Jeweller - April Issue 2018
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THE LATEST FASHION WATCH<br />
TRENDS ARE TAKING CENTRE STAGE<br />
VOICE OF THE AUSTRALIAN JEWELLERY INDUSTRY<br />
COLOURED DIAMONDS<br />
ARE A RETAILER’S DREAM<br />
APRIL <strong>2018</strong><br />
WHY CHARMS ARE MORE<br />
THAN JUST A PASSING FAD<br />
CONTENTS<br />
APRIL <strong>2018</strong><br />
15/<br />
21/<br />
26/<br />
FEATURES REGULARS BUSINESS<br />
15/ WATCH OUT<br />
<strong>Jeweller</strong>’s latest insight into the<br />
enduring fashion watch category.<br />
21/ COLOURED AFFAIR<br />
It’s time to take advantage of<br />
coloured diamond sales.<br />
24/ WATCH FAIR<br />
Watch connoisseur Martin Foster<br />
explains why luxury watch fairs are<br />
reassuring the industry.<br />
26/ A REAL CHARMER<br />
Why charms present untapped<br />
opportunities for retailers.<br />
7/ Editorial<br />
8/ Upfront<br />
9/ News<br />
29/ Gems<br />
Colour investigation: ruby<br />
37/ My Store<br />
Be inspired by the most unique<br />
store layouts around.<br />
38/ 10 Years Ago<br />
39/ Calendar<br />
40/ My Bench<br />
42/ Soapbox<br />
Coloured gemstones are seriously<br />
underrated, Charles Lawson declares.<br />
31/ Business feature<br />
Francesca Nicasio discusses how<br />
to boost customers through instore<br />
experiences.<br />
33/ Selling<br />
Sales can be greatly improved<br />
with technology, Gretchen<br />
Gordon notes.<br />
34/ Management<br />
Bryan Pearson lays out how<br />
to use data to boost sales.<br />
35/ Marketing<br />
Use in-store data to spot the next<br />
big trends, David Brown states.<br />
36/ Logged On<br />
Melissa Megginson describes<br />
how to use Instagram to reach<br />
more customers.<br />
It’s time<br />
Colour me<br />
+ +<br />
Charmed life<br />
Front cover description:<br />
Cluse watches are distributed<br />
by Heart & Grace.<br />
<strong>April</strong> <strong>2018</strong> <strong>Jeweller</strong> 5
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