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Competition<br />
Market:<br />
Past<br />
Consumers didn’t have the knowledge they have now<br />
because of the internet<br />
Did not shop on line as much<br />
Didn’t do a lot of research<br />
Current<br />
Savvy consumers<br />
§ The internet is a information highway giving consumers<br />
the opportunity to search and compare before they buy<br />
§ Social conscience consumers<br />
- Social media is reminding consumers on a daily basis<br />
of the injustices in our country<br />
§ Review changes in market share, leadership, players,<br />
market shifts, costs, pricing, and competition<br />
§ Buy online<br />
Competitor A (Online Social Conscience Network)<br />
Spendefy, Buy Black, Black Enterprise<br />
<br />
<br />
Competitors’ strengths -Established, name recognition<br />
Competitors’ weaknesses<br />
-Has not identified that there is a trust issues, -Don’t have lot of businesses<br />
-Are not driving enough people to the sites<br />
Competitor B (Review systems)<br />
(Angie’s List and Home Advisor)<br />
Competitors’ strengths<br />
-Longevity , -Large market share<br />
Competitors’ weaknesses<br />
-Don’t cater to black community,<br />
-Make it hard for service [people with a record to participate<br />
Future<br />
Retailers are shifting a lot of their storefronts to online<br />
market.<br />
Marketing<br />
Online buying will increase<br />
Competitor C (Business Consultants)<br />
<br />
Competitors’ strengths<br />
-Established and good at what they do<br />
Main
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