strbrd

6.8 Analyzing and documenting interviews / focus groups
Get meaningful information from an interview or focus group:
Organize and
prepare data
Use codes and
labels
Look for themes Create summary
narrative
Determine
further action
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Audio:
Interviews can be a great source of quantitative but mainly qualitative data. Therefore, for the
instructional Designer analysis and interpretation of the interview data requires a different
approach than surveys.
The first step is to organize and prepare your data. Transcribe recordings that you might have
and gather all notes that you kept through the interview. Group related data and divide
quantitative data from qualitative.
Use codes as labels to identify similarities in the transcribed text based on topics, concepts,
terms, phrases or keywords. For example, when in a transcribed text there are references such
as “the problem was…”, a barrier could be…”, you can use the code “Issues” to group these
data.
Search for main themes by comparing and interrelating data and codes.
Once you’ve identified broader themes in your data create a coherent narrative that includes
quotes and lists retrieved from the interviewees responses to present your results.
This will also help you figure out appropriate actions the your results will address.
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