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Straight To The Pint - Spring 2018 - Issue 8

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T H E M A G A Z I N E O F S T A U S T E L L B R E W E R Y<br />

STRAIGHT<br />

ISSUE 8 | SPRING <strong>2018</strong><br />

ROYAL<br />

ICING ON<br />

THE CAKE<br />

Proud winners of the Queen’s Award<br />

HARE<br />

BREWERY<br />

OPENING


STRAIGHT<br />

IN THIS ISSUE<br />

PAGE 3<br />

A ROYAL ICING ON THE CAKE<br />

PAGE 4<br />

AWARDS POURING IN<br />

AT THE BREWERY<br />

PAGE 5<br />

MAKEOVER COMES UP TRUMPS<br />

FOR THE CENTRAL<br />

MAJOR REFURBISHMENT FOR<br />

ICONIC PIER HOUSE HOTEL<br />

PAGES 6-7<br />

A BEER FOR ALL SAISONS<br />

PROPER JOB? YES WE CAN<br />

JOIN US ON THE<br />

TRIBUTE BALLOON<br />

PAGE 8<br />

DESIGN SPEAKS FOR ITSELF<br />

PAGES 9-12<br />

HERE COMES THE HARE!<br />

BATH ALES’ ‘HARE BREWERY’<br />

OFFICAL OPENING<br />

PAGE 13<br />

TENANTS VOTE US TOP PUB<br />

COMPANY... AGAIN<br />

NEW FACES AT THE BREWERY<br />

PAGES 14-15<br />

DON'T MIND IF I DO!<br />

PAGE 16<br />

LUCY AND LUKE<br />

SURF TO SUCCESS<br />

TRIBUTE COMES UP STUMPS FOR<br />

CORNWALL CRICKET<br />

PAGE 17<br />

ROWERS DELIGHT AT PILOT GIG<br />

WORLD CHAMPIONSHIPS<br />

PAGE 18<br />

CORNISH SCHOOLS<br />

COOK UP A STORM<br />

PAGE 19<br />

AN X-RATED<br />

BREWING EXPERIENCE<br />

Welcome to the <strong>Spring</strong>/<br />

Summer <strong>2018</strong> edition<br />

of <strong>Straight</strong> to the <strong>Pint</strong>,<br />

the magazine that’s brim-full of<br />

the latest from the home of the<br />

South West’s favourite beers,<br />

pubs and hotels.<br />

Following the worst that winter<br />

could throw at us, the sun is<br />

finally smiling down as we go to<br />

print, bringing to mind the old<br />

adage that spring is nature’s way<br />

of reminding us that every day<br />

is worthy of celebration. And<br />

we’ve certainly got a whole lot to<br />

celebrate in this issue, starting with<br />

the grand opening of the brandnew<br />

Hare Brewery in Warmley,<br />

doubling the brewing capacity for<br />

Bath Ales and ensuring there’ll be<br />

enough Gem and Prophecy, as well<br />

as new-brews Sulis and Lansdown,<br />

to quench thirsts around Bristol<br />

and Bath and the rest of Britain.<br />

See our special supplement for<br />

news of the Hare Brewery which<br />

also features a tap room and visitor<br />

centre, so be sure to drop by and<br />

discover all the reasons why we<br />

chose Bath Ales to join the wider St<br />

Austell Brewery family.<br />

In other great news, we’ve won the<br />

Queen’s Award for Enterprise for<br />

Sustainable Development, which<br />

recognises our ongoing investment<br />

in green brewing and distribution,<br />

innovation and commitment to<br />

the local and wider communities<br />

through our grass roots to county<br />

level sports sponsorship and<br />

Charitable Trust donations.<br />

With all this and much more,<br />

including your chance to<br />

win an exhilarating flight in<br />

our very own Tribute hot air<br />

balloon, here’s wishing everyone<br />

a fantastic summer. Enjoy<br />

yourselves responsibly!<br />

Jeremy Mitchell<br />

Marketing and communications director<br />

jeremy.mitchell@staustellbrewery.co.uk<br />

BACK COVER<br />

HOTEL AND INNS COLLECTION<br />

ST AUSTELL BREWERY<br />

63 Trevarthian Road, St Austell, Cornwall, PL25 4BY<br />

T. 0345 2411122 E. info@staustellbrewery.co.uk<br />

www.staustellbrewery.co.uk


A ROYAL<br />

ICING<br />

ON THE<br />

CAKE<br />

NEWS<br />

We’re very proud to receive the prestigious Queen’s Award for Enterprise,<br />

based on sustainable development.<br />

<strong>The</strong> Queen’s Awards<br />

for Enterprise are the<br />

UK’s most prestigious<br />

business awards celebrating<br />

excellence. Our outstanding<br />

results for sustainable<br />

development mean that we will<br />

hold the esteemed accreditation<br />

for the next 5 years.<br />

Chief executive James Staughton<br />

said of the award, “Winning the<br />

Queen’s Award is an enormous<br />

honour for all of us as it is the<br />

highest accolade that any business<br />

in the UK can aspire to. <strong>The</strong><br />

exacting criteria of the awards<br />

process acted as an excellent way<br />

for us to confirm that we really<br />

are doing as much as we possibly<br />

can to make our operations as<br />

sustainable and environmentally<br />

friendly as possible.”<br />

<strong>The</strong> award recognised many<br />

factors, including our investment<br />

in the reduction of water<br />

consumption and also the energy<br />

saving measures introduced,<br />

enabling our Central Distribution<br />

Centre to go grid-free for<br />

half of 2016!<br />

James added, “<strong>To</strong> us,<br />

sustainability is second nature<br />

and this award isn’t just about<br />

the honour and prestige; just as<br />

important is the added insight it<br />

offers towards the futureproofing<br />

of our business.”<br />

<strong>The</strong> award described the Brewery<br />

as ‘A Cornish brewer and pubcompany<br />

that aims to deliver<br />

distinctive customer experiences<br />

through great products,<br />

innovation and sustainable<br />

business operations.’ We couldn’t<br />

have said it better ourselves!<br />

SPRING <strong>2018</strong> | 3


NEWS<br />

STRAIGHT<br />

AWARDS POURING IN AT THE BREWERY<br />

We tasted success at the recent Bartenders’ Brand Awards with Underdog Session IPA<br />

hitting gold for taste and value, Korev also gained gold for value. Korev and Bath Ales’<br />

Cubic were both awarded silver for taste. Big Job and Hicks both performed well at the<br />

CAMRA SW awards winning gold and bronze respectively in the ‘Real Ale in Bottles’<br />

category. Trelawny and Tribute gained a gold and silver in ‘Bitters’ while Proper Job came<br />

in with a bronze in the regional award. And it’s not just beer…<br />

LICENSEE OF THE YEAR<br />

FINALISTS REVEALED<br />

Two of our pubs have<br />

made it onto the six-strong<br />

shortlist for the Licensee of<br />

the Year competition run<br />

by <strong>The</strong> British Institute of<br />

Innkeeping (BII).<br />

<strong>The</strong> Polgooth Inn and <strong>The</strong><br />

Ship at Pentewan both made<br />

the final cut and the winner<br />

will be announced at the BII’s<br />

spectacular Summer Event at the<br />

HAC Gardens on 5th June.<br />

<strong>The</strong> competition rigorously<br />

assesses standards from car<br />

parks right through to cellars and<br />

kitchens and each entrant is also<br />

interviewed about all aspects of<br />

their business.<br />

Kim Barker from the Ship Inn<br />

was delighted, “<strong>To</strong> have your<br />

efforts and those of the entire team<br />

recognised by the BII is such a<br />

thrill; it’s because of everyone’s<br />

efforts and it’s a real team prize.”<br />

Kim Barker from the Ship Inn<br />

pays tribute to her team effort<br />

A CLEAN BILL OF HEALTH<br />

We’re proud to have been<br />

given the Healthy Workplace<br />

Gold award for the second<br />

year running.<br />

Awarded by the Healthy<br />

Workplace team at Cornwall<br />

Council, we also gained ‘Mentor’<br />

status thanks to many initiatives<br />

introduced over the last year,<br />

including the aptly named<br />

HOPS (Health Optimisation<br />

and Promotion Scheme),<br />

monthly health promotions and<br />

Mindfulness <strong>To</strong>olkits.<br />

Our occupational health<br />

supervisor Chrissie Knight<br />

commented, “Caring for the<br />

workforce has always been<br />

a priority for us and gaining<br />

recognition at this level is<br />

really pleasing.”<br />

Find out more at<br />

www.behealthyatwork.org<br />

<strong>The</strong> team at the Polgooth Inn celebrate<br />

being shortlisted for the BII award<br />

FUNDRAISING ROCKS<br />

Our very own Logan Rock Inn,<br />

in Treen near Penzance, was<br />

named as the first-ever Charity<br />

Fundraising Pub of the Year.<br />

<strong>The</strong> new award, organised<br />

by PubAid and the All-Party<br />

Parliamentary Beer Group attracted<br />

entries from 69 pubs across the<br />

country. Sponsored bike rides,<br />

welly throwing, quizzes, litter picks<br />

and auctions all raised money for<br />

local charities and causes.<br />

Co-founder of PubAid, Des<br />

O’Flanagan said, “It’s hard to think<br />

of a way of fundraising they haven’t<br />

tried! <strong>The</strong>y’re creative and tireless<br />

in their support for local charities<br />

and causes at the Logan Rock.”<br />

Peter and Anita George from Logan Rock<br />

Inn with Piers M Thompson, external<br />

relations director, receive the award<br />

4 | SPRING <strong>2018</strong>


PUBS AND INNS<br />

Lucy and Rob Brewer<br />

at the Pier House<br />

MAKEOVER COMES UP<br />

TRUMPS FOR THE CENTRAL<br />

<strong>The</strong> Central Inn, Newquay is open for business<br />

following an extensive £250,000 investment.<br />

<strong>The</strong> new-look pub now has a revamped ‘sports<br />

bar’ area for fans wanting to see the latest events as<br />

well as fresh, modern seating areas for socialising.<br />

<strong>The</strong> Central also boasts a new, contemporary<br />

restaurant area as well as the ever popular<br />

‘nightclub zone’. <strong>The</strong>re is also stylish signage and<br />

branding to reflect the new-look Inn.<br />

<strong>The</strong> place looks and feels like an<br />

exciting and vibrant new venue<br />

At a special reopening event, featuring DJs and<br />

stilt walkers, delighted manager Paul Mulliner<br />

commented, “We had a clear vision of what we<br />

wanted the Central to offer for both locals and<br />

visitors and the Brewery has come up trumps!<br />

<strong>The</strong> place looks and feels like an exciting and<br />

vibrant new venue and we hope everyone who<br />

comes through the doors feels that too.”<br />

For more information about the new offerings at the<br />

Central, contact Paul, Nikki and the team on<br />

01637 873810 or visit www.thecentralnewquay.co.uk.<br />

MAJOR REFURBISHMENT<br />

FOR ICONIC PIER HOUSE<br />

<strong>The</strong> Pier House on the historic Charlestown<br />

harbour has reopened following a £380,000<br />

refurbishment to restore and modernise the 27<br />

room inn, which started life as a farmhouse on the<br />

harbour in the late 1800s.<br />

<strong>The</strong> extensive project has involved a rework of<br />

existing bar areas and a new bar at the core of the<br />

building as well as improvements to the internal<br />

and external dining areas. <strong>The</strong>re is now greater<br />

accessibility throughout and a new external terraced<br />

seating area to take advantage of the unrivalled<br />

harbourside location.<br />

<strong>The</strong> refurbishment was project managed by the<br />

Brewery’s Patrick Gribbin and Rebecca Groves from<br />

Cardiff-based Design Management Partnership.<br />

Patrick said, “We’re immensely proud of what we<br />

have achieved at the Pier House. By increasing the<br />

accessibility we’ve opened up the site to many more<br />

people and allowed so much more opportunity<br />

for guests to appreciate the amazing views<br />

from the hotel.”<br />

For information about the Pier House, including<br />

bookings for dining and accommodation, visit<br />

www.pierhousehotel.com.<br />

SPRING <strong>2018</strong> | 5


BEER<br />

STRAIGHT<br />

JOIN US ON<br />

THE TRIBUTE<br />

BALLOON<br />

<strong>The</strong> eagle-eyed among you<br />

may have noticed that the<br />

Tribute balloon has taken to<br />

the skies again for the summer.<br />

A BEER FOR ALL SAISONS<br />

Marks & Spencer asked us to exclusively brew a brand<br />

new beer, Cornish Saison (5.9% ABV), as part of their<br />

permanent own-brand range.<br />

Recently launched<br />

nationwide in 330ml<br />

cans, the Cornish Saison<br />

(meaning ‘season’) is based on a<br />

traditional southern Belgian style,<br />

with added notes of black pepper<br />

and citrus and gently spiced with<br />

ginger, lemon and lime zest.<br />

<strong>The</strong> new brew should<br />

definitely hit the spot on those<br />

(hopefully) warm summer<br />

evenings ahead.<br />

Brewing director, Roger<br />

Ryman, said, “We’re proud<br />

to have been selected by<br />

Marks & Spencer to brew<br />

Cornish Saison, a much-loved<br />

traditional beer style, with<br />

our own unique Cornish<br />

twist on it.”<br />

Following a wonderful flight that<br />

took off from the Boconnoc Estate<br />

on a spectacular sunny day in May,<br />

we’re planning several flights across<br />

the South West and are looking<br />

forward to being part of the <strong>2018</strong><br />

Bristol Balloon Fiesta, Europe’s largest<br />

annual meeting of hot-air balloons<br />

(August 9th to 12th). Tweet us<br />

@StAustellBrew if you see it!<br />

One special trip we are planning for<br />

later in the year is to travel up through<br />

Cornwall from the far west and up as<br />

far as we can go in a day. You might be<br />

able to join us on this journey through<br />

the clouds. Visit the website www.<br />

staustellbrewery.co.uk to find out how.<br />

If you’d like information about<br />

the Tribute balloon, contact our<br />

partners at First Flight,<br />

www.hotair-balloonrides.co.uk.<br />

PROPER JOB? YES WE CAN<br />

Proper Job, our award-winning Cornish IPA, is now<br />

available in 330ml cans. <strong>The</strong> new six-packs, complete<br />

with recyclable can holder, have launched exclusively<br />

in Tesco stores nationwide.<br />

<strong>The</strong> Proper beer (5.5%<br />

ABV), one of the UK’s<br />

first new wave of<br />

modern-style IPAs, is already the<br />

biggest selling premium bottled<br />

IPA in the UK. Jeremy Mitchell,<br />

marketing and communications<br />

director commented, “We’re<br />

delighted to be introducing<br />

Proper Job in a convenient 330ml<br />

can. It’s one of our most popular<br />

and celebrated beers, and has<br />

a loyal and growing following<br />

across the country.”<br />

6 | SPRING <strong>2018</strong>


BEER<br />

BEER HEADLINING<br />

THIS SUMMER’S<br />

FESTIVAL SEASON!<br />

We’re excited to be quenching<br />

your thirst at many festivals<br />

and events:<br />

1-3 JUNE<br />

Great Estate Festival, Scorrier<br />

House, Redruth, Cornwall<br />

7-9 JUNE<br />

Royal Cornwall Show,<br />

Wadebridge, Cornwall<br />

8-10 JUNE<br />

Tunes in the Dunes,<br />

Perranporth, Cornwall<br />

15-17 JUNE<br />

Goldcoast Oceanfest,<br />

Croyde, Devon<br />

6-7 JULY<br />

Night Surf – UK Pro Surf,<br />

Newquay, Cornwall<br />

20-22 JULY<br />

Bristol Harbourside Festival<br />

27-28 JULY<br />

Polzeath Beer Festival,<br />

Polzeath, Cornwall<br />

7-11 AUGUST<br />

Great British Beer Festival,<br />

Olympia, London<br />

9-12 AUGUST<br />

Bristol International<br />

Balloon Fiesta<br />

21-23 SEPTEMBER<br />

Looe Music Festival,<br />

Looe, Cornwall<br />

6-7 OCTOBER<br />

British Nationals Surfing,<br />

Newquay, Cornwall<br />

27-28 OCTOBER<br />

Masked Ball, Helston,<br />

Cornwall<br />

SPRING <strong>2018</strong> | 7


INTEREST<br />

STRAIGHT<br />

DESIGN SPEAKS<br />

FOR ITSELF<br />

We recently challenged<br />

students of sustainable design<br />

at Falmouth University to<br />

create a piece of pub or bar<br />

furniture to support Tribute’s<br />

new ‘quality speaks for itself’<br />

strapline.<br />

<strong>The</strong> brief explained that<br />

the item would need to<br />

provide ‘an enhanced<br />

quality customer experience<br />

through innovation, aesthetics,<br />

design, craft work or the<br />

materials used’ and with a<br />

grand prize of £1000, as well<br />

as the chance to showcase the<br />

winning design at this year’s<br />

Royal Cornwall Show, we got<br />

some pretty innovative and<br />

wonderful ideas!<br />

After visiting the Brewery with<br />

department head, Drummond<br />

Masterton, the students set about<br />

creating their masterpieces, with<br />

a follow-up feedback session to<br />

check that their projects were<br />

both achievable and practical.<br />

<strong>The</strong> judging team, including<br />

brewery directors Piers<br />

Thompson and Steve Worrall,<br />

were treated to some amazing<br />

work, including giant storytelling<br />

chairs, in-glass souvenir chillers<br />

and multiple use bar stool/<br />

tables. For scalability, practicality,<br />

design and pure fun, the final<br />

prize was awarded to 21-year old<br />

Drew Spathaky.<br />

Drew’s special ‘Tribute Tray’,<br />

using locally sourced, sustainable<br />

materials allowed pints of Tribute<br />

to be carried across a crowded<br />

bar without fear of spillage. He<br />

also added a special ‘phoneslot’,<br />

designed for customers<br />

to ‘park’ their phones and bar<br />

games in the base to encourage<br />

users to interact and enjoy each<br />

other’s company.<br />

Picking up his award, Drew said,<br />

“This has been an amazing project<br />

and I’m so thrilled to have won<br />

it. It’s great to be able to work<br />

with a real brand as a student and<br />

we are all really thankful to the<br />

Brewery for allowing us to have a<br />

go at solving a real challenge for<br />

the real world.”<br />

8 | SPRING <strong>2018</strong>


BEER<br />

HERE COMES THE HARE!<br />

<strong>The</strong> all-new ‘Hare Brewery’ has officially opened at the Bath Ales HQ, between Bath<br />

and Bristol following a substantial investment by St Austell Brewery.<br />

SPRING <strong>2018</strong> | 9


BEER<br />

HERE COMES THE HARE!<br />

Over 500 guests joined celebrations at the<br />

brewery, which was officially opened in<br />

May by Tarquin McDonald, chief executive,<br />

Bath Rugby. <strong>To</strong> mark the occasion a bronze hare<br />

statue, crafted by Cornish artist Hamish Mackie,<br />

was unveiled – a symbolic gesture to mark the<br />

coming together of Bath and Cornwall following the<br />

purchase of Bath Ales by St Austell Brewery in 2016.<br />

As the South West’s most sophisticated<br />

and technologically advanced brew house,<br />

it’s a project that we’re immensely proud of<br />

Darren James, our senior brewer, said, “Opening<br />

Hare Brewery – which we’ve built from the ground<br />

up – is a very exciting moment for everyone<br />

involved. Extra capacity means more beer for Bath<br />

Ales’ drinkers including a wider range of styles on<br />

the new equipment”<br />

Fronted by flagship ale Gem, alongside the existing<br />

stable of beers, the four-vessel facility means we can<br />

also brew a bigger variety of exciting new beers,<br />

including new IPA, Lansdown and our first ever<br />

lager, Sulis.<br />

We’ll be holding regular brewery tours for beer fans<br />

to see the new kit and visitors can also pay a visit to<br />

the new tap room.<br />

James Staughton, chief executive, St Austell<br />

Brewery, commented, “We’re delighted to be<br />

up and running, brewing beer and welcoming<br />

visitors to Hare Brewery. As the South West’s most<br />

sophisticated and technologically advanced brew<br />

house, it’s a project that we’re immensely proud of.”<br />

Brewing director, Roger Ryman, who oversees<br />

brewing and production at Bath Ales and St Austell<br />

Brewery added, “From the very start of the project<br />

we’ve all shared a clear vision for Hare Brewery:<br />

to build one of the region’s most technologically<br />

advanced and fully bespoke brewhouses. <strong>To</strong><br />

see this come to fruition today is a milestone<br />

moment for us.”<br />

Bath Rugby’s<br />

Tarquin McDonald (left)<br />

with St Austell Brewery’s<br />

James Staughton at the Hare<br />

Brewery official opening<br />

10 | SPRING <strong>2018</strong>


BEER<br />

NEW! SULIS – THE ULTIMATE ENGLISH LAGER<br />

Brewing a lager is a meticulous science. We’ve taken everything we’ve learned from the great lager brewers<br />

of Germany to make a classic, bready and moreish lager then hopped it with exciting new hop varieties to<br />

give it a unique fresh lemon aroma. Sulis is light and refreshing and with an abv of 4.2% (4.4% in cans) is a<br />

perfect summer beer. Find out more about Sulis on the new look website: bathales.com.<br />

HARE ON THE HILL<br />

<strong>To</strong> celebrate the new brewery, a 50 x 25 metre hare<br />

was hand painted by Bristol street artist (Gage<br />

Graphics) on a farm hillside in Bathford, just a few<br />

miles from the Bath Ales brewery.<br />

ARTIST: GAGE GRAPHICS<br />

<strong>The</strong> Hare stayed for a couple of weeks before the<br />

environmentally-friendly paint dissolved and was<br />

washed away by the rain. It was located by one of<br />

the main commuter train lines into Bath and set<br />

tongues wagging.<br />

SPRING <strong>2018</strong> | 11


BEER<br />

HERE COMES THE HARE!<br />

WEBSITE LAUNCH<br />

As part of the opening of the Hare<br />

Brewery we have also launched our<br />

brand new website – bathales.com<br />

<strong>The</strong> aim was to create a more beer-focused<br />

website to showcase the brewery and our<br />

extended Bath Ales beer range. <strong>The</strong> website is<br />

image-led, vibrant and – we hope – an exciting<br />

digital shop window for promoting Bath Ales to<br />

trade customers and beer drinkers alike.<br />

For more information about Bath Ales and its beer range, tours<br />

and taproom opening times, visit: www.bathales.com.<br />

You can also follow us on social media via<br />

Twitter: @bathales Facebook: bathales Instagram: @bathales<br />

12 | SPRING <strong>2018</strong>


TENANTS<br />

VOTE US<br />

TOP PUB<br />

COMPANY...<br />

AGAIN<br />

NEW FACES AT<br />

THE BREWERY<br />

We’re pleased to be welcoming two new faces to<br />

our senior management team.<br />

NEWS<br />

We’ve been named the UK’s<br />

best tenanted pub company<br />

for the sixth time in a row.<br />

<strong>The</strong> award is made extra<br />

special as it’s voted for by<br />

the tenants themselves.<br />

This year’s survey by<br />

independent food and drink<br />

research agency, M&C Allegra<br />

interviewed 1,200 tenants across<br />

13 pub companies across the<br />

UK. Special mention was made<br />

on our great relationships and<br />

support to our tenanted estate in<br />

terms of business controls and<br />

point of sale equipment.<br />

We scored a very healthy overall<br />

score of 8.73 out of 10, with<br />

day-to-day dealings with the<br />

Brewery rated at 8.92 out of 10,<br />

up 13% on 2017.<br />

According to Steve Worrall, retail<br />

director, the success of the tenant-<br />

Brewery relationships stems from<br />

listening to them to find out what<br />

they really need and sharing<br />

best practice.<br />

Steve said, “We are delighted to<br />

have come out top in the latest<br />

Tenant Track survey and to have<br />

again increased our scores. We<br />

continue to roll out initiatives<br />

and look to provide the best<br />

support possible to tenants and<br />

their teams to help promote best<br />

retail practices.”<br />

New people director Tamsyn Hawkins joins the Brewery to ensure<br />

we have the best possible people working to deliver and grow the<br />

business. Tamsyn brings 20 years’ industry experience and as part<br />

of her new role she will oversee our training and development<br />

centre, helping to develop the next generation in the licensed trade.<br />

Tamsyn said, “I’m thrilled to be starting in my new role at St<br />

Austell Brewery. Being from Cornwall, I’m excited to be joining<br />

such a successful and diverse west country organisation.”<br />

Meanwhile, new procurement director Andrew Holden has joined<br />

to ensure our supply chains are really working to help maintain<br />

and push further growth for the Brewery. Andrew is already a<br />

familiar face to us after spending the last decade in a similar role<br />

at our near neighbours, the Eden Project. During this time Andrew<br />

was responsible for developing our partnership with Eden Project<br />

to supply Eden inspired beers from the Small Batch Brewery and<br />

also our sponsorship of the Eden Sessions.<br />

Andrew said, “St Austell grew to be the largest individual supplier<br />

to Eden and it was obvious to me that with its award-winning<br />

beers and professional team, sales growth was happening at an<br />

unprecedented level. My aim is to harness that growth by gaining a<br />

full understanding of the supply chain, apply intelligent solutions<br />

and gain best value for the Brewery”<br />

Welcome aboard Tamsyn and Andrew!<br />

SPRING <strong>2018</strong> | 13


INTEREST<br />

STRAIGHT<br />

14 | SPRING <strong>2018</strong>


DON’T MIND IF<br />

I Do!<br />

INTEREST<br />

When Derbyshire couple Jay and Ali Keily decided to tie the knot, they knew exactly what<br />

the theme was going to be, a Tribute to their two main loves – each other and beer!<br />

Jay first encountered Tribute at his local, <strong>The</strong><br />

Greyhound in Belper, as he explains, “I went out<br />

for a beer with my friend Winston (who went<br />

on to be my best man) and he pointed out Tribute,<br />

telling me it was lovely. I ordered<br />

myself a pint and it instantly became a<br />

favourite. Ali and I went out soon after<br />

and discovered Proper Job. That then<br />

became our absolute favourite beer!”<br />

<strong>The</strong> couple began visiting Cornwall<br />

regularly, getting engaged on<br />

Porthgwidden Beach in St Ives in 2016.<br />

<strong>The</strong>y paid their first visit to St Austell<br />

Brewery the following day and it was<br />

here that the idea of a Brewery-themed<br />

wedding took shape<br />

“Over the years, we have visited<br />

many breweries around the country<br />

but our visit to St Austell was by<br />

far the best we had experienced.<br />

<strong>The</strong> friendly family brewery feel<br />

really shone through and the<br />

lady conducting the tour was so<br />

passionate about the brewery and<br />

its values and history that we couldn't<br />

help but be impressed.”<br />

“As we got a little tipsy sampling all the beers at the<br />

Brewery, it just seemed an obvious thing to try to<br />

incorporate it into our special day.”<br />

As part of the big day celebrations at Tregenna<br />

Castle, different St Austell beers were used as table<br />

names, the cake was based around a St Austell<br />

Brewery local and there was even a mini beer<br />

festival as part of the evening entertainment.<br />

Jay explained why the couple were<br />

so keen to include us as part of<br />

their wedding celebrations, “Often<br />

with a brewery, you get one or<br />

two particularly nice beers and<br />

the rest are either pretty much the<br />

same or average. But St Austell<br />

have so many really good quality<br />

and versatile beers. From now<br />

on, whenever we have a pint<br />

of a St Austell beer, we will be<br />

reminded of our wedding day and<br />

happy memories.”<br />

Different St Austell<br />

beers were used as table<br />

names, and the cake<br />

was based around a St<br />

Austell Brewery local<br />

So what’s the recipe for a perfect<br />

marriage? According to Ali, it’s all about love,<br />

respect, trust, fun, laughter and quality time<br />

together with a Proper beer!<br />

SPRING <strong>2018</strong> | 15


NEWS<br />

STRAIGHT<br />

LUCY AND LUKE SURFING TO SUCCESS<br />

<strong>The</strong> national surfing<br />

elite descended<br />

upon Watergate Bay<br />

in May for the Korev<br />

sponsored, English<br />

National Surfing Championships. <strong>The</strong> finals day saw some amazing<br />

Cornish surf and some equally thrilling riding, with the men’s final<br />

described by some as one of the most progressive, high quality and<br />

electrifying finals to come out of England in decades. Korev ambassadors<br />

and team riders Lucy Campbell from Woolacoombe and Newquay’s<br />

Luke Dillon made some serious waves with Lucy retaining her English<br />

Women’s title and Luke coming a close second in the men’s event.<br />

Picking up the Women’s Open trophy, Lucy said, “It’s a real thrill to<br />

win this title again. While we travel year-round to compete in some of<br />

the most amazing waters, it’s still an incredible feeling to come back to<br />

the UK and go up against people you know and who you’ve grown up<br />

with in competition.” <strong>The</strong> weekend had a typically relaxed vibe, with<br />

DJs on hand to provide some great tunes and Korev on tap to quench<br />

the bank holiday thirst.<br />

TRIBUTE COMES<br />

UP STUMPS FOR<br />

CORNWALL CRICKET<br />

Our partnership with<br />

Cornwall Cricket is set<br />

to continue this summer and<br />

will see Tribute remaining<br />

as the official beer of<br />

Cornwall Cricket.<br />

We have also pledged a<br />

financial commitment to help<br />

grassroots clubs who sign up<br />

across Cornwall with day-today<br />

running costs.<br />

Simon Menneer, Cornwall<br />

Cricket CEO, said, “We’re<br />

delighted to be able to<br />

continue our relationship<br />

with St Austell Brewery and<br />

to bring our community<br />

cricket clubs some muchneeded<br />

financial support.”<br />

16 | SPRING <strong>2018</strong>


ROWERS DELIGHT AT PILOT<br />

GIG WORLD CHAMPIONSHIPS<br />

INTEREST<br />

We crowned our longstanding partnership with the Cornish Pilot Gig Association by signing<br />

up as a key sponsor for this year’s World Pilot Gig Championships on the Scillies.<br />

<strong>The</strong> Championships are<br />

a real highlight of the<br />

rowing calendar and<br />

upwards of 160 boats from across<br />

the UK, Euope and the USA<br />

converged on the islands for the<br />

first weekend in May. Not bad for<br />

an event which started in 1990<br />

with just 19 local boats!<br />

Tribute was the official beer of<br />

the weekend, providing some<br />

much needed refreshment in the<br />

ever popular ‘Tunnel canteen’.<br />

We welcomed contestants and<br />

spectators too with Tribute<br />

banners adorning the town quay.<br />

Speaking of the sponsorship deal,<br />

Jeremy Mitchell, our marketing<br />

and communications director<br />

said, “We have been proud<br />

supporters of pilot gigs for well<br />

over a decade now, so to become<br />

official joint sponsors of the World<br />

Championships is the natural<br />

progression of our commitment.”<br />

<strong>The</strong> Cornish Pilot Gig has a long and<br />

hard-working history. In the early<br />

1800s there would have been around<br />

200 gigs around the Cornish coastline.<br />

<strong>The</strong>y used to help larger vessels to<br />

navigate a safe passage around the<br />

treacherous coastline and also help<br />

rescue those in danger. <strong>The</strong> Pilot<br />

Gig was also the transport of choice<br />

many smugglers!<br />

Shortly after World War II, the<br />

working life of the pilot gig<br />

diminished, but racing for pleasure<br />

soon became popular and continues to<br />

grow and grow!<br />

WORLD CHAMPIONSHIPS<br />

RESULTS<br />

Men’s Trophy<br />

1st Looe in Currah’s Pride<br />

2nd Caradon in the Ann Glanville<br />

3rd Falmouth in Black Rock<br />

Women’s Trophy<br />

1st Caradon in the Ann Glanville<br />

2nd Falmouth in Black Rock<br />

3rd Mounts Bay in Kensa<br />

Terry Ward, committee advisor<br />

for the Championships added,<br />

“We simply couldn’t handle<br />

every aspect of the event<br />

without some further external<br />

sponsorship. <strong>The</strong> first people that<br />

we approached were St Austell<br />

Brewery and it quickly became<br />

obvious that we were pushing<br />

against an open door”<br />

SPRING <strong>2018</strong> | 17


FOOD<br />

STRAIGHT<br />

CORNISH SCHOOLS COOK UP A STORM<br />

We recently worked with four local schools on the inaugural Cornish School Chef competition.<br />

<strong>The</strong> competition aimed to<br />

encourage budding young<br />

chefs to develop their<br />

skills and discover more about a<br />

career in hospitality.<br />

After three gruelling rounds<br />

featuring challenges such as<br />

‘starters for under a fiver’ and<br />

delicious ‘locally sourced main<br />

courses’ as well as special chef<br />

mentoring sessions, the budding<br />

master chef was crowned.<br />

Thirteen-year-old Garnet Scott of<br />

Roseland Acadamy was named<br />

as the Cornish School Chef of<br />

the Year, at the finals held at<br />

Cornwall College.<br />

<strong>The</strong> Brewery Visitor Centre Head<br />

Chef Kevin Rouse, also one of<br />

the chef mentors, was impressed,<br />

saying, “All of us professionals<br />

were amazed at the quality of<br />

all of the entries, so picking the<br />

finalists was one of the hardest<br />

things we’ve had to do.”<br />

"This has been the best day<br />

of my life. Cooking in a<br />

real, professional kitchen<br />

with chefs from St Austell<br />

Brewery was great fun."<br />

Following her victory Garnet was<br />

able to showcase her talents by<br />

cooking a three-course awards<br />

dinner for selected guests at the<br />

Brewery Visitor Centre. Diners<br />

included parents, teachers,<br />

industry representatives, the<br />

local media, as well as all the<br />

chef mentors including Garnet’s<br />

mentor Richard Jenkins, head<br />

chef from <strong>The</strong> Globe, <strong>To</strong>psham.<br />

Garnet said, “This has been the<br />

best day of my life. Cooking in<br />

a real, professional kitchen with<br />

chefs from St Austell Brewery<br />

was great fun. I can’t wait to be<br />

back in a professional kitchen.”<br />

Garnet Scott,<br />

Cornish School<br />

Chef of the Year<br />

Garnett cooks a three-course<br />

meal with the chef mentors<br />

18 | SPRING <strong>2018</strong>


AN<br />

X-RATED<br />

BREWING<br />

EXPERIENCE<br />

We let Cornish journalist<br />

(and beer aficionado) Darren<br />

Norbury and our veteran<br />

brewer Merv Westaway loose<br />

in the small batch brewery.<br />

<strong>The</strong> result was a brand new<br />

batch of XXXX Mild.<br />

BEER<br />

???<br />

<strong>The</strong> two beer lovers went<br />

about creating the classic<br />

dark mild, with an added<br />

sprinkling of vanilla pods,<br />

demerara sugar and caramel.<br />

<strong>The</strong> result was a complex, low<br />

gravity, mildly hopped beer,<br />

with a sweet twist. and a very<br />

drinkable abv of 3.6%.<br />

Darren, who is editor of<br />

beertoday.co.uk and specialises in<br />

beer told us a bit more about the<br />

day and also his love of ale:<br />

Why did you decide to<br />

brew XXXX Mild?<br />

DN: Roger Ryman, St Austell's<br />

head brewer, knows I've always<br />

been a fan of XXXX Mild. It was<br />

a no-brainer when he asked<br />

me to come along and help<br />

brew a new batch.<br />

What are the special features of<br />

Milds and XXXX Mild?<br />

DN: Milds are generally lightly<br />

hopped, with malt taking the<br />

starring role. You can have<br />

speciality milds too, which this<br />

version of XXXX Mild is, with its<br />

addition of liquorice and vanilla.<br />

How did you discover your<br />

love for beer? Was it love<br />

at first sip?<br />

DN: I didn't get into real ale<br />

until the mid-1990s. I’d been<br />

drinking lager and faux-<br />

Irish nitro bitters before then.<br />

Fortunately, I saw the light!<br />

What's the next beer trend / beer<br />

news to look out for?<br />

DN: I can see brewers trying<br />

their hand at porters and more<br />

mid-range stouts (there are<br />

already a lot of strong, aka<br />

imperial stouts around).<br />

Your favourite beer<br />

style and why?<br />

DN: If pushed, I'd probably go for<br />

a traditional British IPA,<br />

or an ESB (Extra Special /<br />

Strong Bitter).<br />

Your favourite St Austell beer?<br />

DN: Proper Job IPA! It's a great<br />

showcase for American hops,<br />

but has decent malt balance,<br />

too. Best from a chilled bottled,<br />

in my opinion.<br />

For more information about<br />

Small Batch Beers go to<br />

www.staustellbrewery.co.uk/<br />

smallbatchbrews.<br />

SPRING <strong>2018</strong> | 19


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You can really make a night of it with St Austell<br />

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charming Inns. Imagine waking up to fantastic<br />

coastal or country views and tucking into a hearty<br />

breakfast – the perfect start to your day ahead …<br />

Call us on 0345 2411133, email<br />

reservations@staustellbrewery.co.uk or<br />

visit our website for our latest special offers.<br />

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Located across prime West Country locations, our<br />

selection of properties has something to suit every<br />

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on the coast path or a romantic hideaway near<br />

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COLLECTION

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