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MOTIVATION<br />
Guest editor Simon Sinek has nominated a series of people who he believes we can all learn from<br />
when it comes to fulfilling our potential in 2018. First up we hear from the inspirational Bruce Deel,<br />
a man responsible for turning around the lives of thousands of people.<br />
What I know about fulfilling potential<br />
"I have really come to admire the intensity with which<br />
Bruce Deel trusts people. That's an odd combination of<br />
words, I know - intensity of trust. But that's the best way I<br />
can describe what Bruce does.<br />
Bruce Deel is the founder and CEO of City of Refuge, an<br />
organisation that has changed the fortunes of over 20,000<br />
people during the past two decades. The organisation,<br />
which first opened its doors in Atlanta, Georgia before<br />
spreading to cities across the US, is a leader in social<br />
transformation. In simple terms, City of Refuge seeks to<br />
partner with individuals and families in crisis to clear a<br />
pathway out of poverty and into a thriving community.<br />
Bruce Deel<br />
During the last 20 years Bruce’s work has not only taught<br />
him a lot about how to get the best out of himself, but also<br />
how to provide others with a platform to fulfil their own<br />
potential. Here Bruce explains how the two are linked and<br />
what he believes we can all do to be our best person.<br />
I believe we are all created with an innate desire to help<br />
others. Sometimes we get lost in our own agendas, our<br />
own life goals and dreams - which means we may miss<br />
opportunities to help others. But if we take the time to<br />
invest in the lives of other people then it will bring out the<br />
best in ourselves. Sometimes we search for the good in<br />
ourselves from a selfish perspective and it’s a futile exercise,<br />
but when we choose to help others find it in themselves<br />
then it releases the goodness that’s residing in us too.<br />
"He trusts in people others do not. Bruce sees potential in<br />
people others do not. It is because those people feel seen<br />
and heard and trusted, some for the first time in their lives,<br />
they find the power to work to their own potential."<br />
Help others find their purpose and by doing so you will<br />
locate your own. I used to focus on making sure I was<br />
successful and taking care of my family, but once we started<br />
City of Refuge and spent most of our time helping people<br />
on the margins I began to feel better at the end of each day.<br />
It was hard work but investing time in other people’s lives<br />
became incredibly rewarding. There was one point where<br />
Rhonda [Bruce’s wife] and I looked at each other and just<br />
said “this is the way to live”.<br />
Creditline: Virgin<br />
I think am fulfilling my potential, but I’m still on a path. One of the potential things that’s<br />
inside of me, which I can see unfolding slowly, is the need to inspire others to do the kind of<br />
work that we are. Not because it’s the right thing to do but because it will unlock so much in<br />
their own lives, I think there’s the potential inside me to inspire others to look beyond their<br />
own world.<br />
Too often we choose to segment life into business, family and recreation. In my view it’s all<br />
one and the same, those three areas should all meld together. If you approach it in that way<br />
then you’re not going to make the mistake of focusing on one more so than the others.<br />
Technology can help unlock potential, but folks who need it most don’t have the access.<br />
For those of us involved in the work we do, new technology is making it much easier to<br />
help people fulfil their potential. Increased awareness, the sharing of ideas and resources -<br />
all those things make a big difference to what we’re trying to achieve. However for folks in<br />
poverty they do not have the same access,<br />
so the changes in the world will have<br />
passed them by. This is one of the things<br />
we’re trying to catch people up on.<br />
If I was to meet the younger version of myself,<br />
I would tell him to stop being so inward<br />
looking. You can’t find the answers there,<br />
you can learn so much about yourself and the<br />
world by talking more to those around you.<br />
They will identify qualities in you that you<br />
didn’t even know existed. It’s important to<br />
be outward looking, engaged in other people<br />
and not working with your head down<br />
focused only on the idea of success.<br />
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