WEB BBS MAR 18

BUSINESS SUPPLEMENT
MEGABANGNA CONTINUES ITS TRANSFORMATION TOWARDS MEGACITY
SF Development, owner of Megabangna
shopping centre, has revealed its new retail
extension “Mega FoodWalk”. The extension of
the shopping centre features 10,000 sqm of
additional retail space as well as a 7-storey-carpark
building to cater for the growing demand
of more parking spaces. The opening resulted
in an impressive 15% visitation growth for the
month of December, compared to last year.
Two new phases extending the retail destination
and enlarging the experience, education
and leisure offer are currently ongoing. The first
“Marvel Experience” in Southeast Asia, offering
customers an interactive entertainment park,
opens in May 2018, followed by the international
preparatory school “Didyasarin” affiliated
with American School of Bangkok, opening their
doors in August 2018. In addition, a new extension
focusing on kids’ education and fun activities
will be built in connection to the existing
Mega kids zone, aiming to further strengthen
Megabangna’s focus on a family friendly offer.
Megabangna will also add a new customer
touch point “Mega Park” where our customers
can spend their quality time with families and
friends for recreation and leisure in a green environment.
In addition, the centre has opened
its extended surrounding Ring Road with its aim
to cater for the increasing car traffic demand of
its future development projects.
Mr. Christian Olofsson, Shopping Centre &
Mixed Use Director, IKEA Southeast Asia, said
“We envision the Megabangna shopping centre
to be a centre piece of a modern community
in the future, a city where people work and
live close to the place they shop, eat, meet with
friends and spend time with their family. The
transformation from today’s retail destination
will of course happen over a series of phases,
but we see Megacity hosting an even larger
commercial offer, while also including experience
venues, hotels, office buildings, residential
properties, park and leisure components on the
400 rai that we have at our disposal. With a capacity
to cater for over 250,000 people per day,
it will be a sustainable development equivalent
of a city, which is why we call it Megacity.”
Bangna is one of Bangkok’s most desirable
suburban areas, with high spending power,
great quality education opportunities and close
proximity to the international airport and eastern
seaboard. Investments into new mass public
transport projects, such as the new MRT line
and future light monorail, provides additional
benefits for developers and investors that wants
to join hands with us in realizing our vision for
Megabangna and Megacity. Mr. Olofsson said.
Ms. Paphitchaya Suwandee, President, Megabangna
Shopping Centre, said “We are excited
to see our first extension phase Mega Food-
Walk come to life. With this extension, we have
strengthened our total food offer by providing
more than 160 restaurants to our customers.
In 2018, we will further welcome over new 100
tenants and offer a better customer experience
through the centre’s refurbishment program.
Our ambition is to develop Megabangna as
a true Meeting Place that offers more than
just shopping. An opening of Marvel Experience
and Didyasarin international preparatory
school is another step we are taking to realize
our ambition.”
In 2018, Megabangna has increased its
marketing budget by 20% comparing to last
year, with a main focus to communicate its
new offers to a wider group of customers,
domestically and internationally. The centre
expects to receive 10% increase of visitation
throughout the year.
“We will continue to deliver memorable experiences
to our customers through signature
events. The Mega Countdown 2018 has
earned us a title “best” countdown destination
in Eastern Bangkok, with an impressive audience
number of over 350,000 on the New
Year’s Eve. We are currently working with
The Walt Disney to bring to our centre the
Dream Big Princess event in order to create
an enjoyable experience for our kid customers.”
She said.
“We never stop to listen to our customers as
we learn so much from them about what they
want and how we can improve. It is our ambition
to turn Megabangna to be a great Meeting
Place where our customers feel special and
unique at every visit they make to our centre.”
she concluded.
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