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“ At the end of the<br />

whole week, I will post<br />

various fashion week<br />

posts on my blog for all<br />

my followers to enjoy.”<br />

FASHION INTERVIEW<br />

<strong>ST</strong>: When are Fashion Weeks Held?<br />

GC: Fashion week occurs twice a year and in several cities.<br />

Traditionally the shows start in New York, then they move on to<br />

London, Milan, and finally Paris. Most recently newer fashion<br />

capitals all over the world have sprung their own fashion weeks<br />

including Stockholm and Australia.<br />

<strong>ST</strong>: What do you do as a bloggers at<br />

Fashion Weeks?<br />

GC: Well I am a consumer too and I have really close<br />

relationship with many other consumers through my blogs and<br />

social media, and at the end of the day, brands want people to<br />

buy their clothes. Bloggers who attend fashion weeks serve as<br />

a marketing tool to create awareness for the show by wearing a<br />

current pieces or build up anticipation for future pieces to look<br />

for, as well as trend spotting. But fashion week for bloggers isn’t<br />

just about going to shows and writing articles. There are lot of<br />

after hour events, lunches, parties and branded campaigns that<br />

go hand-in-hand with this week of fashion.<br />

Cont from pg 29<br />

<strong>ST</strong>: Tell us about Milan Fashion Week and how<br />

these international events affect you<br />

GC: Well, where do I begin?! This was my second experience at Milan’s Fashion<br />

Week and I must say that this experience was one of my favourite for many reasons.<br />

I travelled and shared the experience with my friend Denis Aljush, a blogger and<br />

influencer in his own right. Originally from Macedonia. Residing in Malta he too is very<br />

keen about the fashion world and we often attend events together and give opinions to<br />

each other about outfits and so on. We share similar tastes in that we both can adapt<br />

our dress sense to the particular event on hand, and fashion week was no exception.<br />

So, we attended a myriad of fashion shows and presentations together, wearing lovely<br />

outfits which were prepared in advance and the results were excellent in that we had<br />

a great response from other participating bloggers, influencers, fashion photographers<br />

and participating designers themselves. I personally felt so at home at Fashion Week and<br />

so did Denis.<br />

We made sure to have our eyes open for upcoming trends and new designers because<br />

we both love the fashion world and we treat it as an artistic expression of ourselves.<br />

For us fashion is not just a matter of dressing up to feel warm or comfortable but we<br />

express our creative tastes and feelings through our choices. We both like to share our<br />

experiences with our followers on our social media platforms so the Fashion Week<br />

attracts a lot of new followers to check out what we are seeing and doing and wearing!<br />

<strong>ST</strong>: How do you cover Fashion Weeks<br />

on your social media and blog pages?<br />

GC: Since I cover fashion, travel and beauty, I attend shows<br />

backstage before to look at beauty trends and see how hair<br />

and makeup is done and meet with the teams. This year all<br />

bloggers including myself where Blogging daily and going live<br />

on Instagram Stories or Snapchat.<br />

During the show, the front rows are full of iPhones. I take<br />

pictures to show favourite looks from the collection or a<br />

memorable moment.<br />

After the show, I usually post a picture of what I was wearing<br />

or favourite looks I saw. At the end of the whole week, I will<br />

post various fashion week posts on my blog for all my followers<br />

to enjoy. This also helps me build a great relationship with the<br />

designers internationally which is important for me. <strong>ST</strong><br />

To Follow Grazielle visit:<br />

graziellecamilleri.com~ Facebook.com/BlogByGrazielle ~<br />

Instagram @graziellecamilleri<br />

All rights reserved -<br />

Copyright 2018<br />

41

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