Selwyn Times: February 21, 2017

SELWYN TIMES Tuesday February 21 2017 17
a recipe for Keeping
dogs Healthy
Mastiff breeder and passionate animal
lover Philippa Hanley knows from personal
experience what dogs need to stay healthy
and active – good nutrition. Having realised
that supermarket dog rolls were not providing
her dogs with sufficient nutritional content,
and were not satisfying their hunger either,
eight years ago Philippa decided to start
making her own.
“I took a standard dog roll recipe and made
a meat loaf. I replaced the fillers that are in
supermarket dog rolls with ‘super foods’,”
Philippa says.
These included hemp oil, milk powder, organic
vitamins and minerals and amino acids, all
of which added to the nutritional benefits
provided by the human-grade meat Philippa
used to make the rolls.
Initially feeding her own dogs and supplying
friends with the product, Philippa soon saw
demand growing as people noticed their
dogs’ health and energy improving, and after
having her product nutritionally tested at
Massey University she launched it on to the
market.
Based in Geraldine, Philippa first had the
product made by the local Temuka butcher,
but when demand outstripped the butcher’s
ability to supply, the manufacturing was
passed to Silver Fern Farms.
The meat used in the rolls is mainly lamb,
sometimes venison, plus the nutritionally rich
organ meats from lamb, with no fillers used –
and the dogs love it, says Philippa.
Customers can purchase the dog rolls online
at www.animalessentials.co.nz. They are
available as four-roll packs – 10kg, or eight-roll
packs – 20kg, and they are supplied in 100
per cent recyclable poly bins, ensuring they
are kept cool and fresh until use.
“For a 30kg dog, the cost to feed it is only
$1.20 a day, that’s because the dogs stay full
and don’t feel hungry a couple of hours later,”
says Philippa.
While it is a totally professional operation,
the production of Essentials dog rolls has a
charitable end result, with a large proportion
of the sale proceeds being donated to charity,
such as Canterbury Dog Rescue. Philippa also
supplies product to Dog Watch in Bromley,
Christchurch and the Ashburton SPCA.
With her love for animals and concern for their
welfare, Philippa is also very involved in animal
rescue and the support of free castration to
help prevent dog attacks.
Human-grade meat and no fillers
ensure the dog rolls keep dogs full
Dog roll developer Philippa Hanley with
Mastiff pup Mags
Want the Best dog
food Possible?
formulated
for dogs
• Pure meat
• No Chemicals
• No Fillers
• Dogs love Essential
• Convienent chilled roll
• Affordable $1 a day for a medium dog
VIsIt our WeBsIte for
stoCKIsts or BuY oNlINe
www.animalessentials.co.nz phanley@xtra.co.nz 0800 HANLEY (0800 426 539)