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June 2018

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www.theasianindependent.co.uk<br />

TECH<br />

GDPR : Here’s how EU data privacy<br />

law will affect Indian companies<br />

Non-compliance of GDPR rules can cost companies a fortune --<br />

20 million Euros or 4%?of annual turnover.<br />

The General Data Protection<br />

Regulation (GDPR) designed to give<br />

citizens in the European Union (EU)<br />

more rights to control their personal<br />

information also applies to an Indian<br />

entity if it monitors the behaviour of<br />

individuals in the EU.<br />

“The scope of GDPR is very wide. It<br />

does not matter whether you are in the<br />

EU or outside,” Supratim Chakraborty,<br />

Associate Partner at the law firm<br />

Khaitan & Co, said. “If you are providing<br />

goods and services through the data<br />

subjects in EU, you will be covered<br />

under the ambit. For example, the outsourcing<br />

services will be covered under<br />

GDPR. Moreover, establishments<br />

which are engaged in tracking data subjects<br />

of the EU through apps or any<br />

other tools will be liable to comply to<br />

the new regulations,” Chakraborty<br />

added. According to the European<br />

Commission, the law applies to a company<br />

or entity which processes personal<br />

data as part of the activities of one of<br />

its branches established in the EU,<br />

regardless of where the data is<br />

processed. Non-compliance of GDPR<br />

rules can cost companies a fortune -- 20<br />

million Euros or 4%?of annual<br />

turnover. It also applies to a company<br />

established outside the EU offering<br />

goods/services -- whether paid or for<br />

free -- which monitors the behaviour of<br />

individuals in the EU. According to<br />

Shree Parthasarathy, Partner, Deloitte<br />

India, Indian businesses are battling<br />

severe issues of data protection and<br />

cyber security that have larger business<br />

implications on productivity and customer<br />

confidence.<br />

“Embracing GDPR with a strategic<br />

roadmap should be the immediate priority<br />

for Indian CXOs, that would<br />

include creating awareness, training as<br />

well as constitution of a dedicated data<br />

protection framework,” Parthasarathy<br />

said in a statement. “GDPR can be a<br />

competitive advantage for India, if<br />

enterprises understand its relevance and<br />

further bring in a risk-based iterative<br />

mechanism to their business strategy<br />

that is trustworthy secure, and agile in<br />

the digital world,” he added. According<br />

to a Deloitte survey conducted in collaboration<br />

with Data Security Council<br />

of India (DSCI), large organisations<br />

with more than 10,000 employees (21%<br />

of respondents), embarked on their<br />

GDPR readiness journey in 2016 itself.<br />

Whereas, 43% of organisations started<br />

their GDPR readiness journey only<br />

in late 2017 or early <strong>2018</strong>, the results<br />

showed. “GDPR compliance should not<br />

only be looked at as an effort and<br />

money draining exercise but also as a<br />

business advantage which can be a differentiator<br />

in the market. An entity<br />

compliant with GDPR requirements<br />

would definitely command more confidence<br />

from customers as compared to<br />

those who do not,” Chakraborty said.<br />

<strong>June</strong> <strong>2018</strong><br />

19<br />

Facebook wants users<br />

to give nude photos to<br />

stop revenge porn<br />

San Francisco, It may sound audacious<br />

to some but Facebook thinks that<br />

sharing with a trained employee of the<br />

company the intimate images that you<br />

fear might go viral in the social networking<br />

platforms can help it stop their<br />

spread, thereby protecting your privacy.<br />

The social networking giant on<br />

Tuesday said it was testing a reporting<br />

tool so that people who worry that someone<br />

might want to harm them by sharing<br />

an intimate image can proactively<br />

upload it, which will eventually help<br />

Facebook to block anyone else from<br />

sharing it on Facebook, Instagram, or<br />

Messenger. Facebook said it entered into<br />

partnership with safety organisations on<br />

a way for people to securely submit photos<br />

they fear will be shared without their<br />

consent — images that are also referred<br />

to as “revenge porn” or “non-consensual<br />

pornography”.<br />

“This pilot programme, starting in<br />

Australia, Canada, the UK and US,<br />

expands on existing tools for people to<br />

report this content to us if it’s already<br />

been shared,” Antigone Davis,<br />

Facebook’s Global Head of Safety,<br />

wrote in a Facebook post. From anxiety<br />

and depression to the loss of a personal<br />

relationship or a job, the result of having<br />

most intimate moments shared without<br />

permission can be devastating for a person.<br />

And while these images harm people<br />

of all genders, ages and sexual-orientations,<br />

women are nearly twice as likely<br />

as men to be targeted, Davis said.

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