HSA April_May 2018_WEB

The success of DrinkWise programs
over the past year was underpinned
by a sustained focus on evidence-based
campaigns and the understanding that
coordination and collaboration with
suppliers, stakeholders, industry and
government can deliver exceptional
results.
The research shows that more
Australians are drinking within health
guidelines and the rate of underage
drinking is decreasing, mirroring
government statistics (more info in the
DrinkWise lauds AIHW alcohol findings
media release on drinkwise.org.au).
DrinkWise A Great Success Story
comprehensive engagement program with
government, stakeholders and industry in
2018 to ensure that our program benefits
are widely known and understood.
This will pave the way for partners
and stakeholders to proactively identify
opportunities for moderation message
integration. Industry can assist by
adopting the DrinkWise developed
messages within their own sponsorships
or retail promotions wherever possible.
Active support by all producers, large or
small, is key to amplifying DrinkWise’s
work beyond what it could achieve on its
own.
While these results are encouraging and
suggest that our nation’s relationship
with alcohol is fundamentally changing to
one that is more mature and responsible,
DrinkWise will continue to focus on
misuse of alcohol that causes harm at the
individual, family and community level.
DrinkWise will also undertake a
Including Get the Facts and pregnancy
messaging on products and packaging are
very simple ways to demonstrate support.
For further information about DrinkWise
and how the moderation messages can
be easily incorporated into advertising,
sponsorships and activities, please contact
info@drinkwise.org.au.
Simon Strahan is the CEO of DrinkWise,
an independent, not-for-profit organisation
established by the alcohol industry to bring about
a healthier and safer drinking culture.
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