istd booklet cover

1980
2000 - NOW
Skateboarding
continues to grow as
the anti-establishment
subculture that we all
know it as.
Skateboarders had
become hell bent
on progressing their
passion for the sport
so they started building
their own ramps in
their backyards. It’s
no secret that this
became a problem
for local construction
companies when they
started to notice their
lumber was
disappearing. But lets
not forget that
construction
companies where part
of the establishment so
to hell with them they
thought. Aside from
the ramps they built
in their backyards to
skate on they saw the
whole world as their
skatepark and took
to the streets. During
this time many new
board shapes took form
allowing for skaters to
overcome obstacles
otherwise impossible.
Another invention in
the 1980s played a
major roll in
skateboarding history.
The intention of VHS.
Stacey Peralta and
George Powell’s Bones
Brigade team starts
recording skateboarding
videos that will
reach kids all over the
world. The team
included Steve
Caballero, Tony Hawk,
Mike McGill, Lance
Mountain, Rodney
Mullen, Stacy Peralta,
and Kevin Staab. This
is the team responsible
for The Bones Brigade
Video Show.
At the end of the 1980s
skateboarding took
yet another dive in
popularity when vert
skateboarding became
far less popular than
street skateboarding.
In the early 90s
skateboarding starts
to rise again as it finds
some common ground
with the emerging
punk music. Then in
1995 ESPN holds the
first ever X-Games.
The event was a huge
success and brought
skateboarding into
the mainstream light
sparking interest in
many more young kids.
Skateparks pop up
everywhere and
skateboarding video
games lets every kid
be a skater. Tons of
companies emerge
and become more and
more acceptable in
society. The notion of
skateboarders being
criminals starts to
dwindle. The X-Games
continues to become
more and more popular
with Skateboarding at
the helm. One of the
big factors today that
makes skateboarding
so huge is the fact that
pros make real
money. Wining events
can bring in hundreds
of thousands of dollars.
Kids are realising
that you don’t have to
become a doctor or
lawyer to make a buck.
Skateboarding has
also played a big role
in fashion earning its
place among the
masses. Companies
like NIKE, Adidas,
Diamond Supply Co,
Hurley, Vans, and RVCA
all making millions
off the skateboarding
lifestyle.
Backbone started to
reclaim something
from its origin. The
bowl riding and street
cruising of the past in
the 70s.
page number 35