Design for Reality

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Instead of designing the next billion dollar chat app, what if you designed a chat app for five moms? What would that look like? Do you think something original would come out of it if you just focused on them? What would your social network look like if it was designed for the people in your building? What would a payment service app look like for a farmer’s market? How might a calendar registry app work for a day care? Would a restaurant use a better interface for how they seat customers? Could high school teachers benefit from an app to communicate with parents? How might a to-do list work for a small family? Let’s face it, it’s all about our ego. We design to get recognition instead of designing to solve a real problem for a small group of people. I would argue that only designing for a successful Dribbble shot is thinking too small. It satisfies our ego, but won’t get us anywhere. Would you have taken Facebook as a client when they were only addressing Harvard? Focus Your Design Gather five people in a niche and start designing a product just for them. Don’t listen to your ego encouraging you to get likes and recognition. Focus on making the best possible product for those five people. Here’s six points you should focus on. 1. Involve real users in your designs as soon as possible. 2. Solicit feedback, and consider how your product can improve. 3. Don’t worry about scalability. 4. Kill aesthetics. Yes the aesthetic side of the design feeds our ego. The first focus should be getting a few users. 5. Avoid feature creep. Local problems can be complex too, but try to keep your solution simple. 6. Make sure your ego doesn’t creep up on you. Every time you start to really love something you worked on you should be wary. Your ego must be hiding behind your love. Let’s Work to Kill Our Egos
Whatever is next for us – failure or success – we must always continue to remember to avoid our egos. No matter what awaits us down the road, our egos will make everything more difficult. However, failure is the one thing that our egos will help to make permanent, unless we are willing to be students as we move forward, and learn from our mistakes. We must take every moment as an opportunity to grow, not boost our careers. Every great designer has experienced difficult times. You may just not realize it because all you see is their polished Dribbble accounts. What they likely aren’t telling you is that when they have failed – or found hardship – they take some kind of benefit from it. Finally, keep in mind that many of the most successful people do not spread their work and successes around. So, look for people in your design community who are quiet about their success, or failure, and see what you can learn from them. Published on: https://www.buzzinteractive.co/design-for-reality-not-glory/
Page 1 and 2: Design for Reality, Not Glory I thi
Page 3 and 4: His book addresses the type of thin
Page 5: When you design for reality, client

Design for Reality

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