istd booklet cover

Born out of the
gritty Venice Beach
surf slumtown called
Dogtown— where you
had better have eyes
in the back of your
head– the infamous
Z-Boys were the motley
badass boys of
skateboarding
assembled by the
co-founders of Jeff Ho
Surfboards and Zephyr
Productions–Craig Stecyk,
Jeff Ho, and Skip
Engblom. This scrappy
group of street kids,
who gave
skateboarding teeth,
were loyal disciples
of their radical father
figures who put
Dogtown style on the
map. These kids would
carry the torch and
create a skateboarding
cultural revolution that
started as an extension
of their surfing, and
grew into a distinctive
Z-Boys style that
forever changed the
skating world.
Heavily influenced
by Dogtown’s mean
streets, Jeff Ho’s
surfboard design and
attitude was a
direct reflection of the
neighborhood’s tough
low rider and graffiti
lifestyle.