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12 | February 15, 2018 | The Northbrook tower news<br />

northbrooktower.com<br />

Hilton Chicago Northbrook earns Chamber’s<br />

2018 Corporate Citizen of the Year honor<br />

Submitted by the<br />

Northbrook Chamber of<br />

Commerce<br />

While being part of one<br />

of the most nationally recognized<br />

names in the hotel<br />

industry, the Hilton Chicago<br />

Northbrook is also the<br />

story of a family-owned<br />

and -operated business that<br />

cares about its neighbors,<br />

quietly giving back to the<br />

local community and helping<br />

individuals who are<br />

rarely in the spotlight.<br />

The Allgauer family’s<br />

involvement in the<br />

hospitality industry in<br />

Northbrook dates back<br />

generations. General<br />

Manager Holly Allgauer-<br />

Cir’s grandfather founded<br />

Allgauers, the original<br />

building on the property,<br />

which served as a restaurant<br />

and banquet facility<br />

from 1974 - 1984. Her father<br />

Frank Allgauer built a<br />

single hotel tower in 1984,<br />

establishing Allgauers Hotel,<br />

then a second tower in<br />

1988, which later transitioned<br />

to the Hilton flag.<br />

But despite its growth<br />

and brand name, the hotel<br />

has always had a special<br />

place in its heart and time<br />

for those who are often the<br />

most vulnerable and least<br />

recognized in society —<br />

youth of all ages and in<br />

particular, children with<br />

special needs.<br />

The hotel also donates<br />

brunches and overnight<br />

stays to churches and synagogues<br />

for their fundraisers,<br />

as well as other organizations<br />

that support youth<br />

such as adoption agencies<br />

and service groups. The<br />

hotel estimates the value of<br />

its nearly 150 annual donations<br />

to community causes<br />

to be around $30,000.<br />

But the value of some of<br />

the donations has no price<br />

tag.<br />

The Hilton Chicago Northbrook is the Northbrook<br />

Chamber’s Corporate Citizen of the Year. Kellie (left),<br />

Frank (center) and Holly Allgauer-Cir pose for a picture.<br />

Photo Submitted<br />

2018 Northbrook Chamber of Commerce award<br />

winners<br />

Corporate Citizen of the Year: Hilton Chicago Northbrook<br />

Business of the Year: la de da!<br />

Volunteer of the year: Brad Baskin, Northbrook resident<br />

Read Baskin’s story on page 14 of this week’s issue.<br />

“We support virtually<br />

any local organization that<br />

offers programs or services<br />

for children or children<br />

with special needs,”<br />

Allgauer-Cir said.<br />

On any given day,<br />

amidst busy travelers<br />

checking into the hotel or<br />

executives listening to a<br />

presentation in one of its<br />

banquet rooms, children<br />

from the nearby Cove<br />

School, which serves<br />

youth with special needs,<br />

might be enjoying a pizza<br />

making session, or engaging<br />

in an activity to learn<br />

about the hotel industry.<br />

Twice a year, the hotel<br />

opens its doors and gives<br />

Cove students a rare, firsthand<br />

opportunity to shadow<br />

the staff and learn more<br />

about the inner workings<br />

of the hotel, including explanations<br />

about all of the<br />

equipment, tours of the<br />

restaurant and the kitchen,<br />

and a chance to meet and<br />

ask questions of the hotel<br />

staff.<br />

In addition, the hotel<br />

also helps support the Cove<br />

School prom every year.<br />

“Our partnership with<br />

the Hilton Chicago Northbrook<br />

has made a significant<br />

difference in the lives<br />

of our students and stands<br />

out as a model within the<br />

community,” Dr. Sally<br />

Sover, executive director<br />

said. “We are deeply grateful<br />

for all that they do.”<br />

For students at Glenbrook<br />

North High School<br />

who are interested in the<br />

hospitality industry, the<br />

hotel offers a chance to<br />

attend a half-day training<br />

session to learn more<br />

about the hotel and also<br />

gain valuable advice about<br />

resume writing and meal<br />

preparation. The hotel<br />

also sponsors and supports<br />

numerous other activities<br />

at the high school, including<br />

the business DECA<br />

club.<br />

For the last 10 years,<br />

the hotel has donated<br />

breakfast and lunch for<br />

Please see chamber, 14<br />

Family, customer service<br />

front and center at la de da!<br />

Submitted by the<br />

Northbrook Chamber of<br />

Commerce<br />

Since it first opened its<br />

doors almost 13 years ago<br />

in downtown Northbrook,<br />

la de da! has delighted customers<br />

as a fun and stylish<br />

place to shop — the kind of<br />

store where you can grab a<br />

quick gift, or lose yourself<br />

while browsing amongst all<br />

of the merchandise.<br />

But make no mistake<br />

about it, owner Jill Carlisle<br />

has put her serious business<br />

skills to work to create one<br />

of Northbrook’s most successful<br />

specialty shops,<br />

developing an assortment<br />

of selections of home decor,<br />

baby gifts, and fashion<br />

accessories that appeal to<br />

women of all ages.<br />

Over the years, the store<br />

has survived and continued<br />

growth despite economic<br />

ups and downs. La de da!<br />

now enjoys a loyal clientele<br />

that has come to know<br />

and appreciate its customer<br />

service.<br />

Carlisle opened the store<br />

surrounded by her loving<br />

friends and family. Her<br />

decision was one of necessity<br />

as she needed to support<br />

herself and her young<br />

children after the death of<br />

her husband. In order to be<br />

near her children, Carlisle<br />

decided not to seek a “safe”<br />

corporate job. Instead she<br />

used the skills she knew<br />

best — going all the way<br />

back to when she worked<br />

in retail as a high school<br />

student at Young In Heart<br />

in Hubbard Woods, to the<br />

skills she honed during her<br />

14-year career at Marshall<br />

Field’s.<br />

Over the years, the<br />

900-square-foot store has<br />

tripled its business and has<br />

grown to a staff of eight.<br />

She credits her site in<br />

Downtown retailer la de da!, owned by Jill Carlisle, is<br />

the Northbrook Chamber’s Northbrook Business of the<br />

Year. Photo Submitted<br />

downtown Northbrook for<br />

much of her success with<br />

neighboring retailers providing<br />

daily foot traffic and<br />

convenient parking.<br />

“You have to be committed<br />

to work hard in this<br />

business,” Carlisle said.<br />

“Part of the reason for my<br />

success is that I am present<br />

at the store almost every<br />

single day.”<br />

The store is deeply rooted<br />

in family. It was her<br />

father’s influence and his<br />

signature expression — “la<br />

de da!,” his personal seal<br />

of approval — that is the<br />

always present in the store.<br />

Carlisle was driven by<br />

a desire to be available for<br />

her family while also providing<br />

a source of income.<br />

Her children were her daily<br />

motivation. “I believe the<br />

commitment to my kids in<br />

those early days is what<br />

drove my success,” she<br />

said.<br />

The store has earned the<br />

reputation as a place to always<br />

find something new,<br />

but, Carlisle commitment<br />

to personal service is arguable<br />

her best-known quality<br />

She offers a concierge<br />

service that is door-to-door<br />

— customers can call with<br />

a request to purchase a gift,<br />

identify a price point, explain<br />

the occasion, and Jill<br />

and her staff will pick it<br />

out, wrap it , place it in the<br />

iconic black and white bag.<br />

“We have actually run<br />

the gift out to someone<br />

waiting in their car,” she<br />

said. “This is what separates<br />

us from the rest —<br />

and it’s something not<br />

available when shopping<br />

on the Internet. I like to call<br />

it the ‘hit and run’ because<br />

it’s directly geared to helping<br />

our customers right at<br />

their moment of need.”<br />

Having experienced success,<br />

Carlisle believes in<br />

the importance of giving<br />

back. And, she learned the<br />

impact she can have in her<br />

community by providing a<br />

way for her customers to<br />

make a difference.<br />

Several times a year,<br />

Carlisle conducts charity<br />

events to support others. In<br />

2017, she planned an event<br />

with her customers to raise<br />

$1,500 for hurricane relief<br />

efforts. Last Mother’s<br />

Day, la de da! delivered<br />

40 baskets with products<br />

collected from her customers<br />

to a women’s shelter in<br />

Evanston.<br />

Carlisle will donate the<br />

store’s $500 honorarium<br />

that accompanies the award<br />

to Ann and Robert Lurie<br />

Children’s Hospital.

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