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Monday <strong>26</strong> <strong>Feb</strong>ruary <strong>2018</strong><br />

COMMENT<br />

DAN STEINBOCK<br />

Dr Dan Steinbock is the founder of<br />

Difference Group and has served as<br />

research director at the India, China<br />

and America Institute (USA) and visiting<br />

fellow at the Shanghai Institutes for<br />

International Studies (China) and the<br />

EU Center (Singapore). For more, see<br />

https://www.differencegroup.net/<br />

To avoid cost overruns,<br />

South Korea’s<br />

<strong>2018</strong> Winter Games<br />

was located in Pyeongchang,<br />

the smallest<br />

city to host the Olympics<br />

since Lillehammer 1994 in<br />

Norway. Nevertheless, South<br />

Korea is expected to spend $13<br />

billion on the games; nearly<br />

double the $7 billion originally<br />

projected, which has again<br />

ignited public debate about<br />

Olympic cost overruns.<br />

In 2022, Beijing will become<br />

the first city to host<br />

both Winter and Summer<br />

Olympics. Can the costs be<br />

contained?<br />

C002D5556<br />

In the Cost-Control Scenario, a track-record<br />

of successful planning, rigorous cost-control<br />

and ability to repurpose the Olympic facilities<br />

will play the key role<br />

BUSINESS DAY<br />

11<br />

comment is free<br />

Send 800word comments to comment@businessdayonline.com<br />

Ensuring Olympic success – after the games<br />

Rising economic costs<br />

Hefty price tags and cost overruns<br />

have become all too common<br />

in Olympic Games. The<br />

$15 billion costs of London<br />

2012 Summer Olympics (76%<br />

cost overruns) and the $22<br />

billion Sochi Winter Olympics<br />

(289% cost overrun) contributed<br />

to heavy indebtedness<br />

in the pre-Brexit UK and economic<br />

erosion in Russia.<br />

In Brazil 2016, costs were<br />

projected to be less than $5<br />

billion, yet reportedly more<br />

than doubled amid economic,<br />

political and security challenges.<br />

Moreover, the Olympic<br />

building frenzy has left too<br />

many cities with decaying<br />

stadiums and empty transit<br />

systems, as evidenced by<br />

Athens’s dilapidated venues<br />

and $11 billion in debt that<br />

contributed to the Greek<br />

debt crisis; and the recession<br />

that swept Nagano, Japan,<br />

after the 1998 Winter<br />

Olympics.<br />

Nevertheless, there are<br />

positive examples as well. In<br />

the Los Angeles 1984 Summer<br />

Olympics, budget awareness<br />

showed that the games can<br />

generate actual profit. Moreover,<br />

in summer games, only<br />

few hosts - including Beijing<br />

in 2008 – have managed to<br />

keep cost overruns reasonable.<br />

In the 2022 Winter Olympics,<br />

the estimated budget<br />

in Beijing will be $3.9 billion,<br />

less than one-tenth of<br />

the 2008 Summer Olympics<br />

financing. That illustrates the<br />

new objectives.<br />

Preconditions for success<br />

Cost control is the first economic<br />

precondition for Olympic<br />

success. In 1984, the L.A.<br />

Summer Olympics committee<br />

rejected the idea of new sporting<br />

structures and focused<br />

on modified and upgraded<br />

existing venues. Other success<br />

stories involve new structures<br />

that have been repurposed after<br />

the Olympics.<br />

The second precondition<br />

is environmental sustainability.<br />

In 2014, the International<br />

Olympic Committee (IOC) introduced<br />

the Olympic Agenda<br />

2020, which promotes sustainability<br />

and cost control to<br />

control economic and environmental<br />

damage. The quest<br />

for sustainability requires new<br />

competition venues to be built<br />

with renewable technologies,<br />

as well as energy saving and<br />

environmentally-friendly materials.<br />

The third precondition rests<br />

on successful media deals to<br />

finance the games. In 1984, the<br />

L.A. Olympics sought to make<br />

the games a global TV event;<br />

an objective that was supported<br />

not just by Hollywood<br />

and the industry mecca, but<br />

efforts to sprinkle more than<br />

40 venues throughout almost<br />

500 square kilometres. It was<br />

Olympic branding that fostered<br />

continuity across very different<br />

locations.<br />

Fourth, to promote sports<br />

economy, China is rolling out a<br />

national campaign to encourage<br />

300 million people to participate<br />

in winter sports by 2022. The ven-<br />

ues will be distributed in three<br />

zones which will foster winter<br />

sports in and around Beijing<br />

after the Olympics. If successful,<br />

this would be an important<br />

investment in long-term human<br />

capital: “Healthy mind in<br />

a healthy body,” as educators<br />

put it.<br />

Fifth, Olympics can provide<br />

critical “seed funding”<br />

to local tourism in need for<br />

sustained investment. Even<br />

though Brazil’s Olympics suffered<br />

from cost overruns, it<br />

did attract a record 6.6 million<br />

international tourists. To<br />

avoid waste of resources, local<br />

governments and property<br />

developers should consider<br />

a sustained focus on local<br />

tourism and infrastructure,<br />

accommodations and environmental<br />

protection.<br />

The final precondition involves<br />

a lasting legacy. Under<br />

a 1979 agreement, 40 percent<br />

of the surplus created in the<br />

1984 L.A. Olympics would stay<br />

in Southern California. As the<br />

surplus amounted to $233 million,<br />

the local share was $93<br />

million. Thanks to the great<br />

seed fund for the future, the<br />

LA84 Foundation has awarded<br />

more than $230 million in<br />

grants to youth organizations<br />

ever since 1984.<br />

Olympic scenarios for the<br />

future<br />

In the future, the probable<br />

scenarios for Olympic Games<br />

include three basic trajectories.<br />

In the Dead-End Scenario,<br />

the Olympics will continue as<br />

before in which case the historical<br />

pattern of soaring costs<br />

and cost overruns are likely to<br />

contribute to major economic<br />

losses, social divides and environmental<br />

damage.<br />

In the Cost-Control Scenario,<br />

a track-record of successful<br />

planning, rigorous cost-control<br />

and ability to repurpose the<br />

Olympic facilities will play the<br />

key role. Despite noble goals,<br />

Pyeongchang <strong>2018</strong> failed to<br />

achieve such cost-consciousness.<br />

Beijing 2022 seeks success<br />

in such efforts.<br />

The Regional Scenario<br />

could be an option for smaller<br />

emerging economies. Today,<br />

Olympics take place in several<br />

cities but one country. Why<br />

not organize the games in<br />

multiple cities across borders?<br />

If countries seek scale economies<br />

through regional trade<br />

agreements, why couldn’t they<br />

celebrate sports regionally as<br />

well?<br />

It is not the size of the stadium<br />

that matters but the<br />

audacity of our dreams in our<br />

quest for excellence.<br />

* The original, slightly shorter<br />

commentary was published by<br />

China Daily on <strong>Feb</strong>ruary 22,<br />

<strong>2018</strong><br />

Send reactions to:<br />

comment@businessdayonline.com<br />

BISI ADEYEMI<br />

Adeyemi is managing director, DCSL<br />

Corporate Services Limited<br />

badeyemi@dcsl.com.ng<br />

The effective director: Personal attributes<br />

It is acknowledged that the<br />

office of a Director is a “high<br />

calling”. It is oftentimes challenging<br />

and requires of the<br />

individual certain attributes to<br />

achieve effectiveness. Whilst each<br />

Board has its own peculiarities,<br />

being possessed of certain attributes<br />

will contribute to the<br />

effectiveness of a Director and<br />

by extension the effectiveness<br />

of the Board. These include the<br />

following:<br />

Strong Interpersonal and Communications<br />

Skills: This key attribute<br />

is relevant in and out of the<br />

Boardroom. An effective Director<br />

should be able to relate well with<br />

his/her peers, be approachable<br />

and communicate clearly. Striking<br />

an appropriate balance between<br />

talking too much and too little at<br />

Board meetings is also critical to<br />

achieving effectiveness. An effective<br />

Director will be able to clearly<br />

articulate the key issues and provide<br />

critical insight. He will speak<br />

to the issues before the Board<br />

rather than attack the persons<br />

involved. Furthermore, whilst Executive<br />

Directors are required to<br />

engage with third parties as part<br />

of their day job, Non-Executive<br />

Directors will occasionally have<br />

to represent the company at meetings<br />

and in discussions with third<br />

parties including the media. Thus<br />

the ability to clearly articulate the<br />

Company’s position even at short<br />

notice is desirable.<br />

Independent Judgement:<br />

Managers are expected to be<br />

“team-players” and sometimes<br />

get knocked when they criticize<br />

a decision made by their peers or<br />

superiors. However, the Director’s<br />

role (whether as an Executive or<br />

Non-Executive) is to take a step<br />

back and critically assess the<br />

motivation and consequences of<br />

a decision, and where necessary,<br />

put forward a reasoned view –<br />

even if it is unpopular. A Director<br />

is expected to apply independent<br />

judgement to all issues before the<br />

Board. This requires the Director<br />

putting the overall interest of the<br />

Company at the forefront. Directors<br />

for the most part, find themselves<br />

being swayed by narrow or<br />

short-term considerations when<br />

faced with certain decisions. An<br />

independent mindset will enable<br />

the Director take a stand when<br />

he/she is of the view that the<br />

company’s long term future is not<br />

being prioritized, no matter the<br />

consequences.<br />

Analytical: Directors are often<br />

presented with problems that<br />

have a number of potential solu-<br />

tions, and the ability to analyze, sift<br />

through data and make sense of it to<br />

find the appropriate solution is an<br />

invaluable personality trait.<br />

Not Sweating the Small Things:<br />

Strategic thinking is a key attribute<br />

of an effective Director as Directors<br />

are not expected to waste time and<br />

effort on the small stuff. Sometimes<br />

in a bid to demonstrate their<br />

competence and area of expertise<br />

(show off) they tend to distract<br />

the Board’s attention and dwell<br />

on less critical issues. The ability<br />

to stay focused on those matters<br />

strictly within the Board’s purview<br />

is a desirable attribute. For<br />

Non-Executive Directors, this also<br />

means respecting the professional<br />

and technical competencies of the<br />

Executive Directors and not seeking<br />

to micro-manage.<br />

Staying Power: Companies are<br />

bound to face pressure from regulators,<br />

short-term focused shareholders,<br />

the media and competition,<br />

particularly during periods of<br />

perceived poor performance, or<br />

significant structural changes. An<br />

effective Director should have the<br />

strength of character to stay calm in<br />

the face of pressure to provide the<br />

much needed stability to the Board<br />

and the Company.<br />

Respect for Alternative Viewpoints:<br />

There are “many ways<br />

to skin a cat” or execute a given<br />

strategy. At the height of Board effectiveness<br />

is diversity of skill set,<br />

experience and perspectives. A<br />

Director should recognize that the<br />

overall interest of the organization<br />

will be better served if multiple<br />

perspectives are considered before<br />

arriving at a decision on any<br />

issue before the Board. The Director<br />

should not attempt to force<br />

his/her viewpoint on the Board on<br />

the oft wrong assumption that it is<br />

the way to go. This also requires<br />

appropriate listening skills – a<br />

sincere attempt to actually “hear”<br />

what another Director has to say<br />

as opposed to waiting to counter<br />

that position.<br />

Integrity: A significant attribute<br />

of an effective Director is integrity.<br />

Integrity connotes sound ethical<br />

values, transparency, accountability,<br />

consistency, commitment<br />

and courage to set an appropriate<br />

“tone at the top”. Transparency<br />

and accountability that ensure<br />

all actions pass the test of public<br />

scrutiny. Enough time and attention<br />

committed to making a good<br />

job of it and courage to ask the<br />

right questions – or to walk away<br />

if that becomes necessary.<br />

In addition to personal attributes,<br />

certain experiential factors<br />

also contribute to the effectiveness<br />

of a Director. These include:<br />

International Exposure: Companies<br />

have embraced regional<br />

and global expansion which come<br />

with unique challenges. A Director<br />

that brings to the Board an<br />

international perspective and<br />

exposure to global benchmarks is<br />

an asset to the Board. An effective<br />

Director is one who keeps abreast<br />

of global issues that would have<br />

direct or remote implications for<br />

the business.<br />

Industry Expertise: The Board<br />

is enriched by a Director that<br />

can contribute knowledge of the<br />

particular industry when evaluating<br />

issues and decisions before<br />

the Board. This need not be the<br />

industry in which the Company is<br />

operating as expertise in a sector<br />

in which the Company necessarily<br />

interfaces with is always desirable.<br />

Financial Knowledge: Whilst<br />

not required to be a financial expert<br />

or an Accountant, the ability<br />

to interpret financial reports and<br />

evaluate the financial implications<br />

of an action or decision is definitely<br />

an advantage. Directors should<br />

not shy away from seeking help in<br />

this regard.<br />

Bringing it all together, it is<br />

important for Directors to always<br />

be reminded that the leadership<br />

and direction they provide to the<br />

enterprise is invaluable and it behooves<br />

upon them to continuously<br />

self-develop to ensure impactful<br />

stewardship.<br />

Bisi Adeyemi is the Managing<br />

Director of DCSL Corporate<br />

Services Limited. Kindly send reactions<br />

and comments to badeyemi@dcsl.com.ng<br />

Send reactions to:<br />

comment@businessdayonline.com

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