18 | April 5, 2018 | The Northbrook tower news northbrooktower.com Building publicity partnership 22CM joins local media in sharing resources with local nonprofits Jacqueline Glosniak Contributing Editor When local readers flip through any of 22nd Century Media’s seven North Shore newspapers, they expect to see a variety of stories, from village meetings and school board updates to business profiles and sports features and everything in between. But while municipalities, school districts and businesses may have dedicated staffers and years of experience collaborating with media outlets, smaller entities may be left wondering about the most effective methods for sharing events and unique stories for the eyes of thousands. That’s where Winnetkabased The Volunteer Center stepped in, offering its fifth Meet Your Press event March 21 at the Winnetka Community House, 620 Lincoln Ave. in Winnetka. The networking event, which featured representatives from 22nd Century Media, JWC Media, Make It Better, Modern Luxury, Chicago Tribune and Winnetka Living, offered leaders from dozens of North Shore nonprofits the chance to speak directly with local media leaders, learning about the process behind their publications and talking through the best avenues for enhancing visibility and increasing awareness of their groups. The event, which was first held in 2011 and 2012, was resurrected again last year in response to recent changes across the media landscape. Eric DeGrechie (center), editor of The Wilmette Beacon and managing editor of 22nd Century Media’s North Shore branch, shares insight into how nonprofits can expand their coverage at The Volunteer Center’s Meet Your Press Event March 21 at the Winnetka Community House. JACQUELINE GLOSNIAK/22ND CE<strong>NT</strong>URY MEDIA “The Meet Your Press event that was sponsored by The Volunteer Center and the Winnetka Community House was an important training program designed to provide best practices to nonprofits in the northeast metro Chicago area to gain media coverage,” said Barb Tubekis, executive director of The Volunteer Center. “As nonprofits struggle to get their voices heard in the communities they serve, this was a critical educational event that will put them in front of their target audiences.” Eric DeGrechie, editor of The Tower’s sister publication, The Wilmette Beacon, and managing editor of 22nd Century Media’s North Shore branch, briefed nonprofit leaders on daily operations of 22nd Century Media publications and the importance of teaming up with local groups of all sizes. “We have the seven newspapers as mentioned here in the North Shore and all of our papers are hyperlocal,” DeGrechie said. “When you open one of our papers with the name of the village on the front and you start flipping through the pages, the stories are centered on that community. Though we branch out a little, we really try to focus in on those communities.” After sharing a breakdown of the publication schedule for the North Shore papers, DeGrechie answered audience questions about company deadlines and the most effective ways to send in thorough press releases and photos about events. “Make sure that you really get that local hook to us, let us understand why this is important to us,” he said. “We like to think of [22nd Century Media and you] as a partnership, and we can definitely work with you to make sure you get in our publications.” Overall, Tubekis said she hoped that year two of bringing back the Meet Your Press program proved helpful for area groups. “As many nonprofits will say, ‘The worst thing we can hear is that we are the best kept secret,’” she said. “Our hope is that we helped them try to solve that.” book From Page 16 book is set in 1995. “Much of the time when I had written a chapter or two over the years, the electronic explosion had not happened yet,” Spangenberger said. “As I finished it, I thought rather than go back and fill things in, I would just keep it at an earlier year and keep it simple.” As a kid, Spangenberger admits he was a bit of a reluctant reader. Because of this, it was important for him to connect with THE GLENCOE ANCHOR Chicago Botanic Garden to celebrate Earth Day with new festival There’s no better way to learn science than to do science. At least according to Chicago Botanic Garden in Glencoe. A new, upcoming event at the Chicago Botanic Garden on Earth Day weekend will showcase the many ways science is celebrated there every day. The Unearth Science festival will feature an abundance of hands-on activities and demonstrations from April 21-22, with a special event (fees apply) on April 20 at 1000 Lake Cook Road, Glencoe. All weekend drop-in programs and workshops are free and regular parking fees apply. In addition to being a beautiful place, Jennifer Schwarz Ballard said the garden is also a scientific organization focused on the conservation of plants and native habitats. Schwarz Ballard is the vice president of learning and engagement. “This festival will introduce the public to the garden as an active scientific organization and give visitors opportunities to discover, experiment and explore the scientific work of garden in hands-on, interactive ways,” she said. “We want people to have the chance to actually try out the work of science first-hand.” The planning for this event began nine months ago, Schwarz Ballard said. To begin, garden staff did a lot of searching, benchmarking and looking at how other places create science festivals. The drop-in activities and some special events are located indoors, so Schwarz Ballard said the event will be great, rain or shine. “The program we’ve put together is really exciting for me personally in its variety, and in its integration of art and science to create a really unique event,” she added. Reporting by Megan Bernard, Contributing Editor. Full story at GlencoeAnchor. com. young readers with “Takeover” in a way that would make them interested in reading it. “I remember as a kid, and especially these days, kids wake up and everyone is telling them what to do. Whether it’s their parents, teachers, sports director, dance coach, or whomever, these kids are surrounded by adults telling them what to do,” Spangenberger said. “I wanted to have as an ingredient of this book where the kids are empowered. The kids have to make decisions and choices. They outsmart adults THE WILMETTE BEACON Bloodied burglar found on train after fleeing Kenilworth Davontay Thomas, 20, of Chicago, was arrested and charged with burglary, attempt to disarm a peace officer and two counts of aggravated battery to a peace officer following a series of events during the overnight hours of Wednesday, March 28, that ended at the Metra station in Evanston. The Kenilworth and Wilmette police departments issued joint statements on what led to the arrest. According to Kenilworth, an officer initiated a traffic stop at 11:48 p.m. Tuesday, March 27, on Sheridan Road at Kenilworth Avenue. The officer spoke with the driver, later identified as Thomas, and four passengers, one of which was a 4-year-old child. Thomas allegedly failed to produce identification and fled in the vehicle westbound on Kenilworth Avenue from Sheridan Road at a high Please see NeiGHbors, 27 to pull this thing off.” Next up for Spangenberger might be another stab at non-fiction about his experiences as a volunteer at The North Shore Senior Center in Northfield. “Over the last four decades, I’ve met a lot of elderly people. I’ve got a lot of wonderful stories to share,” Spangenberger said. “Takeover” is currently available for purchase at The Book Bin, 1151 Church St., Northbrook. It can also be found on Amazon and Amazon Kindle.
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