BusinessDay 15 April 2018

Sunday 15 April 2018 C002D5556
BDSUNDAY
35
BrandsOnSunday
SPOTLIGHTING BRAND VALUE
LG says right of consumer to
healthy living not negotiable
…Introduces more consumer-centric products
DANIEL OBI
The right of an individual
to a more healthy living
is not negotiable; as such
brands should skew their
production line towards
promoting healthy products and
environment for consumers, LG,
global operator and technology
innovator in consumer electronics,
mobile communications and home
appliances has said. The company
said it is championing the cause of
advocating for innovative solutions
that are tailored towards modern
lifestyle imbibed with healthy living.
It is no longer news that LG has a
track record of introducing products
designed specifically to help
consumers stay healthy.
“With the demand of work,
raising a family and other obstacles
consumers are faced with on a
daily basis, it is just too much of a
burden for most people to count
down on their calorie level, make
healthy food choices and get to the
gym a couple of times a week. The
era we are in is the golden age of
technology, where consumers can
maintain healthy lifestyle without
nursing any fear. Elec-tronics giant,
LG Electronics has created devices
and services to help simplify consumers’
everyday living, and that
includes numerous technologies
that can help achieve health living”.
According to the company in a
statement, LG’s lineup of products
like the Puricare air purifiers and
humidifiers are designed to provide
user-centric solutions that improve
consumer health and satisfaction.
It said the puricare air purifier is
certified by Asthma and Allergy
Foundation of America (AAFA) and
has the ability to remove 99.97% of
airborne particles including those as
small as 0.3 microns
Managing Director, LG Electronics
West Africa operations,
Taeick Son said in the statement:
“Staying healthy goes a long way
to improve consumers’ productivity
at work and at home which is
very important to us as a company.
For us the next step in the expansion
of health benefits will be the
addition of smart technology to
everyday appliances, and LG is
incredibly poised to succeed as the
market evolves. When multiple
products combine they form a
safety net that protects users on
multi-ple levels, compounding
the individual benefits of each
technology- making it easier for
users to stay healthy”.
However, the ranges of smart
kitchen solutions from LG product
lineups are ideal for all categories
of chefs irrespective of level be it a
professional or amateur to experiment
with. The Lightwave Oven
technology presents a lot more
flexibility in terms of heating up
foods in multiple ways to achieve
much healthier cooking experience
seamlessly. Not to talk of the LG
advanced refrigerator designed
specifically to minimize air loss and
utilize adaptable compartments to
prolong the lifespan of items stored
inside. The refrigerator are designed
to preserve food for a longer period
of time and help the kitchen stay
healthy and refreshed, it said.
Taeick Son further said that
LG has continued to maintain the
lead in designing vacuum clean-
ers with modern technology to
perform cleaning exercise with
little or no supervision which is quite
re-markable. LG’s robotic-driven
smart home philosophy is aimed at
lowering the barrier of entry often
associated with complex smart
home ecosystem. “Remarkably,
CLOiworks in conjunction with the
company’s range of health-centric
products simplifies housework
processes. For instance, LG robotic
vacuums Hom-Bot makes it extremely
easy for users to clean their
homes while away, making it possible
for users to maintain a clean
and healthy environment always.
In particular, LG A9 is the most
ergonomic cleaning solution you
can find around. Interestingly, its
advanced wireless vacuum feature
glides smoothly across the floor to
ensure that cleaning is done without
any form of stress on the user.
This obviously would contribute to
cleaner and healthier habitation”
The advancement in innovative
healthy technology is promoting a
hassle free world with innovators
such as LG championing it with
its ever innovative core technologies.
The standardization and innovation
of modern technology has
made it possible for consumers to
now see healthy living as not just
systemic but as a way of life worthy
of embracing, all thanks to LG
Electronics.
Indeed, the world will be a better
place if only companies would emulates
what innovative companies
such as LG Electronics is doing in ensure
that in the process of production,
the health of the consumers in
now factored in to achieve a healthy
and greener environment for all.
Guinness
Nigeria signs
MoU with
Wecyclers
on waste
management
Guinness Nigeria Plc, the
foremost beverage alcohol
company in Nigeria
has partnered Wecyclers,
a social enterprise that promotes
environmental sustainability, socioeconomic
development, and community
health to support Guinness’
waste management agenda. The
partnership is expected to, among
other things, help support the implementation
of Guinness Nigeria’s
4R waste management strategy,
covering Reduction, Reuse, Recovery
and Recycling, while addressing
increasing local and global concerns
around the environmental issues of
waste disposal.
Peter Ndegwa, Managing Director/CEO,
Guinness Nigeria Plc,
said in a statement that the partnership
with Wecyclers is in line with
Guinness Nigeria’s commitment
to reduce its environmental impact
across its operations and throughout
its supply chain. He added that
it is also in line with the Nigeria’s
Extended Producer Responsibility
(EPR) policy approach under which
producers are given a significant responsibility
for the treatment or disposal
of post-consumer products.
“This partnership with Wecyclers
is in line with our commitment to
reduce our environmental footprint
as well as join the global movement
to advance sustainable development.
Every year, at Guinness, we
set ourselves stretched targets that
will guide us as we work to reduce
our impact on the environment. We
also strive to increase our positive
social impact by delivering transformational
social investments in
communities where we operate,”
Ndegwa said.
MTN Nigeria, one of Africa’s
largest provider
of communications
services, connecting
over 53 million people in communities
across the country has in partnership
with Twinpine, a Terragon
company with specialties in mobile
marketing, unveiled an upgraded
version of MTN Mobile Advertising.
Launched recently at a stakeholders’
gathering, the enhanced version
of Mobile Advertising with selfservice
capability is a smart means
of optimizing advertising budget,
allowing brands and businesses to
reach their profiled target audiences
with ease. Witnessing the launch
were industry giants who were
presented with a live demo of MTN
Mobile Advertising and how the platform
guarantees cost efficiencies
while reaching the target audience.
Speaking at the launch, Chief
Enterprise Business Officer, MTN
Nigeria, Lynda Saint-Nwafor in a
MTN, Twinpine enter into partnership to
revolutionize mobile advertising in Nigeria
statement stated that, “MTN as a
brand aims to help its customers
get the best of their business using
the services that we provide. We are
particularly proud of our Mobile Advertising
as it offers much more than
receiving an SMS on your phone.
MTN Mobile Advertising involves
a wide array of channels like USSD,
End-of-Call Notification, Balance
Enquiry and Recharge Notification.
With MTN Mobile Advertising,
you have clear reach, targeting
real-time engagement, real-time
audience, permission marketing,
lasting conversations and a door
to a world of opportunities. We
believe our customers will get the
best of the platform and will be just
as impressed as we are.”
MTN Mobile Ads is a complementary
channel for advertising
that makes integrated marketing
communication plans more comprehensive
and airtight. As most
digital platforms, MTN Mobile Ads
is measurable and can be tracked
and the reports developed from
the platform will show trends and
extensive dynamics of targeted
consumers, the statement said.
The platform prides itself in being
overtly exact when targeting
audiences along the lines of age,
gender, location, spend, device type
and operating system amongst
other metrics to better the business’
Return on Investment (ROI). This
solidifies the customers’ confidence
in the fact that their actual target
market, audience and group are
being reached.
Commenting on how MTN
Mobile Ads connects businesses
with their target audiences, Chief
Executive Officer (CEO) Terragon
Group, Elochukwu Umeh in the
statement said, “The new version
of our Mobile Ads platform delivers
superior results on mobile for
consumer goods, financial services
and SMEs. The direct channel offers
participating customers and businesses
an opportunity to connect
with their target audience in their
mobile journey from discovery to
conversion.