Style: June 02, 2017
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40 STYLE | fashion news<br />
Alexa Chung’s inspiration: Jean Shrimpton<br />
FASHION<br />
NEWS<br />
ALEXA CHUNG RELEASES<br />
A NEW FASHION LABEL<br />
The British presenter-turned-designer has<br />
launched a label of 100-plus pieces including<br />
shoes, ready-to-wear and jewellery.<br />
Thirty-two-year-old Chung has always likened<br />
her look to a young Jean Shrimpton, saying that<br />
her style is really boring clothes – the implication<br />
being if you look like that, you can wear dowdy<br />
and make it look cool. Her key pieces she has<br />
become famous for are loafers, dungarees, cutoff<br />
denim shorts and the long mohair cardigan.<br />
Chung says of her new label, “With this first<br />
collection, I aim not only to delight your eyeballs<br />
but to furnish your wardrobe with all of your<br />
soon-to-be favourite pieces.”<br />
Arguably, one of the biggest influencers on<br />
young womenswear over the past decade, her<br />
collection is sure to make a big impact on the<br />
fashion scene.
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