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January 20<strong>18</strong><br />

PATTAYA<br />

TM<br />

BUSINESS<br />

SUPPLEMENT<br />

INSIDE THIS ISSUE ...<br />

& SOUTHEAST ASIAN BUSINESS ROUNDUP<br />

& TAXES TO BE LEVIED ON E-BUSINESS FROM THIS YEAR<br />

& QATAR AIRWAYS TO START FLIGHTS TO U-TAPAO AIRPORT<br />

HUSQVARNA PATTAYA<br />

COVER STORY OVERLEAF<br />

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BUSINESS SUPPLEMENT<br />

cover story<br />

HUSQVARNA PATTAYA LOOKING FOR A GOOD HIGH SEASON<br />

In the world of grade-A motorbikes the name<br />

Husqvarna has been a standout for more than<br />

a century. In Pattaya, the Husqvarna brand<br />

has been available for a few years but in recent<br />

times the showroom has moved to a far more<br />

prominent location, just off Motorway 7 on the<br />

eastern side of Sukhumvit Road.<br />

The owner of the Husqvarna Motorcyles Thailand<br />

shop in Pattaya is Roy Fu, and he is also<br />

the main importer of Husqvarna Motorcyles to<br />

Thailand. Being based in Pattaya is a major<br />

plus for the city. The Husqvarna logo is easily<br />

spotted by drivers coming in to the city via the<br />

main motorway: just look to the left before hitting<br />

Sukhumvit Road and it’s prominently displayed.<br />

The original shop was at the junction of South<br />

Pattaya Road and the small private slip road<br />

which cuts off Sukhumvit Road at south Pattaya.<br />

It’s clear that Husqvarna needed to move to<br />

bigger and better premises, and this is what<br />

they have done.<br />

All Husqvarna motorbikes have to be imported,<br />

so they are more expensive than the average<br />

bike, but then again, riding a Husqvarna is not<br />

really about a riding just a ‘bike’, it’s about being<br />

part of a lifestyle. Owning and riding a Husqvarna<br />

is akin to a motorised version of a fashion statement.<br />

In some ways, if you have to ask how<br />

much a Husqvarna costs, then you’re asking<br />

the wrong question.<br />

Arguably there are two kinds of people who ride<br />

motorbikes. The first are those who have them<br />

as a cheap and convenient form of transport, as<br />

evidenced by the thousands which can be seen<br />

every day across the highways and byways of<br />

Thailand.<br />

The second group are genuine motorbike enthusiasts:<br />

those who love the perceived freedom<br />

and adventurous utility as well as the sleek lines<br />

and high mechanical performance capabilities<br />

of the very best two-wheeled dream machines<br />

from around the world.<br />

The Husqvarna brand started in 1903. It makes<br />

the Swedish product the oldest motorcycle<br />

manufacturer with an uninterrupted production<br />

cycle in the world. From the outset, Husqvarna<br />

was associated with quality and speed.<br />

After the Second World War (1939-1945), a<br />

new form of motorcycle sport became popular<br />

in post-war Europe - christened ‘Moto-cross’ in<br />

Belgium. By 1953 races were being organised<br />

across Europe, with the lightweight and easyto-adapt<br />

single-cylinder Husqvarna road bikes<br />

fast became a popular choice for off-road use.<br />

In 1955 the iconic Silverpilen, which means<br />

‘silver arrow’ in Swedish, was a pioneering<br />

Husqvarna model, purpose-built for off-road use.<br />

Nimble and weighing just 75kg, the telescopic<br />

fork, hydraulic dampers and frame-mounted<br />

engine were revolutionary at the time.<br />

During the 1960s and 1970s, Husqvarna enjoyed<br />

great popularity as off-road motorcycling was<br />

booming. Husqvarna became the dominant<br />

force in World Motocross.<br />

Husqvarna’s popularity spread beyond the offroad<br />

scene and by the late 1970‘s the motorcycle<br />

manufacturer was in corporate demand. Between<br />

1977 and 2007 Husqvarna was bought,<br />

first by one of Sweden’s largest corporations,<br />

Electrolux, and then by BMW.<br />

In 2014, Husqvarna Motorcycles returned to its<br />

origins with state-of-the-art technology and the<br />

iconic Swedish blue, yellow and white colour<br />

-scheme. The return to the classic white, blue<br />

and yellow body work was received enthusiastically<br />

across the globe, highlighted by record<br />

unit sales and annual turnover.<br />

So, come along to the Husqvarna showroom<br />

and see what the fuss is all about, or visit their<br />

website - www.falconmotorsports.org - and<br />

check out the range of bikes available.<br />

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BUSINESS SUPPLEMENT<br />

TAXES TO BE LEVIED ON<br />

E-BUSINESS FROM THIS YEAR<br />

The director-general of the Revenue<br />

Department recently announced<br />

that the government is<br />

set to introduce a draft bill to the<br />

parliament which will introduce<br />

an e-business tax, which will be a<br />

levy on any transaction that takes<br />

place inside Thailand, no matter<br />

where the e-commerce operator<br />

happens to be located.<br />

The levy is expected to be set at<br />

a maximum of 15 percent but, as<br />

the director-general noted, the<br />

rate will vary depending on the<br />

nature of the business.<br />

The government has recognised<br />

that people are purchasing goods<br />

online in increasing numbers and<br />

much of this is coming from overseas<br />

operators who do not have<br />

a physical presence in Thailand.<br />

Concomitantly, the Finance Ministry<br />

has noted a drop in revenue<br />

from traditional sellers and it is<br />

therefore seeking ways to redress<br />

the imbalance.<br />

The Revenue Department said<br />

the draft bill will put the onus on<br />

financial institutions, which currently<br />

act as the intermediaries<br />

for money transfers, to withhold<br />

tax for online purchases and advertising<br />

fees on social media<br />

networks, sending the collections<br />

to the department.<br />

The idea is to create a more level<br />

playing field between the online<br />

world and traditional bricks and<br />

mortar operations. As the director-general<br />

pointed out, there are<br />

several online businesses which<br />

earn revenue out of customers<br />

living in Thailand, but they are not<br />

subject to tax.<br />

The Revenue Department estimates<br />

the value of online purchases<br />

to be currently in the<br />

trillions of baht with online advertising<br />

estimated to be worth about<br />

10 billion baht.<br />

The draft bill has been designed<br />

to supersede the double-tax<br />

agreement, which states that<br />

those who are liable for tax payments<br />

in any country must have<br />

a permanent physical presence in<br />

those locations.<br />

The draft bill on e-business tax<br />

will also annul the current valueadded<br />

tax (VAT) exemption for<br />

online shopping on goods worth<br />

less than 1,500 baht and were<br />

purchased from foreign vendors<br />

outside of Thailand. The plan appears<br />

to be aimed at making all<br />

online purchases subject to tax.<br />

At the present time only goods<br />

purchased outside Thailand to a<br />

value of 1,500 baht or more are<br />

subject to the seven percent VAT.<br />

It is probably no surprise that<br />

online shopping for goods worth<br />

1,500 baht or less from overseas<br />

vendors has become a popular<br />

activity and the Revenue Department<br />

has recognised that this is<br />

unfair to local bricks and mortar<br />

businesses which must charge<br />

VAT on all products, regardless of<br />

the sale price.<br />

The e-business tax will simply<br />

redress this imbalance.<br />

High Tower Co., Ltd. Tel: 038 411 009<br />

For all your advertising enquiries - Tel: 0846 77 43 60


BUSINESS SUPPLEMENT<br />

THAILAND BUSINESS NEWS<br />

Brooks Entwistle, chief business officer of Uber<br />

Asia-Pacific was quoted as saying, “We are focused<br />

on working with the regulator to get the<br />

rights for [a] ride-sharing service over time.”<br />

Thailand rewarded for improvement in IP<br />

protection<br />

Following a special review, Thailand has been<br />

deemed to have improved its intellectual property<br />

protection to the extent that the United<br />

States has taken the country off its Priority<br />

Watch List of IP violators. The Priority Watchlist<br />

was reserved for countries that offered poor<br />

IP protection and listed about 12 countries. The<br />

US has recognized the efforts that Thailand has<br />

made in increasing its protection of IP and has<br />

upgraded it to the next tier.<br />

US Trade Representative, Robert Lighthizer,<br />

was quoted as saying in a statement, ”A key<br />

objective of the Trump Administration’s trade<br />

policy is ensuring that US owners of intellectual<br />

property (IP) have a full and fair opportunity to<br />

use and profit from their IP around the globe”,<br />

adding, ”The key to promoting innovation is<br />

protecting intellectual property. We welcome the<br />

corrective actions that Thailand has taken and<br />

look forward to continuing to work with Thailand<br />

to resolve our remaining IP concerns.”<br />

In previous years, Thailand has worked to crack<br />

down on piracy and IP violations focusing not<br />

only on movies, software and music but also<br />

on tangible fake goods such as perfumes, cosmetics,<br />

handbags, clothes and other items that<br />

have famous brands associated with them.<br />

UberTaxi service launched to help taxi drivers<br />

win more customers<br />

UberTaxi will be launched to help taxi drivers<br />

improve their earnings. The partnership is between<br />

the operator of Suvarnabhumi Taxi Cooperative,<br />

Howa International and Uber Thailand<br />

and is a legal tie up.<br />

Uber is looking more and more to partner with<br />

local taxi companies in the Asia Pacific region in<br />

order to ensure that it is not in direct competition<br />

with existing taxi providers.<br />

In Bangkok there are more than 80,000 taxis<br />

but they are only used by paying customers<br />

around 50 per cent of the time with the remainder<br />

of their time taken up standing idle at<br />

taxi stands or roaming the streets for the next<br />

client. UberTaxi expects to increase utilization<br />

by better connecting potential customers with<br />

available taxis in the area.<br />

Honda hybrid motorcycles to arrive in<br />

Thailand in 20<strong>18</strong><br />

The Thai distributor of Honda, AP Honda,<br />

expects to introduce hybrid motorcycles into<br />

the local market during 20<strong>18</strong>.<br />

The Japanese parent companyunveiled the<br />

Honda PCX Hybrid at the Tokyo Motor Show.<br />

Also shown was PCX Electric.<br />

AP Honda’s vice-president, Suchart Arunsaengroj<br />

was quoted as saying, “We haven’t<br />

decided whether we will produce the vehicles<br />

locally in Lat Krabang or import them from<br />

Japan, as the retail price is not set yet.”<br />

APHonda can import with no tariffs under the<br />

Japan-Thailand Economic Partnership Agreement.<br />

The company is also discussing with the<br />

government ways to increase end user demand<br />

for hybrid and electric motorbikes, even<br />

though they generally have higher prices than<br />

their petrol counterparts.<br />

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BUSINESS SUPPLEMENT<br />

“Bits n<br />

Bytes”<br />

STEVE DICKENS<br />

AS IS TRADITIONAL AT THIS TIME OF YEAR, WE LOOK IN TO OUR MAGIC<br />

BOX TO TRY AND PREDICT WHAT THE FUTURE HIGH LIGHTS OF NEXT<br />

YEARS TECHNOLOGY MIGHT BE, AND HERE ARE OUR TOP 4:<br />

Trend 1: Exponential growth<br />

in computing power is fueling<br />

massive tech advances<br />

None of this incredible growth in<br />

data, nor the billions of IoT devices<br />

available, would be possible without<br />

the enormous leaps in computing<br />

power that we’ve made. Between<br />

1975 and 2015, computing power<br />

doubled at a rate of every two<br />

years, before slowing to the current<br />

rate of approximately every two<br />

and a half years.<br />

But we’re reaching the limits of<br />

what traditional computing power<br />

can handle. However, the latest<br />

quantum computing will see computers<br />

become millions of times<br />

faster than they are right now.<br />

Trend 2: The incredible rise of<br />

artificial intelligence (AI)<br />

Computers are now able to learn<br />

in much the same way as we humans<br />

do, and this leap in AI capabilities<br />

has been made possible<br />

by the massive increases in data<br />

and computing power. It’s the incredible<br />

explosion in data that has<br />

allowed AI to advance so quickly<br />

over the last couple of years; the<br />

more data an AI system has, the<br />

quicker it can learn and the more<br />

accurate it becomes.<br />

This huge step forward in AI mean<br />

computers can now undertake<br />

more and more human tasks. In<br />

fact, it’s AI that allows computers<br />

to see (e.g. facial recognition soft-<br />

ware), read (e.g. analyzing social<br />

media messages), listen (e.g. Alexa<br />

standing by to answer your every<br />

command), speak (e.g. Alexa being<br />

able to answer you) and gauge<br />

our emotions (e.g. affective computing).<br />

Trend 3: 3D printing opens up<br />

amazing opportunities for manufacturers<br />

(and others)<br />

Related to increasing automation,<br />

the invention of 3D printing<br />

is disrupting manufacturing, and<br />

other industries, in many positive<br />

ways. In traditional (subtractive)<br />

manufacturing, objects are cut or<br />

hollowed out of material, such as<br />

metal, using something like a cutting<br />

tool. But in 3D printing (also<br />

known as additive manufacturing),<br />

the object is created by laying<br />

down, or adding, layers of material.<br />

The materials used in 3D printing<br />

can be pretty much anything: plastic,<br />

metal, concrete, liquid, powder,<br />

even chocolate or human tissue!<br />

With 3D printing, far more complex<br />

shapes can be created than in<br />

traditional manufacturing – and<br />

using less material, too. It also<br />

allows for much greater customization<br />

of products, without worrying<br />

about economies of scale.<br />

Trend 4: Platforms are the way<br />

forward for businesses<br />

A platform is essentially a network<br />

(digital or physical) that creates<br />

value for participants by facilitating<br />

connections and exchanges<br />

between people for services, products<br />

or information. The platform is<br />

rarely the actual service provider;<br />

instead, it acts as a facilitator for<br />

the crowd, making interactions<br />

possible, easy, and safe for participants.<br />

Platforms have given rise to businesses<br />

like Airbnb, Uber and Amazon,<br />

and are also the foundation<br />

of what Facebook and Twitter do.<br />

However, platforms offer growth<br />

opportunities across all kinds of<br />

businesses, industries and sectors<br />

– not just tech companies. Even<br />

long-running businesses with<br />

more traditional business models,<br />

like Ford, are beginning to develop<br />

platform strategies.<br />

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High Tower Co., Ltd. Tel: 038 411 009<br />

For all your advertising enquiries - Tel: 0846 77 43 60


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JUST THE STATISTICS<br />

While bar charts, line graphs and<br />

simple numbers are hardly capable<br />

of providing the defining answer<br />

to many economic, social and political<br />

questions, they are certainly<br />

a good way of obtaining a general<br />

overview of any particular subject.<br />

Each month the Business Supplement<br />

will look into a brace of<br />

statistical information and provide<br />

readers with what we consider to<br />

be the central elements of these<br />

figures.<br />

Bangkok ranks at 34 in Global<br />

Power City Index<br />

The Global Power City Index is<br />

an annual report produced by<br />

the Institute for Urban Strategies.<br />

First published in 2008, the Power<br />

Index ranks 44 major world cities<br />

according to their ability to attract<br />

creative individuals and businesses<br />

from around the world. There are<br />

70 indicators used.<br />

Bangkok ranked pretty low on the<br />

scale at 34, although well ahead<br />

of Mumbai (39) and Jakarta (40)<br />

and just behind Kuala Lumpur<br />

(32) and Taipei (33).<br />

No surprises that of Southeast<br />

Asian nations, Singapore ranked<br />

5th, with ‘daylight’ (Kuala Lumpur)<br />

second. The best cities are London,<br />

New York, Tokyo and Paris with<br />

Seoul at number six and Hong<br />

Kong seventh.<br />

netizens questioning how the data<br />

was arrived at. As a general rule,<br />

most expats, for example, would<br />

argue they feel safer in downtown<br />

Bangkok than they do in downtown<br />

Melbourne or Sydney.<br />

Arguably, the safest city was Tokyo,<br />

ahead of Singapore and<br />

Osaka. Hong Kong rated ninth,<br />

Kuala Lumpur at 31st and Shanghai<br />

34th. Manila came in at 55th,<br />

Ho Chi Minh City 56th, Jakarta<br />

57th, and Yangon 59th.<br />

Thailand loves video and computer<br />

games<br />

In what would hardly be a surprise,<br />

Thailand ranks at number<br />

20 in the world when it comes to<br />

spending money on video and<br />

computer games, albeit only one<br />

place ahead of Malaysia. This<br />

was according to the Newzoo<br />

Global Games Market Report,<br />

published in April 2017.<br />

The revenue from Thailand was<br />

estimated to be around US$597<br />

million from its approximately 32<br />

million Internet-connected population.<br />

By contrast, China, not<br />

unexpectedly given its massive<br />

population, leads the way ahead<br />

of Japan, South Korea and Australia<br />

in the Asia-Pacific marketplace.<br />

Streaming not downloading<br />

now the musical mantra<br />

Bangkok rates at 49 in the Safe<br />

Cities Index<br />

The Economist Intelligence Unit<br />

produces the Safe Cities Index<br />

which ranks 60 cities in the<br />

Asia-Pacific region on 49 indicators<br />

and in 2017 it placed Bangkok<br />

at number 49.<br />

In some ways the category of<br />

‘personal security’ where Bangkok<br />

ranked at 49, compared to<br />

Melbourne (8th) and Sydney<br />

(12th), as examples, had many<br />

According to data from McKinsey,<br />

although revenue increased from<br />

premium, ad-supported streaming,<br />

the Thai digital music market<br />

shrank in the period 2011 to 2015<br />

by about nine percent primarily<br />

because of sharp declines in ringtone<br />

purchases and single-track<br />

downloads.<br />

McKinsey noted that Asian consumers<br />

in general have switched<br />

from downloading to streaming far<br />

faster than their Western counterparts.<br />

High Tower Co., Ltd. Tel: 038 411 009<br />

For all your advertising enquiries - Tel: 0846 77 43 60


BUSINESS SUPPLEMENT<br />

Email: ben.hightowerltd@gmail.com<br />

www.Thailand-Business-Supplement.com


BUSINESS SUPPLEMENT<br />

High Tower Co., Ltd. Tel: 038 411 009<br />

For all your advertising enquiries - Tel: 0846 77 43 60


BUSINESS SUPPLEMENT<br />

TAKING YOUR THAI GIRLFRIEND<br />

HOME FOR A HOLIDAY<br />

Now that the Christmas & New<br />

Year celebrations are over, many<br />

people are planning and setting<br />

their goals for 20<strong>18</strong>.<br />

If you have just spent an amazing<br />

time in Thailand with your Thai<br />

girlfriend, it may be a little depressing<br />

to think about returning<br />

home without her.<br />

A lot of expats travel to Thailand<br />

over the winter to spend time with<br />

their girlfriends or wives and then<br />

head back home in the warmer<br />

months to work.<br />

Well, guess what...you don’t need<br />

to go alone!<br />

Key Visa can help you obtain a<br />

tourist visa to UK, Australia or<br />

Ireland for your Thai partner so<br />

that he or she can go back with<br />

you, experience your culture and<br />

ultimately see if they would like to<br />

live over there.<br />

Some people wrongly assume<br />

that they cannot obtain a tourist<br />

visa for their partner if their partner<br />

has no income of their own. This<br />

is not necessarily true as you can<br />

sponsor the trip providing you<br />

have adequate financial resources.<br />

The most important factor is that<br />

your partner has a reason to return<br />

to Thailand. Part of our service<br />

is looking at your individual circumstances<br />

and helping you put<br />

a strong case together which the<br />

immigration clearing officer will<br />

accept.<br />

If you wish to discuss obtaining<br />

a tourist visa for your partner,<br />

you can book a free consultation<br />

by emailing Darren McGarry at<br />

info@keyvisathailand.com<br />

months in your home country, although<br />

for the first visa we would<br />

recommend just applying for a<br />

visit of between 2 and 6 weeks.<br />

Once your partner has successfully<br />

obtained one tourist visa and<br />

returned home on time, it should<br />

be easier to obtain a longer stay<br />

next time. However, this shouldn’t<br />

be taken as guaranteed, it is important<br />

to follow the correct procedure<br />

each time and not just assume<br />

that the visa will be granted<br />

because previous visas were<br />

granted.<br />

If you are thinking about taking<br />

your girlfriend to live in your home<br />

country then it is a good option<br />

to apply for a tourist visa first to<br />

check that she is comfortable<br />

there, before spending a lot of<br />

money on a settlement visa application.<br />

Settlement visa applications are<br />

possible without previously obtaining<br />

a tourist visa, but it’s always<br />

best to go through the “acid test”<br />

beforehand. I call the tourist visa<br />

the “acid test” as it will give you<br />

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BUSINESS SUPPLEMENT<br />

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FITNESS & YOU<br />

- the key to a better life -<br />

Weight train at home, quickly and easily<br />

Last month we were going through<br />

options for fitness in small areas,<br />

this They month are we marketed continue as our the list best and<br />

start dumbbells with…..<br />

in the world, and for<br />

anyone who wants to train in<br />

Hand the privacy Weights<br />

of their own home<br />

These are the most versatile pieces<br />

but has limited space, they are<br />

of equipment. They are suitable for<br />

probably the ideal solution for<br />

both strength and cardio training.<br />

With a weight the help rack. of a They dumbbell are set, Power- you<br />

can Blocks, train and all although your muscle not groups.<br />

cheap,<br />

Do are squats a piece for of your exercise legs, presses<br />

equipment<br />

your is chest designed and and shoulders, virtually or<br />

for extension guaranteed for to your last triceps. for a There<br />

very,<br />

are very numerous long time. dumbbell And they exercises<br />

work,<br />

out really there. well, You being can buy the traditional<br />

perfect<br />

ones weight-training<br />

however the tool<br />

best for<br />

buy those<br />

is the<br />

adjustable dumbbells since you can<br />

with limited storage space.<br />

increase or decrease the resistance<br />

by ..................................................<br />

removing or adding plates. So,<br />

they So, provide what more are possibilities PowerBlocks? to perform<br />

First various released exercises onto with the different<br />

market<br />

only Also, in 1993, they are PowerBlocks<br />

compact and<br />

weights. come are usually with trays made for storing.<br />

of urethane.<br />

This is, basically, a kind of rubber<br />

which Ball doesn’t (or Fit Ball)<br />

leave marks<br />

Stability A and<br />

stability is known<br />

ball is for<br />

a is<br />

cheap durability.<br />

but ex-<br />

A<br />

tremely versatile fitness equipment<br />

single set of Powerblock dumbbells<br />

negates<br />

that you can use in your room. What<br />

makes it so useful the<br />

is need<br />

that perform-<br />

to have<br />

ing a range the exercises of ordinary are more dumbbells difficult<br />

since and weight you have plates to keep lying your around. balance<br />

and Basically, the stability having of your a Powerblock body. This<br />

way, set is more the muscles equivalent are to engaged,<br />

having<br />

especially around eight your core so muscles. separate For<br />

example, dumbbells if of you varying do the heaviness. push-ups<br />

by To<br />

placing the gym-goer<br />

your legs who<br />

on is<br />

ball, used<br />

it to<br />

is<br />

much harder to press yourself up.<br />

standard dumbbells, the Power-<br />

Sitting on the ball is also great for<br />

your Blocks<br />

spine initially<br />

as there may<br />

is feel<br />

less strange,<br />

pressure<br />

against being square your lower rather spine. than Combine<br />

round.<br />

the Very stability quickly ball though with a pair it becomes of dumbbells<br />

apparent and you the are shape good is to not go.<br />

a limiting<br />

factor in any way to doing a<br />

Bosu good Ball<br />

workout.<br />

This ..................................................<br />

rather small fitness equipment<br />

is A a PowerBlock must have for dumbbell balance training.<br />

has a<br />

It looks like a half stability ball in-<br />

selector pin, on one side of each<br />

stalled on a stable basement, but<br />

PowerBlock, and this allows<br />

it can be used at an upside-down<br />

position the user as to well. quickly It is an and excellent<br />

easily<br />

tool change to make the selected traditional weight exercises<br />

in<br />

more steps of challenging either five for 10 example,<br />

pounds<br />

squats (2.5 to and five kilos), pushes depending ups. Bosu on is<br />

especially which model beneficial of PowerBlock for plyometric<br />

is<br />

exercises.<br />

being used. Weight changes are<br />

instantaneous, there are no extra<br />

parts to tighten, and the col-<br />

Variable Resistance Stationary<br />

Bicycle<br />

our-coded bands make it easy<br />

A variable resistance stationary<br />

bicycle to see which will assist weight you is in selected. meeting<br />

cardiovascular ..................................................<br />

exercise goals in a<br />

small The space. top of Stationary the PowerBlock bicycles can<br />

is<br />

be purchased with only one wheel,<br />

making it even more suitable for<br />

open small to spaces. allow easy Variable access resistance<br />

for either<br />

allows large for increased or small hands. resistance At the and<br />

center demand of on the core your is cardiovascular<br />

a firm textured<br />

system handgrip as you become that provides more fit.<br />

a<br />

secure, non-slip grip. Grasp the<br />

Folding Treadmill<br />

handgrip and lift upward. The<br />

Running is the king of cardio ac-<br />

selected tivities. The weight treadmill slides is smoothly one of the<br />

free best of home the remaining exercise equipment stack. you<br />

..................................................<br />

can have at home. The problem is<br />

The that selector the professional pin securely treadmills<br />

locks<br />

the are weight rather big plates and to expensive. the handle On<br />

with the other multiple hand, points some of treadmills<br />

contact.<br />

The are manufactured pin won’t come for small loose, spaces.<br />

no<br />

matter<br />

They come how<br />

with fast<br />

a you<br />

shorter move<br />

running<br />

or<br />

area and can be folded. Of, course<br />

shake the dumbbell, what exercises<br />

they do not provide such excellent<br />

user experience you perform,<br />

as the or how<br />

pro models,<br />

much<br />

weight but they you are use. still This useful. is It a great lets you<br />

ultimate have walking combination or jogging of security workouts<br />

and to burn adjustability. calories while you watch<br />

..................................................<br />

TV, for example and then when fin-<br />

There ished, they are simply many fold reasons up and why can<br />

people be pushed don’t out or of won’t the way.<br />

go to train<br />

in a gym. If you are the kind of<br />

Suspension Trainer<br />

person who is looking to get into<br />

If you are a bit interested in fitness,<br />

better<br />

you have shape,<br />

heard but<br />

about doesn’t<br />

TRX. want<br />

It is a<br />

the small hassle space of joining exercise a gym, equipment<br />

but<br />

is that sufficiently can be installed motivated on to the spend door<br />

around and gives 20 you to 30 numerous minutes possibili-<br />

a day<br />

for ties three to train or your four days body at a week home in by<br />

the performing comfort various of your exercises own home, by<br />

then simply PowerBlocks using your bodyweight could be the and<br />

perfect<br />

the resistance. exercise<br />

For ‘tool’.<br />

example, you<br />

can make single leg squat for your<br />

..................................................<br />

lower body or chest presses for<br />

After<br />

your upper all, you<br />

body. can<br />

The choose<br />

TRX what<br />

is the<br />

time best to choice do a for workout; sure, but how there long are<br />

to other spend products doing at lower that prices.<br />

workout<br />

(longer on days you feel good<br />

and Floor have Mats<br />

the time; shorter on<br />

days Yoga when Mat/Stretching time is tight, Mats. or Even<br />

you<br />

just if you don’t don’t have do yoga the energy); at home, hav-<br />

the<br />

level ing a of yoga weight mat is resistance pretty important.<br />

you<br />

It gives extra cushioning and also<br />

want to try for each exercise,<br />

helps you from sliding around too<br />

and all from the privacy of your<br />

much if you’re on tile or carpet floor-<br />

own ing. There apartment are millions or house. to choose<br />

The<br />

only from, limiting however factor the better is you: quality how the<br />

dedicated rubber, the longer and motivated it will last and you not<br />

can simply or want disintegrate!!<br />

to be to achieving<br />

your fitness goals.<br />

Note: Seara the Sports sponsor are able of this to meet page, all<br />

Seara of your Sports, fitness has needs stocked no PowerBlocks<br />

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branches January 20<strong>18</strong> in Thailand. you will be If sure they to<br />

don’t find something have a set that in meets stock, both they your<br />

can needs be and ordered. your budget.<br />

The Fitness Column is brought to you by:<br />

PATTAYA BANGKOK PHUKET SAMUI<br />

Pattaya: 038 757 196-7 / Bangkok: 02 <strong>18</strong>5 1920<br />

High Tower Co., Ltd. Tel: 038 411 009<br />

For all your advertising enquiries - Tel: 0846 77 43 60


BUSINESS SUPPLEMENT<br />

QATAR AIRWAYS TO START FLIGHTS TO U-TAPAO AIRPORT<br />

The Middle Eastern airline, Qatar Airways will<br />

start non-stop services from its hub in Doha<br />

direct to U-tapao airport starting in January<br />

20<strong>18</strong>. This will bring tourists closer to Pattaya<br />

and the eastern seaboard with the travel time<br />

from U-tapao airport to the resort city being only<br />

40 minutes as compared to 90 minutes or more<br />

from Suvanhabumi airport.<br />

Services will be frequent starting at four flights<br />

per week using a Boeing 787 Dreamliner, with<br />

232 economy seats and 22 business class<br />

seats.<br />

The airline plans to offer the most coverage<br />

of the Kingdom as compared to its Middle Eastrivals<br />

and the U-tapao service comes after a<br />

recently started Doha to Chiang Mai direct<br />

service, which commenced in Dec 2017.<br />

Whilst it may seem that the target market is<br />

tourists from the Middle East, Qatar’s Doha<br />

hub is the connection point for many flights that<br />

arrive from various European destinations, including<br />

London, Paris and Moscow. With the<br />

latter in mind, Qatar Airways sees potential for<br />

its Russian customers many of whom come to<br />

Thailand with the express intention of visiting<br />

Pattaya.<br />

Qatar Airways group chief executive, Akbar Al<br />

Baker, suggested that Pattaya is one of Southeast<br />

Asia’s leading destinations.<br />

Currently U-tapao is serving the tourist resort<br />

of Pattaya by welcoming low cost flights from<br />

places such as China and Korea. Qatar Airlines<br />

will be the first five star airline to connect<br />

directly with U-tapao airport. That’s not to say<br />

its rivals are not interested. Quite the contrary.<br />

Emirates based in Dubai has also been looking<br />

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yet established a route. Etihad Airways is the<br />

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base in Abu Dhabi.<br />

The inclusion of the Doha to Chiang Mai and<br />

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The airline has frequent flights to Bangkok<br />

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Mai route will be served 4 times per week.<br />

On the Russian end of the route, St Petersburg<br />

was added to give Russians an extra point of<br />

access to the airline’s growing network.<br />

As time progresses U-tapao is likely to attract<br />

more airlines to serve not only the Pattaya<br />

market but also Koh Samet island and the<br />

beach resorts in Rayong province, Chantaburi<br />

and Trat, opening the way for a new gold coast<br />

to develop.<br />

Email: ben.hightowerltd@gmail.com<br />

www.Thailand-Business-Supplement.com


BUSINESS SUPPLEMENT<br />

High Tower Co., Ltd. Tel: 038 411 009<br />

For all your advertising enquiries - Tel: 0846 77 43 60


BUSINESS SUPPLEMENT<br />

Email: ben.hightowerltd@gmail.com<br />

www.Thailand-Business-Supplement.com


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Weight train at home, quickly and easily<br />

They are marketed as the best<br />

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PATTAYA’S PREMIER SPORTS BAR & RESTAURANT<br />

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HUSQUVARNA<br />

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..................................................<br />

So, what are PowerBlocks?<br />

First released onto the market<br />

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To the gym-goer who is used to<br />

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..................................................<br />

The selector pin securely locks<br />

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..................................................<br />

There are many reasons why<br />

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After all, you can choose what<br />

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Email: ben.hightowerltd@gmail.com<br />

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PDS<br />

CONSULTING<br />

BUSINESS SUPPLEMENT<br />

7 STEPS TO STARTING AN<br />

ONINE BUSINESS - STEP 1<br />

The start of a New Year is when many<br />

people think about starting afresh or<br />

changing direction. It’s is a great time<br />

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Many people come to Thailand with<br />

the hope of working a few hours a day<br />

and then relaxing on the beach. Although<br />

this is not as easy as it sounds<br />

it is definitely possible.<br />

Here are 7 possible online business<br />

ideas, pick one to try:<br />

- Virtual Assistant<br />

- Content Writer<br />

- Online English Teacher<br />

- Freelance Sales<br />

- Translation Services<br />

- Accounts & Tax Filing<br />

- Life Coach<br />

One of the first things that people think<br />

they need when they start an online<br />

business is a website. Although this is<br />

often true, it isn’t necessarily the first<br />

thing. It would be better to start validating<br />

your idea through the use of a<br />

Facebook page which can be set up<br />

free of charge.<br />

Visit Facebook.com and below the<br />

dropdown arrow on the right hand<br />

side of your page you will see the option<br />

to create a page.<br />

Simply setup your Facebook page<br />

and create a professional profile and<br />

cover image using some free design<br />

software such as Canva.<br />

Canva is very simple to use and you<br />

should be able to create a Facebook<br />

profile and cover image within just a<br />

few minutes.<br />

Remember, at this stage don’t think<br />

too much. Just create your page, get<br />

it looking as good as possible and see<br />

if people are interested in your product<br />

or service.<br />

The ideal image sizes for a Facebook<br />

profile image and cover are: 340 x<br />

340 for the profile image and 1200 x<br />

675 for the cover image.<br />

Once you have got your Facebook<br />

page up and running, start filling it<br />

with posts about the service you wish<br />

to offer. Don’t forget to include images,<br />

High Tower Co., Ltd. Tel: 038 411 009<br />

For all your advertising enquiries - Tel: 0846 77 43 60


BUSINESS SUPPLEMENT<br />

people respond better to images than<br />

they do to text.<br />

The next step is to ask your friends<br />

and family to like and share your<br />

page, don’t buy likes!<br />

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5 posts then you can start to boost<br />

your post. The minimum amount you<br />

can boost a post for is 30 baht, so<br />

plan for a budget of around 300 baht<br />

to see if you get likes, comments and<br />

shares on your posts.<br />

Setup a payment method for your<br />

Facebook boosted posts, Paypal is a<br />

good option or a Thai debit card will<br />

also work.<br />

Try boosting a post and remember<br />

to set the location, age range and interests<br />

of the people you want to see<br />

your post.<br />

didn’t cost anything to create and you<br />

spent a maximum of 300 baht on the<br />

advertising. Simply start the process<br />

again until you find your winning idea!<br />

See you next month for Step 2, if you<br />

don’t want to wait till next month you<br />

can contact me at gemma@gemma<br />

purnell.com to learn more about<br />

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Gemma Purnell is a certified<br />

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If people are interacting with your<br />

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first time! If not, try changing your<br />

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changing this around 3 times before<br />

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BUSINESS SUPPLEMENT<br />

To see the auction live and to book in online, visit<br />

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Household and hotel clearances. Onsite Property & Charity Auction a specialty<br />

Collingbourne Auctioneers<br />

Soi Chaiyapruk 2, Nongprue, Pattaya, Chonburi, ailand.<br />

Mob: 086-838-7841 ( Mr.John )<br />

Tel: (+66) 038-076 234 Fax: (+66) 038-076 235<br />

email: johncollingbourne@hotmail.com<br />

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Contact Ben<br />

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CLASS ACTION LAWSUITS<br />

IN THAILAND<br />

Class action is a case procedure<br />

that allows a large number of<br />

people or a group of plaintiffs with<br />

the same rights deriving from the<br />

same facts and legal principle to<br />

present a complaint to the Court.<br />

The Court, therefore, passes a<br />

judgment showing the rights of<br />

the plaintiff and the members of<br />

the class.<br />

In Ordinary Action, the interested<br />

person must join as the party in<br />

a case or interplead to be a party<br />

in the case after the Plaintiff has<br />

filed the lawsuit. The interested<br />

person must appear in the court<br />

procedure themselves or authorize<br />

a representative to appear in<br />

the court procedure, which then<br />

has corresponding expenses and<br />

complications.<br />

On the other hand, Class action<br />

only needs the representative<br />

of the class of persons to be<br />

the Plaintiff on behalf of a large<br />

number of injured parties. Consequently,<br />

it is more convenient<br />

than the ordinary action. All the<br />

class members shall be bonded<br />

with the court judgment. In case<br />

a member does not want to be<br />

bonded with the judgment, he/she<br />

can show the intention to opt-out<br />

of the class action within the prescribed<br />

period. A person who opted-out<br />

has the right to file a separate<br />

lawsuit and pursue individual<br />

claims. Moreover, he/she cannot<br />

file a motion to intervene or join as<br />

a plaintiff in the class action.<br />

According to the Thailand Civil<br />

Procedure Code, where there are<br />

numerous members of a class,<br />

the plaintiff, who is a member of<br />

the class, may request for a class<br />

action on the following cases:<br />

1. Tort cases;<br />

2. Breach of contract cases; and<br />

3. Cases claiming various legal<br />

rights such as the law concerning<br />

the environment, the protection<br />

of consumers, labour, stocks and<br />

stock markets, trade competition.<br />

The court may allow a case to<br />

proceed as a Class Action in the<br />

following conditions:<br />

1. The nature of the claim and of<br />

relief applied for, as well as the<br />

allegation on which the plaintiff’s<br />

claim is based and of the class<br />

with the same characteristics as<br />

the plaintiff.<br />

2. The plaintiff has demonstrated<br />

the same unique characteristics<br />

of the class which are sufficiently<br />

clear for the class to be acknowledged.<br />

3. The class is so numerous that<br />

it will be more complicated and<br />

impractical to conduct a case as<br />

an ordinary case.<br />

4. To conduct the case as a class<br />

action is more just and efficient<br />

than as an ordinary case.<br />

5. The plaintiff has demonstrated<br />

that he is a member of a class<br />

with the characteristics, interests,<br />

including the acquisition of the<br />

right to be a member of the class<br />

as prescribed by the President of<br />

the Supreme Court, if any; and the<br />

plaintiff, including the counsel is<br />

able to conduct the case justly and<br />

sufficiently protecting the rights of<br />

the class.<br />

6. The lawyer must have enough<br />

capability to protect the rights of<br />

all the members of the class.<br />

Email: Ben.HighTowerLtd@gmail.com<br />

High Tower Co., Ltd. Tel: 038 411 009<br />

For all your advertising enquiries - Tel: 0846 77 43 60


BUSINESS SUPPLEMENT<br />

PHYATHAI SRIRACHA DENTAL CENTER<br />

and mouth every day, the same as you would if it<br />

were a natural tooth.<br />

• Dental implants are the next best thing to<br />

your healthy, natural teeth. Strong and stable, a<br />

dental implant restores a lost tooth so that it looks,<br />

feels, fits and functions like a natural tooth when implanted.<br />

Other options such as dentures or bridges<br />

can lead to bone deterioration, and may interfere<br />

with eating, smiling, speaking and other activities of<br />

everyday life.<br />

• Dental implants are built to last. That makes<br />

them your best long-term, cost-effective solution.<br />

Traditional, tooth-supported dental bridges only<br />

last five to seven years, and with proper care often<br />

more than 10 years, but at some point they may<br />

need to be replaced. Those costs can really add up<br />

over time. While dental implants may need periodic<br />

adjustments, they can last a lifetime when properly<br />

placed and cared for by a dental implant specialist.<br />

• Dental implants allow you to enjoy life without<br />

worrying about your teeth! There is no need<br />

for you to stay home or feel uncomfortable in public,<br />

embarrassed because your smile looks different, or<br />

worry that missing teeth will limit your ability to join<br />

in the fun. And you certainly don’t need to worry like<br />

you do with removable dentures or tooth-supported<br />

replacement teeth could loosen or fall out when you<br />

talk, eat or laugh.<br />

• Dental implants retain your natural face<br />

shape, and smile. A face without teeth can sag and<br />

appear sunken and sad. Dental implants allow you<br />

to maintain the natural shape of your face and smile.<br />

It’s important to talk to a dental implant specialist<br />

before you consider any other option because some<br />

other tooth replacement options have the side effect<br />

of allowing your appearance to change over time,<br />

which may not be attractive.<br />

• Dental implants protect your healthy bone.<br />

Leaving empty spaces in your mouth after losing<br />

one or more teeth can lead to additional health issues,<br />

such as the loss and deterioration of some of<br />

your jawbone. When it is not being used to support<br />

a natural tooth, the jawbone deteriorates, losing its<br />

strength and firmness. Dental implants are the only<br />

dental restoration option that preserves and stimulates<br />

natural bone, actually helping to stimulate bone<br />

growth and prevent bone loss.<br />

• Dental implants keep your teeth in your mouth<br />

– not in a cup like dentures. Dental implants allow<br />

you to keep your teeth where they belong – in your<br />

mouth. And no more worrying that your dentures<br />

might slip or fall out. Brush, floss and care for teeth<br />

that have been replaced using dental implants exactly<br />

the way you would natural teeth – in your mouth.<br />

• Dental implants allow you to speak easy, so<br />

you’re not embarrassed. Adjusting to removable<br />

dentures can mean struggling to pronounce everyday<br />

words. Not so with dental implants, which function<br />

like natural teeth.<br />

• Dental implants allow you to eat your favorite<br />

foods! Sounds great, doesn’t it! You can taste and<br />

enjoy the foods you love without hesitation when you<br />

have dental implants as you can bite naturally, and<br />

eat virtually anything you want with dental implants.<br />

Unlike removable dentures that can feel uncomfortable,<br />

you can experience the full taste of the food<br />

you eat with dental implants.<br />

• No cavities with dental implants! Cavities can’t<br />

occur in an implant-restored crown, or replacement<br />

tooth; however, you will need to visit your dentist as<br />

scheduled and clean and care for it and your gums<br />

• Dental implants keep your teeth in place –<br />

silently. Dentures may slip when you eat, talk, smile,<br />

laugh, kiss, yawn or cough, so that you have to<br />

“reposition” them back into place in the mouth. Ugh.<br />

Dental implants are fixed in place and fuse naturally<br />

with your jawbone, meaning your replacement teeth<br />

won’t move, click or shift. Much better!<br />

• Dental implants also protect your healthy<br />

teeth. Placing a tooth-supported bridge requires<br />

grinding away the teeth on one or both sides of the<br />

missing tooth or teeth – thereby damaging healthy<br />

teeth to restore those that are missing. The modified<br />

healthy teeth are attached to, and support, the<br />

bridge. In contrast, dental implants go in the jawbone<br />

where your missing tooth root was, without damaging<br />

healthy teeth. Dental implants also help prevent<br />

healthy, adjacent teeth from shifting - otherwise<br />

those teeth could shift into the empty space next<br />

to them.<br />

If you would like to have a consultation appointment<br />

with implant specialist Dr. Paweenwan Suwannagate<br />

to discuss dental implants then please contact<br />

Phyathai Sriracha Dental Center on Tel 087 100 0990<br />

Email gavin@phyathai.com<br />

www.phyathai-sriracha.com<br />

Gavin Waddell<br />

Phyathai Sriracha<br />

Hospital<br />

Email: ben.hightowerltd@gmail.com<br />

www.Thailand-Business-Supplement.com


BUSINESS SUPPLEMENT<br />

SOUTHEAST ASIAN BUSINESS ROUNDUP<br />

Malaysia<br />

OldTown Berhad, one of Southeast<br />

Asia’s leading coffee manufacturers<br />

and café operators,<br />

is set to sell a majority stake to<br />

Jacobs Douwe Egberts (JDE)<br />

for about US$361 million, as the<br />

latter looks to expand its coffee<br />

empire.<br />

OldTown Berhad, which has 232<br />

outlets, mostly in Malaysia, said<br />

in December that JDE had offered<br />

3.<strong>18</strong> ringgit per share, a<br />

premium of 10.42 percent to its<br />

last trading price. Jacobs Douwe<br />

Egberts Holdings is an indirect<br />

wholly-owned subsidiary of Netherland-based<br />

Jacobs Douwe<br />

Egberts B.V (JDE) which offers<br />

well-known coffee and tea brands<br />

like Jacobs, Tassimo, Moccona,<br />

Senseo, L’OR and Douwe Egberts<br />

in over 120 countries.<br />

OldTowns’s F&B café outlets are<br />

spread across Malaysia (<strong>18</strong>9) and<br />

Singapore (nine), and Malaysia<br />

accounted for 59 percent of its<br />

revenue.<br />

Philippines<br />

Philippine-based healthcare technology<br />

company Philab Holdings<br />

Corp has approved plans to acquire<br />

a 67 percent stake in local<br />

pharmaceutical firm Sydenham<br />

Laboratories Inc (SLI). The investment<br />

is in line with Philab’s goal to<br />

foray into precision medicine.<br />

High Tower Co., Ltd. Tel: 038 411 009<br />

For all your advertising enquiries - Tel: 0846 77 43 60


BUSINESS SUPPLEMENT<br />

“The future of pharmaceuticals<br />

will be personalized through your<br />

genetic make-up. It is the goal of<br />

Philab Holdings through the acquisition<br />

of Sydenham Lab to lead<br />

in precision medicine and pharmacogenomics<br />

in Asia,” Philab<br />

Holdings chairman and president<br />

Tom Navasero said.<br />

SLI has been in the pharmaceuticals<br />

industry for over 40 years<br />

and is the country’s only manufacturer<br />

of hormone-based drugs,<br />

specialising in oral drug preparation<br />

in other forms such as tablet,<br />

capsule, syrup and powder. It also<br />

produces food additives served in<br />

rural schools.<br />

Vietnam<br />

Finnish independent fund management<br />

company PYN Fund<br />

Management has completed its<br />

acquisition of a 4.99 per cent<br />

stake in the Vietnam-based Tien<br />

Phong Commercial Joint Stock<br />

Bank (TPBank) for US$40 million,<br />

marking its largest investment in<br />

the country. The deal also marked<br />

the Asia-focused PYN Elite Fund‘s<br />

first investment in a Vietnamese<br />

bank. With a total portfolio value<br />

of 417 million euros, PYN Elite<br />

Fund is now the third largest foreign<br />

investment fund in Vietnam,<br />

according to TPBank. The Finnish<br />

Foundation has been officially<br />

investing in the Vietnam stock<br />

market since 2013 and is now<br />

well-known in the market with the<br />

ownership of many large companies.<br />

Myanmar<br />

According to Reuters, Myanmar<br />

will delay a long-awaited reform<br />

that would open the door further to<br />

foreign investment, a move likely<br />

to disappoint cash-starved businesses<br />

amid growing doubts over<br />

the management of the economy<br />

by the country’s leader, Aung San<br />

Suu Kyi.<br />

The postponement of the corporate<br />

reform, which would have<br />

allowed foreign companies to take<br />

up to a 35 percent stake in Myanmar<br />

companies, will likely deal a<br />

fresh blow to investor confidence<br />

in Suu Kyi’s administration. Economic<br />

reform is a key goal for her<br />

to complete Myanmar’s democratic<br />

transition. The delay underscores<br />

the daunting challenge<br />

facing Suu Kyi, whose promise of<br />

a reformist government that would<br />

attract foreign investment is under<br />

threat.<br />

Growth in both foreign investment<br />

and gross domestic product have<br />

slowed since her National League<br />

for Democracy took office last<br />

year.<br />

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Email: ben.hightowerltd@gmail.com<br />

www.Thailand-Business-Supplement.com


BUSINESS SUPPLEMENT<br />

High Tower Co., Ltd. Tel: 038 411 009<br />

For all your advertising enquiries - Tel: 0846 77 43 60


Sherif El-Nabawi - Senior Director, Systems<br />

Engineering, Asia Pacific<br />

BUSINESS SUPPLEMENT<br />

20<strong>18</strong> CYBER SECURITY PREDICTIONS<br />

2017, cyber criminals will focus on this method<br />

in 20<strong>18</strong>.<br />

shift their security programs to be IaaS effective.<br />

This past year, cyber criminals caused major<br />

service disruptions around the world, using<br />

their increasing technical proficiency to break<br />

through cyber defenses. In 20<strong>18</strong>, we expect the<br />

trend to become more pronounced as these attackers<br />

will use machine learning and artificial<br />

intelligence to launch even more potent attacks.<br />

Gear up for a busy year ahead. Incidents like<br />

the WannaCry attack, which impacted more<br />

than 200,000 computers worldwide in May, are<br />

just the warmup to a new year of more virulent<br />

malware and DDoS attacks. Meanwhile, cyber<br />

criminals are poised to step up their attacks on<br />

the millions of devices now connected to the<br />

Internet of Things both in offices and homes.<br />

The cybersecurity landscape in 20<strong>18</strong> is sure to<br />

surprise us in ways that we never imagined. As<br />

2017 draws to a close, here is what you can<br />

expect over the course of the upcoming year:<br />

Blockchain Will Find Uses Outside Of Cryptocurrencies<br />

But Cyber criminals Will Focus On<br />

Coins and Exchanges<br />

Blockchain is finally finding applications outside<br />

of crypto-currencies, expanding its functions in<br />

inter-bank settlements with the help of IoT gaining<br />

traction. However, these use cases are still<br />

in their infancy stage and are not the focus for<br />

most cyber criminals today. Instead of attacking<br />

Blockchain technology itself, cyber criminals<br />

will focus on compromising coin-exchanges<br />

and users’ coin-wallets since these are the easiest<br />

targets, and provide high returns. Victims<br />

will also be tricked into installing coin-miners on<br />

their computers and mobile devices, handing<br />

their CPU and electricity over to cyber criminals.<br />

Cyber criminals Will Use Artificial Intelligence<br />

(AI) & Machine Learning (ML) To Conduct Attacks<br />

No cyber security conversation today is complete<br />

without a discussion about AI and ML. So<br />

far, these conversations have been focused on<br />

using these technologies as protection and detection<br />

mechanisms. However, this will change<br />

in the next year with AI and ML being used by<br />

cyber criminals to conduct attacks. It is the first<br />

year where we will see AI versus AI in a cybersecurity<br />

context. Cyber criminals will use AI to<br />

attack and explore victims’ networks, which is<br />

typically the most labour-intensive part of compromise<br />

after an incursion.<br />

Supply Chain Attacks Will Become Mainstream<br />

Supply chain attacks have been a mainstay of<br />

the classical espionage and signals-intelligence<br />

operators, compromising upstream contractors/<br />

systems/companies and suppliers. They are<br />

proven to have a high-level of effectiveness,<br />

with nation-state actors using a mix of human<br />

intelligence to compromise the weakest link in<br />

the chain. These attacks are moving into the<br />

cybercriminal space, becoming mainstream.<br />

With publicly available information on suppliers,<br />

contractors, partnerships and key-people, cyber<br />

criminals can find victims in the supply chain<br />

and attack the weakest link. With a number<br />

of high profile successful attacks in 2016 and<br />

Email: ben.hightowerltd@gmail.com<br />

File-less and File-light Malware Will Explode<br />

2016 and 2017 have seen consistent growth in<br />

the amount of file-less and file-light malware,<br />

with attackers capitalising organizations that<br />

lack in preparation against such threats. With<br />

fewer Indicators of Compromise (IoC), use of<br />

the victims’ own tools, and complex disjointed<br />

behaviours, these threats have been harder to<br />

stop, track and defend against in many scenarios.<br />

Like the early days of ransomware, where<br />

early success by a few cyber criminals triggered<br />

a gold-rush like mentality, more cyber criminals<br />

are now rushing to use these same techniques.<br />

Although file-less and file-light malware will still<br />

be outnumbered by orders-of-magnitude as<br />

traditional style malware, they will pose a significant<br />

threat and lead to an explosion in 20<strong>18</strong>.<br />

Organisations Will Still Struggle With Securityas-a-Service<br />

(SaaS) Security<br />

Adoption of SaaS continues to grow at an exponential<br />

rate as organizations embark on digital<br />

transformation projects to drive business agility.<br />

This rate of change and adoption presents<br />

many security challenges as access control,<br />

data control, user behaviour and data encryption<br />

vary significantly between SaaS apps.<br />

While this is not new and many of the security<br />

problems are well understood, organizations<br />

will continue to struggle with all these in 20<strong>18</strong>.<br />

Combined with new privacy and data protections<br />

laws adopted by regulators across the<br />

world, these will pose major implications in<br />

terms of penalties, and more importantly, reputational<br />

damage.<br />

Organisations Will Still Struggle With Infrastructure-as-a-Service<br />

(IaaS) Security – More<br />

Breaches Due to Error, Compromise & Design<br />

IaaS has completely changed the way organisations<br />

run their operations, offering massive<br />

benefits in agility, scalability, innovation and<br />

security. It also introduces significant risks, with<br />

simple errors that can expose massive amount<br />

of data and take down the entire system. While<br />

security controls above the IaaS layer are customer’s<br />

responsibility, traditional controls do<br />

not map well – leading to confusion, errors and<br />

design issues with ineffective or inappropriate<br />

controls being applied, while new controls<br />

are ignored. This will lead to more breaches<br />

throughout 20<strong>18</strong> as organizations struggle to<br />

Financial Trojans Will Still Account For More<br />

Losses Than Ransomware<br />

Financial Trojans were some of the first pieces<br />

of malware to be monetised by cyber criminals.<br />

From simple beginnings as credential<br />

harvesting tools, they have since evolved to<br />

advanced attack frameworks that target multiple<br />

banks, and banking systems that send<br />

shadow transactions and hide their tracks.<br />

They have proven to be highly profitable for<br />

cyber criminals. Today the move to mobile application-based<br />

banking has curtailed some of<br />

the effectiveness, so cyber criminals are now<br />

moving their attacks to these platforms. Cyber<br />

criminals’ profits from Financial Trojans is expected<br />

to grow, giving them higher gains as<br />

compared to Ransomware attacks.<br />

Expensive Home Devices Will Be Held To<br />

Ransom<br />

Ransomware has become a major problem<br />

and is one of the scourges of the modern Internet,<br />

allowing cyber criminals to reap huge<br />

profits by locking up users’ files and systems.<br />

The gold-rush mentality has not only pushed<br />

more and more cyber criminals to distribute<br />

ransomware, but also contributed to the rise<br />

of Ransomware-As-A-Service and other specializations<br />

in the cyber criminal underworld.<br />

These specialists are now looking to expand<br />

their attack reach by exploiting the massive increase<br />

in expensive connected home devices.<br />

Smart TVs, smart toys and other smart appliances<br />

can run into thousands of dollars and<br />

users are generally not aware of the threats to<br />

these devices, making them an attractive target<br />

for cyber criminals.<br />

IoT Devices Will Be Hijacked and Used in<br />

DDoS Attacks<br />

In 2017, we have seen massive DDoS attacks<br />

using hundreds of thousands of compromised<br />

IoT devices in people’s homes and workplaces<br />

to generate traffic. This is not expected to<br />

change with cyber criminals looking to exploit<br />

the poor security settings and management<br />

of home IoT devices. Furthermore, the inputs<br />

and sensors of these devices will also be hijacked,<br />

with attackers feeding audio, visual or<br />

other faked inputs to make these devices do<br />

what they want rather than what users expect<br />

them to do.<br />

IoT Devices Will Provide Persistent Access to<br />

Home Networks<br />

Beyond DDoS attacks and ransomware,<br />

home IoT devices will be compromised by<br />

cyber criminals to provide persistent access<br />

to a victim’s network. Home users generally<br />

do not consider the cyber security implications<br />

of their home IoT devices, leaving default settings<br />

and not vigilantly updating them like they<br />

do with their computers. Persistent access<br />

means that no matter how many times a victim<br />

cleans their machine or protects their computer,<br />

the attacker will always have a backdoor<br />

into victims’ network and the systems that they<br />

connect to.<br />

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THAILAND’S HOTEL OCCUPANCY RATES EXPECTED TO INCREASE<br />

According to the Thai Hotels Association (THA),<br />

and ahead of some key reports, the hotel business<br />

in Thailand is expected to have grown in<br />

the last year by 5-7 per cent, despite some pull<br />

backs in October 2017.<br />

Occupancy rates are also expected to have<br />

shown a rise during the last year with the average<br />

rate likely to be between 70 per cent and<br />

75 percent, an increase of five to seven per cent<br />

over the previous year.<br />

The average number did hide various geographic<br />

differences. For example hotels in the<br />

south are expected to post occupancy rates of<br />

80 per cent to 85 per cent, whereas those in the<br />

northeast are likely to be closer to 65 per cent.<br />

Bangkok occupancy rates are expected to be<br />

in line with the average. Pattaya is expected to<br />

see occupancy rates increase from 67 per cent<br />

to 75.1 per cent.<br />

The outlook is for Phuket and the south to continue<br />

to see strong demand and for occupancy<br />

rates in those areas to increase the most.<br />

The president of the Thai Hotels Association,<br />

Supawan Tanomkieatipum, was quoted as<br />

saying, “So far, overall hotel business will see<br />

growth this year. The THA expects that the<br />

sector will continue to grow over the next five<br />

years if there is no crisis.”<br />

Total arrivals to Thailand from January 2017 to<br />

October 2017 stood at 28.8 million, representing<br />

a 6.7% increase from the same period in the<br />

previous year. Arrivals from China, Malaysia,<br />

Laos, South Korea, India, Japan, Russia, Cambodia,<br />

the US and the UK made up the top ten<br />

source markets.<br />

The governor of the Tourism Authority of Thailand,<br />

Yuthasak Supasorn, was quoted as saying,<br />

“With the launch in November of the TAT’s new<br />

‘Amazing Thailand Tourism Year 20<strong>18</strong>’ marketing<br />

concept, which focuses on segments like<br />

sports, gastronomy, weddings and honeymoons<br />

[and] luxury and community-based tourism,<br />

we’re confident of even higher visitor growth.”<br />

There is not only a focus on international tourists.<br />

Indeed domestic tourism grew quite dramatically<br />

in the period. Thais made a total of<br />

110 million trips within Thailand, a 6.3 per cent<br />

increase on the same period in the previous<br />

year. This generated 695 billion baht in tourist<br />

related revenue out of a total of 2.26 trillion<br />

baht when taking into account international<br />

tourists. Domestic tourism helped to boost<br />

hotel occupancy rates.<br />

It was noted that there is still over supply in<br />

the major markets of Pattaya, Bangkok and<br />

Phuket, but that this supply is likely to be gradually<br />

utilized going forward. This could lead<br />

to higher hotel prices in the years to come as<br />

rooms become harder to find in key resorts.<br />

For now, however, Thailand provides hotels<br />

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against the Thai baht, but you would be unlikely<br />

to secure that spot rate at exchange booths.<br />

Spreads at currency exchange booths could<br />

remain higher than normal due to Brexit uncertainty<br />

for some time to come.<br />

The USD/JPY cross rate moved from 113.10<br />

to 111.10 and then crawled all the way back to<br />

its start position, settling in a range of 112.70<br />

to 113.40.Against the Thai Baht,the Yen faired<br />

worse due to Baht strength and any of the<br />

gains later in the period have been all but<br />

wiped out. 1 yen fetchedas low as 0.2868Thai<br />

Baht, continuing to mark multi-year lows and<br />

still substantially below the 0.3000 psychologically<br />

important level for the market.<br />

FOREIGN CURRENCY UPDATE<br />

The dollar has weakened in the last few weeks<br />

by about 1.5 per cent. The DXY Dollar index,<br />

(an index that measures the US Dollar’s valueagainst<br />

a basket of other currencies), has fallen<br />

from a high of 95.1 to drop to a low of 92.8<br />

before recovering to 93.4. At the same time the<br />

Thai baht has seen its own strength and is at<br />

its strongest in several years. It moved from<br />

32.90 to the USD to 32.44. Baht strength may<br />

continue as momentum builds, but if history<br />

is anything to go by, any moves will likely be<br />

gradual.<br />

The British Pound has been quite volatile of late<br />

driven by Brexit news events amongst other<br />

economic data. However, the moves have been<br />

broadly positive for the British currency rising<br />

from 1.3090 to hit 1.3520 before settling in a<br />

range from 1.3320 to 1.3450.<br />

Against the Thai Baht the spot rate dipped then<br />

peaked and in the end returned to just above<br />

previous levels with the Thai baht’s strength<br />

negating any eventual Sterling gains. The currency<br />

remains in the range of 43.40 to 43.85<br />

The Russian Ruble has remained relatively<br />

stable against the US Dollar, moving between<br />

58.8 and 59.4, a new range that is slightly<br />

higher than the previous one by about 0.5 per<br />

cent.When compared to the Thai Baht, the<br />

Ruble has also remained relatively stable in a<br />

range of 0.5570 to 0.5500, but the bottom end<br />

of this range shows that the Russian currency<br />

has lost some ground.<br />

The Euro/USD rate has fluctuated quite wildly<br />

between 1.1700 and 1.2020, but the currency<br />

has really gone nowhere for the last month<br />

resting at around 1<strong>18</strong>.20, close to its start<br />

point. The currency appears to be well bid<br />

and remains within 3 per cent of its recent<br />

high of 1.2100, but fresh catalysts will likely be<br />

required for a push back to that high and beyond.<br />

Against the Thai Baht, the Euro fell from<br />

39 to 38.37 mirroring the Thai baht’s strength<br />

against other currencies.<br />

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LEADING CUSTOMERS TO YOU!<br />

MERCEDES-BENZ REVEALS THE<br />

NEW S-CLASS AND THE<br />

MERCEDES-MAYBACH S-CLASS<br />

Mercedes-Benz (Thailand) Limited<br />

reiterated its flagship premium<br />

position once again with the<br />

Thailand launch of two exceptional<br />

premium saloons. The new<br />

S-Class is highlighted as the predominance<br />

of elegance as it fulfils<br />

driving experiences of those who<br />

always lead with its flawless impressions<br />

through sense of luxury,<br />

class-leading design, fathomless<br />

comfort for every journey, and<br />

groundbreaking safety technologies.<br />

The Mercedes-Maybach<br />

S-Class, in addition, is a crown<br />

jewel of premium saloon as it offers<br />

uncompromised performance<br />

and class-leading innovations to<br />

incisive owners who seek the best<br />

in everything. The S 350 d AMG<br />

Premium is priced at 7.64 million<br />

baht while the Mercedes-Maybach<br />

S-Class is priced at 17.44<br />

million baht. These ultimate flagship<br />

saloons presently await interested<br />

customers at 32 authorized<br />

distributors of Mercedes-Benz<br />

across Thailand.<br />

Mr. Michael Grewe, President and<br />

CEO of Mercedes-Benz (Thailand)<br />

Limited, began: “In the previous<br />

years, the Mercedes-Benz<br />

S-Class has been recognized<br />

as one of the best-selling passenger<br />

vehicle models in various<br />

markets around the world. So far,<br />

around 4,000,000 units had been<br />

delivered to our customers since<br />

the inception of the S-Class and<br />

300,000 of these were delivered<br />

from the year 2013 to present day.<br />

It is our flagship luxury passenger<br />

car family enhanced with our finest<br />

design language, impressive level<br />

of comfort, and forward-thinking<br />

vehicle engineering. Additionally, it<br />

stands through time as our benchmark<br />

for all future passenger cars.<br />

In short, the S-Class is a symbol<br />

we sculptured for men and women<br />

who never follow others—especially<br />

talented executives and<br />

ones who are enlivened with their<br />

own stories of success.”<br />

“To reaffirm our core axiom to<br />

offer only ‘THE BEST’ to customers<br />

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take pleasure on the road to a<br />

new level with the new S-Class.<br />

It retains ‘The Best Saloon’ label<br />

with a fine-tuned driving comfort,<br />

state-of-the-art innovations—including<br />

the advanced Driving Assistance<br />

package, and fuel economy.<br />

Furthermore, we would like<br />

to demonstrate our core brand<br />

values in Fascination and Perfection<br />

through the unveiling of the<br />

Mercedes-Maybach S-Class. This<br />

remarkable premium saloon is an<br />

ideal choice for top executives,<br />

the most distinctive fleet vehicle<br />

operators, as well as leading<br />

hotels with a wish of hospitality<br />

to outstandingly escort their respected<br />

guests to or from their<br />

grounds,” Mr.Grewe added.<br />

Mr. Frank Steinacher, Vice-President<br />

of Sales and Marketing<br />

of Mercedes-Benz (Thailand)<br />

Limited, continued: “In terms of<br />

specifications, the S 350 d AMG<br />

Premium is our superb and luxury<br />

saloon with an all-new six-cylinder,<br />

bi-turbo diesel engine tailored<br />

to maximize performance and<br />

responsiveness while significantly<br />

reduce emitted exhaust. The Mercedes-Maybach<br />

S 560 Premium,<br />

on the other hand, offers an exclusive<br />

experience in an outstanding,<br />

cutting-edge saloon body. It<br />

boasters comfort in every journey<br />

with first-class cabin amenities<br />

and assistance systems. In addition,<br />

the M 176 engine, with the<br />

inner-V turbochargers, is recognized<br />

as a 4.0 liter, V8 bi-turbo engine<br />

that can achieve peak torque<br />

at 700 Nm with low engine noise.<br />

The inclusion of trailblazing innovations<br />

in these two flagship<br />

vehicles of Mercedes-Benz and<br />

Mercedes-Maybach—such as<br />

the Parking Pilot including Active<br />

Parking Assist for maneuvering<br />

into and out of both parallel and<br />

perpendicular parking space, Active<br />

Distance Assist DISTRONIC,<br />

and Evasive Steering Assist—can<br />

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SUDOKU<br />

These Sudoku puzzles are pitched at a middle level: not too easy,<br />

and not too frustratingly hard, for the average person.<br />

We will publish the solutions in next month’s issue.<br />

Last months sudoku answers<br />

ACROSS<br />

CROSSWORD<br />

1/ A drink before a meal (8)<br />

2/ A type of wine (5)<br />

6/ Work out a way to solve a problem (7) 3/ First name of actor Moore (5)<br />

8/ Not now…(5)<br />

4/ Actor, usually in the theatre (8)<br />

9/ Star on officer’s shoulder<br />

5/ Wealthy (8)<br />

showing rank (3)<br />

7/ little devil (3)<br />

10/ not hard at all (4)<br />

12/ Observation Post (init) (2)<br />

11/ at the tail of the field (4)<br />

13/ plant with bright cup-shaped flowers (6)<br />

5<br />

1<br />

DOWN<br />

2 3 4<br />

TRIVIA Quiz<br />

1. Who had a hit record in the 1940s with his tune<br />

‘Pennsylvania 6-5000’?<br />

2. What was Ingrid Bergman’s characters’ first name in the<br />

1942 movie ‘Casablanca’?<br />

3. When Western music was banned in the Soviet Union,<br />

which medical device was used to listen to music?<br />

4. By what name are the annual Antoinette Perry Awards<br />

more informally known?<br />

5. What was the name of the Confederate submarine which<br />

sank in Charleston harbour in <strong>18</strong>64 after successfully<br />

becoming the first submarine to sink another ship?<br />

6. The Elysian Fields were a part of which country’s mythology?<br />

6<br />

7<br />

7. Which came first, the assassination of Martin Luther King<br />

or the assassination of Robert Kennedy?<br />

8. What is the real name of former Sex Pistols lead singer<br />

Johnny Rotten?<br />

8<br />

9<br />

9. The city of Rabaul is the principal centre on what<br />

Pacific Island?<br />

10. In what year did Cardiff become the capital of Wales?<br />

10 11<br />

12<br />

Answers<br />

1. Glenn Miller 2. Ilsa 3. X-rays 4. Tony Awards 5. CSS Hunley 6. San Francisco Greek<br />

7. Martin Luther King 8. John Lydon 9. New Britain 10. 1955<br />

13<br />

CROSSWORD ANSWERS<br />

ACROSS 1/ Aperitif 6/ Finagle 8/ later 9/ Pip 10/ easy 11/ last 13/ Tulips<br />

DOWN 2/ Pinot 3/ Roger 4/ Thespian 5/ Affluent 7/ Imp 12/ OP<br />

For information on the PATTAYA BUSINESS SUPPLEMENT Contact High Tower Co., Ltd. Tel: 038 411 009 - 089 249 2778<br />

*The Pattaya Business Supplement is published by High Tower Co., Ltd.


BUSINESS SUPPLEMENT<br />

Email: ben.hightowerltd@gmail.com<br />

www.Thailand-Business-Supplement.com

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