />
Husqvarna’s popularity spread beyond the offroad<br />
scene and by the late 1970‘s the motorcycle<br />
manufacturer was in corporate demand. Between<br />
1977 and 2007 Husqvarna was bought,<br />
first by one of Sweden’s largest corporations,<br />
Electrolux, and then by BMW.<br />
In 2014, Husqvarna Motorcycles returned to its<br />
origins with state-of-the-art technology and the<br />
iconic Swedish blue, yellow and white colour<br />
-scheme. The return to the classic white, blue<br />
and yellow body work was received enthusiastically<br />
across the globe, highlighted by record<br />
unit sales and annual turnover.<br />
So, come along to the Husqvarna showroom<br />
and see what the fuss is all about, or visit their<br />
website - www.falconmotorsports.org - and<br />
check out the range of bikes available.<br />
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BUSINESS SUPPLEMENT<br />
TAXES TO BE LEVIED ON<br />
E-BUSINESS FROM THIS YEAR<br />
The director-general of the Revenue<br />
Department recently announced<br />
that the government is<br />
set to introduce a draft bill to the<br />
parliament which will introduce<br />
an e-business tax, which will be a<br />
levy on any transaction that takes<br />
place inside Thailand, no matter<br />
where the e-commerce operator<br />
happens to be located.<br />
The levy is expected to be set at<br />
a maximum of 15 percent but, as<br />
the director-general noted, the<br />
rate will vary depending on the<br />
nature of the business.<br />
The government has recognised<br />
that people are purchasing goods<br />
online in increasing numbers and<br />
much of this is coming from overseas<br />
operators who do not have<br />
a physical presence in Thailand.<br />
Concomitantly, the Finance Ministry<br />
has noted a drop in revenue<br />
from traditional sellers and it is<br />
therefore seeking ways to redress<br />
the imbalance.<br />
The Revenue Department said<br />
the draft bill will put the onus on<br />
financial institutions, which currently<br />
act as the intermediaries<br />
for money transfers, to withhold<br />
tax for online purchases and advertising<br />
fees on social media<br />
networks, sending the collections<br />
to the department.<br />
The idea is to create a more level<br />
playing field between the online<br />
world and traditional bricks and<br />
mortar operations. As the director-general<br />
pointed out, there are<br />
several online businesses which<br />
earn revenue out of customers<br />
living in Thailand, but they are not<br />
subject to tax.<br />
The Revenue Department estimates<br />
the value of online purchases<br />
to be currently in the<br />
trillions of baht with online advertising<br />
estimated to be worth about<br />
10 billion baht.<br />
The draft bill has been designed<br />
to supersede the double-tax<br />
agreement, which states that<br />
those who are liable for tax payments<br />
in any country must have<br />
a permanent physical presence in<br />
those locations.<br />
The draft bill on e-business tax<br />
will also annul the current valueadded<br />
tax (VAT) exemption for<br />
online shopping on goods worth<br />
less than 1,500 baht and were<br />
purchased from foreign vendors<br />
outside of Thailand. The plan appears<br />
to be aimed at making all<br />
online purchases subject to tax.<br />
At the present time only goods<br />
purchased outside Thailand to a<br />
value of 1,500 baht or more are<br />
subject to the seven percent VAT.<br />
It is probably no surprise that<br />
online shopping for goods worth<br />
1,500 baht or less from overseas<br />
vendors has become a popular<br />
activity and the Revenue Department<br />
has recognised that this is<br />
unfair to local bricks and mortar<br />
businesses which must charge<br />
VAT on all products, regardless of<br />
the sale price.<br />
The e-business tax will simply<br />
redress this imbalance.<br />
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For all your advertising enquiries - Tel: 0846 77 43 60
BUSINESS SUPPLEMENT<br />
THAILAND BUSINESS NEWS<br />
Brooks Entwistle, chief business officer of Uber<br />
Asia-Pacific was quoted as saying, “We are focused<br />
on working with the regulator to get the<br />
rights for [a] ride-sharing service over time.”<br />
Thailand rewarded for improvement in IP<br />
protection<br />
Following a special review, Thailand has been<br />
deemed to have improved its intellectual property<br />
protection to the extent that the United<br />
States has taken the country off its Priority<br />
Watch List of IP violators. The Priority Watchlist<br />
was reserved for countries that offered poor<br />
IP protection and listed about 12 countries. The<br />
US has recognized the efforts that Thailand has<br />
made in increasing its protection of IP and has<br />
upgraded it to the next tier.<br />
US Trade Representative, Robert Lighthizer,<br />
was quoted as saying in a statement, ”A key<br />
objective of the Trump Administration’s trade<br />
policy is ensuring that US owners of intellectual<br />
property (IP) have a full and fair opportunity to<br />
use and profit from their IP around the globe”,<br />
adding, ”The key to promoting innovation is<br />
protecting intellectual property. We welcome the<br />
corrective actions that Thailand has taken and<br />
look forward to continuing to work with Thailand<br />
to resolve our remaining IP concerns.”<br />
In previous years, Thailand has worked to crack<br />
down on piracy and IP violations focusing not<br />
only on movies, software and music but also<br />
on tangible fake goods such as perfumes, cosmetics,<br />
handbags, clothes and other items that<br />
have famous brands associated with them.<br />
UberTaxi service launched to help taxi drivers<br />
win more customers<br />
UberTaxi will be launched to help taxi drivers<br />
improve their earnings. The partnership is between<br />
the operator of Suvarnabhumi Taxi Cooperative,<br />
Howa International and Uber Thailand<br />
and is a legal tie up.<br />
Uber is looking more and more to partner with<br />
local taxi companies in the Asia Pacific region in<br />
order to ensure that it is not in direct competition<br />
with existing taxi providers.<br />
In Bangkok there are more than 80,000 taxis<br />
but they are only used by paying customers<br />
around 50 per cent of the time with the remainder<br />
of their time taken up standing idle at<br />
taxi stands or roaming the streets for the next<br />
client. UberTaxi expects to increase utilization<br />
by better connecting potential customers with<br />
available taxis in the area.<br />
Honda hybrid motorcycles to arrive in<br />
Thailand in 20<strong>18</strong><br />
The Thai distributor of Honda, AP Honda,<br />
expects to introduce hybrid motorcycles into<br />
the local market during 20<strong>18</strong>.<br />
The Japanese parent companyunveiled the<br />
Honda PCX Hybrid at the Tokyo Motor Show.<br />
Also shown was PCX Electric.<br />
AP Honda’s vice-president, Suchart Arunsaengroj<br />
was quoted as saying, “We haven’t<br />
decided whether we will produce the vehicles<br />
locally in Lat Krabang or import them from<br />
Japan, as the retail price is not set yet.”<br />
APHonda can import with no tariffs under the<br />
Japan-Thailand Economic Partnership Agreement.<br />
The company is also discussing with the<br />
government ways to increase end user demand<br />
for hybrid and electric motorbikes, even<br />
though they generally have higher prices than<br />
their petrol counterparts.<br />
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BUSINESS SUPPLEMENT<br />
“Bits n<br />
Bytes”<br />
STEVE DICKENS<br />
AS IS TRADITIONAL AT THIS TIME OF YEAR, WE LOOK IN TO OUR MAGIC<br />
BOX TO TRY AND PREDICT WHAT THE FUTURE HIGH LIGHTS OF NEXT<br />
YEARS TECHNOLOGY MIGHT BE, AND HERE ARE OUR TOP 4:<br />
Trend 1: Exponential growth<br />
in computing power is fueling<br />
massive tech advances<br />
None of this incredible growth in<br />
data, nor the billions of IoT devices<br />
available, would be possible without<br />
the enormous leaps in computing<br />
power that we’ve made. Between<br />
1975 and 2015, computing power<br />
doubled at a rate of every two<br />
years, before slowing to the current<br />
rate of approximately every two<br />
and a half years.<br />
But we’re reaching the limits of<br />
what traditional computing power<br />
can handle. However, the latest<br />
quantum computing will see computers<br />
become millions of times<br />
faster than they are right now.<br />
Trend 2: The incredible rise of<br />
artificial intelligence (AI)<br />
Computers are now able to learn<br />
in much the same way as we humans<br />
do, and this leap in AI capabilities<br />
has been made possible<br />
by the massive increases in data<br />
and computing power. It’s the incredible<br />
explosion in data that has<br />
allowed AI to advance so quickly<br />
over the last couple of years; the<br />
more data an AI system has, the<br />
quicker it can learn and the more<br />
accurate it becomes.<br />
This huge step forward in AI mean<br />
computers can now undertake<br />
more and more human tasks. In<br />
fact, it’s AI that allows computers<br />
to see (e.g. facial recognition soft-<br />
ware), read (e.g. analyzing social<br />
media messages), listen (e.g. Alexa<br />
standing by to answer your every<br />
command), speak (e.g. Alexa being<br />
able to answer you) and gauge<br />
our emotions (e.g. affective computing).<br />
Trend 3: 3D printing opens up<br />
amazing opportunities for manufacturers<br />
(and others)<br />
Related to increasing automation,<br />
the invention of 3D printing<br />
is disrupting manufacturing, and<br />
other industries, in many positive<br />
ways. In traditional (subtractive)<br />
manufacturing, objects are cut or<br />
hollowed out of material, such as<br />
metal, using something like a cutting<br />
tool. But in 3D printing (also<br />
known as additive manufacturing),<br />
the object is created by laying<br />
down, or adding, layers of material.<br />
The materials used in 3D printing<br />
can be pretty much anything: plastic,<br />
metal, concrete, liquid, powder,<br />
even chocolate or human tissue!<br />
With 3D printing, far more complex<br />
shapes can be created than in<br />
traditional manufacturing – and<br />
using less material, too. It also<br />
allows for much greater customization<br />
of products, without worrying<br />
about economies of scale.<br />
Trend 4: Platforms are the way<br />
forward for businesses<br />
A platform is essentially a network<br />
(digital or physical) that creates<br />
value for participants by facilitating<br />
connections and exchanges<br />
between people for services, products<br />
or information. The platform is<br />
rarely the actual service provider;<br />
instead, it acts as a facilitator for<br />
the crowd, making interactions<br />
possible, easy, and safe for participants.<br />
Platforms have given rise to businesses<br />
like Airbnb, Uber and Amazon,<br />
and are also the foundation<br />
of what Facebook and Twitter do.<br />
However, platforms offer growth<br />
opportunities across all kinds of<br />
businesses, industries and sectors<br />
– not just tech companies. Even<br />
long-running businesses with<br />
more traditional business models,<br />
like Ford, are beginning to develop<br />
platform strategies.<br />
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JUST THE STATISTICS<br />
While bar charts, line graphs and<br />
simple numbers are hardly capable<br />
of providing the defining answer<br />
to many economic, social and political<br />
questions, they are certainly<br />
a good way of obtaining a general<br />
overview of any particular subject.<br />
Each month the Business Supplement<br />
will look into a brace of<br />
statistical information and provide<br />
readers with what we consider to<br />
be the central elements of these<br />
figures.<br />
Bangkok ranks at 34 in Global<br />
Power City Index<br />
The Global Power City Index is<br />
an annual report produced by<br />
the Institute for Urban Strategies.<br />
First published in 2008, the Power<br />
Index ranks 44 major world cities<br />
according to their ability to attract<br />
creative individuals and businesses<br />
from around the world. There are<br />
70 indicators used.<br />
Bangkok ranked pretty low on the<br />
scale at 34, although well ahead<br />
of Mumbai (39) and Jakarta (40)<br />
and just behind Kuala Lumpur<br />
(32) and Taipei (33).<br />
No surprises that of Southeast<br />
Asian nations, Singapore ranked<br />
5th, with ‘daylight’ (Kuala Lumpur)<br />
second. The best cities are London,<br />
New York, Tokyo and Paris with<br />
Seoul at number six and Hong<br />
Kong seventh.<br />
netizens questioning how the data<br />
was arrived at. As a general rule,<br />
most expats, for example, would<br />
argue they feel safer in downtown<br />
Bangkok than they do in downtown<br />
Melbourne or Sydney.<br />
Arguably, the safest city was Tokyo,<br />
ahead of Singapore and<br />
Osaka. Hong Kong rated ninth,<br />
Kuala Lumpur at 31st and Shanghai<br />
34th. Manila came in at 55th,<br />
Ho Chi Minh City 56th, Jakarta<br />
57th, and Yangon 59th.<br />
Thailand loves video and computer<br />
games<br />
In what would hardly be a surprise,<br />
Thailand ranks at number<br />
20 in the world when it comes to<br />
spending money on video and<br />
computer games, albeit only one<br />
place ahead of Malaysia. This<br />
was according to the Newzoo<br />
Global Games Market Report,<br />
published in April 2017.<br />
The revenue from Thailand was<br />
estimated to be around US$597<br />
million from its approximately 32<br />
million Internet-connected population.<br />
By contrast, China, not<br />
unexpectedly given its massive<br />
population, leads the way ahead<br />
of Japan, South Korea and Australia<br />
in the Asia-Pacific marketplace.<br />
Streaming not downloading<br />
now the musical mantra<br />
Bangkok rates at 49 in the Safe<br />
Cities Index<br />
The Economist Intelligence Unit<br />
produces the Safe Cities Index<br />
which ranks 60 cities in the<br />
Asia-Pacific region on 49 indicators<br />
and in 2017 it placed Bangkok<br />
at number 49.<br />
In some ways the category of<br />
‘personal security’ where Bangkok<br />
ranked at 49, compared to<br />
Melbourne (8th) and Sydney<br />
(12th), as examples, had many<br />
According to data from McKinsey,<br />
although revenue increased from<br />
premium, ad-supported streaming,<br />
the Thai digital music market<br />
shrank in the period 2011 to 2015<br />
by about nine percent primarily<br />
because of sharp declines in ringtone<br />
purchases and single-track<br />
downloads.<br />
McKinsey noted that Asian consumers<br />
in general have switched<br />
from downloading to streaming far<br />
faster than their Western counterparts.<br />
High Tower Co., Ltd. Tel: 038 411 009<br />
For all your advertising enquiries - Tel: 0846 77 43 60
BUSINESS SUPPLEMENT<br />
Email: ben.hightowerltd@gmail.com<br />
www.Thailand-Business-Supplement.com
BUSINESS SUPPLEMENT<br />
High Tower Co., Ltd. Tel: 038 411 009<br />
For all your advertising enquiries - Tel: 0846 77 43 60
BUSINESS SUPPLEMENT<br />
TAKING YOUR THAI GIRLFRIEND<br />
HOME FOR A HOLIDAY<br />
Now that the Christmas & New<br />
Year celebrations are over, many<br />
people are planning and setting<br />
their goals for 20<strong>18</strong>.<br />
If you have just spent an amazing<br />
time in Thailand with your Thai<br />
girlfriend, it may be a little depressing<br />
to think about returning<br />
home without her.<br />
A lot of expats travel to Thailand<br />
over the winter to spend time with<br />
their girlfriends or wives and then<br />
head back home in the warmer<br />
months to work.<br />
Well, guess what...you don’t need<br />
to go alone!<br />
Key Visa can help you obtain a<br />
tourist visa to UK, Australia or<br />
Ireland for your Thai partner so<br />
that he or she can go back with<br />
you, experience your culture and<br />
ultimately see if they would like to<br />
live over there.<br />
Some people wrongly assume<br />
that they cannot obtain a tourist<br />
visa for their partner if their partner<br />
has no income of their own. This<br />
is not necessarily true as you can<br />
sponsor the trip providing you<br />
have adequate financial resources.<br />
The most important factor is that<br />
your partner has a reason to return<br />
to Thailand. Part of our service<br />
is looking at your individual circumstances<br />
and helping you put<br />
a strong case together which the<br />
immigration clearing officer will<br />
accept.<br />
If you wish to discuss obtaining<br />
a tourist visa for your partner,<br />
you can book a free consultation<br />
by emailing Darren McGarry at<br />
info@keyvisathailand.com<br />
months in your home country, although<br />
for the first visa we would<br />
recommend just applying for a<br />
visit of between 2 and 6 weeks.<br />
Once your partner has successfully<br />
obtained one tourist visa and<br />
returned home on time, it should<br />
be easier to obtain a longer stay<br />
next time. However, this shouldn’t<br />
be taken as guaranteed, it is important<br />
to follow the correct procedure<br />
each time and not just assume<br />
that the visa will be granted<br />
because previous visas were<br />
granted.<br />
If you are thinking about taking<br />
your girlfriend to live in your home<br />
country then it is a good option<br />
to apply for a tourist visa first to<br />
check that she is comfortable<br />
there, before spending a lot of<br />
money on a settlement visa application.<br />
Settlement visa applications are<br />
possible without previously obtaining<br />
a tourist visa, but it’s always<br />
best to go through the “acid test”<br />
beforehand. I call the tourist visa<br />
the “acid test” as it will give you<br />
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Our Speciality: A selection of old style recipes that are<br />
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The Amber Fine Food & Grapes<br />
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opened for business at the start<br />
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are already looking for ways to<br />
attract a regular clientele who<br />
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to offer.<br />
In what must be a real first for an<br />
eatery in Pattaya, patrons whose<br />
bill comes to 500 baht or more will<br />
be entered into a special raffle<br />
over January and February in<br />
which the grand prize is a set of<br />
diamonds.<br />
Patrons are not restricted to the<br />
number of times they may be entered<br />
in the prize draw, which will<br />
take place at the end of February.<br />
Basically, if you like the food, as<br />
the Amber Fine Food & Grape<br />
management think you will, then<br />
you’ll be back time and again, and<br />
as long as your bill exceeds 500<br />
High Tower Co., Ltd. Tel: 038 411 009<br />
For all your advertising enquiries - Tel: 0846 77 43 60
BUSINESS SUPPLEMENT<br />
baht each time you’ll be entered<br />
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The restaurant recently added a<br />
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menu: pork, osso bucco style<br />
in an Orval Belgium beer sauce,<br />
for just 395 baht.<br />
Little John’s<br />
395ß<br />
Among the dishes which will<br />
start the Amber experience will<br />
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smoked duck breast and a Halibut<br />
papillote.<br />
High grade marble Australian beef<br />
will be used in any of the beef<br />
dishes, thereby making sure of<br />
quality.<br />
The team at Amber will be developing<br />
their menu over time,<br />
changing it frequently and adjusting<br />
to suggestions from customers.<br />
Another key factor in the Amber<br />
universe is to offer a great selection<br />
of wines, with a minimum of<br />
10 wines priced at less than 1,000<br />
baht a bottle.<br />
Amber will also introduce a loyalty<br />
program which will offer great<br />
discounts of up to 30 percent for<br />
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as well as homemade<br />
chocolate and other items which<br />
can be taken away from the premises<br />
and enjoyed in the comfort of<br />
your own home.<br />
A highlight each month will be a<br />
wine and food tasting event.<br />
It’s pretty clear Amber Fine Food<br />
& Grapes is trying to hit the<br />
ground running as it were, aiming<br />
to make a serious mark on the<br />
Pattaya cuisine map<br />
Amber is situated in Soi 8, off<br />
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is one of the more exotically designed<br />
eateries in Pattaya. It’s the<br />
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Soi Lengkee<br />
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Email: ben.hightowerltd@gmail.com<br />
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T: 038 411 009 (Office), M: 084 677 4360 (En), 064 794 5600 (Th)<br />
FITNESS & YOU<br />
- the key to a better life -<br />
Weight train at home, quickly and easily<br />
Last month we were going through<br />
options for fitness in small areas,<br />
this They month are we marketed continue as our the list best and<br />
start dumbbells with…..<br />
in the world, and for<br />
anyone who wants to train in<br />
Hand the privacy Weights<br />
of their own home<br />
These are the most versatile pieces<br />
but has limited space, they are<br />
of equipment. They are suitable for<br />
probably the ideal solution for<br />
both strength and cardio training.<br />
With a weight the help rack. of a They dumbbell are set, Power- you<br />
can Blocks, train and all although your muscle not groups.<br />
cheap,<br />
Do are squats a piece for of your exercise legs, presses<br />
equipment<br />
your is chest designed and and shoulders, virtually or<br />
for extension guaranteed for to your last triceps. for a There<br />
very,<br />
are very numerous long time. dumbbell And they exercises<br />
work,<br />
out really there. well, You being can buy the traditional<br />
perfect<br />
ones weight-training<br />
however the tool<br />
best for<br />
buy those<br />
is the<br />
adjustable dumbbells since you can<br />
with limited storage space.<br />
increase or decrease the resistance<br />
by ..................................................<br />
removing or adding plates. So,<br />
they So, provide what more are possibilities PowerBlocks? to perform<br />
First various released exercises onto with the different<br />
market<br />
only Also, in 1993, they are PowerBlocks<br />
compact and<br />
weights. come are usually with trays made for storing.<br />
of urethane.<br />
This is, basically, a kind of rubber<br />
which Ball doesn’t (or Fit Ball)<br />
leave marks<br />
Stability A and<br />
stability is known<br />
ball is for<br />
a is<br />
cheap durability.<br />
but ex-<br />
A<br />
tremely versatile fitness equipment<br />
single set of Powerblock dumbbells<br />
negates<br />
that you can use in your room. What<br />
makes it so useful the<br />
is need<br />
that perform-<br />
to have<br />
ing a range the exercises of ordinary are more dumbbells difficult<br />
since and weight you have plates to keep lying your around. balance<br />
and Basically, the stability having of your a Powerblock body. This<br />
way, set is more the muscles equivalent are to engaged,<br />
having<br />
especially around eight your core so muscles. separate For<br />
example, dumbbells if of you varying do the heaviness. push-ups<br />
by To<br />
placing the gym-goer<br />
your legs who<br />
on is<br />
ball, used<br />
it to<br />
is<br />
much harder to press yourself up.<br />
standard dumbbells, the Power-<br />
Sitting on the ball is also great for<br />
your Blocks<br />
spine initially<br />
as there may<br />
is feel<br />
less strange,<br />
pressure<br />
against being square your lower rather spine. than Combine<br />
round.<br />
the Very stability quickly ball though with a pair it becomes of dumbbells<br />
apparent and you the are shape good is to not go.<br />
a limiting<br />
factor in any way to doing a<br />
Bosu good Ball<br />
workout.<br />
This ..................................................<br />
rather small fitness equipment<br />
is A a PowerBlock must have for dumbbell balance training.<br />
has a<br />
It looks like a half stability ball in-<br />
selector pin, on one side of each<br />
stalled on a stable basement, but<br />
PowerBlock, and this allows<br />
it can be used at an upside-down<br />
position the user as to well. quickly It is an and excellent<br />
easily<br />
tool change to make the selected traditional weight exercises<br />
in<br />
more steps of challenging either five for 10 example,<br />
pounds<br />
squats (2.5 to and five kilos), pushes depending ups. Bosu on is<br />
especially which model beneficial of PowerBlock for plyometric<br />
is<br />
exercises.<br />
being used. Weight changes are<br />
instantaneous, there are no extra<br />
parts to tighten, and the col-<br />
Variable Resistance Stationary<br />
Bicycle<br />
our-coded bands make it easy<br />
A variable resistance stationary<br />
bicycle to see which will assist weight you is in selected. meeting<br />
cardiovascular ..................................................<br />
exercise goals in a<br />
small The space. top of Stationary the PowerBlock bicycles can<br />
is<br />
be purchased with only one wheel,<br />
making it even more suitable for<br />
open small to spaces. allow easy Variable access resistance<br />
for either<br />
allows large for increased or small hands. resistance At the and<br />
center demand of on the core your is cardiovascular<br />
a firm textured<br />
system handgrip as you become that provides more fit.<br />
a<br />
secure, non-slip grip. Grasp the<br />
Folding Treadmill<br />
handgrip and lift upward. The<br />
Running is the king of cardio ac-<br />
selected tivities. The weight treadmill slides is smoothly one of the<br />
free best of home the remaining exercise equipment stack. you<br />
..................................................<br />
can have at home. The problem is<br />
The that selector the professional pin securely treadmills<br />
locks<br />
the are weight rather big plates and to expensive. the handle On<br />
with the other multiple hand, points some of treadmills<br />
contact.<br />
The are manufactured pin won’t come for small loose, spaces.<br />
no<br />
matter<br />
They come how<br />
with fast<br />
a you<br />
shorter move<br />
running<br />
or<br />
area and can be folded. Of, course<br />
shake the dumbbell, what exercises<br />
they do not provide such excellent<br />
user experience you perform,<br />
as the or how<br />
pro models,<br />
much<br />
weight but they you are use. still This useful. is It a great lets you<br />
ultimate have walking combination or jogging of security workouts<br />
and to burn adjustability. calories while you watch<br />
..................................................<br />
TV, for example and then when fin-<br />
There ished, they are simply many fold reasons up and why can<br />
people be pushed don’t out or of won’t the way.<br />
go to train<br />
in a gym. If you are the kind of<br />
Suspension Trainer<br />
person who is looking to get into<br />
If you are a bit interested in fitness,<br />
better<br />
you have shape,<br />
heard but<br />
about doesn’t<br />
TRX. want<br />
It is a<br />
the small hassle space of joining exercise a gym, equipment<br />
but<br />
is that sufficiently can be installed motivated on to the spend door<br />
around and gives 20 you to 30 numerous minutes possibili-<br />
a day<br />
for ties three to train or your four days body at a week home in by<br />
the performing comfort various of your exercises own home, by<br />
then simply PowerBlocks using your bodyweight could be the and<br />
perfect<br />
the resistance. exercise<br />
For ‘tool’.<br />
example, you<br />
can make single leg squat for your<br />
..................................................<br />
lower body or chest presses for<br />
After<br />
your upper all, you<br />
body. can<br />
The choose<br />
TRX what<br />
is the<br />
time best to choice do a for workout; sure, but how there long are<br />
to other spend products doing at lower that prices.<br />
workout<br />
(longer on days you feel good<br />
and Floor have Mats<br />
the time; shorter on<br />
days Yoga when Mat/Stretching time is tight, Mats. or Even<br />
you<br />
just if you don’t don’t have do yoga the energy); at home, hav-<br />
the<br />
level ing a of yoga weight mat is resistance pretty important.<br />
you<br />
It gives extra cushioning and also<br />
want to try for each exercise,<br />
helps you from sliding around too<br />
and all from the privacy of your<br />
much if you’re on tile or carpet floor-<br />
own ing. There apartment are millions or house. to choose<br />
The<br />
only from, limiting however factor the better is you: quality how the<br />
dedicated rubber, the longer and motivated it will last and you not<br />
can simply or want disintegrate!!<br />
to be to achieving<br />
your fitness goals.<br />
Note: Seara the Sports sponsor are able of this to meet page, all<br />
Seara of your Sports, fitness has needs stocked no PowerBlocks<br />
at their stores in Pat-<br />
matter<br />
how big or how small your area is.<br />
Combined with the current end of<br />
taya, Bangkok and their other<br />
year sale on going until the 15th of<br />
branches January 20<strong>18</strong> in Thailand. you will be If sure they to<br />
don’t find something have a set that in meets stock, both they your<br />
can needs be and ordered. your budget.<br />
The Fitness Column is brought to you by:<br />
PATTAYA BANGKOK PHUKET SAMUI<br />
Pattaya: 038 757 196-7 / Bangkok: 02 <strong>18</strong>5 1920<br />
High Tower Co., Ltd. Tel: 038 411 009<br />
For all your advertising enquiries - Tel: 0846 77 43 60
BUSINESS SUPPLEMENT<br />
QATAR AIRWAYS TO START FLIGHTS TO U-TAPAO AIRPORT<br />
The Middle Eastern airline, Qatar Airways will<br />
start non-stop services from its hub in Doha<br />
direct to U-tapao airport starting in January<br />
20<strong>18</strong>. This will bring tourists closer to Pattaya<br />
and the eastern seaboard with the travel time<br />
from U-tapao airport to the resort city being only<br />
40 minutes as compared to 90 minutes or more<br />
from Suvanhabumi airport.<br />
Services will be frequent starting at four flights<br />
per week using a Boeing 787 Dreamliner, with<br />
232 economy seats and 22 business class<br />
seats.<br />
The airline plans to offer the most coverage<br />
of the Kingdom as compared to its Middle Eastrivals<br />
and the U-tapao service comes after a<br />
recently started Doha to Chiang Mai direct<br />
service, which commenced in Dec 2017.<br />
Whilst it may seem that the target market is<br />
tourists from the Middle East, Qatar’s Doha<br />
hub is the connection point for many flights that<br />
arrive from various European destinations, including<br />
London, Paris and Moscow. With the<br />
latter in mind, Qatar Airways sees potential for<br />
its Russian customers many of whom come to<br />
Thailand with the express intention of visiting<br />
Pattaya.<br />
Qatar Airways group chief executive, Akbar Al<br />
Baker, suggested that Pattaya is one of Southeast<br />
Asia’s leading destinations.<br />
Currently U-tapao is serving the tourist resort<br />
of Pattaya by welcoming low cost flights from<br />
places such as China and Korea. Qatar Airlines<br />
will be the first five star airline to connect<br />
directly with U-tapao airport. That’s not to say<br />
its rivals are not interested. Quite the contrary.<br />
Emirates based in Dubai has also been looking<br />
at running direct flights to U-tapao but has not<br />
yet established a route. Etihad Airways is the<br />
other Middle Easternairline that competes for<br />
European and Russian travellers and has its<br />
base in Abu Dhabi.<br />
The inclusion of the Doha to Chiang Mai and<br />
Doha to U-tapao routes means that Qatar is<br />
now flying directly to five destinations in Thailand.<br />
The airline has frequent flights to Bangkok<br />
with 35 flights per week and also to Phuket<br />
with 14 flights per week. A daily flight to Krabi<br />
has also recently been launched. The Chiang<br />
Mai route will be served 4 times per week.<br />
On the Russian end of the route, St Petersburg<br />
was added to give Russians an extra point of<br />
access to the airline’s growing network.<br />
As time progresses U-tapao is likely to attract<br />
more airlines to serve not only the Pattaya<br />
market but also Koh Samet island and the<br />
beach resorts in Rayong province, Chantaburi<br />
and Trat, opening the way for a new gold coast<br />
to develop.<br />
Email: ben.hightowerltd@gmail.com<br />
www.Thailand-Business-Supplement.com
BUSINESS SUPPLEMENT<br />
High Tower Co., Ltd. Tel: 038 411 009<br />
For all your advertising enquiries - Tel: 0846 77 43 60
BUSINESS SUPPLEMENT<br />
Email: ben.hightowerltd@gmail.com<br />
www.Thailand-Business-Supplement.com
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FITNESS & YOU<br />
- the key to a better life -<br />
Weight train at home, quickly and easily<br />
They are marketed as the best<br />
dumbbells in the world, and for<br />
anyone who wants to train in<br />
the privacy of their F own home<br />
but has limited space, they are<br />
probably the ideal solution for<br />
PATTAYA’S PREMIER SPORTS BAR & RESTAURANT<br />
a weight rack. They are Powerwww.fraserspattaya.com<br />
www.facebook.com/fraserssportsbar<br />
Blocks, and although not cheap,<br />
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is designed and virtually<br />
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very long time. And they work,<br />
HUSQUVARNA<br />
really well, being the perfect<br />
weight-training tool for those<br />
with limited storage space.<br />
..................................................<br />
So, what are PowerBlocks?<br />
First released onto the market<br />
only in 1993, PowerBlocks<br />
LIBERTY<br />
COMPUTERS<br />
are usually made of urethane.<br />
This is, basically, a kind of rubber<br />
which doesn’t leave marks<br />
and is known for is durability. A<br />
single set SPECIAL of Powerblock OFFER dumbbells<br />
negates New Toyota the Yaris need to have<br />
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and weight Only plates 5,999 Baht lying around.<br />
Basically, having a Powerblock<br />
set is the equivalent to having<br />
around eight or so separate<br />
dumbbells of varying heaviness.<br />
To the gym-goer who is used to<br />
First class rental insurance<br />
standard dumbbells, the Power-<br />
Unlimited kilometres<br />
Blocks 24 Hour initially breakdown may cover feel strange,<br />
being Flexible square hire terms rather than round.<br />
Very quickly though it becomes<br />
apparent PHONE the HOTLINE shape is not a limiting<br />
factor in any way to doing a<br />
Daily 9am till 6pm<br />
good 0830 workout. 776 928<br />
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A PowerBlock 0952 480 084 dumbbell has a<br />
selector pin, on one side of each<br />
PowerBlock, and this allows<br />
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the selected weight in<br />
steps of either five or 10 pounds<br />
(2.5 to five kilos), depending on<br />
which model of PowerBlock is<br />
being used. Weight changes are<br />
instantaneous, there are no extra<br />
parts to tighten, and the colour-coded<br />
bands make it easy<br />
to see which weight is selected.<br />
..................................................<br />
The top of the PowerBlock is<br />
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secure, non-slip grip. Grasp the<br />
handgrip and lift upward. The<br />
selected weight slides smoothly<br />
free of the remaining stack.<br />
..................................................<br />
The selector pin securely locks<br />
the weight plates to the handle<br />
with multiple points of contact.<br />
The pin won’t come loose, no<br />
matter how fast you move or<br />
shake the dumbbell, what exercises<br />
you perform, or how much<br />
weight you use. This is a great<br />
ultimate combination of security<br />
and adjustability.<br />
..................................................<br />
There are many reasons why<br />
people don’t or won’t go to train<br />
in a gym. If you are the kind of<br />
person who is looking to get into<br />
better shape, but doesn’t want<br />
the hassle of joining a gym, but<br />
is sufficiently motivated to spend<br />
around 20 to 30 minutes a day<br />
for three or four days a week in<br />
the comfort of your own home,<br />
then PowerBlocks could be the<br />
perfect exercise ‘tool’.<br />
..................................................<br />
After all, you can choose what<br />
time to do a workout; how long<br />
to spend doing that workout<br />
(longer on days you feel good<br />
and have the time; shorter on<br />
days when time is tight, or you<br />
just don’t have the energy); the<br />
level of weight resistance you<br />
want to try for each exercise,<br />
and all from the privacy of your<br />
own apartment or house. The<br />
only limiting factor is you: how<br />
dedicated and motivated you<br />
Thai Garden<br />
Resort<br />
can or want to be to achieving<br />
your fitness goals.<br />
Note: the sponsor of this page,<br />
Seara Sports, has stocked PowerBlocks<br />
at their stores in Pattaya,<br />
Bangkok and their other<br />
branches in Thailand. If they<br />
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PDS<br />
CONSULTING<br />
BUSINESS SUPPLEMENT<br />
7 STEPS TO STARTING AN<br />
ONINE BUSINESS - STEP 1<br />
The start of a New Year is when many<br />
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Many people come to Thailand with<br />
the hope of working a few hours a day<br />
and then relaxing on the beach. Although<br />
this is not as easy as it sounds<br />
it is definitely possible.<br />
Here are 7 possible online business<br />
ideas, pick one to try:<br />
- Virtual Assistant<br />
- Content Writer<br />
- Online English Teacher<br />
- Freelance Sales<br />
- Translation Services<br />
- Accounts & Tax Filing<br />
- Life Coach<br />
One of the first things that people think<br />
they need when they start an online<br />
business is a website. Although this is<br />
often true, it isn’t necessarily the first<br />
thing. It would be better to start validating<br />
your idea through the use of a<br />
Facebook page which can be set up<br />
free of charge.<br />
Visit Facebook.com and below the<br />
dropdown arrow on the right hand<br />
side of your page you will see the option<br />
to create a page.<br />
Simply setup your Facebook page<br />
and create a professional profile and<br />
cover image using some free design<br />
software such as Canva.<br />
Canva is very simple to use and you<br />
should be able to create a Facebook<br />
profile and cover image within just a<br />
few minutes.<br />
Remember, at this stage don’t think<br />
too much. Just create your page, get<br />
it looking as good as possible and see<br />
if people are interested in your product<br />
or service.<br />
The ideal image sizes for a Facebook<br />
profile image and cover are: 340 x<br />
340 for the profile image and 1200 x<br />
675 for the cover image.<br />
Once you have got your Facebook<br />
page up and running, start filling it<br />
with posts about the service you wish<br />
to offer. Don’t forget to include images,<br />
High Tower Co., Ltd. Tel: 038 411 009<br />
For all your advertising enquiries - Tel: 0846 77 43 60
BUSINESS SUPPLEMENT<br />
people respond better to images than<br />
they do to text.<br />
The next step is to ask your friends<br />
and family to like and share your<br />
page, don’t buy likes!<br />
Once you are up to about 20 likes and<br />
5 posts then you can start to boost<br />
your post. The minimum amount you<br />
can boost a post for is 30 baht, so<br />
plan for a budget of around 300 baht<br />
to see if you get likes, comments and<br />
shares on your posts.<br />
Setup a payment method for your<br />
Facebook boosted posts, Paypal is a<br />
good option or a Thai debit card will<br />
also work.<br />
Try boosting a post and remember<br />
to set the location, age range and interests<br />
of the people you want to see<br />
your post.<br />
didn’t cost anything to create and you<br />
spent a maximum of 300 baht on the<br />
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See you next month for Step 2, if you<br />
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If people are interacting with your<br />
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changing this around 3 times before<br />
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GREEN IS GO!<br />
at<br />
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BUSINESS SUPPLEMENT<br />
To see the auction live and to book in online, visit<br />
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Collingbourne Auctioneers<br />
Soi Chaiyapruk 2, Nongprue, Pattaya, Chonburi, ailand.<br />
Mob: 086-838-7841 ( Mr.John )<br />
Tel: (+66) 038-076 234 Fax: (+66) 038-076 235<br />
email: johncollingbourne@hotmail.com<br />
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CLASS ACTION LAWSUITS<br />
IN THAILAND<br />
Class action is a case procedure<br />
that allows a large number of<br />
people or a group of plaintiffs with<br />
the same rights deriving from the<br />
same facts and legal principle to<br />
present a complaint to the Court.<br />
The Court, therefore, passes a<br />
judgment showing the rights of<br />
the plaintiff and the members of<br />
the class.<br />
In Ordinary Action, the interested<br />
person must join as the party in<br />
a case or interplead to be a party<br />
in the case after the Plaintiff has<br />
filed the lawsuit. The interested<br />
person must appear in the court<br />
procedure themselves or authorize<br />
a representative to appear in<br />
the court procedure, which then<br />
has corresponding expenses and<br />
complications.<br />
On the other hand, Class action<br />
only needs the representative<br />
of the class of persons to be<br />
the Plaintiff on behalf of a large<br />
number of injured parties. Consequently,<br />
it is more convenient<br />
than the ordinary action. All the<br />
class members shall be bonded<br />
with the court judgment. In case<br />
a member does not want to be<br />
bonded with the judgment, he/she<br />
can show the intention to opt-out<br />
of the class action within the prescribed<br />
period. A person who opted-out<br />
has the right to file a separate<br />
lawsuit and pursue individual<br />
claims. Moreover, he/she cannot<br />
file a motion to intervene or join as<br />
a plaintiff in the class action.<br />
According to the Thailand Civil<br />
Procedure Code, where there are<br />
numerous members of a class,<br />
the plaintiff, who is a member of<br />
the class, may request for a class<br />
action on the following cases:<br />
1. Tort cases;<br />
2. Breach of contract cases; and<br />
3. Cases claiming various legal<br />
rights such as the law concerning<br />
the environment, the protection<br />
of consumers, labour, stocks and<br />
stock markets, trade competition.<br />
The court may allow a case to<br />
proceed as a Class Action in the<br />
following conditions:<br />
1. The nature of the claim and of<br />
relief applied for, as well as the<br />
allegation on which the plaintiff’s<br />
claim is based and of the class<br />
with the same characteristics as<br />
the plaintiff.<br />
2. The plaintiff has demonstrated<br />
the same unique characteristics<br />
of the class which are sufficiently<br />
clear for the class to be acknowledged.<br />
3. The class is so numerous that<br />
it will be more complicated and<br />
impractical to conduct a case as<br />
an ordinary case.<br />
4. To conduct the case as a class<br />
action is more just and efficient<br />
than as an ordinary case.<br />
5. The plaintiff has demonstrated<br />
that he is a member of a class<br />
with the characteristics, interests,<br />
including the acquisition of the<br />
right to be a member of the class<br />
as prescribed by the President of<br />
the Supreme Court, if any; and the<br />
plaintiff, including the counsel is<br />
able to conduct the case justly and<br />
sufficiently protecting the rights of<br />
the class.<br />
6. The lawyer must have enough<br />
capability to protect the rights of<br />
all the members of the class.<br />
Email: Ben.HighTowerLtd@gmail.com<br />
High Tower Co., Ltd. Tel: 038 411 009<br />
For all your advertising enquiries - Tel: 0846 77 43 60
BUSINESS SUPPLEMENT<br />
PHYATHAI SRIRACHA DENTAL CENTER<br />
and mouth every day, the same as you would if it<br />
were a natural tooth.<br />
• Dental implants are the next best thing to<br />
your healthy, natural teeth. Strong and stable, a<br />
dental implant restores a lost tooth so that it looks,<br />
feels, fits and functions like a natural tooth when implanted.<br />
Other options such as dentures or bridges<br />
can lead to bone deterioration, and may interfere<br />
with eating, smiling, speaking and other activities of<br />
everyday life.<br />
• Dental implants are built to last. That makes<br />
them your best long-term, cost-effective solution.<br />
Traditional, tooth-supported dental bridges only<br />
last five to seven years, and with proper care often<br />
more than 10 years, but at some point they may<br />
need to be replaced. Those costs can really add up<br />
over time. While dental implants may need periodic<br />
adjustments, they can last a lifetime when properly<br />
placed and cared for by a dental implant specialist.<br />
• Dental implants allow you to enjoy life without<br />
worrying about your teeth! There is no need<br />
for you to stay home or feel uncomfortable in public,<br />
embarrassed because your smile looks different, or<br />
worry that missing teeth will limit your ability to join<br />
in the fun. And you certainly don’t need to worry like<br />
you do with removable dentures or tooth-supported<br />
replacement teeth could loosen or fall out when you<br />
talk, eat or laugh.<br />
• Dental implants retain your natural face<br />
shape, and smile. A face without teeth can sag and<br />
appear sunken and sad. Dental implants allow you<br />
to maintain the natural shape of your face and smile.<br />
It’s important to talk to a dental implant specialist<br />
before you consider any other option because some<br />
other tooth replacement options have the side effect<br />
of allowing your appearance to change over time,<br />
which may not be attractive.<br />
• Dental implants protect your healthy bone.<br />
Leaving empty spaces in your mouth after losing<br />
one or more teeth can lead to additional health issues,<br />
such as the loss and deterioration of some of<br />
your jawbone. When it is not being used to support<br />
a natural tooth, the jawbone deteriorates, losing its<br />
strength and firmness. Dental implants are the only<br />
dental restoration option that preserves and stimulates<br />
natural bone, actually helping to stimulate bone<br />
growth and prevent bone loss.<br />
• Dental implants keep your teeth in your mouth<br />
– not in a cup like dentures. Dental implants allow<br />
you to keep your teeth where they belong – in your<br />
mouth. And no more worrying that your dentures<br />
might slip or fall out. Brush, floss and care for teeth<br />
that have been replaced using dental implants exactly<br />
the way you would natural teeth – in your mouth.<br />
• Dental implants allow you to speak easy, so<br />
you’re not embarrassed. Adjusting to removable<br />
dentures can mean struggling to pronounce everyday<br />
words. Not so with dental implants, which function<br />
like natural teeth.<br />
• Dental implants allow you to eat your favorite<br />
foods! Sounds great, doesn’t it! You can taste and<br />
enjoy the foods you love without hesitation when you<br />
have dental implants as you can bite naturally, and<br />
eat virtually anything you want with dental implants.<br />
Unlike removable dentures that can feel uncomfortable,<br />
you can experience the full taste of the food<br />
you eat with dental implants.<br />
• No cavities with dental implants! Cavities can’t<br />
occur in an implant-restored crown, or replacement<br />
tooth; however, you will need to visit your dentist as<br />
scheduled and clean and care for it and your gums<br />
• Dental implants keep your teeth in place –<br />
silently. Dentures may slip when you eat, talk, smile,<br />
laugh, kiss, yawn or cough, so that you have to<br />
“reposition” them back into place in the mouth. Ugh.<br />
Dental implants are fixed in place and fuse naturally<br />
with your jawbone, meaning your replacement teeth<br />
won’t move, click or shift. Much better!<br />
• Dental implants also protect your healthy<br />
teeth. Placing a tooth-supported bridge requires<br />
grinding away the teeth on one or both sides of the<br />
missing tooth or teeth – thereby damaging healthy<br />
teeth to restore those that are missing. The modified<br />
healthy teeth are attached to, and support, the<br />
bridge. In contrast, dental implants go in the jawbone<br />
where your missing tooth root was, without damaging<br />
healthy teeth. Dental implants also help prevent<br />
healthy, adjacent teeth from shifting - otherwise<br />
those teeth could shift into the empty space next<br />
to them.<br />
If you would like to have a consultation appointment<br />
with implant specialist Dr. Paweenwan Suwannagate<br />
to discuss dental implants then please contact<br />
Phyathai Sriracha Dental Center on Tel 087 100 0990<br />
Email gavin@phyathai.com<br />
www.phyathai-sriracha.com<br />
Gavin Waddell<br />
Phyathai Sriracha<br />
Hospital<br />
Email: ben.hightowerltd@gmail.com<br />
www.Thailand-Business-Supplement.com
BUSINESS SUPPLEMENT<br />
SOUTHEAST ASIAN BUSINESS ROUNDUP<br />
Malaysia<br />
OldTown Berhad, one of Southeast<br />
Asia’s leading coffee manufacturers<br />
and café operators,<br />
is set to sell a majority stake to<br />
Jacobs Douwe Egberts (JDE)<br />
for about US$361 million, as the<br />
latter looks to expand its coffee<br />
empire.<br />
OldTown Berhad, which has 232<br />
outlets, mostly in Malaysia, said<br />
in December that JDE had offered<br />
3.<strong>18</strong> ringgit per share, a<br />
premium of 10.42 percent to its<br />
last trading price. Jacobs Douwe<br />
Egberts Holdings is an indirect<br />
wholly-owned subsidiary of Netherland-based<br />
Jacobs Douwe<br />
Egberts B.V (JDE) which offers<br />
well-known coffee and tea brands<br />
like Jacobs, Tassimo, Moccona,<br />
Senseo, L’OR and Douwe Egberts<br />
in over 120 countries.<br />
OldTowns’s F&B café outlets are<br />
spread across Malaysia (<strong>18</strong>9) and<br />
Singapore (nine), and Malaysia<br />
accounted for 59 percent of its<br />
revenue.<br />
Philippines<br />
Philippine-based healthcare technology<br />
company Philab Holdings<br />
Corp has approved plans to acquire<br />
a 67 percent stake in local<br />
pharmaceutical firm Sydenham<br />
Laboratories Inc (SLI). The investment<br />
is in line with Philab’s goal to<br />
foray into precision medicine.<br />
High Tower Co., Ltd. Tel: 038 411 009<br />
For all your advertising enquiries - Tel: 0846 77 43 60
BUSINESS SUPPLEMENT<br />
“The future of pharmaceuticals<br />
will be personalized through your<br />
genetic make-up. It is the goal of<br />
Philab Holdings through the acquisition<br />
of Sydenham Lab to lead<br />
in precision medicine and pharmacogenomics<br />
in Asia,” Philab<br />
Holdings chairman and president<br />
Tom Navasero said.<br />
SLI has been in the pharmaceuticals<br />
industry for over 40 years<br />
and is the country’s only manufacturer<br />
of hormone-based drugs,<br />
specialising in oral drug preparation<br />
in other forms such as tablet,<br />
capsule, syrup and powder. It also<br />
produces food additives served in<br />
rural schools.<br />
Vietnam<br />
Finnish independent fund management<br />
company PYN Fund<br />
Management has completed its<br />
acquisition of a 4.99 per cent<br />
stake in the Vietnam-based Tien<br />
Phong Commercial Joint Stock<br />
Bank (TPBank) for US$40 million,<br />
marking its largest investment in<br />
the country. The deal also marked<br />
the Asia-focused PYN Elite Fund‘s<br />
first investment in a Vietnamese<br />
bank. With a total portfolio value<br />
of 417 million euros, PYN Elite<br />
Fund is now the third largest foreign<br />
investment fund in Vietnam,<br />
according to TPBank. The Finnish<br />
Foundation has been officially<br />
investing in the Vietnam stock<br />
market since 2013 and is now<br />
well-known in the market with the<br />
ownership of many large companies.<br />
Myanmar<br />
According to Reuters, Myanmar<br />
will delay a long-awaited reform<br />
that would open the door further to<br />
foreign investment, a move likely<br />
to disappoint cash-starved businesses<br />
amid growing doubts over<br />
the management of the economy<br />
by the country’s leader, Aung San<br />
Suu Kyi.<br />
The postponement of the corporate<br />
reform, which would have<br />
allowed foreign companies to take<br />
up to a 35 percent stake in Myanmar<br />
companies, will likely deal a<br />
fresh blow to investor confidence<br />
in Suu Kyi’s administration. Economic<br />
reform is a key goal for her<br />
to complete Myanmar’s democratic<br />
transition. The delay underscores<br />
the daunting challenge<br />
facing Suu Kyi, whose promise of<br />
a reformist government that would<br />
attract foreign investment is under<br />
threat.<br />
Growth in both foreign investment<br />
and gross domestic product have<br />
slowed since her National League<br />
for Democracy took office last<br />
year.<br />
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Email: ben.hightowerltd@gmail.com<br />
www.Thailand-Business-Supplement.com
BUSINESS SUPPLEMENT<br />
High Tower Co., Ltd. Tel: 038 411 009<br />
For all your advertising enquiries - Tel: 0846 77 43 60
Sherif El-Nabawi - Senior Director, Systems<br />
Engineering, Asia Pacific<br />
BUSINESS SUPPLEMENT<br />
20<strong>18</strong> CYBER SECURITY PREDICTIONS<br />
2017, cyber criminals will focus on this method<br />
in 20<strong>18</strong>.<br />
shift their security programs to be IaaS effective.<br />
This past year, cyber criminals caused major<br />
service disruptions around the world, using<br />
their increasing technical proficiency to break<br />
through cyber defenses. In 20<strong>18</strong>, we expect the<br />
trend to become more pronounced as these attackers<br />
will use machine learning and artificial<br />
intelligence to launch even more potent attacks.<br />
Gear up for a busy year ahead. Incidents like<br />
the WannaCry attack, which impacted more<br />
than 200,000 computers worldwide in May, are<br />
just the warmup to a new year of more virulent<br />
malware and DDoS attacks. Meanwhile, cyber<br />
criminals are poised to step up their attacks on<br />
the millions of devices now connected to the<br />
Internet of Things both in offices and homes.<br />
The cybersecurity landscape in 20<strong>18</strong> is sure to<br />
surprise us in ways that we never imagined. As<br />
2017 draws to a close, here is what you can<br />
expect over the course of the upcoming year:<br />
Blockchain Will Find Uses Outside Of Cryptocurrencies<br />
But Cyber criminals Will Focus On<br />
Coins and Exchanges<br />
Blockchain is finally finding applications outside<br />
of crypto-currencies, expanding its functions in<br />
inter-bank settlements with the help of IoT gaining<br />
traction. However, these use cases are still<br />
in their infancy stage and are not the focus for<br />
most cyber criminals today. Instead of attacking<br />
Blockchain technology itself, cyber criminals<br />
will focus on compromising coin-exchanges<br />
and users’ coin-wallets since these are the easiest<br />
targets, and provide high returns. Victims<br />
will also be tricked into installing coin-miners on<br />
their computers and mobile devices, handing<br />
their CPU and electricity over to cyber criminals.<br />
Cyber criminals Will Use Artificial Intelligence<br />
(AI) & Machine Learning (ML) To Conduct Attacks<br />
No cyber security conversation today is complete<br />
without a discussion about AI and ML. So<br />
far, these conversations have been focused on<br />
using these technologies as protection and detection<br />
mechanisms. However, this will change<br />
in the next year with AI and ML being used by<br />
cyber criminals to conduct attacks. It is the first<br />
year where we will see AI versus AI in a cybersecurity<br />
context. Cyber criminals will use AI to<br />
attack and explore victims’ networks, which is<br />
typically the most labour-intensive part of compromise<br />
after an incursion.<br />
Supply Chain Attacks Will Become Mainstream<br />
Supply chain attacks have been a mainstay of<br />
the classical espionage and signals-intelligence<br />
operators, compromising upstream contractors/<br />
systems/companies and suppliers. They are<br />
proven to have a high-level of effectiveness,<br />
with nation-state actors using a mix of human<br />
intelligence to compromise the weakest link in<br />
the chain. These attacks are moving into the<br />
cybercriminal space, becoming mainstream.<br />
With publicly available information on suppliers,<br />
contractors, partnerships and key-people, cyber<br />
criminals can find victims in the supply chain<br />
and attack the weakest link. With a number<br />
of high profile successful attacks in 2016 and<br />
Email: ben.hightowerltd@gmail.com<br />
File-less and File-light Malware Will Explode<br />
2016 and 2017 have seen consistent growth in<br />
the amount of file-less and file-light malware,<br />
with attackers capitalising organizations that<br />
lack in preparation against such threats. With<br />
fewer Indicators of Compromise (IoC), use of<br />
the victims’ own tools, and complex disjointed<br />
behaviours, these threats have been harder to<br />
stop, track and defend against in many scenarios.<br />
Like the early days of ransomware, where<br />
early success by a few cyber criminals triggered<br />
a gold-rush like mentality, more cyber criminals<br />
are now rushing to use these same techniques.<br />
Although file-less and file-light malware will still<br />
be outnumbered by orders-of-magnitude as<br />
traditional style malware, they will pose a significant<br />
threat and lead to an explosion in 20<strong>18</strong>.<br />
Organisations Will Still Struggle With Securityas-a-Service<br />
(SaaS) Security<br />
Adoption of SaaS continues to grow at an exponential<br />
rate as organizations embark on digital<br />
transformation projects to drive business agility.<br />
This rate of change and adoption presents<br />
many security challenges as access control,<br />
data control, user behaviour and data encryption<br />
vary significantly between SaaS apps.<br />
While this is not new and many of the security<br />
problems are well understood, organizations<br />
will continue to struggle with all these in 20<strong>18</strong>.<br />
Combined with new privacy and data protections<br />
laws adopted by regulators across the<br />
world, these will pose major implications in<br />
terms of penalties, and more importantly, reputational<br />
damage.<br />
Organisations Will Still Struggle With Infrastructure-as-a-Service<br />
(IaaS) Security – More<br />
Breaches Due to Error, Compromise & Design<br />
IaaS has completely changed the way organisations<br />
run their operations, offering massive<br />
benefits in agility, scalability, innovation and<br />
security. It also introduces significant risks, with<br />
simple errors that can expose massive amount<br />
of data and take down the entire system. While<br />
security controls above the IaaS layer are customer’s<br />
responsibility, traditional controls do<br />
not map well – leading to confusion, errors and<br />
design issues with ineffective or inappropriate<br />
controls being applied, while new controls<br />
are ignored. This will lead to more breaches<br />
throughout 20<strong>18</strong> as organizations struggle to<br />
Financial Trojans Will Still Account For More<br />
Losses Than Ransomware<br />
Financial Trojans were some of the first pieces<br />
of malware to be monetised by cyber criminals.<br />
From simple beginnings as credential<br />
harvesting tools, they have since evolved to<br />
advanced attack frameworks that target multiple<br />
banks, and banking systems that send<br />
shadow transactions and hide their tracks.<br />
They have proven to be highly profitable for<br />
cyber criminals. Today the move to mobile application-based<br />
banking has curtailed some of<br />
the effectiveness, so cyber criminals are now<br />
moving their attacks to these platforms. Cyber<br />
criminals’ profits from Financial Trojans is expected<br />
to grow, giving them higher gains as<br />
compared to Ransomware attacks.<br />
Expensive Home Devices Will Be Held To<br />
Ransom<br />
Ransomware has become a major problem<br />
and is one of the scourges of the modern Internet,<br />
allowing cyber criminals to reap huge<br />
profits by locking up users’ files and systems.<br />
The gold-rush mentality has not only pushed<br />
more and more cyber criminals to distribute<br />
ransomware, but also contributed to the rise<br />
of Ransomware-As-A-Service and other specializations<br />
in the cyber criminal underworld.<br />
These specialists are now looking to expand<br />
their attack reach by exploiting the massive increase<br />
in expensive connected home devices.<br />
Smart TVs, smart toys and other smart appliances<br />
can run into thousands of dollars and<br />
users are generally not aware of the threats to<br />
these devices, making them an attractive target<br />
for cyber criminals.<br />
IoT Devices Will Be Hijacked and Used in<br />
DDoS Attacks<br />
In 2017, we have seen massive DDoS attacks<br />
using hundreds of thousands of compromised<br />
IoT devices in people’s homes and workplaces<br />
to generate traffic. This is not expected to<br />
change with cyber criminals looking to exploit<br />
the poor security settings and management<br />
of home IoT devices. Furthermore, the inputs<br />
and sensors of these devices will also be hijacked,<br />
with attackers feeding audio, visual or<br />
other faked inputs to make these devices do<br />
what they want rather than what users expect<br />
them to do.<br />
IoT Devices Will Provide Persistent Access to<br />
Home Networks<br />
Beyond DDoS attacks and ransomware,<br />
home IoT devices will be compromised by<br />
cyber criminals to provide persistent access<br />
to a victim’s network. Home users generally<br />
do not consider the cyber security implications<br />
of their home IoT devices, leaving default settings<br />
and not vigilantly updating them like they<br />
do with their computers. Persistent access<br />
means that no matter how many times a victim<br />
cleans their machine or protects their computer,<br />
the attacker will always have a backdoor<br />
into victims’ network and the systems that they<br />
connect to.<br />
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THAILAND’S HOTEL OCCUPANCY RATES EXPECTED TO INCREASE<br />
According to the Thai Hotels Association (THA),<br />
and ahead of some key reports, the hotel business<br />
in Thailand is expected to have grown in<br />
the last year by 5-7 per cent, despite some pull<br />
backs in October 2017.<br />
Occupancy rates are also expected to have<br />
shown a rise during the last year with the average<br />
rate likely to be between 70 per cent and<br />
75 percent, an increase of five to seven per cent<br />
over the previous year.<br />
The average number did hide various geographic<br />
differences. For example hotels in the<br />
south are expected to post occupancy rates of<br />
80 per cent to 85 per cent, whereas those in the<br />
northeast are likely to be closer to 65 per cent.<br />
Bangkok occupancy rates are expected to be<br />
in line with the average. Pattaya is expected to<br />
see occupancy rates increase from 67 per cent<br />
to 75.1 per cent.<br />
The outlook is for Phuket and the south to continue<br />
to see strong demand and for occupancy<br />
rates in those areas to increase the most.<br />
The president of the Thai Hotels Association,<br />
Supawan Tanomkieatipum, was quoted as<br />
saying, “So far, overall hotel business will see<br />
growth this year. The THA expects that the<br />
sector will continue to grow over the next five<br />
years if there is no crisis.”<br />
Total arrivals to Thailand from January 2017 to<br />
October 2017 stood at 28.8 million, representing<br />
a 6.7% increase from the same period in the<br />
previous year. Arrivals from China, Malaysia,<br />
Laos, South Korea, India, Japan, Russia, Cambodia,<br />
the US and the UK made up the top ten<br />
source markets.<br />
The governor of the Tourism Authority of Thailand,<br />
Yuthasak Supasorn, was quoted as saying,<br />
“With the launch in November of the TAT’s new<br />
‘Amazing Thailand Tourism Year 20<strong>18</strong>’ marketing<br />
concept, which focuses on segments like<br />
sports, gastronomy, weddings and honeymoons<br />
[and] luxury and community-based tourism,<br />
we’re confident of even higher visitor growth.”<br />
There is not only a focus on international tourists.<br />
Indeed domestic tourism grew quite dramatically<br />
in the period. Thais made a total of<br />
110 million trips within Thailand, a 6.3 per cent<br />
increase on the same period in the previous<br />
year. This generated 695 billion baht in tourist<br />
related revenue out of a total of 2.26 trillion<br />
baht when taking into account international<br />
tourists. Domestic tourism helped to boost<br />
hotel occupancy rates.<br />
It was noted that there is still over supply in<br />
the major markets of Pattaya, Bangkok and<br />
Phuket, but that this supply is likely to be gradually<br />
utilized going forward. This could lead<br />
to higher hotel prices in the years to come as<br />
rooms become harder to find in key resorts.<br />
For now, however, Thailand provides hotels<br />
that are of generally high quality and still the<br />
best value for money compared to many other<br />
countries.<br />
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BUSINESS SUPPLEMENT<br />
against the Thai baht, but you would be unlikely<br />
to secure that spot rate at exchange booths.<br />
Spreads at currency exchange booths could<br />
remain higher than normal due to Brexit uncertainty<br />
for some time to come.<br />
The USD/JPY cross rate moved from 113.10<br />
to 111.10 and then crawled all the way back to<br />
its start position, settling in a range of 112.70<br />
to 113.40.Against the Thai Baht,the Yen faired<br />
worse due to Baht strength and any of the<br />
gains later in the period have been all but<br />
wiped out. 1 yen fetchedas low as 0.2868Thai<br />
Baht, continuing to mark multi-year lows and<br />
still substantially below the 0.3000 psychologically<br />
important level for the market.<br />
FOREIGN CURRENCY UPDATE<br />
The dollar has weakened in the last few weeks<br />
by about 1.5 per cent. The DXY Dollar index,<br />
(an index that measures the US Dollar’s valueagainst<br />
a basket of other currencies), has fallen<br />
from a high of 95.1 to drop to a low of 92.8<br />
before recovering to 93.4. At the same time the<br />
Thai baht has seen its own strength and is at<br />
its strongest in several years. It moved from<br />
32.90 to the USD to 32.44. Baht strength may<br />
continue as momentum builds, but if history<br />
is anything to go by, any moves will likely be<br />
gradual.<br />
The British Pound has been quite volatile of late<br />
driven by Brexit news events amongst other<br />
economic data. However, the moves have been<br />
broadly positive for the British currency rising<br />
from 1.3090 to hit 1.3520 before settling in a<br />
range from 1.3320 to 1.3450.<br />
Against the Thai Baht the spot rate dipped then<br />
peaked and in the end returned to just above<br />
previous levels with the Thai baht’s strength<br />
negating any eventual Sterling gains. The currency<br />
remains in the range of 43.40 to 43.85<br />
The Russian Ruble has remained relatively<br />
stable against the US Dollar, moving between<br />
58.8 and 59.4, a new range that is slightly<br />
higher than the previous one by about 0.5 per<br />
cent.When compared to the Thai Baht, the<br />
Ruble has also remained relatively stable in a<br />
range of 0.5570 to 0.5500, but the bottom end<br />
of this range shows that the Russian currency<br />
has lost some ground.<br />
The Euro/USD rate has fluctuated quite wildly<br />
between 1.1700 and 1.2020, but the currency<br />
has really gone nowhere for the last month<br />
resting at around 1<strong>18</strong>.20, close to its start<br />
point. The currency appears to be well bid<br />
and remains within 3 per cent of its recent<br />
high of 1.2100, but fresh catalysts will likely be<br />
required for a push back to that high and beyond.<br />
Against the Thai Baht, the Euro fell from<br />
39 to 38.37 mirroring the Thai baht’s strength<br />
against other currencies.<br />
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LEADING CUSTOMERS TO YOU!<br />
MERCEDES-BENZ REVEALS THE<br />
NEW S-CLASS AND THE<br />
MERCEDES-MAYBACH S-CLASS<br />
Mercedes-Benz (Thailand) Limited<br />
reiterated its flagship premium<br />
position once again with the<br />
Thailand launch of two exceptional<br />
premium saloons. The new<br />
S-Class is highlighted as the predominance<br />
of elegance as it fulfils<br />
driving experiences of those who<br />
always lead with its flawless impressions<br />
through sense of luxury,<br />
class-leading design, fathomless<br />
comfort for every journey, and<br />
groundbreaking safety technologies.<br />
The Mercedes-Maybach<br />
S-Class, in addition, is a crown<br />
jewel of premium saloon as it offers<br />
uncompromised performance<br />
and class-leading innovations to<br />
incisive owners who seek the best<br />
in everything. The S 350 d AMG<br />
Premium is priced at 7.64 million<br />
baht while the Mercedes-Maybach<br />
S-Class is priced at 17.44<br />
million baht. These ultimate flagship<br />
saloons presently await interested<br />
customers at 32 authorized<br />
distributors of Mercedes-Benz<br />
across Thailand.<br />
Mr. Michael Grewe, President and<br />
CEO of Mercedes-Benz (Thailand)<br />
Limited, began: “In the previous<br />
years, the Mercedes-Benz<br />
S-Class has been recognized<br />
as one of the best-selling passenger<br />
vehicle models in various<br />
markets around the world. So far,<br />
around 4,000,000 units had been<br />
delivered to our customers since<br />
the inception of the S-Class and<br />
300,000 of these were delivered<br />
from the year 2013 to present day.<br />
It is our flagship luxury passenger<br />
car family enhanced with our finest<br />
design language, impressive level<br />
of comfort, and forward-thinking<br />
vehicle engineering. Additionally, it<br />
stands through time as our benchmark<br />
for all future passenger cars.<br />
In short, the S-Class is a symbol<br />
we sculptured for men and women<br />
who never follow others—especially<br />
talented executives and<br />
ones who are enlivened with their<br />
own stories of success.”<br />
“To reaffirm our core axiom to<br />
offer only ‘THE BEST’ to customers<br />
today and tomorrow, we<br />
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take pleasure on the road to a<br />
new level with the new S-Class.<br />
It retains ‘The Best Saloon’ label<br />
with a fine-tuned driving comfort,<br />
state-of-the-art innovations—including<br />
the advanced Driving Assistance<br />
package, and fuel economy.<br />
Furthermore, we would like<br />
to demonstrate our core brand<br />
values in Fascination and Perfection<br />
through the unveiling of the<br />
Mercedes-Maybach S-Class. This<br />
remarkable premium saloon is an<br />
ideal choice for top executives,<br />
the most distinctive fleet vehicle<br />
operators, as well as leading<br />
hotels with a wish of hospitality<br />
to outstandingly escort their respected<br />
guests to or from their<br />
grounds,” Mr.Grewe added.<br />
Mr. Frank Steinacher, Vice-President<br />
of Sales and Marketing<br />
of Mercedes-Benz (Thailand)<br />
Limited, continued: “In terms of<br />
specifications, the S 350 d AMG<br />
Premium is our superb and luxury<br />
saloon with an all-new six-cylinder,<br />
bi-turbo diesel engine tailored<br />
to maximize performance and<br />
responsiveness while significantly<br />
reduce emitted exhaust. The Mercedes-Maybach<br />
S 560 Premium,<br />
on the other hand, offers an exclusive<br />
experience in an outstanding,<br />
cutting-edge saloon body. It<br />
boasters comfort in every journey<br />
with first-class cabin amenities<br />
and assistance systems. In addition,<br />
the M 176 engine, with the<br />
inner-V turbochargers, is recognized<br />
as a 4.0 liter, V8 bi-turbo engine<br />
that can achieve peak torque<br />
at 700 Nm with low engine noise.<br />
The inclusion of trailblazing innovations<br />
in these two flagship<br />
vehicles of Mercedes-Benz and<br />
Mercedes-Maybach—such as<br />
the Parking Pilot including Active<br />
Parking Assist for maneuvering<br />
into and out of both parallel and<br />
perpendicular parking space, Active<br />
Distance Assist DISTRONIC,<br />
and Evasive Steering Assist—can<br />
be counted as our major step<br />
towards autonomous driving,”<br />
Mr.Steinacher concluded.<br />
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SUDOKU<br />
These Sudoku puzzles are pitched at a middle level: not too easy,<br />
and not too frustratingly hard, for the average person.<br />
We will publish the solutions in next month’s issue.<br />
Last months sudoku answers<br />
ACROSS<br />
CROSSWORD<br />
1/ A drink before a meal (8)<br />
2/ A type of wine (5)<br />
6/ Work out a way to solve a problem (7) 3/ First name of actor Moore (5)<br />
8/ Not now…(5)<br />
4/ Actor, usually in the theatre (8)<br />
9/ Star on officer’s shoulder<br />
5/ Wealthy (8)<br />
showing rank (3)<br />
7/ little devil (3)<br />
10/ not hard at all (4)<br />
12/ Observation Post (init) (2)<br />
11/ at the tail of the field (4)<br />
13/ plant with bright cup-shaped flowers (6)<br />
5<br />
1<br />
DOWN<br />
2 3 4<br />
TRIVIA Quiz<br />
1. Who had a hit record in the 1940s with his tune<br />
‘Pennsylvania 6-5000’?<br />
2. What was Ingrid Bergman’s characters’ first name in the<br />
1942 movie ‘Casablanca’?<br />
3. When Western music was banned in the Soviet Union,<br />
which medical device was used to listen to music?<br />
4. By what name are the annual Antoinette Perry Awards<br />
more informally known?<br />
5. What was the name of the Confederate submarine which<br />
sank in Charleston harbour in <strong>18</strong>64 after successfully<br />
becoming the first submarine to sink another ship?<br />
6. The Elysian Fields were a part of which country’s mythology?<br />
6<br />
7<br />
7. Which came first, the assassination of Martin Luther King<br />
or the assassination of Robert Kennedy?<br />
8. What is the real name of former Sex Pistols lead singer<br />
Johnny Rotten?<br />
8<br />
9<br />
9. The city of Rabaul is the principal centre on what<br />
Pacific Island?<br />
10. In what year did Cardiff become the capital of Wales?<br />
10 11<br />
12<br />
Answers<br />
1. Glenn Miller 2. Ilsa 3. X-rays 4. Tony Awards 5. CSS Hunley 6. San Francisco Greek<br />
7. Martin Luther King 8. John Lydon 9. New Britain 10. 1955<br />
13<br />
CROSSWORD ANSWERS<br />
ACROSS 1/ Aperitif 6/ Finagle 8/ later 9/ Pip 10/ easy 11/ last 13/ Tulips<br />
DOWN 2/ Pinot 3/ Roger 4/ Thespian 5/ Affluent 7/ Imp 12/ OP<br />
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BUSINESS SUPPLEMENT<br />
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