Whats next.1998ver

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Competition Market: Past Consumers didn’t have the knowledge they have now because of the internet Did not shop on line as much Didn’t do a lot of research Current Savvy consumers § The internet is a information highway giving consumers the opportunity to search and compare before they buy § Social conscience consumers - Social media is reminding consumers on a daily basis of the injustices in our country § Review changes in market share, leadership, players, market shifts, costs, pricing, and competition § Buy online Competitor A (Online Social Conscience Network) Spendefy, Buy Black, Black Enterprise Competitors’ strengths -Established, name recognition Competitors’ weaknesses -Has not identified that there is a trust issues, -Don’t have lot of businesses -Are not driving enough people to the sites Competitor B (Review systems) (Angie’s List and Home Advisor) Competitors’ strengths -Longevity , -Large market share Competitors’ weaknesses -Don’t cater to black community, -Make it hard for service [people with a record to participate Future Retailers are shifting a lot of their storefronts to online market. Marketing Online buying will increase Competitor C (Business Consultants) Competitors’ strengths -Established and good at what they do Main
Positioning Positioning of product or service Most Socially conscience companies say buy black, just because they are black. We say buy from our owners because they are worthy of your trust. • Consumer promise Consumers get business owners that are proactively working on delivering the best product/service. They also stand behind their promise with a quality guarantee Marketing Main
Page 2 and 3: Biz Owner Quality Assurance Marketi
Page 4 and 5: Membership Process Phase 1 Business
Page 6 and 7: Business Owner Ø Ø Ø Ø Ø Ø Ø
Page 8 and 9: Knowledge is power. Information is
Page 10 and 11: Consulting Identify Key Allies to
Page 12 and 13: Marketing Plans and Strategies to m
Page 16 and 17: Marketing Launch Strategy Consumer
Page 18 and 19: Marketing Plan Marketing Plan - Ou
Page 20 and 21: Social Media 1. Facebook This
Page 22 and 23: Technology Web Training Web Certi
Page 24 and 25: Operations How TMP4us will be manag
Page 26 and 27: Management Terry McGaughey-Chief E
Page 28 and 29: Financial Strategy PGNWEB Financial
Page 30 and 31: Personnel Organization Chart Terry
Page 32 and 33: Quality Assurance How we plan to ma
Page 34 and 35: Background Checks Business owners
Page 36 and 37: Arbitration Business owners agree
Page 38 and 39: Commitments Quality Assurance PGN O
Page 40 and 41: Owner Focus Placement (Distribution
Page 42 and 43: Consumer Benefits to the consumer a
Page 44 and 45: Story Under Construction Quality A
Page 46 and 47: Sales and Account Manager Roles Sa
Page 48 and 49: Administration The different Phase
Page 50 and 51: Phase I Under Construction Phases
Page 52 and 53: Future Projects Under Construction
Page 54 and 55: Exit Plan Under Construction Phase
Page 56 and 57: Recruit Advocates Under Constructi
Page 58 and 59: Give Back Give Back Piece-Finances
Page 60 and 61: Website Appearance Phase 1 Phase 2
Page 62 and 63: Management Web Developer Quinton J
Page 64 and 65:
Search Engine Geo Directory - Quin
Page 66 and 67:
Plan Within Organization To Doe Out
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Whats next.1998ver

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