BusinessDay 26 Feb 2018
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Monday <strong>26</strong> <strong>Feb</strong>ruary <strong>2018</strong><br />
COMMENT<br />
DAN STEINBOCK<br />
Dr Dan Steinbock is the founder of<br />
Difference Group and has served as<br />
research director at the India, China<br />
and America Institute (USA) and visiting<br />
fellow at the Shanghai Institutes for<br />
International Studies (China) and the<br />
EU Center (Singapore). For more, see<br />
https://www.differencegroup.net/<br />
To avoid cost overruns,<br />
South Korea’s<br />
<strong>2018</strong> Winter Games<br />
was located in Pyeongchang,<br />
the smallest<br />
city to host the Olympics<br />
since Lillehammer 1994 in<br />
Norway. Nevertheless, South<br />
Korea is expected to spend $13<br />
billion on the games; nearly<br />
double the $7 billion originally<br />
projected, which has again<br />
ignited public debate about<br />
Olympic cost overruns.<br />
In 2022, Beijing will become<br />
the first city to host<br />
both Winter and Summer<br />
Olympics. Can the costs be<br />
contained?<br />
C002D5556<br />
In the Cost-Control Scenario, a track-record<br />
of successful planning, rigorous cost-control<br />
and ability to repurpose the Olympic facilities<br />
will play the key role<br />
BUSINESS DAY<br />
11<br />
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Send 800word comments to comment@businessdayonline.com<br />
Ensuring Olympic success – after the games<br />
Rising economic costs<br />
Hefty price tags and cost overruns<br />
have become all too common<br />
in Olympic Games. The<br />
$15 billion costs of London<br />
2012 Summer Olympics (76%<br />
cost overruns) and the $22<br />
billion Sochi Winter Olympics<br />
(289% cost overrun) contributed<br />
to heavy indebtedness<br />
in the pre-Brexit UK and economic<br />
erosion in Russia.<br />
In Brazil 2016, costs were<br />
projected to be less than $5<br />
billion, yet reportedly more<br />
than doubled amid economic,<br />
political and security challenges.<br />
Moreover, the Olympic<br />
building frenzy has left too<br />
many cities with decaying<br />
stadiums and empty transit<br />
systems, as evidenced by<br />
Athens’s dilapidated venues<br />
and $11 billion in debt that<br />
contributed to the Greek<br />
debt crisis; and the recession<br />
that swept Nagano, Japan,<br />
after the 1998 Winter<br />
Olympics.<br />
Nevertheless, there are<br />
positive examples as well. In<br />
the Los Angeles 1984 Summer<br />
Olympics, budget awareness<br />
showed that the games can<br />
generate actual profit. Moreover,<br />
in summer games, only<br />
few hosts - including Beijing<br />
in 2008 – have managed to<br />
keep cost overruns reasonable.<br />
In the 2022 Winter Olympics,<br />
the estimated budget<br />
in Beijing will be $3.9 billion,<br />
less than one-tenth of<br />
the 2008 Summer Olympics<br />
financing. That illustrates the<br />
new objectives.<br />
Preconditions for success<br />
Cost control is the first economic<br />
precondition for Olympic<br />
success. In 1984, the L.A.<br />
Summer Olympics committee<br />
rejected the idea of new sporting<br />
structures and focused<br />
on modified and upgraded<br />
existing venues. Other success<br />
stories involve new structures<br />
that have been repurposed after<br />
the Olympics.<br />
The second precondition<br />
is environmental sustainability.<br />
In 2014, the International<br />
Olympic Committee (IOC) introduced<br />
the Olympic Agenda<br />
2020, which promotes sustainability<br />
and cost control to<br />
control economic and environmental<br />
damage. The quest<br />
for sustainability requires new<br />
competition venues to be built<br />
with renewable technologies,<br />
as well as energy saving and<br />
environmentally-friendly materials.<br />
The third precondition rests<br />
on successful media deals to<br />
finance the games. In 1984, the<br />
L.A. Olympics sought to make<br />
the games a global TV event;<br />
an objective that was supported<br />
not just by Hollywood<br />
and the industry mecca, but<br />
efforts to sprinkle more than<br />
40 venues throughout almost<br />
500 square kilometres. It was<br />
Olympic branding that fostered<br />
continuity across very different<br />
locations.<br />
Fourth, to promote sports<br />
economy, China is rolling out a<br />
national campaign to encourage<br />
300 million people to participate<br />
in winter sports by 2022. The ven-<br />
ues will be distributed in three<br />
zones which will foster winter<br />
sports in and around Beijing<br />
after the Olympics. If successful,<br />
this would be an important<br />
investment in long-term human<br />
capital: “Healthy mind in<br />
a healthy body,” as educators<br />
put it.<br />
Fifth, Olympics can provide<br />
critical “seed funding”<br />
to local tourism in need for<br />
sustained investment. Even<br />
though Brazil’s Olympics suffered<br />
from cost overruns, it<br />
did attract a record 6.6 million<br />
international tourists. To<br />
avoid waste of resources, local<br />
governments and property<br />
developers should consider<br />
a sustained focus on local<br />
tourism and infrastructure,<br />
accommodations and environmental<br />
protection.<br />
The final precondition involves<br />
a lasting legacy. Under<br />
a 1979 agreement, 40 percent<br />
of the surplus created in the<br />
1984 L.A. Olympics would stay<br />
in Southern California. As the<br />
surplus amounted to $233 million,<br />
the local share was $93<br />
million. Thanks to the great<br />
seed fund for the future, the<br />
LA84 Foundation has awarded<br />
more than $230 million in<br />
grants to youth organizations<br />
ever since 1984.<br />
Olympic scenarios for the<br />
future<br />
In the future, the probable<br />
scenarios for Olympic Games<br />
include three basic trajectories.<br />
In the Dead-End Scenario,<br />
the Olympics will continue as<br />
before in which case the historical<br />
pattern of soaring costs<br />
and cost overruns are likely to<br />
contribute to major economic<br />
losses, social divides and environmental<br />
damage.<br />
In the Cost-Control Scenario,<br />
a track-record of successful<br />
planning, rigorous cost-control<br />
and ability to repurpose the<br />
Olympic facilities will play the<br />
key role. Despite noble goals,<br />
Pyeongchang <strong>2018</strong> failed to<br />
achieve such cost-consciousness.<br />
Beijing 2022 seeks success<br />
in such efforts.<br />
The Regional Scenario<br />
could be an option for smaller<br />
emerging economies. Today,<br />
Olympics take place in several<br />
cities but one country. Why<br />
not organize the games in<br />
multiple cities across borders?<br />
If countries seek scale economies<br />
through regional trade<br />
agreements, why couldn’t they<br />
celebrate sports regionally as<br />
well?<br />
It is not the size of the stadium<br />
that matters but the<br />
audacity of our dreams in our<br />
quest for excellence.<br />
* The original, slightly shorter<br />
commentary was published by<br />
China Daily on <strong>Feb</strong>ruary 22,<br />
<strong>2018</strong><br />
Send reactions to:<br />
comment@businessdayonline.com<br />
BISI ADEYEMI<br />
Adeyemi is managing director, DCSL<br />
Corporate Services Limited<br />
badeyemi@dcsl.com.ng<br />
The effective director: Personal attributes<br />
It is acknowledged that the<br />
office of a Director is a “high<br />
calling”. It is oftentimes challenging<br />
and requires of the<br />
individual certain attributes to<br />
achieve effectiveness. Whilst each<br />
Board has its own peculiarities,<br />
being possessed of certain attributes<br />
will contribute to the<br />
effectiveness of a Director and<br />
by extension the effectiveness<br />
of the Board. These include the<br />
following:<br />
Strong Interpersonal and Communications<br />
Skills: This key attribute<br />
is relevant in and out of the<br />
Boardroom. An effective Director<br />
should be able to relate well with<br />
his/her peers, be approachable<br />
and communicate clearly. Striking<br />
an appropriate balance between<br />
talking too much and too little at<br />
Board meetings is also critical to<br />
achieving effectiveness. An effective<br />
Director will be able to clearly<br />
articulate the key issues and provide<br />
critical insight. He will speak<br />
to the issues before the Board<br />
rather than attack the persons<br />
involved. Furthermore, whilst Executive<br />
Directors are required to<br />
engage with third parties as part<br />
of their day job, Non-Executive<br />
Directors will occasionally have<br />
to represent the company at meetings<br />
and in discussions with third<br />
parties including the media. Thus<br />
the ability to clearly articulate the<br />
Company’s position even at short<br />
notice is desirable.<br />
Independent Judgement:<br />
Managers are expected to be<br />
“team-players” and sometimes<br />
get knocked when they criticize<br />
a decision made by their peers or<br />
superiors. However, the Director’s<br />
role (whether as an Executive or<br />
Non-Executive) is to take a step<br />
back and critically assess the<br />
motivation and consequences of<br />
a decision, and where necessary,<br />
put forward a reasoned view –<br />
even if it is unpopular. A Director<br />
is expected to apply independent<br />
judgement to all issues before the<br />
Board. This requires the Director<br />
putting the overall interest of the<br />
Company at the forefront. Directors<br />
for the most part, find themselves<br />
being swayed by narrow or<br />
short-term considerations when<br />
faced with certain decisions. An<br />
independent mindset will enable<br />
the Director take a stand when<br />
he/she is of the view that the<br />
company’s long term future is not<br />
being prioritized, no matter the<br />
consequences.<br />
Analytical: Directors are often<br />
presented with problems that<br />
have a number of potential solu-<br />
tions, and the ability to analyze, sift<br />
through data and make sense of it to<br />
find the appropriate solution is an<br />
invaluable personality trait.<br />
Not Sweating the Small Things:<br />
Strategic thinking is a key attribute<br />
of an effective Director as Directors<br />
are not expected to waste time and<br />
effort on the small stuff. Sometimes<br />
in a bid to demonstrate their<br />
competence and area of expertise<br />
(show off) they tend to distract<br />
the Board’s attention and dwell<br />
on less critical issues. The ability<br />
to stay focused on those matters<br />
strictly within the Board’s purview<br />
is a desirable attribute. For<br />
Non-Executive Directors, this also<br />
means respecting the professional<br />
and technical competencies of the<br />
Executive Directors and not seeking<br />
to micro-manage.<br />
Staying Power: Companies are<br />
bound to face pressure from regulators,<br />
short-term focused shareholders,<br />
the media and competition,<br />
particularly during periods of<br />
perceived poor performance, or<br />
significant structural changes. An<br />
effective Director should have the<br />
strength of character to stay calm in<br />
the face of pressure to provide the<br />
much needed stability to the Board<br />
and the Company.<br />
Respect for Alternative Viewpoints:<br />
There are “many ways<br />
to skin a cat” or execute a given<br />
strategy. At the height of Board effectiveness<br />
is diversity of skill set,<br />
experience and perspectives. A<br />
Director should recognize that the<br />
overall interest of the organization<br />
will be better served if multiple<br />
perspectives are considered before<br />
arriving at a decision on any<br />
issue before the Board. The Director<br />
should not attempt to force<br />
his/her viewpoint on the Board on<br />
the oft wrong assumption that it is<br />
the way to go. This also requires<br />
appropriate listening skills – a<br />
sincere attempt to actually “hear”<br />
what another Director has to say<br />
as opposed to waiting to counter<br />
that position.<br />
Integrity: A significant attribute<br />
of an effective Director is integrity.<br />
Integrity connotes sound ethical<br />
values, transparency, accountability,<br />
consistency, commitment<br />
and courage to set an appropriate<br />
“tone at the top”. Transparency<br />
and accountability that ensure<br />
all actions pass the test of public<br />
scrutiny. Enough time and attention<br />
committed to making a good<br />
job of it and courage to ask the<br />
right questions – or to walk away<br />
if that becomes necessary.<br />
In addition to personal attributes,<br />
certain experiential factors<br />
also contribute to the effectiveness<br />
of a Director. These include:<br />
International Exposure: Companies<br />
have embraced regional<br />
and global expansion which come<br />
with unique challenges. A Director<br />
that brings to the Board an<br />
international perspective and<br />
exposure to global benchmarks is<br />
an asset to the Board. An effective<br />
Director is one who keeps abreast<br />
of global issues that would have<br />
direct or remote implications for<br />
the business.<br />
Industry Expertise: The Board<br />
is enriched by a Director that<br />
can contribute knowledge of the<br />
particular industry when evaluating<br />
issues and decisions before<br />
the Board. This need not be the<br />
industry in which the Company is<br />
operating as expertise in a sector<br />
in which the Company necessarily<br />
interfaces with is always desirable.<br />
Financial Knowledge: Whilst<br />
not required to be a financial expert<br />
or an Accountant, the ability<br />
to interpret financial reports and<br />
evaluate the financial implications<br />
of an action or decision is definitely<br />
an advantage. Directors should<br />
not shy away from seeking help in<br />
this regard.<br />
Bringing it all together, it is<br />
important for Directors to always<br />
be reminded that the leadership<br />
and direction they provide to the<br />
enterprise is invaluable and it behooves<br />
upon them to continuously<br />
self-develop to ensure impactful<br />
stewardship.<br />
Bisi Adeyemi is the Managing<br />
Director of DCSL Corporate<br />
Services Limited. Kindly send reactions<br />
and comments to badeyemi@dcsl.com.ng<br />
Send reactions to:<br />
comment@businessdayonline.com