ST_F_BRIAN

The CEO of Ultimate Physique
speaks to Martin Vella about his
new sporting strategy, and the
opportunities this presents all practitioners
of physical activity. Mariano maintains that
Health clubs and fitness operators have an
“enormous role to play”
MBR: What do your nutritional and fitness training courses
offer to your customers and how do these differ from other
typical training centres?
MF: I think people are getting more and more health conscious
and active and that is exactly what we cater to. So, we are a
training centre, we are a hotel, a mind centre and we have a
clinic, so basically we cater to all these needs. Nowadays, we
offer different types of packages, be it simple Fat Loss Package,
Power strength and definition ones to the Health & Self
Development ones. It's a holistic approach and we strive to have
a deeper connection with our clients to clearly understand and
truly recognise their barriers. We always remind our clients that
weaknesses don't matter if we find solutions. Everyone has at
least one big thing that stands in the way of their success, so
we need to find it and deal with it. At the end of the day it's the
individual who has to take the stand but we are here to guide,
schedule, design goals and lead by example. Things that get
scheduled are things that get done and vague goals create vague
results. We are truly aware about that and struggle to schedule
well in order we achieve clear and realistic goals.
MBR: What would you say are the top three things people are
not doing correctly when it comes to healthy living, fitness and
diet?
MF: Nowadays, people are too entertained by social media.
It is extremely invasive and difficult for someone to really find
time for himself and truly appreciate what life is all about. Think
about this- when was the last time that you had some time
for yourself in a natural green ambience reflecting about your
present life. Funny isn't it? It's something very basic and simple
which we as humans are designed for, but tend to side-step.
Instead we spend hours in front of a screen watching same
images most of the time, or sitting in an office and exposed
to stress or tension, which our body is not designed to tackle.
Presently, we have changed to extreme trends in living and
also the food we eat. Most of it is heavily processed and has
lost its natural colour, taste,texture, nutrients and vitamin
nourishment. Unfortunately, this is the new modern lifestyle
trend. Many people suffer from solitude and emotional stress
due to the pressure of society of conformity. For example
if you do not have a good profile picture or cover photo on
facebook, you may feel inferior to someone else who has a
good one, not to mention the social race wherein people re
posting picture with fancy cars, smart houses, and luxury living,
which is beyond us. Therefore, in my opinion, it is not the real
pudgy problem; that’s the symptom of your lifestyle. There
is also emotional fitness at stake, which can lead to physical
health and fitness deterioration issues as well. This is where we
come in and with what we deal every single day here. We meet
people from all walks of life, be it your hairdresser, an iGaming
specialist, or be it a corporate executive, they all have the same
needs! The need to feel and look healthy, the need to be loved
and respected, and the need to feel fulfilled. This is not just
about diet or training. We are in 2018 and we are evolving, and
so is the health and fitness industry. We cannot keep taking the
same approach we used to take 20 years ago. It's about time to
take the health and fitness industry to the next level.
MBR: I think what everyone wants to know is, just how you do
it all with your clients and where do you get your motivation?
MF: I have this philosophy: Look at the machine from the higher
level. Our uniquely human ability to look down from a higher
level does not apply just to understanding reality and the causeeffect
relationships underlying it; it also applies to looking down
on yourself and those around you. We have the ability to alter
our machine to produce better outcomes with practical open
mindedness. I have my goals. I call the way you will operate to
achieve your goals your machine. It consists of a design (the
things that have to get done) and the people (who will do the
things that need getting done). The people consist of myself,
and those who help me. I spent four years of my life in the army
where I cultured a lot through my observations. ST
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Copyright 2018
7
COVER STORY INTERVIEW