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Jeweller - April Issue 2018

One of ASIA’S TOP

One of ASIA’S TOP THREE Fine Jewellery Events JUNE Hong Kong Jewellery & Gem Fair 21 – 24 June 2018 Hong Kong Convention & Exhibition Centre UBM Asia Ltd Tel : (852) 2585 6127 Fax : (852) 3749 7344 Email : visitjgf-hk@ubm.com www.JewelleryNet.com

THE LATEST FASHION WATCH TRENDS ARE TAKING CENTRE STAGE VOICE OF THE AUSTRALIAN JEWELLERY INDUSTRY COLOURED DIAMONDS ARE A RETAILER’S DREAM APRIL 2018 WHY CHARMS ARE MORE THAN JUST A PASSING FAD CONTENTS APRIL 2018 15/ 21/ 26/ FEATURES REGULARS BUSINESS 15/ WATCH OUT Jeweller’s latest insight into the enduring fashion watch category. 21/ COLOURED AFFAIR It’s time to take advantage of coloured diamond sales. 24/ WATCH FAIR Watch connoisseur Martin Foster explains why luxury watch fairs are reassuring the industry. 26/ A REAL CHARMER Why charms present untapped opportunities for retailers. 7/ Editorial 8/ Upfront 9/ News 29/ Gems Colour investigation: ruby 37/ My Store Be inspired by the most unique store layouts around. 38/ 10 Years Ago 39/ Calendar 40/ My Bench 42/ Soapbox Coloured gemstones are seriously underrated, Charles Lawson declares. 31/ Business feature Francesca Nicasio discusses how to boost customers through instore experiences. 33/ Selling Sales can be greatly improved with technology, Gretchen Gordon notes. 34/ Management Bryan Pearson lays out how to use data to boost sales. 35/ Marketing Use in-store data to spot the next big trends, David Brown states. 36/ Logged On Melissa Megginson describes how to use Instagram to reach more customers. It’s time Colour me + + Charmed life Front cover description: Cluse watches are distributed by Heart & Grace. April 2018 Jeweller 5