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March 20<strong>18</strong><br />

BANGKOK<br />

TM<br />

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BUSINESS<br />

STAY IN THAILAND FOR FOUR<br />

YEARS WITH S<strong>MAR</strong>T VISA<br />

COVER STORY OVERLEAF<br />

INSIDE THIS ISSUE ...<br />

& FIRMS TO RECEIVE DOUBLE WINDFALL AS MINIMUM WAGES RISE<br />

& THAILAND’S TOURISM AND HOTEL BUSINESS SET FOR LONG-TERM GROWTH<br />

& MEGABANGNA CONTINUES ITS TRANSFORMATION TOWARDS MEGACITY<br />

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BUSINESS SUPPLEMENT<br />

cover story<br />

Image courtesy of<br />

http://www.interactivethailand.com<br />

STAY IN THAILAND FOR FOUR YEARS WITH S<strong>MAR</strong>T VISA<br />

The military-run government recently announced<br />

plans to introduce what it is calling a<br />

Smart Visa which will cover a four-year period,<br />

but it will be restricted to what it calls professionals.<br />

The aim is to attract foreign experts<br />

and high-level executives to work in Thailand<br />

by making the entire visa process easier and<br />

longer-lasting, thereby reducing the amount of<br />

bureaucracy and paperwork required from<br />

professionals.<br />

According to reports, the Smart Visa will allow<br />

the bearer and their dependents to stay in<br />

Thailand without the need to report every 90<br />

days to Thai Immigration. As well, depending<br />

on the type of work they will be employed to do,<br />

the bearer may not need to have a work permit.<br />

The aim of the new visa is obviously to lure<br />

skilled foreign workers, something neighbouring<br />

countries such as Malaysia and Singapore, are<br />

also keen on doing. The Thai government has<br />

focused on 10 major industries it believes will<br />

underpin future economic growth in the country,<br />

with technology, naturally, at the forefront.<br />

The Smart Visa will be divided into four categories:<br />

E for Executives, I for Investors, S for<br />

Startups and T for Talent.<br />

Of these four, only the S for Startups will be initially<br />

restricted in terms of length of time. It will<br />

High Tower Co., Ltd. Tel: 038 411 009<br />

be for an initial one-year period which can later<br />

be extended. This is sensible as a Startup may<br />

not last the four-year distance anyway.<br />

People eligible for the Smart Visa scheme will<br />

include those working currently in the fields of<br />

science and technology, investors, high-ranking<br />

executives and startup entrepreneurs, but they<br />

will all have to be part of just specific industries.<br />

Some 39 professions will still be restricted to<br />

Thai nationals only, the government keen to<br />

ensure that locals do not lose out to foreign<br />

competition.<br />

The Board of Investment (BoI) believes there<br />

will be around 1,000 applicants a year for the<br />

new Smart Visa, which is hardly an onerous<br />

number. As usual, the devil is in the details<br />

with those who are considering applying needing<br />

to have their application approved first by<br />

the BoI as well as the Digital Economy Promotion<br />

Agency, the Ministry of Foreign Affairs<br />

and some other government agencies. Only<br />

once they have passed this first set of hurdles,<br />

a process the government claims will take no<br />

more than 30 days, can the applicant then put<br />

in a formal request for the Smart Visa at a Thai<br />

consulate or embassy.<br />

The Smart Visa was officially introduced at the<br />

start of February and it will now be just a matter<br />

of time to see whether its introduction has the<br />

desired results.<br />

For all your advertising enquiries - Tel: 0846 77 43 60


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Perfect for Hotels, Restaurants, Cafes, Bars, Retail outlets,<br />

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FIRMS TO RECEIVE DOUBLE<br />

WINDFALL AS MINIMUM WAGES RISE<br />

Companies with annual sales that<br />

do not exceed 100 million baht<br />

per year are expected to be able<br />

to benefit from a double windfall<br />

from the government as new reforms<br />

come into force to increase<br />

minimum wage levels.<br />

The windfalls cover small and medium-sized<br />

enterprises (SMEs) in<br />

17 provinces where average minimum<br />

wages are expected to rise<br />

by 5 baht per employee per day.<br />

The 17 provinces include Maha<br />

Sarakham, Sukhothai, Tak, Sri Sa<br />

Ket, Satun, Ratchaburi and Chaiyaphum.<br />

The total tax deduction<br />

amounts to 115 per cent of the<br />

amount of the increase paid to<br />

employees, allowing firms to cover<br />

the additional wages and still gain<br />

up to 4.3 baht per employee per<br />

day as an additional credit.<br />

Another 60 provinces will see<br />

minimum wages rise by more<br />

than 5 baht per day (from 6 to<br />

22 baht), and in these cases the<br />

windfall will not exist but the government<br />

will still shoulder some of<br />

the costs involved.<br />

As an example, in some provinces<br />

where minimum wages will rise by<br />

15 to 19 baht to 323 baht per day,<br />

employers will only have to shoulder<br />

5.5 baht of the rise with the<br />

rest covered by the government.<br />

In some others provinces where<br />

the minimum wage rise is around<br />

9.8 baht per day to 313.5 baht,<br />

employers will only have to bear<br />

0.4 baht of the cost. Provinces<br />

in this bracket include Ranong,<br />

Loei, Trang, Surin, Sa Kaeo, Kanchanaburi,<br />

Narathiwat and Udon<br />

Thani.<br />

In the top three provinces, Phuket,<br />

Rayong, and Chonburi, minimum<br />

wages will increase by 21.3 baht<br />

to 330 baht per day and companies<br />

can get back 9.9 baht meaning<br />

they will only have to cover<br />

11.4 baht of the increase.<br />

The government incentives will be<br />

in force from April 1st 20<strong>18</strong> until<br />

the end of the year.<br />

In total around 400,000 small and<br />

medium sized enterprises will<br />

benefit from the measures and on<br />

average employer’s costs will only<br />

rise by 1.2 per cent overall. The<br />

cost to the revenue department is<br />

expected to be around 5.4 billion<br />

baht.<br />

Other measures announced at the<br />

same time include a tax deduction<br />

for new investments in start up<br />

companies amounting to 100,000<br />

baht or more in ten target industries.<br />

The industries are robotics<br />

for industry, logistics and aviation,<br />

agriculture and biotechnology,<br />

food, next-generation cars, digital<br />

and medical services, affluent<br />

medical and wellness tourism,<br />

biofuels and biochemicals, and<br />

smart electronics.<br />

The Investments must be made<br />

for two consecutive years of 20<strong>18</strong><br />

and 2019 to be valid, and the<br />

startups must have a registered<br />

capital of 5 million baht or more.<br />

As well, their total income should<br />

be below 30 million baht per year.<br />

For all your advertising enquiries - Tel: 0846 77 43 60


BUSINESS SUPPLEMENT<br />

“Bits n<br />

Bytes”<br />

STEVE DICKENS<br />

TECHIES GIFT GUIDE:<br />

BEST SELLING TECH GIFTS IN 20<strong>18</strong>.<br />

Choosing a gift can be problematical,<br />

but here are a few ideas that any tech<br />

type person will love!<br />

1. The Echo of the Future: New Echo<br />

Show<br />

Because now Alexa can actually show<br />

you how to do things instead of just telling<br />

you! Watch your video flash briefings,<br />

listen to music or watch videos, enjoy<br />

hands free face-to-face calling, hook it<br />

up to your home security cameras or<br />

monitoring systems and simply ask Alexa<br />

to “show you the front door” to see who’s<br />

there. It can basically do everything that<br />

your first echo could do, but now way<br />

more!<br />

2. The Future of Life: Best Selling<br />

20<strong>18</strong> Samsung Gear VR Headset with<br />

Controller<br />

Lightweight, easy to use touch pad,<br />

and won’t break the bank! Get ready to<br />

live that virtual life, play games, and so<br />

much more.<br />

3. VicTsing Shower Speaker<br />

(Wireless Waterproof Speaker<br />

with 5W Drive, Suction Cup)<br />

Great for the shower, or the beach!<br />

4. When More Power is Needed:<br />

TP-Link Wi-Fi Range Extender<br />

Easily plug it in to your wall outlet and<br />

quickly increase your Wi-Fi range up to<br />

10,000 square feet.<br />

5. The Headphones: New Beats<br />

Solo3 Wireless On-Ear Headphones<br />

Go wireless, stay comfortable, listen to<br />

music, remain on trend. Beats Solo3<br />

come in black, white, red, blue and<br />

gold. Gold!<br />

6. TrackR Pixel Bluetooth Tracking<br />

Device, Key Finder, Wallet Locator<br />

A light, (comes in 9 bright colors!)<br />

bluetooth tracking device that comes<br />

equipped with an LED light. Attach it to<br />

your phone, remote, keys, bags, etc…<br />

and easily keep track of your items by<br />

activating TrackR via your smartphone.<br />

< 7. All-New Fire HD 8 Tablet with Alexa<br />

Best-selling 8″ HD display, 16 GB tablet<br />

in black. Enjoy up to 12-hours of battery<br />

life on one full charge.<br />

8. For the Techie on the Go (Literally)<br />

– OjO Smart Electric Commuter<br />

Scooter for Adults – around<br />

US$2,000!<br />

How cool is this!? Sleek AF in graphite<br />

grey, this smart scooter tops speeds<br />

of 20 mph, can reach distances of 25<br />

miles on a single full charge, is bikelane<br />

friendly, and no license is needed.<br />

You’ll be off to work in no time and will<br />

turn heads at the same time.<br />

9. Acer Chromebook R 11 Convertible,<br />

11.6-Inch HD Touch 2-in-1 Laptop<br />

LIBERTY COMPUTERS PATTAYA (Est. 1997)<br />

The specialists for bar, restaurant and entertainment systems<br />

from B31,000 New Pc’s, PC repairs, CCTV and security systems<br />

Tel: 038 360 400 or email steve@libertycomputers.asia<br />

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Block the sun but not the view!<br />

Motorized shading solutions with<br />

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Automate your home<br />

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Email: ben.hightowerltd@gmail.com<br />

www.Thailand-Business-Supplement.com


BUSINESS SUPPLEMENT<br />

THAILAND BUSINESS NEWS<br />

Thailand’s smartphone sales expected to slow<br />

Thailand is expected to see a slowdown in<br />

smartphone sales this year for the first time due<br />

to a combination of market saturation and a lack<br />

of technological leaps in the sector.<br />

Opas Cherdpunt, managing director of M Vision,<br />

the organizer of The Thailand Mobile Expo, was<br />

quoted as saying “Smartphone sales during the<br />

four-day event are expected to total 1.9 billion<br />

baht, equal to last year, which would signify<br />

that consumers are delaying purchase of a new<br />

device,” adding, “The replacement period has<br />

been extended from 12 to <strong>18</strong> months.”<br />

Owners are holding on to their smartphones for<br />

longer and are seeing that features released in<br />

the last few years such as retina displays, and<br />

longer battery life are hard to surpass with anything<br />

that is markedly better of late.<br />

Even accelerated obsolescence, which had<br />

come to the fore recently in cases where Apple<br />

admitted it had installed algorithms to slow<br />

down older iPhones, is slowing down as advancements<br />

in software are leveling out.<br />

The fashionable side of upgrading hardware<br />

every year has worn off with little to detect<br />

between competing models and with several<br />

models being offered by smartphone makers at<br />

a single point in time. As an example you can<br />

step into any Apple reseller and find on display<br />

IPhone 7’s, iPhone 8’s, iPhone X’s as well as<br />

iPhone SE’s (A hybrid of the iPhone 5 and 6) all<br />

at the same time.<br />

South Koreans investors eye Thailand<br />

South Korean investors who were previously<br />

looking at Vietnam as an investment hub are<br />

now keen to invest in Thailand. In particular<br />

the Eastern Economic Corridor (EEC) could<br />

provide a springboard for South Korean investment<br />

as there were special investment zones<br />

and South Korean technology expertise would<br />

suit the goals of the EEC project.<br />

Photo courtesy of http://primagold.ae<br />

Korean companies were also being invited to<br />

invest in the Yellow Line and Pink Line mass<br />

transit train routes in the form of a private-public<br />

partnership.<br />

Other projects for South Korean companies<br />

included the possibility of bidding for the operation<br />

of duty free stores in Bangkok’s airports<br />

when current contracts expire over the next<br />

two to four years.<br />

A recent meeting of the Korea-Thailand Committee<br />

on Economic Cooperation took place to<br />

help secure future investment relations.<br />

Pranda Jewelry seeks 20% sales growth<br />

Pranda Jewelry, a SET listed company, is<br />

looking for 20% sales growth in 20<strong>18</strong> on an<br />

assumed sales turnover of 3.7 billion baht using<br />

its brands Prima Gold, Prima Art, Prima<br />

Diamond, Merii, Gringoire and Julia.<br />

Chanat Sorakraikitikul, chairman of the financial<br />

and risk management committee at Pranda<br />

Jewelry was quoted as saying, “Pranda is assured<br />

of a good industrial direction because<br />

of the economic recovery in partner countries<br />

and support from the public sector.”<br />

The company has distribution partners in<br />

several countries including India, France, the<br />

U.S. and the U.K.<br />

Mr. Sorakraikitikul was also quoted as saying,<br />

”Our business operation has been improving<br />

as the global economy recovers, with more<br />

orders from the U.S. and Europe.”<br />

High Tower Co., Ltd. Tel: 038 411 009<br />

For all your advertising enquiries - Tel: 0846 77 43 60


BUSINESS SUPPLEMENT<br />

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Email: ben.hightowerltd@gmail.com<br />

www.Thailand-Business-Supplement.com


BUSINESS SUPPLEMENT<br />

JUST THE STATISTICS<br />

While bar charts, line graphs and<br />

simple numbers are hardly capable<br />

of providing the defining answer<br />

to many economic, social<br />

and political questions, they are<br />

certainly a good way of obtaining<br />

a general overview of any particular<br />

subject.<br />

The end result of such poor traffic<br />

management is some serious loss<br />

in terms of economic production,<br />

not to mention stress levels for<br />

commuters.<br />

Expected wage rate rises for<br />

20<strong>18</strong> across Asia<br />

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Each month the Business Supplement<br />

will look into a brace of<br />

statistical information and provide<br />

readers with what we consider to<br />

be the central elements of these<br />

figures.<br />

Traffic: the most congested<br />

countries in Asia<br />

While it is pretty obvious that<br />

Thailand has some serious traffic<br />

congestion, the big question is<br />

‘how does it rate when it comes<br />

to the rest of the Asian region?’.<br />

According to Numbeo, Thailand<br />

ranks as the second-worst in<br />

Southeast Asia and fifth-worst in<br />

Asia.<br />

In Thailand the average oneway<br />

journey takes 41.09 minutes.<br />

The Philippines is worse, with an<br />

average one-way journey eating<br />

up 43.42 minutes while Iran rates<br />

as the worst in Asia at 50.17<br />

minutes for an average one-way<br />

journey.<br />

When it comes to CO2 emissions,<br />

sadly Thailand ranks as number<br />

three across Asia, but number<br />

one in Southeast Asia. The average<br />

CO2 emission in Thailand<br />

is 7,926.45 grams compared<br />

with Qatar, which is the worst at<br />

8,510.24 grams and the United<br />

Arab Emirates at 8,169.71 grams.<br />

The second-ranked country in<br />

Southeast Asia is Malaysia at<br />

7,104.75 grams.<br />

The Inrix Global Traffic Scorecard<br />

ranks Bangkok as the most<br />

congested city in Asia and 12th<br />

worldwide.<br />

Data from the International Labour<br />

Organisation (ILO) and the<br />

Korn Ferry Hay Group suggests<br />

Thailand’s working population<br />

will experience real wage growth<br />

in 20<strong>18</strong> of around 4.5 percent.<br />

This compares favourably with its<br />

regional neighbours with only<br />

India (4.7 percent) and Vietnam<br />

(4.6 percent) set to experience<br />

better numbers.<br />

In 2017, Thai workers saw real<br />

salaries rise by around 5.6 percent,<br />

a figure only surpassed by Vietnam<br />

which saw growth of 7.2 percent.<br />

Thailand’s Talent Pool Drops<br />

The 2017 figures released by the<br />

IMD World Talent Ranking and<br />

World Digital Competitiveness<br />

Ranking shows Thailand has<br />

dropped from 37th to 42nd in the<br />

world and is well behind local rivals<br />

Singapore, 13th, up from 15th, and<br />

Malaysia, which did drop from<br />

21st to 28th.<br />

Number one in the world is Switzerland,<br />

ahead of Denmark,<br />

Belgium, Austria, Finland, the<br />

Netherlands, Norway, Germany,<br />

Sweden and Luxembourg.<br />

In the category termed ‘Investment<br />

and Development’ Thailand<br />

ranks 48th, while Malaysia, for<br />

example, actually tops the Southeast<br />

Asian region at 19th.<br />

Thailand comes in at 41st in the<br />

‘Digital Competitiveness’ category.<br />

By comparison, China ranks 31st,<br />

Hong Kong seventh and Singapore<br />

first in the world.<br />

For all your advertising enquiries - Tel: 0846 77 43 60


BUSINESS SUPPLEMENT<br />

VEKA UPVC WINDOWS AND DOORS LEADING<br />

THE WAY ON THE EASTERN SEABOARD<br />

Although it may only be more subliminal than<br />

obvious, a house or condo which sports the<br />

best quality of uPVC window frames and glass<br />

is generally the kind of residence which is immediately<br />

attractive to outsiders and reveals a<br />

measure of that elusive quality called ‘class’.<br />

Additionally, a house or condo fitted out in such<br />

a way is usually made more valuable as a<br />

saleable commodity.<br />

Naturally, there are a number of companies<br />

operating within the uPVC space in Pattaya,<br />

but one of them is a definite standout when it<br />

comes to longevity within this specialist space,<br />

and that is the German-run VEKA uPVC<br />

Windows & Doors.<br />

For many long-time residents and regular<br />

visitors the VEKA company might be more<br />

familiar under its previous incarnation as ARC<br />

Windows & Doors. Indeed, the VEKA website<br />

is still www.arc-windows-doors.com, reflecting<br />

a desire to maintain a link with the past while<br />

moving forward into a brighter future.<br />

The German VEKA Group has been around<br />

since 1969, established in Sendenhorst, Germany,<br />

and claims to be the world-wide leader<br />

in uPVC profiles.<br />

The Thai-based arm of the company offers<br />

custom-made windows and doors in any style<br />

and configuration to match the needs of customers.<br />

For example, in high buildings where strong<br />

winds at times can be a problem, it’s important<br />

to install windows that will not bend, but maintain<br />

their structural integrity.<br />

Leaking windows under heavy rains are also<br />

a perennial problem that should be easily addressed<br />

with properly-fitted uPVC windows and<br />

doors.<br />

In a succinct Power Point presentation, the<br />

operators of VEKA put forward a strong case<br />

for the installation of their product in any<br />

house or condo. The two key factors for installing<br />

uPVC windows and doors are excellent<br />

thermal insulation (surely a huge factor<br />

in this tropical climate) and excellent acoustic<br />

insulation. As well, the products offer security<br />

and strength and are virtually maintenance<br />

free. The only real downside is the initial cost<br />

factor. After all, quality does come at a price,<br />

but if the end result is a long-term reduction<br />

in electricity costs, for example, then the initial<br />

outlay is well worth it.<br />

If your house or condo is exposed to direct<br />

sunlight the chances are you’ll want to install<br />

double glazing, simply to offset the harsh heat,<br />

as well as outside noise. The uPVC frames<br />

manufactured by VEKA are fitted with a galvanised<br />

steel reinforcement to provide mechanical<br />

stability.<br />

As the company notes, ‘windows and doors<br />

are very special architectural elements…They<br />

must function reliably, whilst looking good<br />

both from the inside as well as the outside.’<br />

‘A perfect window is made of high quality<br />

glazing, a robust frame and casing, strong<br />

hinges and locks, and a well-designed handle.’<br />

VEKA ticks all the boxes when it comes<br />

to these requirements.<br />

For further information contact VEKA on 081<br />

377 4941 (for English) or send an email to<br />

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uPVC Windows & Doors for a Lifetime!<br />

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Double glazing Insulated glass with pvb<br />

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up to 45dB without impact on the lucency.<br />

uPVC frames fitted with a galvanized steel reinforcement<br />

provide the mechanical stability as well as the demanded<br />

contact pressure for the rubber gaskets.<br />

www.arc-windows-doors.com<br />

Email: ben.hightowerltd@gmail.com<br />

www.Thailand-Business-Supplement.com


BUSINESS SUPPLEMENT<br />

High Tower Co., Ltd. Tel: 038 411 009<br />

For all your advertising enquiries - Tel: 0846 77 43 60


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BUSINESS SUPPLEMENT<br />

The cheese just got fresher in TOSCANA<br />

Italian food revolves around some basic staples, with pasta, vegetables and<br />

cheese among the key non-meat ingredients for many dishes. For the highly-rated<br />

Toscana Italian restaurant, one of the major reasons it is able to stand out from a<br />

very crowded field, is partly due to its incredible variety, and, more importantly,<br />

quality of its cheese selections.<br />

Recently, the management of Toscana<br />

purchased a number of cows with the<br />

aim of being able to supply the restaurant<br />

with the freshest milk possible. The cows<br />

have been quickly put into service on their<br />

organic animal farm, located in Huay Yai<br />

district.<br />

Toscana is now capable of producing a<br />

mixture of goat’s milk (something it has<br />

been doing for a long time) and cow’s milk,<br />

primarily to produce arguably the best and<br />

widest variety of cheeses in Pattaya.<br />

One of the wonderful elements of being<br />

able to eat goat’s cheese is that it is easier<br />

on the human digestive system, being<br />

lower in calories and cholesterol than<br />

cheese made from cow’s milk.<br />

When you add in the fact that the goat’s<br />

cheese products sold in Toscana come<br />

totally from the herd roaming the organic<br />

animal farm, you can basically be assured<br />

of a great taste, without the potential<br />

negative side-effects of ordinary cheese.<br />

As well as the expanded variety of cheeses,<br />

which include Mozzarella and Tomato<br />

Caprese, the restaurant can now supply<br />

its own butter and fresh cream.<br />

An interesting facet of goat’s cheese,<br />

according to Luca Marchetti, Toscana’s<br />

restaurateur and the man behind the organic<br />

farms, is how its taste will linger,<br />

High Tower Co., Ltd. Tel: 038 411 009<br />

For all your advertising enquiries - Tel: 0846 77 43 60


BUSINESS SUPPLEMENT<br />

and indeed become more evident on the<br />

palate, after you’ve eaten a particular dish.<br />

“From every 25 litres of goat’s milk, I get<br />

about 2.5 kilos of goat’s cheese,” said mine<br />

host Luca. “Depending on what you want,<br />

from this I make some cheeses that are<br />

best to eat straight away. Cheeses that will<br />

last for only three or four days. Then there<br />

are some that you should keep for longer,<br />

that age very well.”<br />

Luca tries a variety of mixtures from cow’s<br />

milk constituting 80 percent and goat’s milk<br />

20 percent of a sample, to a goat’s milk at<br />

80 percent and cow’s milk just 20 percent<br />

and another with an even mix of 50 percent<br />

cow’s and goat’s milk. Each will produce a<br />

slightly different texture and taste.<br />

One of the best ways to get a handle on the<br />

wide variety and textures of goat’s cheeses<br />

available in Toscana is to order a cheese<br />

platter, with maybe a glass or two of the<br />

house red wine. One of the more intriguing<br />

and certainly incredibly tasty examples on<br />

the platter is the cheese-in-camicia, also<br />

called cheese-in-a-shirt. Basically, it is an<br />

aged cheese surrounded with a crust of<br />

pepper. The pepper is cut off, but the resultant<br />

cheese has a flavour that is as distinct<br />

as all the other cheeses produced by Luca<br />

and his team.<br />

All the cheese is made in very much the<br />

same way Luca was taught as a youngster<br />

growing up in the Tuscany region of Italy.<br />

Toscana cheese platter<br />

SCAN THIS AREA<br />

Trattoria Pizzeria Toscana<br />

Moom Talay Thai Restaurant<br />

Email: ben.hightowerltd@gmail.com<br />

www.Thailand-Business-Supplement.com


BUSINESS SUPPLEMENT<br />

Newly Built House in Ban Chang For Sale<br />

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HOUSE FOR SALE<br />

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High Tower Co., Ltd. Tel: 038 411 009<br />

For all your advertising enquiries - Tel: 0846 77 43 60


BUSINESS SUPPLEMENT<br />

BBDO BANGKOK LAUNCHES NEW GLOBAL CAMPAIGN<br />

FOR TOURISM AUTHORITY OF THAILAND (TAT)<br />

BBDO Bangkok, in partnership with Tourism<br />

Authority of Thailand (TAT), has officially unveiled<br />

an exciting, new global campaign under<br />

Amazing Thailand, titled ‘Open to the New<br />

Shades’ at World Travel Market (WTM), London,<br />

United Kingdom, in 2017<br />

Thailand is a country known to travelers across<br />

the world for its signature dishes, beaches, cultural<br />

festivals and most of all, the kindness of<br />

Thai people and their smiles. These qualities<br />

are some of Thailand’s amazing assets that,<br />

over the years, have helped make visits truly<br />

memorable.<br />

Even though the country is well recognized<br />

among travelers for its charms, there are lots<br />

of hidden, diversified and unique local cultural<br />

experience that are yet to be discovered. Unexplored<br />

travel locations, local food and craftsmanship<br />

await, ready to offer never-before-seen<br />

experience to visitors.<br />

TAT and BBDO Bangkok hope that Amazing<br />

Thailand ‘Open to the New Shades’ – TAT’s<br />

international marketing communications campaign<br />

of 20<strong>18</strong> – will be able to offer a variety of<br />

experience that travelers can freely customize to<br />

create their very own journeys in Thailand. This<br />

campaign aims to introduce the new shades of<br />

Thailand, by inviting travelers from around the<br />

world to experience Thailand through a different<br />

lens, and shed light on Thailand’s celebration<br />

of diversity. It hopes to encourage travelers to<br />

open their minds to the new travel experience<br />

Thailand has to offer, just as Thailand is opening<br />

its arms to welcome them.<br />

To best reach its target audience, world travelers<br />

who seek enriching, new experience, BBDO<br />

Bangkok has created a 2-minute online shortfilm.<br />

It features three different groups of travelers<br />

who encounter unexplored, new shades<br />

of Thailand, which makes them realize that<br />

traveling with an open-mind can change their<br />

views of themselves and of the world. Discover<br />

their journeys at: https://www.youtube.com/<br />

watch?v=ezNS2blyT74&t=2s<br />

Moreover, in order to celebrate and awaken the<br />

spirit within, Thailand also calls out footages<br />

from travelers who have ever visited Thailand to<br />

participate in ‘Thailand Footage Trading’ project<br />

which will be promoted through 3 short films.<br />

For those travelers who are interested and<br />

would like to engage in this project can share<br />

their stories [VDOs and images] on their social<br />

media with hashtag #OpenToTheNewShades<br />

#AmazingThailand . The owner of the selected<br />

footage or image will get the special prizes in<br />

return.<br />

For example:<br />

• Kan Yao Durian: Mrs.Samai, the fruit farmer<br />

in Nonthaburi, swaps the footage from traveler<br />

by giving Kan Yao Durian in return. And because<br />

Kan Yao Durian is the most expensive<br />

durian in the world. Therefore, the prize for<br />

one piece of Kan Yao could go up as much as<br />

700USD.<br />

Watch the clip at;<br />

https://www.facebook.com/AmazingThailand/<br />

videos/10156066609050699/<br />

Mr. Suthisak Sucharittanonta, Chairman and<br />

Chief Creative Officer of BBDO Bangkok said,<br />

“Thailand’s ‘Open to the New Shades’ is not<br />

just an advertising concept, but also a philosophy<br />

that we are proud to announce to the<br />

world. We want to encourage global citizens<br />

to embrace the spirit of diversity, discover the<br />

unknown, and be open-minded to everything<br />

and everyone. Those ready to embrace new<br />

possibilities can discover millions of shades<br />

waiting for them in Thailand, a country long<br />

celebrated for its diversity. This will provide<br />

greater depth to Thailand’s tourism industry.”<br />

BBDO Bangkok has been awarded Tourism<br />

Authority of Thailand (TAT)’s creative duty for<br />

its new global advertising campaign Amazing<br />

Thailand, to communicate to its international<br />

audience, after winning the pitch against four<br />

other bidders in 2017. The goal is to take<br />

Amazing Thailand to the next level, capture<br />

the hearts of the new generation of world travelers.<br />

BBDO Bangkok is proud to launch the<br />

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BUSINESS SUPPLEMENT<br />

around the 1.39 to 1.41area, moving as high<br />

as 1.4120 before dropping back to 1.4039.<br />

Against the Thai Baht the Pound gave back<br />

last month’s gains and fell from 44.80 to 43.88.<br />

The USD/JPY cross rate has seen some of the<br />

biggest moves amongst major currency pairs<br />

falling from 111.01 to 106.15 with safe haven<br />

trades likely partly to blame. The Yen is seen<br />

as a safe haven when stock markets are volatile<br />

and this has only exaggerated the move<br />

in the currency. Against the Thai Baht,the Yen<br />

recovered quite a bit of ground moving from<br />

0.2846 to hit 0.2950.<br />

FOREIGN CURRENCY UPDATE<br />

The US Dollar rose slightly on higher interest<br />

expectations, (which incidentally sent global<br />

stock markets plunging), but has since given<br />

up its gains to remain at the bottom of a multi<br />

month range. Indeed, when comparing the<br />

plunge in the stock markets with the relatively<br />

muted move in the dollar index you would be<br />

hard pressed to find anycorrelation. The DXY<br />

Dollar index, (an index that measures the US<br />

Dollar’s valueagainst a basket of other currencies),<br />

rose from a low of 88.67 to hit 90.5 only<br />

to return to its lows again within a week or so.<br />

Against the Thai Baht the dollar moved from<br />

31.44 to 31.83, before returning tomulti year<br />

lows at 31.28.<br />

The British Pound dropped from a high of<br />

1.4289to 1.3880 on the dollar’s interest rate<br />

driven rise but this was short lived as there<br />

was also news from the UK regarding a possible<br />

quicker and more robust move to a higher<br />

interest rate environment that kept the Pound<br />

well bid. Although the British currency didn’t<br />

hit last month’s highs, it regained ground to sit<br />

The Russian Ruble weakened against the US<br />

Dollar during its temporary spike and moved<br />

from 56.20 to 58.65, before quickly retracing<br />

almost the entire move and settling back at<br />

56.39. When compared to the Thai Baht, the<br />

Ruble fell from 0.5640 to briefly touch 0.5440<br />

before staging a rally back to 0.5546. Thus it<br />

has not regained all of its strength and this is<br />

telling of a slightly stronger Thai Baht.<br />

The Euro/USD rate moved from a high of<br />

1.2514 to 1.2204 before recovering to an<br />

even higher high of 1.2553. Some give back<br />

occurred to see the Euro retrace back to<br />

1.24<strong>18</strong> against the USD. It remains near to<br />

multi-year highs even as the dollar has tried to<br />

rally somewhat. Against the Thai baht the Euro<br />

saw choppy trade albeit within a tight range of<br />

38.70 to 39.10, suggesting that Euro strength<br />

is being matched by renewed strength in the<br />

Thai baht.<br />

High Tower Co., Ltd. Tel: 038 411 009<br />

For all your advertising enquiries - Tel: 0846 77 43 60


BUSINESS SUPPLEMENT<br />

one stop service<br />

THAILAND’S TOURISM AND<br />

HOTEL BUSINESS SET FOR<br />

LONG-TERM GROWTH<br />

Business leaders have been<br />

urged to take advantage of a recent<br />

growth trend in Bangkok’s<br />

tourism and hotel business sectors<br />

with a view to making the<br />

capital a megacity in the next five<br />

years.<br />

Jesper Palmqvist, area director<br />

for Asia-Pacific at STR, a global<br />

research firm, was quoted as<br />

saying, “With almost three years<br />

of stable growth in terms of hotel<br />

performance, Bangkok has put<br />

the 2014 decline firmly behind it.<br />

In November 2017, revenue per<br />

available room [RevPAR] had<br />

grown 3.4% year-on-year, against<br />

a backdrop of a reasonably strong<br />

supply increase of 4.1%.”<br />

The Thai capital is expected to<br />

continue to grow by way of new<br />

infrastructure investment and this<br />

will lead to improved hotel performance.<br />

Other tourist hotspots in<br />

the country will also benefit in the<br />

same way.<br />

Hotels have increased their rates<br />

by an average of two per cent<br />

even with additional supply. This<br />

is on the back of five per cent<br />

growth in the underlying tourism<br />

market.<br />

Giving cause for optimism is that<br />

the statistics are not short-term<br />

in nature. There have been longterm<br />

trends in place and these<br />

have lead to a cycle of confidence<br />

building for future continuation.<br />

Tourist arrivals continue to rise.<br />

Mr. Palmqvist was also quoted as<br />

Email: ben.hightowerltd@gmail.com<br />

saying, ”Not every hotel player<br />

will benefit form the large arrivals,<br />

however. Hotels in Bangkok’s<br />

Sukhumvit area are underperforming<br />

compared with those in<br />

other parts of the city because of<br />

competition.”<br />

Thai food is likely to play a big part<br />

in attracting visitors as it is well<br />

known across the world and an<br />

opportunity to taste authentic Thai<br />

cuisine will be hard to resist on the<br />

part of would-be tourists.<br />

The new subway lines will also<br />

enable tourism in the capital to<br />

grow. Within 5 years there will be<br />

464 kilometers of underground<br />

and elevated mass transit railway<br />

systems compared with New<br />

York’s 380 km and London’s 402<br />

km. As well, all the infrastructure<br />

will be new compared to an ageing<br />

transport system of that size<br />

found in many other countries.<br />

Bill Burnett, managing director of<br />

C9 Hotelworks, was quoted as<br />

saying, “Bangkok will become the<br />

world’s third accessible megacity<br />

after Beijing and Shanghai in the<br />

next five years.”<br />

The Eastern Economic Corridor<br />

(EEC) project will provide infrastructure<br />

projects in the form of<br />

high-speed rail networks and road<br />

improvements that will open up<br />

stable long-term growth opportunities<br />

for Chonburi, Sri Racha,<br />

Pattaya, Rayong, Chantaburi,<br />

Klaeng and Trat, as the possibility<br />

of a new Gold Coast emerges in<br />

the region.<br />

In these competitive times, the company that innovates and<br />

nimbly adapts to the changing business landscape, stays ahead<br />

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Email: Ben.HighTowerLtd@gmail.com<br />

www.Thailand-Business-Supplement.com


BUSINESS SUPPLEMENT<br />

SUDOKU<br />

These Sudoku puzzles are pitched at a middle level: not too easy,<br />

and not too frustratingly hard, for the average person.<br />

We will publish the solutions in next month’s issue.<br />

Last months sudoku answers<br />

ACROSS<br />

1/ Precaution (9)<br />

5/ The beat of a heart (5)<br />

6/ Not well (3)<br />

8/ Not the beginning (3)<br />

9/ Bowling area (5)<br />

11/ Make something in<br />

style (7)<br />

13/ Pirate (9)<br />

CROSSWORD<br />

DOWN<br />

1/ Sagacious (7)<br />

2/ Algerian National Liberation Front (init) (3)<br />

3/ Norwegian composer Edvard, surname (5)<br />

4/ Line up (5)<br />

7/ Fabric woven from flax (5)<br />

10/ Powder used for keeping cool (4)<br />

12/ Germanic racial group, of which Attila<br />

was one (3)<br />

TRIVIA Quiz<br />

1. Which country in Europe shares its borders with more<br />

than any other country?<br />

2. In which James Bond film does the character<br />

Dr Christmas Jones appear?<br />

3. Santa Claus won which major horse race in 1964?<br />

4. For which state was current US vice-president<br />

Mike Pence governor from 2013 to 2017?<br />

1<br />

2<br />

3<br />

4<br />

5. Which British admiral commanded at the victory over<br />

the French at the battle of Quiberon Bay in 1759?<br />

6. Who is the current prime minister of Canada?<br />

5<br />

6<br />

7<br />

7. In which US city was the Motown record label founded?<br />

8. Who was Pope during the Second World War?<br />

9. What is the capital city of Vanuatu?<br />

8<br />

9<br />

10. How many feet make up a fathom?<br />

10<br />

11 12<br />

Answers<br />

1. Austria (with 8) 2. The World Is Not Enough 3. Epsom Derby 4. Indiana 5. Edward Hawke<br />

6. Justin Trudeau 7. Detroit 8. Pius XII 9. Port Vila 10. Six<br />

13<br />

CROSSWORD ANSWERS<br />

ACROSS 1/ Safeguard 5/ Pulse 6/ ILL 8/ End 9/ Green 11/ Fashion 13/ Buccaneer<br />

DOWN 1/ Sapient 2/ FNL 3/ Grieg 4/ Aline 7/ Linen 10/ Talc 12/ Hun<br />

For information on the BANGKOK BUSINESS SUPPLEMENT Contact High Tower Co., Ltd. Tel: 089 249 2778<br />

*The Bangkok Business Supplement is published by High Tower Co., Ltd.


BUSINESS SUPPLEMENT<br />

MEGABANGNA CONTINUES ITS TRANSFORMATION TOWARDS MEGACITY<br />

SF Development, owner of Megabangna<br />

shopping centre, has revealed its new retail<br />

extension “Mega FoodWalk”. The extension of<br />

the shopping centre features 10,000 sqm of<br />

additional retail space as well as a 7-storey-carpark<br />

building to cater for the growing demand<br />

of more parking spaces. The opening resulted<br />

in an impressive 15% visitation growth for the<br />

month of December, compared to last year.<br />

Two new phases extending the retail destination<br />

and enlarging the experience, education<br />

and leisure offer are currently ongoing. The first<br />

“Marvel Experience” in Southeast Asia, offering<br />

customers an interactive entertainment park,<br />

opens in May 20<strong>18</strong>, followed by the international<br />

preparatory school “Didyasarin” affiliated<br />

with American School of Bangkok, opening their<br />

doors in August 20<strong>18</strong>. In addition, a new extension<br />

focusing on kids’ education and fun activities<br />

will be built in connection to the existing<br />

Mega kids zone, aiming to further strengthen<br />

Megabangna’s focus on a family friendly offer.<br />

Megabangna will also add a new customer<br />

touch point “Mega Park” where our customers<br />

can spend their quality time with families and<br />

friends for recreation and leisure in a green environment.<br />

In addition, the centre has opened<br />

its extended surrounding Ring Road with its aim<br />

to cater for the increasing car traffic demand of<br />

its future development projects.<br />

Mr. Christian Olofsson, Shopping Centre &<br />

Mixed Use Director, IKEA Southeast Asia, said<br />

“We envision the Megabangna shopping centre<br />

to be a centre piece of a modern community<br />

in the future, a city where people work and<br />

live close to the place they shop, eat, meet with<br />

friends and spend time with their family. The<br />

transformation from today’s retail destination<br />

will of course happen over a series of phases,<br />

but we see Megacity hosting an even larger<br />

commercial offer, while also including experience<br />

venues, hotels, office buildings, residential<br />

properties, park and leisure components on the<br />

400 rai that we have at our disposal. With a capacity<br />

to cater for over 250,000 people per day,<br />

it will be a sustainable development equivalent<br />

of a city, which is why we call it Megacity.”<br />

Bangna is one of Bangkok’s most desirable<br />

suburban areas, with high spending power,<br />

great quality education opportunities and close<br />

proximity to the international airport and eastern<br />

seaboard. Investments into new mass public<br />

transport projects, such as the new MRT line<br />

and future light monorail, provides additional<br />

benefits for developers and investors that wants<br />

to join hands with us in realizing our vision for<br />

Megabangna and Megacity. Mr. Olofsson said.<br />

Ms. Paphitchaya Suwandee, President, Megabangna<br />

Shopping Centre, said “We are excited<br />

to see our first extension phase Mega Food-<br />

Walk come to life. With this extension, we have<br />

strengthened our total food offer by providing<br />

more than 160 restaurants to our customers.<br />

In 20<strong>18</strong>, we will further welcome over new 100<br />

tenants and offer a better customer experience<br />

through the centre’s refurbishment program.<br />

Our ambition is to develop Megabangna as<br />

a true Meeting Place that offers more than<br />

just shopping. An opening of Marvel Experience<br />

and Didyasarin international preparatory<br />

school is another step we are taking to realize<br />

our ambition.”<br />

In 20<strong>18</strong>, Megabangna has increased its<br />

marketing budget by 20% comparing to last<br />

year, with a main focus to communicate its<br />

new offers to a wider group of customers,<br />

domestically and internationally. The centre<br />

expects to receive 10% increase of visitation<br />

throughout the year.<br />

“We will continue to deliver memorable experiences<br />

to our customers through signature<br />

events. The Mega Countdown 20<strong>18</strong> has<br />

earned us a title “best” countdown destination<br />

in Eastern Bangkok, with an impressive audience<br />

number of over 350,000 on the New<br />

Year’s Eve. We are currently working with<br />

The Walt Disney to bring to our centre the<br />

Dream Big Princess event in order to create<br />

an enjoyable experience for our kid customers.”<br />

She said.<br />

“We never stop to listen to our customers as<br />

we learn so much from them about what they<br />

want and how we can improve. It is our ambition<br />

to turn Megabangna to be a great Meeting<br />

Place where our customers feel special and<br />

unique at every visit they make to our centre.”<br />

she concluded.<br />

Almost 7 rai for sale<br />

in Hua Yai Pattaya<br />

LAND AT PHOENIX GOLF &<br />

COUNTRY CLUB PATTAYA<br />

already divided into 19 plots<br />

with planning permission.<br />

Selling for ONLY<br />

3.5 mb per rai<br />

with full planning<br />

permission for up to<br />

19 homes approved.<br />

Contact Solution Finders :<br />

094 329 9701<br />

Email: ben.hightowerltd@gmail.com<br />

Almost 17 Rai for sale next to the Phoenix Golf Course and Country Club<br />

valued between 5-6 mb per rai for similar land in the area and location,<br />

this 16 rai and 303 Tw is on offer at the very low price of<br />

ONLY 3.5 mb per Rai<br />

for a quick sale!<br />

(Land in the area is averaging between 5 and 6 mb per rai)<br />

Contact Solution Finders :<br />

094 329 9701<br />

www.Thailand-Business-Supplement.com


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