Tropicana Magazine Jan-Feb 2018 #116: A Start From The Heart

PROPERTY NEWS | NEWS
TROPICANA
SURPRIZE UPSIZE
WINNERS WERE
DELIGHTED TO
HAVE WALKED
AWAY WITH
A RM80,000
INTERIOR DESIGN
PACKAGE, AND
THE GRAND
PRIZE WINNER
RECEIVED A FREE
UPSIZE TO A
BIGGER HOME.
TROPICANA SURPRIZE UPSIZE
Tropicana Corporation Bhd launched a new campaign
called Tropicana Surprize Upsize. The campaign offered
home buyers an opportunity to win a free upsize on a house
purchased across six properties located in Tropicana’s
signature townships and developments in the Klang Valley.
Properties include high-rise apartments, serviced
residences, and landed homes in Tropicana Gardens (Kota
Damansara), Tropicana Heights (Kajang), Tropicana Aman
(Kota Kemuning), and Tropicana Metropark (Subang
Jaya). The campaign ran online from 11 November to 22
December.
Ung Lay Ting, senior executive director of Marketing
and Sales said following the success of their ‘Just Bid It’
digital campaign in 2016, the engagement and awareness
of the company’s townships and developments have grown
tremendously.
“More excitingly, our annual campaigns have
developed a strong following and fanbase. Hence, the
‘Tropicana Surprize Upsize’ is a much-awaited campaign
ideated to meet the demands of the public and our home
buyers. We always go all-out to be different. This year, we
aim to introduce a campaign that is not only engaging, but
addresses purchasers’ needs and wants,” he added.
To be eligible for the promotion, participants had
to purchase a Tropicana property during the campaign
period which also gave them a chance to win an interior
design package worth RM80,000 each. The winners were
announced during a live draw at the end of December 2017.
“We see the concept of an upsize or upgrade across
various industries, from fast-food and hotel stays to
flight tickets. We are proud to be the first property
developer to offer the opportunity for our purchasers to
upsize their home.
TM | JANUARY/FEBRUARY 2018
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