June 2018
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www.theasianindependent.co.uk<br />
TECH<br />
GDPR : Here’s how EU data privacy<br />
law will affect Indian companies<br />
Non-compliance of GDPR rules can cost companies a fortune --<br />
20 million Euros or 4%?of annual turnover.<br />
The General Data Protection<br />
Regulation (GDPR) designed to give<br />
citizens in the European Union (EU)<br />
more rights to control their personal<br />
information also applies to an Indian<br />
entity if it monitors the behaviour of<br />
individuals in the EU.<br />
“The scope of GDPR is very wide. It<br />
does not matter whether you are in the<br />
EU or outside,” Supratim Chakraborty,<br />
Associate Partner at the law firm<br />
Khaitan & Co, said. “If you are providing<br />
goods and services through the data<br />
subjects in EU, you will be covered<br />
under the ambit. For example, the outsourcing<br />
services will be covered under<br />
GDPR. Moreover, establishments<br />
which are engaged in tracking data subjects<br />
of the EU through apps or any<br />
other tools will be liable to comply to<br />
the new regulations,” Chakraborty<br />
added. According to the European<br />
Commission, the law applies to a company<br />
or entity which processes personal<br />
data as part of the activities of one of<br />
its branches established in the EU,<br />
regardless of where the data is<br />
processed. Non-compliance of GDPR<br />
rules can cost companies a fortune -- 20<br />
million Euros or 4%?of annual<br />
turnover. It also applies to a company<br />
established outside the EU offering<br />
goods/services -- whether paid or for<br />
free -- which monitors the behaviour of<br />
individuals in the EU. According to<br />
Shree Parthasarathy, Partner, Deloitte<br />
India, Indian businesses are battling<br />
severe issues of data protection and<br />
cyber security that have larger business<br />
implications on productivity and customer<br />
confidence.<br />
“Embracing GDPR with a strategic<br />
roadmap should be the immediate priority<br />
for Indian CXOs, that would<br />
include creating awareness, training as<br />
well as constitution of a dedicated data<br />
protection framework,” Parthasarathy<br />
said in a statement. “GDPR can be a<br />
competitive advantage for India, if<br />
enterprises understand its relevance and<br />
further bring in a risk-based iterative<br />
mechanism to their business strategy<br />
that is trustworthy secure, and agile in<br />
the digital world,” he added. According<br />
to a Deloitte survey conducted in collaboration<br />
with Data Security Council<br />
of India (DSCI), large organisations<br />
with more than 10,000 employees (21%<br />
of respondents), embarked on their<br />
GDPR readiness journey in 2016 itself.<br />
Whereas, 43% of organisations started<br />
their GDPR readiness journey only<br />
in late 2017 or early <strong>2018</strong>, the results<br />
showed. “GDPR compliance should not<br />
only be looked at as an effort and<br />
money draining exercise but also as a<br />
business advantage which can be a differentiator<br />
in the market. An entity<br />
compliant with GDPR requirements<br />
would definitely command more confidence<br />
from customers as compared to<br />
those who do not,” Chakraborty said.<br />
<strong>June</strong> <strong>2018</strong><br />
19<br />
Facebook wants users<br />
to give nude photos to<br />
stop revenge porn<br />
San Francisco, It may sound audacious<br />
to some but Facebook thinks that<br />
sharing with a trained employee of the<br />
company the intimate images that you<br />
fear might go viral in the social networking<br />
platforms can help it stop their<br />
spread, thereby protecting your privacy.<br />
The social networking giant on<br />
Tuesday said it was testing a reporting<br />
tool so that people who worry that someone<br />
might want to harm them by sharing<br />
an intimate image can proactively<br />
upload it, which will eventually help<br />
Facebook to block anyone else from<br />
sharing it on Facebook, Instagram, or<br />
Messenger. Facebook said it entered into<br />
partnership with safety organisations on<br />
a way for people to securely submit photos<br />
they fear will be shared without their<br />
consent — images that are also referred<br />
to as “revenge porn” or “non-consensual<br />
pornography”.<br />
“This pilot programme, starting in<br />
Australia, Canada, the UK and US,<br />
expands on existing tools for people to<br />
report this content to us if it’s already<br />
been shared,” Antigone Davis,<br />
Facebook’s Global Head of Safety,<br />
wrote in a Facebook post. From anxiety<br />
and depression to the loss of a personal<br />
relationship or a job, the result of having<br />
most intimate moments shared without<br />
permission can be devastating for a person.<br />
And while these images harm people<br />
of all genders, ages and sexual-orientations,<br />
women are nearly twice as likely<br />
as men to be targeted, Davis said.