ce magazine may 2018 issue

improving readability in dark and bright driving conditions can help and has the real
potential for improving driving safety.”
Other automotive manufacturers are exploring how this new category of display
enhancing technology, perceptual display processing, could also lead to a lower cost
display as perceptual technology can increase the “perceived contrast” which in turn
could mean meeting the ISO-15008 contrast standard, by using a display panel with
lower contrast ratio which is less expensive.
With auto manufacturers in a headlong rush to add captivating digital
instrumentation clusters and infotainment systems, displays are becoming larger
and more prominent. The goal then shifts to displays that must adapt to the ambient
light and to personalizing the viewing experience to ensure readability making
driver safer
About IRYStec
Based in Montreal, Canada, IRYStec Software is a leading innovator of perceptual
display processing technology. Providing Perceptual Display Platform (PDP)
embedded software solutions, IRYStec enables consumer device and automotive
OEMs to revolutionize their display device viewing experience and performance.
IRYStec‟s technology leadership is complemented by a world-wide Technology
Advisory Board actively working with IRYStec R&D resulting in an impressive
combined and historical depth of display research expertise. Call: 1 514 227 5132
or email: info@irystec.com for more information.
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