OTM Advanced Capabilities Managing Retail Transportation Needs

1 

OTM Advanced 

Capabilities Managing 

Retail Transportation 

Needs 

OTM SIG – 15 th August 

© 2012 WIPRO LTD | WWW.WIPRO.COM

2 

Agenda 

Introduction – Wipro OTM Practice & Service Offerings 

Retail Industry Overview 

How OTM helps Retail Industry 


Service lines 

3 

Wipro Today… Major Global Player 

Key Parameters 

Financial 

Ser vices 

Revenue: $ 6.03 Bn 

Market Cap.: $10 Bn 

Employees: 130,000+ 

Clients: 900 

Retail, CPG, 

Transportation & 

Services 

Industry verticals 

Manufacturing & 

Healthcare 

Product Engineering Ser vices 

Application Development 

Energy & 

Utilities 

Technology Infrastructure Services 

Testing Ser vices 

Enterprise Application Ser vices 

Consulting 

Business Process Outsourcing (BPO) 

Business Technology Ser vices 

Seattle, WA 

Santa Clara, CA 

Phoenix, AR 

Telecom, Media & 

Technology 

Monterrey 

60% 

North 

America 

© 2012 WIPRO LTD | WWW.WIPRO.COM 

Consulting 

Revenue by Geography 

Curitiba 

Infrastructure 

Services 

Services Portfolio 

BPO 

1% 

16% 

Solna 

27% 

Testing 

7% 

9% 

India 

Bangalore (HQ) 

25% 

10% 

Application Development 

and Maintenance 

7% 

Kiel 

Wroclaw 

Windsor Reading 

Düsseldorf 

Troy, MI Lustenau 

Frankfurt Bucharest 

Porto Europe India and 

East Brunswick NJ 

Yokohama 

Madrid 

Chengdu 

Atlanta, GA 

Middle East 

Shanghai 

Package 

Implementation 

13% 

Kuala Lumpur 

Melbourne 

18% 

Taipei 

Cebu 

Sydney 

6% 

APAC 

Products 

R&D services 

3

4 

Wipro Oracle Practice at a Glance 

Consultants 

� Apps Consultants – 2200+ 

� Oracle Tech – 4000+ 

� 95% of consultants are Oracle 

certified 

Oracle Partnership 

� Largest co-innovation partner to 

Oracle globally 

� Global Diamond Partner of Oracle 

� The largest AIA co-development 

factory outside Redwood Shores – 

OZONE Lab 

� Amongst top 5 partners for Oracle 

globally 

Dedicated CoE (Centre of 

Excellence) 

� Focused CoE for development of 

accelerators/ tools. 

� Pool of specialists for niche products 

to support critical engagements 

� Joint CoE proposition for key 

accounts 


Rich Experience 

� 100+ active engagements 

� Rich experience in finance segment 

� Experience of overall 400+ engagements 

� ~50 R12 engagements 

Value Added Solutions 

� EasyU – Upgrade assessment tool 

� EasyRun – Application health score card 

and business process monitoring 

� Flex Delivery services for development & 

support 

� OZONE – Lab on hire, driving down cost 

and risk 

� DBA support to drive key initiatives 

Analyst Speaks 

“Wipro’s Oracle resources are dedicated to 

serving industries such as manufacturing, 

retail and telecommunications across a 

range of Oracle product lines. The provider 

has one of the larger bases of offshore 

resources and heavily leverages offshore 

in its projects and on-going support” - 

Forrester report, 2011

OTM/GTM Service Offerings 

..enabling transportation transformation 

5 

Transportation Mgmt Advisory Services 

• Transportation Process Diagnostic & Improvements 

• TMS Evaluation and Selection 

• Business Case for TMS/GTM Implementation 

OTM Implementation Services 

• OTM/GTM End-to-end Implementation 

• Disruption Free Upgrade 

• OTM Extensions Development and Maintenance 

• 24 X 7 OTM Support and Sustenance Service 

• Roll-out Services in Onsite-Offshore Model 

• OTM Preconfigured Solution for Retail /3PL 

Transportation Integration Services 

• Implementation of Integrated Logistics Suite: Comprising of TMS, GTM and Parcel Manifesting Solutions 

• Development and Integration on Oracle Fusion Middleware / WebMethods 

Hosting Solutions 

•BPO 

•Hosting 


6 

Retail Industry Overview 


7 

Retail Industry – Emerging Trends 

� Multichannel Retailing 

� Global Sourcing leading to International/Intermodal movements 

� Complex Distribution model and logistics network with multiple distribution 

centers, suppliers, warehouses and retail stores 

� Shipment tracking – real time or event based 

� Automated Freight settlement audit & payment process 

� Partner collaboration (Carrier, FF, CHA etc) 


8 

Retail – Pain Area & Opportunities 

� High variation in transaction types 

� Inbound and Outbound Movements 

� Domestic & International 

� Store & Home Deliveries 

� High transactional volume 

� Large number of SKUs involved and Distribution requirements (for example equipments) are 

commodity specific for example Ambient, fresh, frozen, hazardous etc 

� Identifying Order Consolidation opportunities – Domestic and International shipments 

� Managing Complex planning requirements (Multistop, Cross dock/Pools, Multileg/Multimodal & 

backhaul scenarios ) 

� Managing customer SLAs keeping low inventory & Cost 

� End to End Visibility 

� Partner Collaboration 

� Freight settlement audit & payment process with possibility of revenue leakage 


9 

How OTM helps Retail 


10 

Multi Channel Retailing 


Store & Home Delivery – Different Dynamics 

11 

Multichannel retailing is the merging of retail operations 

�It enables transactions with a customer via many connected channels like retail stores, online stores, 

mobile stores, mobile app stores, telephone sales etc. Order Capturing systems can be easily integrated 

with OTM 

�Transacting includes browsing, buying, returning as well as pre and post sale service. 

�These different transactions lead to shipping either to the stores/warehouses or to the end customer 

Store Delivery Home Delivery 

Static delivery locations Dynamic locations 

Frequent small lot deliveries Retail order fulfillment 

Store Receiving End Consumer delivery 

Pre-defined business rules on delivery / receiving, preset 

time windows 

Can work on pre-defined routes if less number of stores, 

Possibility of scheduled runs 

Residential delivery presents different challenges, change 

requests, communication for delivery scheduling 

Dynamic route planning 

Delivery of cargo only Delivery may involve value added services of assembling units 

other activities like gift packing 

Ability to re-sequence while in execution and provide the 

update to vehicle – based on incoming customer requests 

TL/LTL deliveries Generally small parcel shipments 


Managing – Store Deliveries 

12 

Attributes 

-Fixed Routes 

-Pre-defined business rules on delivery 

/ receiving, preset time windows 

-TL/LTL deliveries 


OTM Features 

-Fixed itineraries can be defined for 

store deliveries. 

- Stores can be also be grouped into 

regions which can be fed by specific 

Distribution centres 

-Planning & delivery windows can be 

defined for store deliveries on specific 

days of the week 

-OTM also supports dock scheduling 

and hence share the information with 

carriers and suppliers through web 

based OTM portal 

-OTM supports TL and LTL modes. 

Contracts can be defined in OTM or it 

can be integrated with external rating 

engines.

Fixed Itineraries 

13 

Value Add 


Regions (Stores) 

fed by specific 

distribution centers

Appointment Scheduling - Warehouse Manager’s View 

14 

Value Add 


Managing – Home Deliveries 

15 

Attributes 

-Delivery may involve value added 

services of assembling units, labeling, 

special packing etc 

-Delivery may also be in the form of 

paper coupons/ through phone, gift 

cards etc 

-Ability to re-sequence while in 

execution and provide the update to 

vehicle – based on incoming customer 

requests 

-Generally small parcel shipments 

-Street Level Routing 



- Special services can be defined on 

the items 

-You can also raise orders in OTM 

which are purely from service 

perspective 

- Multistop Shipments can be 

resequenced based on orders 

changes. 

-OTM supports small parcel shipments 

and allows integration with special 

parcel solutions 

-Its possible using the Spatial Routing 

Engine. OTM can provide a map & 

driving directions

Special Services Orders 

16 


� Based on the Order Type 

an agent updates the 

special services required 

on the Order Release

Items – Special Services 

17 


Resequence Stops based on Customer's Request 

18 

Value Add 


Shipment Maps 

19 

Value Add 


Shipment Maps 

20 

Value Add 


21 

Complex Network & Planning Requirements 


Retail – Typical Logistics Network 

22 

3PL Truck 

Yard 

Backhaul 

Domestic Inbound 

National Distribution 

Center 

Rejected 

Material - 

Backhaul 

Distribution 

Regional DC 

P 

D 


Supplier A 

Store A 

D 

Store B 

Supplier B 

P 

Forward Movement 

Backhaul 

P 

Customer – Home 

Delivery 

Store C 

D 

D

23 

International / Intermodal Inbound 

International 

Supplier 

Mode: TL 

Insurance 

Agent 

Loading Port 

Mode: SEA 

FF 

Unloading Port 

Partner Collaboration 


Mode: TL 

CHA 

National DC

Managing Complex Networks & Planning Scenarios 

24 

Attributes 

-Logistics Network a 

combination of RDC, Stores, 

Cross-dock locations, suppliers 

etc 

Complex planning requirements 

(Multistop, Cross dock/Pools, 

Multileg/Multimodal & backhaul 

scenarios ) 

-Complex Freight Rates 



-OTM allows definition and roles 

for various entities – Ports, 

airports, ship from/to locations 

- Supports all planning scenarios 

for forward as well as reverse 

logistics 

-OTM supports different types of 

rate basis – weight /volume 

/distance travelled etc 

- It also supports conditional 

rating like weekend/holiday 

delivery 

-Contracts can be loaded in 

OTM or can be fetched through 

external rating engines through 

integration

Adding Holiday / Weekend Charges 

25 

� Shipment Cost has 

additional charges for 

Sunday delivery 


� Identification & Planning 

a delivery on a 

holiday/weekend is a 

challenge 

� This has been handled 

using calendars but have 

not been defined on 

locations 

� Workflow refers to the 

calendar and update 

shipment reference 

qualifier with the number 

of hours needed to be 

charge

International & Intermodal Movements 

26 

Attributes 

-Global Sourcing 

-Complex contracts – PP, 

PD,DD,DP etc 

-Intermodal Shipments 

-Freight & Non freight charge 

payments 

-Partner collaboration (Carrier, 

FF, CHA etc) & Shipment 

visibility 



-OTM supports 

multileg/multimodal movements 

- Parameter “Short Circuit Leg” 

allows building shipments 

different from Order source 

locations (Port – Door, Port – 

Port) based on the INCO terms 

-Parameter “BUILD 

SECONDARY CHARGE 

SHIPMENTS AUTOMATICALLY” 

uses Secondary Charge Rules 

and builds shipments against 

which service charges like 

Insurance/Stevedoring etc can 

be paid 

-Shipment status notifications to 

all involved parties 

-Tracking events gives a clear 

visibility to various stakeholders

Planning Based on Inco Terms and Inco Term Location 

27 

Value Add 


Secondary Charges 

28 

Value Add 


29 

ommodity specific Distribution Requirements 

Attributes 

-Large number of SKUs involved 

-Distribution requirements (for 

example equipments) are 

commodity specific for example 

Ambient, fresh, frozen, 

hazardous etc 



-OTM supports Commodity/ 

Items/Packaged Items 

configuration 

-You can assign specific 

attributes to an item such as size 

or color. 

- OTM also allows maintaining a 

parent child relationship between 

various items 

As of now Items attributes and parent child 

relationship are only, but this information can be 

used during planning and execution to generate 

shipments as required 

-Commodities incompatibilities 

and shipping constraints like 

equipments, Temperature range, 

Modes can be defined

Item Attributes 

30 

Value Add 


Item Attributes can be 

defined on the 

Order releases as 

well

Item – BOM Structure 

31 

Value Add 

Setting up BOM structures can help identifying orders which needs to be shipped together 


Using BOM Structure for Shipment Planning 

32 

� Identify BOM structure and all the related items. 

� Update Planning Group field 

� Plan orders with the same planning group together 

Value Add 


33 

Visibility 


Visibility 

34 


-OTM can be integrated with various service provider 

applications which provide real time information about the 

position and other attributes like temperature maintained in the 

container 

- You can as well receive tracking events 

- The same tracking events are used for calculation of additional 

charges like Detention 


35 

Freight Payment 


Freight Payment Requirements 

36 

Attributes 

-Automated process for carrier 

invoice matching & payment 

required because of huge 

volumes of carrier invoices 

-GL coding for various 

transactions and cost types 

-Cost Allocation 



-OTM supports Auto match and 

auto pay functionalities for 

carrier /LSP payments 

- OTM also allows invoice 

matching and payments based 

on Consolidated invoices 

(Manifest Based) 

- OTM allows GL codes rules 

definition based on various 

criteria like DC / Store / Cost 

Types etc 

-OTM Supports Allocation of 

Transportation & Non freight 

related charges based on 

various criteria like 

weight/volume/product etc

37 

Retail Industry – Leveraging OTM 

Requirement Handled by 

OTM 

Multichannel Retailing Yes 

Global Sourcing leading to International/Intermodal 

movements 

Complex Distribution model and logistics network with 

multiple distribution centers, suppliers, warehouses and 

retail stores 

Complex planning requirements (Multistop, Cross 

dock/Pools, Multileg/Multimodal & backhaul scenarios ) 

Shipment tracking – real time or event based 

Automated Freight settlement audit & payment process 

Partner collaboration (Carrier, FF, CHA etc) 

Yes 

Yes 

Yes 

Yes 

Yes 

Yes 


Not Handled 

by OTM

38 


Thank You 

Archana Bhardwaj 

OTM Competency Lead 

Archana.bhardwaj@wipro.com

OTM Advanced Capabilities Managing Retail Transportation Needs

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