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T H E M A G A Z I N E O F S T A U S T E L L B R E W E R Y<br />
STRAIGHT<br />
ISSUE 8 | SPRING <strong>2018</strong><br />
ROYAL<br />
ICING ON<br />
THE CAKE<br />
Proud winners of the Queen’s Award<br />
HARE<br />
BREWERY<br />
OPENING
STRAIGHT<br />
IN THIS ISSUE<br />
PAGE 3<br />
A ROYAL ICING ON THE CAKE<br />
PAGE 4<br />
AWARDS POURING IN<br />
AT THE BREWERY<br />
PAGE 5<br />
MAKEOVER COMES UP TRUMPS<br />
FOR THE CENTRAL<br />
MAJOR REFURBISHMENT FOR<br />
ICONIC PIER HOUSE HOTEL<br />
PAGES 6-7<br />
A BEER FOR ALL SAISONS<br />
PROPER JOB? YES WE CAN<br />
JOIN US ON THE<br />
TRIBUTE BALLOON<br />
PAGE 8<br />
DESIGN SPEAKS FOR ITSELF<br />
PAGES 9-12<br />
HERE COMES THE HARE!<br />
BATH ALES’ ‘HARE BREWERY’<br />
OFFICAL OPENING<br />
PAGE 13<br />
TENANTS VOTE US TOP PUB<br />
COMPANY... AGAIN<br />
NEW FACES AT THE BREWERY<br />
PAGES 14-15<br />
DON'T MIND IF I DO!<br />
PAGE 16<br />
LUCY AND LUKE<br />
SURF TO SUCCESS<br />
TRIBUTE COMES UP STUMPS FOR<br />
CORNWALL CRICKET<br />
PAGE 17<br />
ROWERS DELIGHT AT PILOT GIG<br />
WORLD CHAMPIONSHIPS<br />
PAGE 18<br />
CORNISH SCHOOLS<br />
COOK UP A STORM<br />
PAGE 19<br />
AN X-RATED<br />
BREWING EXPERIENCE<br />
Welcome to the <strong>Spring</strong>/<br />
Summer <strong>2018</strong> edition<br />
of <strong>Straight</strong> to the <strong>Pint</strong>,<br />
the magazine that’s brim-full of<br />
the latest from the home of the<br />
South West’s favourite beers,<br />
pubs and hotels.<br />
Following the worst that winter<br />
could throw at us, the sun is<br />
finally smiling down as we go to<br />
print, bringing to mind the old<br />
adage that spring is nature’s way<br />
of reminding us that every day<br />
is worthy of celebration. And<br />
we’ve certainly got a whole lot to<br />
celebrate in this issue, starting with<br />
the grand opening of the brandnew<br />
Hare Brewery in Warmley,<br />
doubling the brewing capacity for<br />
Bath Ales and ensuring there’ll be<br />
enough Gem and Prophecy, as well<br />
as new-brews Sulis and Lansdown,<br />
to quench thirsts around Bristol<br />
and Bath and the rest of Britain.<br />
See our special supplement for<br />
news of the Hare Brewery which<br />
also features a tap room and visitor<br />
centre, so be sure to drop by and<br />
discover all the reasons why we<br />
chose Bath Ales to join the wider St<br />
Austell Brewery family.<br />
In other great news, we’ve won the<br />
Queen’s Award for Enterprise for<br />
Sustainable Development, which<br />
recognises our ongoing investment<br />
in green brewing and distribution,<br />
innovation and commitment to<br />
the local and wider communities<br />
through our grass roots to county<br />
level sports sponsorship and<br />
Charitable Trust donations.<br />
With all this and much more,<br />
including your chance to<br />
win an exhilarating flight in<br />
our very own Tribute hot air<br />
balloon, here’s wishing everyone<br />
a fantastic summer. Enjoy<br />
yourselves responsibly!<br />
Jeremy Mitchell<br />
Marketing and communications director<br />
jeremy.mitchell@staustellbrewery.co.uk<br />
BACK COVER<br />
HOTEL AND INNS COLLECTION<br />
ST AUSTELL BREWERY<br />
63 Trevarthian Road, St Austell, Cornwall, PL25 4BY<br />
T. 0345 2411122 E. info@staustellbrewery.co.uk<br />
www.staustellbrewery.co.uk
A ROYAL<br />
ICING<br />
ON THE<br />
CAKE<br />
NEWS<br />
We’re very proud to receive the prestigious Queen’s Award for Enterprise,<br />
based on sustainable development.<br />
<strong>The</strong> Queen’s Awards<br />
for Enterprise are the<br />
UK’s most prestigious<br />
business awards celebrating<br />
excellence. Our outstanding<br />
results for sustainable<br />
development mean that we will<br />
hold the esteemed accreditation<br />
for the next 5 years.<br />
Chief executive James Staughton<br />
said of the award, “Winning the<br />
Queen’s Award is an enormous<br />
honour for all of us as it is the<br />
highest accolade that any business<br />
in the UK can aspire to. <strong>The</strong><br />
exacting criteria of the awards<br />
process acted as an excellent way<br />
for us to confirm that we really<br />
are doing as much as we possibly<br />
can to make our operations as<br />
sustainable and environmentally<br />
friendly as possible.”<br />
<strong>The</strong> award recognised many<br />
factors, including our investment<br />
in the reduction of water<br />
consumption and also the energy<br />
saving measures introduced,<br />
enabling our Central Distribution<br />
Centre to go grid-free for<br />
half of 2016!<br />
James added, “<strong>To</strong> us,<br />
sustainability is second nature<br />
and this award isn’t just about<br />
the honour and prestige; just as<br />
important is the added insight it<br />
offers towards the futureproofing<br />
of our business.”<br />
<strong>The</strong> award described the Brewery<br />
as ‘A Cornish brewer and pubcompany<br />
that aims to deliver<br />
distinctive customer experiences<br />
through great products,<br />
innovation and sustainable<br />
business operations.’ We couldn’t<br />
have said it better ourselves!<br />
SPRING <strong>2018</strong> | 3
NEWS<br />
STRAIGHT<br />
AWARDS POURING IN AT THE BREWERY<br />
We tasted success at the recent Bartenders’ Brand Awards with Underdog Session IPA<br />
hitting gold for taste and value, Korev also gained gold for value. Korev and Bath Ales’<br />
Cubic were both awarded silver for taste. Big Job and Hicks both performed well at the<br />
CAMRA SW awards winning gold and bronze respectively in the ‘Real Ale in Bottles’<br />
category. Trelawny and Tribute gained a gold and silver in ‘Bitters’ while Proper Job came<br />
in with a bronze in the regional award. And it’s not just beer…<br />
LICENSEE OF THE YEAR<br />
FINALISTS REVEALED<br />
Two of our pubs have<br />
made it onto the six-strong<br />
shortlist for the Licensee of<br />
the Year competition run<br />
by <strong>The</strong> British Institute of<br />
Innkeeping (BII).<br />
<strong>The</strong> Polgooth Inn and <strong>The</strong><br />
Ship at Pentewan both made<br />
the final cut and the winner<br />
will be announced at the BII’s<br />
spectacular Summer Event at the<br />
HAC Gardens on 5th June.<br />
<strong>The</strong> competition rigorously<br />
assesses standards from car<br />
parks right through to cellars and<br />
kitchens and each entrant is also<br />
interviewed about all aspects of<br />
their business.<br />
Kim Barker from the Ship Inn<br />
was delighted, “<strong>To</strong> have your<br />
efforts and those of the entire team<br />
recognised by the BII is such a<br />
thrill; it’s because of everyone’s<br />
efforts and it’s a real team prize.”<br />
Kim Barker from the Ship Inn<br />
pays tribute to her team effort<br />
A CLEAN BILL OF HEALTH<br />
We’re proud to have been<br />
given the Healthy Workplace<br />
Gold award for the second<br />
year running.<br />
Awarded by the Healthy<br />
Workplace team at Cornwall<br />
Council, we also gained ‘Mentor’<br />
status thanks to many initiatives<br />
introduced over the last year,<br />
including the aptly named<br />
HOPS (Health Optimisation<br />
and Promotion Scheme),<br />
monthly health promotions and<br />
Mindfulness <strong>To</strong>olkits.<br />
Our occupational health<br />
supervisor Chrissie Knight<br />
commented, “Caring for the<br />
workforce has always been<br />
a priority for us and gaining<br />
recognition at this level is<br />
really pleasing.”<br />
Find out more at<br />
www.behealthyatwork.org<br />
<strong>The</strong> team at the Polgooth Inn celebrate<br />
being shortlisted for the BII award<br />
FUNDRAISING ROCKS<br />
Our very own Logan Rock Inn,<br />
in Treen near Penzance, was<br />
named as the first-ever Charity<br />
Fundraising Pub of the Year.<br />
<strong>The</strong> new award, organised<br />
by PubAid and the All-Party<br />
Parliamentary Beer Group attracted<br />
entries from 69 pubs across the<br />
country. Sponsored bike rides,<br />
welly throwing, quizzes, litter picks<br />
and auctions all raised money for<br />
local charities and causes.<br />
Co-founder of PubAid, Des<br />
O’Flanagan said, “It’s hard to think<br />
of a way of fundraising they haven’t<br />
tried! <strong>The</strong>y’re creative and tireless<br />
in their support for local charities<br />
and causes at the Logan Rock.”<br />
Peter and Anita George from Logan Rock<br />
Inn with Piers M Thompson, external<br />
relations director, receive the award<br />
4 | SPRING <strong>2018</strong>
PUBS AND INNS<br />
Lucy and Rob Brewer<br />
at the Pier House<br />
MAKEOVER COMES UP<br />
TRUMPS FOR THE CENTRAL<br />
<strong>The</strong> Central Inn, Newquay is open for business<br />
following an extensive £250,000 investment.<br />
<strong>The</strong> new-look pub now has a revamped ‘sports<br />
bar’ area for fans wanting to see the latest events as<br />
well as fresh, modern seating areas for socialising.<br />
<strong>The</strong> Central also boasts a new, contemporary<br />
restaurant area as well as the ever popular<br />
‘nightclub zone’. <strong>The</strong>re is also stylish signage and<br />
branding to reflect the new-look Inn.<br />
<strong>The</strong> place looks and feels like an<br />
exciting and vibrant new venue<br />
At a special reopening event, featuring DJs and<br />
stilt walkers, delighted manager Paul Mulliner<br />
commented, “We had a clear vision of what we<br />
wanted the Central to offer for both locals and<br />
visitors and the Brewery has come up trumps!<br />
<strong>The</strong> place looks and feels like an exciting and<br />
vibrant new venue and we hope everyone who<br />
comes through the doors feels that too.”<br />
For more information about the new offerings at the<br />
Central, contact Paul, Nikki and the team on<br />
01637 873810 or visit www.thecentralnewquay.co.uk.<br />
MAJOR REFURBISHMENT<br />
FOR ICONIC PIER HOUSE<br />
<strong>The</strong> Pier House on the historic Charlestown<br />
harbour has reopened following a £380,000<br />
refurbishment to restore and modernise the 27<br />
room inn, which started life as a farmhouse on the<br />
harbour in the late 1800s.<br />
<strong>The</strong> extensive project has involved a rework of<br />
existing bar areas and a new bar at the core of the<br />
building as well as improvements to the internal<br />
and external dining areas. <strong>The</strong>re is now greater<br />
accessibility throughout and a new external terraced<br />
seating area to take advantage of the unrivalled<br />
harbourside location.<br />
<strong>The</strong> refurbishment was project managed by the<br />
Brewery’s Patrick Gribbin and Rebecca Groves from<br />
Cardiff-based Design Management Partnership.<br />
Patrick said, “We’re immensely proud of what we<br />
have achieved at the Pier House. By increasing the<br />
accessibility we’ve opened up the site to many more<br />
people and allowed so much more opportunity<br />
for guests to appreciate the amazing views<br />
from the hotel.”<br />
For information about the Pier House, including<br />
bookings for dining and accommodation, visit<br />
www.pierhousehotel.com.<br />
SPRING <strong>2018</strong> | 5
BEER<br />
STRAIGHT<br />
JOIN US ON<br />
THE TRIBUTE<br />
BALLOON<br />
<strong>The</strong> eagle-eyed among you<br />
may have noticed that the<br />
Tribute balloon has taken to<br />
the skies again for the summer.<br />
A BEER FOR ALL SAISONS<br />
Marks & Spencer asked us to exclusively brew a brand<br />
new beer, Cornish Saison (5.9% ABV), as part of their<br />
permanent own-brand range.<br />
Recently launched<br />
nationwide in 330ml<br />
cans, the Cornish Saison<br />
(meaning ‘season’) is based on a<br />
traditional southern Belgian style,<br />
with added notes of black pepper<br />
and citrus and gently spiced with<br />
ginger, lemon and lime zest.<br />
<strong>The</strong> new brew should<br />
definitely hit the spot on those<br />
(hopefully) warm summer<br />
evenings ahead.<br />
Brewing director, Roger<br />
Ryman, said, “We’re proud<br />
to have been selected by<br />
Marks & Spencer to brew<br />
Cornish Saison, a much-loved<br />
traditional beer style, with<br />
our own unique Cornish<br />
twist on it.”<br />
Following a wonderful flight that<br />
took off from the Boconnoc Estate<br />
on a spectacular sunny day in May,<br />
we’re planning several flights across<br />
the South West and are looking<br />
forward to being part of the <strong>2018</strong><br />
Bristol Balloon Fiesta, Europe’s largest<br />
annual meeting of hot-air balloons<br />
(August 9th to 12th). Tweet us<br />
@StAustellBrew if you see it!<br />
One special trip we are planning for<br />
later in the year is to travel up through<br />
Cornwall from the far west and up as<br />
far as we can go in a day. You might be<br />
able to join us on this journey through<br />
the clouds. Visit the website www.<br />
staustellbrewery.co.uk to find out how.<br />
If you’d like information about<br />
the Tribute balloon, contact our<br />
partners at First Flight,<br />
www.hotair-balloonrides.co.uk.<br />
PROPER JOB? YES WE CAN<br />
Proper Job, our award-winning Cornish IPA, is now<br />
available in 330ml cans. <strong>The</strong> new six-packs, complete<br />
with recyclable can holder, have launched exclusively<br />
in Tesco stores nationwide.<br />
<strong>The</strong> Proper beer (5.5%<br />
ABV), one of the UK’s<br />
first new wave of<br />
modern-style IPAs, is already the<br />
biggest selling premium bottled<br />
IPA in the UK. Jeremy Mitchell,<br />
marketing and communications<br />
director commented, “We’re<br />
delighted to be introducing<br />
Proper Job in a convenient 330ml<br />
can. It’s one of our most popular<br />
and celebrated beers, and has<br />
a loyal and growing following<br />
across the country.”<br />
6 | SPRING <strong>2018</strong>
BEER<br />
BEER HEADLINING<br />
THIS SUMMER’S<br />
FESTIVAL SEASON!<br />
We’re excited to be quenching<br />
your thirst at many festivals<br />
and events:<br />
1-3 JUNE<br />
Great Estate Festival, Scorrier<br />
House, Redruth, Cornwall<br />
7-9 JUNE<br />
Royal Cornwall Show,<br />
Wadebridge, Cornwall<br />
8-10 JUNE<br />
Tunes in the Dunes,<br />
Perranporth, Cornwall<br />
15-17 JUNE<br />
Goldcoast Oceanfest,<br />
Croyde, Devon<br />
6-7 JULY<br />
Night Surf – UK Pro Surf,<br />
Newquay, Cornwall<br />
20-22 JULY<br />
Bristol Harbourside Festival<br />
27-28 JULY<br />
Polzeath Beer Festival,<br />
Polzeath, Cornwall<br />
7-11 AUGUST<br />
Great British Beer Festival,<br />
Olympia, London<br />
9-12 AUGUST<br />
Bristol International<br />
Balloon Fiesta<br />
21-23 SEPTEMBER<br />
Looe Music Festival,<br />
Looe, Cornwall<br />
6-7 OCTOBER<br />
British Nationals Surfing,<br />
Newquay, Cornwall<br />
27-28 OCTOBER<br />
Masked Ball, Helston,<br />
Cornwall<br />
SPRING <strong>2018</strong> | 7
INTEREST<br />
STRAIGHT<br />
DESIGN SPEAKS<br />
FOR ITSELF<br />
We recently challenged<br />
students of sustainable design<br />
at Falmouth University to<br />
create a piece of pub or bar<br />
furniture to support Tribute’s<br />
new ‘quality speaks for itself’<br />
strapline.<br />
<strong>The</strong> brief explained that<br />
the item would need to<br />
provide ‘an enhanced<br />
quality customer experience<br />
through innovation, aesthetics,<br />
design, craft work or the<br />
materials used’ and with a<br />
grand prize of £1000, as well<br />
as the chance to showcase the<br />
winning design at this year’s<br />
Royal Cornwall Show, we got<br />
some pretty innovative and<br />
wonderful ideas!<br />
After visiting the Brewery with<br />
department head, Drummond<br />
Masterton, the students set about<br />
creating their masterpieces, with<br />
a follow-up feedback session to<br />
check that their projects were<br />
both achievable and practical.<br />
<strong>The</strong> judging team, including<br />
brewery directors Piers<br />
Thompson and Steve Worrall,<br />
were treated to some amazing<br />
work, including giant storytelling<br />
chairs, in-glass souvenir chillers<br />
and multiple use bar stool/<br />
tables. For scalability, practicality,<br />
design and pure fun, the final<br />
prize was awarded to 21-year old<br />
Drew Spathaky.<br />
Drew’s special ‘Tribute Tray’,<br />
using locally sourced, sustainable<br />
materials allowed pints of Tribute<br />
to be carried across a crowded<br />
bar without fear of spillage. He<br />
also added a special ‘phoneslot’,<br />
designed for customers<br />
to ‘park’ their phones and bar<br />
games in the base to encourage<br />
users to interact and enjoy each<br />
other’s company.<br />
Picking up his award, Drew said,<br />
“This has been an amazing project<br />
and I’m so thrilled to have won<br />
it. It’s great to be able to work<br />
with a real brand as a student and<br />
we are all really thankful to the<br />
Brewery for allowing us to have a<br />
go at solving a real challenge for<br />
the real world.”<br />
8 | SPRING <strong>2018</strong>
BEER<br />
HERE COMES THE HARE!<br />
<strong>The</strong> all-new ‘Hare Brewery’ has officially opened at the Bath Ales HQ, between Bath<br />
and Bristol following a substantial investment by St Austell Brewery.<br />
SPRING <strong>2018</strong> | 9
BEER<br />
HERE COMES THE HARE!<br />
Over 500 guests joined celebrations at the<br />
brewery, which was officially opened in<br />
May by Tarquin McDonald, chief executive,<br />
Bath Rugby. <strong>To</strong> mark the occasion a bronze hare<br />
statue, crafted by Cornish artist Hamish Mackie,<br />
was unveiled – a symbolic gesture to mark the<br />
coming together of Bath and Cornwall following the<br />
purchase of Bath Ales by St Austell Brewery in 2016.<br />
As the South West’s most sophisticated<br />
and technologically advanced brew house,<br />
it’s a project that we’re immensely proud of<br />
Darren James, our senior brewer, said, “Opening<br />
Hare Brewery – which we’ve built from the ground<br />
up – is a very exciting moment for everyone<br />
involved. Extra capacity means more beer for Bath<br />
Ales’ drinkers including a wider range of styles on<br />
the new equipment”<br />
Fronted by flagship ale Gem, alongside the existing<br />
stable of beers, the four-vessel facility means we can<br />
also brew a bigger variety of exciting new beers,<br />
including new IPA, Lansdown and our first ever<br />
lager, Sulis.<br />
We’ll be holding regular brewery tours for beer fans<br />
to see the new kit and visitors can also pay a visit to<br />
the new tap room.<br />
James Staughton, chief executive, St Austell<br />
Brewery, commented, “We’re delighted to be<br />
up and running, brewing beer and welcoming<br />
visitors to Hare Brewery. As the South West’s most<br />
sophisticated and technologically advanced brew<br />
house, it’s a project that we’re immensely proud of.”<br />
Brewing director, Roger Ryman, who oversees<br />
brewing and production at Bath Ales and St Austell<br />
Brewery added, “From the very start of the project<br />
we’ve all shared a clear vision for Hare Brewery:<br />
to build one of the region’s most technologically<br />
advanced and fully bespoke brewhouses. <strong>To</strong><br />
see this come to fruition today is a milestone<br />
moment for us.”<br />
Bath Rugby’s<br />
Tarquin McDonald (left)<br />
with St Austell Brewery’s<br />
James Staughton at the Hare<br />
Brewery official opening<br />
10 | SPRING <strong>2018</strong>
BEER<br />
NEW! SULIS – THE ULTIMATE ENGLISH LAGER<br />
Brewing a lager is a meticulous science. We’ve taken everything we’ve learned from the great lager brewers<br />
of Germany to make a classic, bready and moreish lager then hopped it with exciting new hop varieties to<br />
give it a unique fresh lemon aroma. Sulis is light and refreshing and with an abv of 4.2% (4.4% in cans) is a<br />
perfect summer beer. Find out more about Sulis on the new look website: bathales.com.<br />
HARE ON THE HILL<br />
<strong>To</strong> celebrate the new brewery, a 50 x 25 metre hare<br />
was hand painted by Bristol street artist (Gage<br />
Graphics) on a farm hillside in Bathford, just a few<br />
miles from the Bath Ales brewery.<br />
ARTIST: GAGE GRAPHICS<br />
<strong>The</strong> Hare stayed for a couple of weeks before the<br />
environmentally-friendly paint dissolved and was<br />
washed away by the rain. It was located by one of<br />
the main commuter train lines into Bath and set<br />
tongues wagging.<br />
SPRING <strong>2018</strong> | 11
BEER<br />
HERE COMES THE HARE!<br />
WEBSITE LAUNCH<br />
As part of the opening of the Hare<br />
Brewery we have also launched our<br />
brand new website – bathales.com<br />
<strong>The</strong> aim was to create a more beer-focused<br />
website to showcase the brewery and our<br />
extended Bath Ales beer range. <strong>The</strong> website is<br />
image-led, vibrant and – we hope – an exciting<br />
digital shop window for promoting Bath Ales to<br />
trade customers and beer drinkers alike.<br />
For more information about Bath Ales and its beer range, tours<br />
and taproom opening times, visit: www.bathales.com.<br />
You can also follow us on social media via<br />
Twitter: @bathales Facebook: bathales Instagram: @bathales<br />
12 | SPRING <strong>2018</strong>
TENANTS<br />
VOTE US<br />
TOP PUB<br />
COMPANY...<br />
AGAIN<br />
NEW FACES AT<br />
THE BREWERY<br />
We’re pleased to be welcoming two new faces to<br />
our senior management team.<br />
NEWS<br />
We’ve been named the UK’s<br />
best tenanted pub company<br />
for the sixth time in a row.<br />
<strong>The</strong> award is made extra<br />
special as it’s voted for by<br />
the tenants themselves.<br />
This year’s survey by<br />
independent food and drink<br />
research agency, M&C Allegra<br />
interviewed 1,200 tenants across<br />
13 pub companies across the<br />
UK. Special mention was made<br />
on our great relationships and<br />
support to our tenanted estate in<br />
terms of business controls and<br />
point of sale equipment.<br />
We scored a very healthy overall<br />
score of 8.73 out of 10, with<br />
day-to-day dealings with the<br />
Brewery rated at 8.92 out of 10,<br />
up 13% on 2017.<br />
According to Steve Worrall, retail<br />
director, the success of the tenant-<br />
Brewery relationships stems from<br />
listening to them to find out what<br />
they really need and sharing<br />
best practice.<br />
Steve said, “We are delighted to<br />
have come out top in the latest<br />
Tenant Track survey and to have<br />
again increased our scores. We<br />
continue to roll out initiatives<br />
and look to provide the best<br />
support possible to tenants and<br />
their teams to help promote best<br />
retail practices.”<br />
New people director Tamsyn Hawkins joins the Brewery to ensure<br />
we have the best possible people working to deliver and grow the<br />
business. Tamsyn brings 20 years’ industry experience and as part<br />
of her new role she will oversee our training and development<br />
centre, helping to develop the next generation in the licensed trade.<br />
Tamsyn said, “I’m thrilled to be starting in my new role at St<br />
Austell Brewery. Being from Cornwall, I’m excited to be joining<br />
such a successful and diverse west country organisation.”<br />
Meanwhile, new procurement director Andrew Holden has joined<br />
to ensure our supply chains are really working to help maintain<br />
and push further growth for the Brewery. Andrew is already a<br />
familiar face to us after spending the last decade in a similar role<br />
at our near neighbours, the Eden Project. During this time Andrew<br />
was responsible for developing our partnership with Eden Project<br />
to supply Eden inspired beers from the Small Batch Brewery and<br />
also our sponsorship of the Eden Sessions.<br />
Andrew said, “St Austell grew to be the largest individual supplier<br />
to Eden and it was obvious to me that with its award-winning<br />
beers and professional team, sales growth was happening at an<br />
unprecedented level. My aim is to harness that growth by gaining a<br />
full understanding of the supply chain, apply intelligent solutions<br />
and gain best value for the Brewery”<br />
Welcome aboard Tamsyn and Andrew!<br />
SPRING <strong>2018</strong> | 13
INTEREST<br />
STRAIGHT<br />
14 | SPRING <strong>2018</strong>
DON’T MIND IF<br />
I Do!<br />
INTEREST<br />
When Derbyshire couple Jay and Ali Keily decided to tie the knot, they knew exactly what<br />
the theme was going to be, a Tribute to their two main loves – each other and beer!<br />
Jay first encountered Tribute at his local, <strong>The</strong><br />
Greyhound in Belper, as he explains, “I went out<br />
for a beer with my friend Winston (who went<br />
on to be my best man) and he pointed out Tribute,<br />
telling me it was lovely. I ordered<br />
myself a pint and it instantly became a<br />
favourite. Ali and I went out soon after<br />
and discovered Proper Job. That then<br />
became our absolute favourite beer!”<br />
<strong>The</strong> couple began visiting Cornwall<br />
regularly, getting engaged on<br />
Porthgwidden Beach in St Ives in 2016.<br />
<strong>The</strong>y paid their first visit to St Austell<br />
Brewery the following day and it was<br />
here that the idea of a Brewery-themed<br />
wedding took shape<br />
“Over the years, we have visited<br />
many breweries around the country<br />
but our visit to St Austell was by<br />
far the best we had experienced.<br />
<strong>The</strong> friendly family brewery feel<br />
really shone through and the<br />
lady conducting the tour was so<br />
passionate about the brewery and<br />
its values and history that we couldn't<br />
help but be impressed.”<br />
“As we got a little tipsy sampling all the beers at the<br />
Brewery, it just seemed an obvious thing to try to<br />
incorporate it into our special day.”<br />
As part of the big day celebrations at Tregenna<br />
Castle, different St Austell beers were used as table<br />
names, the cake was based around a St Austell<br />
Brewery local and there was even a mini beer<br />
festival as part of the evening entertainment.<br />
Jay explained why the couple were<br />
so keen to include us as part of<br />
their wedding celebrations, “Often<br />
with a brewery, you get one or<br />
two particularly nice beers and<br />
the rest are either pretty much the<br />
same or average. But St Austell<br />
have so many really good quality<br />
and versatile beers. From now<br />
on, whenever we have a pint<br />
of a St Austell beer, we will be<br />
reminded of our wedding day and<br />
happy memories.”<br />
Different St Austell<br />
beers were used as table<br />
names, and the cake<br />
was based around a St<br />
Austell Brewery local<br />
So what’s the recipe for a perfect<br />
marriage? According to Ali, it’s all about love,<br />
respect, trust, fun, laughter and quality time<br />
together with a Proper beer!<br />
SPRING <strong>2018</strong> | 15
NEWS<br />
STRAIGHT<br />
LUCY AND LUKE SURFING TO SUCCESS<br />
<strong>The</strong> national surfing<br />
elite descended<br />
upon Watergate Bay<br />
in May for the Korev<br />
sponsored, English<br />
National Surfing Championships. <strong>The</strong> finals day saw some amazing<br />
Cornish surf and some equally thrilling riding, with the men’s final<br />
described by some as one of the most progressive, high quality and<br />
electrifying finals to come out of England in decades. Korev ambassadors<br />
and team riders Lucy Campbell from Woolacoombe and Newquay’s<br />
Luke Dillon made some serious waves with Lucy retaining her English<br />
Women’s title and Luke coming a close second in the men’s event.<br />
Picking up the Women’s Open trophy, Lucy said, “It’s a real thrill to<br />
win this title again. While we travel year-round to compete in some of<br />
the most amazing waters, it’s still an incredible feeling to come back to<br />
the UK and go up against people you know and who you’ve grown up<br />
with in competition.” <strong>The</strong> weekend had a typically relaxed vibe, with<br />
DJs on hand to provide some great tunes and Korev on tap to quench<br />
the bank holiday thirst.<br />
TRIBUTE COMES<br />
UP STUMPS FOR<br />
CORNWALL CRICKET<br />
Our partnership with<br />
Cornwall Cricket is set<br />
to continue this summer and<br />
will see Tribute remaining<br />
as the official beer of<br />
Cornwall Cricket.<br />
We have also pledged a<br />
financial commitment to help<br />
grassroots clubs who sign up<br />
across Cornwall with day-today<br />
running costs.<br />
Simon Menneer, Cornwall<br />
Cricket CEO, said, “We’re<br />
delighted to be able to<br />
continue our relationship<br />
with St Austell Brewery and<br />
to bring our community<br />
cricket clubs some muchneeded<br />
financial support.”<br />
16 | SPRING <strong>2018</strong>
ROWERS DELIGHT AT PILOT<br />
GIG WORLD CHAMPIONSHIPS<br />
INTEREST<br />
We crowned our longstanding partnership with the Cornish Pilot Gig Association by signing<br />
up as a key sponsor for this year’s World Pilot Gig Championships on the Scillies.<br />
<strong>The</strong> Championships are<br />
a real highlight of the<br />
rowing calendar and<br />
upwards of 160 boats from across<br />
the UK, Euope and the USA<br />
converged on the islands for the<br />
first weekend in May. Not bad for<br />
an event which started in 1990<br />
with just 19 local boats!<br />
Tribute was the official beer of<br />
the weekend, providing some<br />
much needed refreshment in the<br />
ever popular ‘Tunnel canteen’.<br />
We welcomed contestants and<br />
spectators too with Tribute<br />
banners adorning the town quay.<br />
Speaking of the sponsorship deal,<br />
Jeremy Mitchell, our marketing<br />
and communications director<br />
said, “We have been proud<br />
supporters of pilot gigs for well<br />
over a decade now, so to become<br />
official joint sponsors of the World<br />
Championships is the natural<br />
progression of our commitment.”<br />
<strong>The</strong> Cornish Pilot Gig has a long and<br />
hard-working history. In the early<br />
1800s there would have been around<br />
200 gigs around the Cornish coastline.<br />
<strong>The</strong>y used to help larger vessels to<br />
navigate a safe passage around the<br />
treacherous coastline and also help<br />
rescue those in danger. <strong>The</strong> Pilot<br />
Gig was also the transport of choice<br />
many smugglers!<br />
Shortly after World War II, the<br />
working life of the pilot gig<br />
diminished, but racing for pleasure<br />
soon became popular and continues to<br />
grow and grow!<br />
WORLD CHAMPIONSHIPS<br />
RESULTS<br />
Men’s Trophy<br />
1st Looe in Currah’s Pride<br />
2nd Caradon in the Ann Glanville<br />
3rd Falmouth in Black Rock<br />
Women’s Trophy<br />
1st Caradon in the Ann Glanville<br />
2nd Falmouth in Black Rock<br />
3rd Mounts Bay in Kensa<br />
Terry Ward, committee advisor<br />
for the Championships added,<br />
“We simply couldn’t handle<br />
every aspect of the event<br />
without some further external<br />
sponsorship. <strong>The</strong> first people that<br />
we approached were St Austell<br />
Brewery and it quickly became<br />
obvious that we were pushing<br />
against an open door”<br />
SPRING <strong>2018</strong> | 17
FOOD<br />
STRAIGHT<br />
CORNISH SCHOOLS COOK UP A STORM<br />
We recently worked with four local schools on the inaugural Cornish School Chef competition.<br />
<strong>The</strong> competition aimed to<br />
encourage budding young<br />
chefs to develop their<br />
skills and discover more about a<br />
career in hospitality.<br />
After three gruelling rounds<br />
featuring challenges such as<br />
‘starters for under a fiver’ and<br />
delicious ‘locally sourced main<br />
courses’ as well as special chef<br />
mentoring sessions, the budding<br />
master chef was crowned.<br />
Thirteen-year-old Garnet Scott of<br />
Roseland Acadamy was named<br />
as the Cornish School Chef of<br />
the Year, at the finals held at<br />
Cornwall College.<br />
<strong>The</strong> Brewery Visitor Centre Head<br />
Chef Kevin Rouse, also one of<br />
the chef mentors, was impressed,<br />
saying, “All of us professionals<br />
were amazed at the quality of<br />
all of the entries, so picking the<br />
finalists was one of the hardest<br />
things we’ve had to do.”<br />
"This has been the best day<br />
of my life. Cooking in a<br />
real, professional kitchen<br />
with chefs from St Austell<br />
Brewery was great fun."<br />
Following her victory Garnet was<br />
able to showcase her talents by<br />
cooking a three-course awards<br />
dinner for selected guests at the<br />
Brewery Visitor Centre. Diners<br />
included parents, teachers,<br />
industry representatives, the<br />
local media, as well as all the<br />
chef mentors including Garnet’s<br />
mentor Richard Jenkins, head<br />
chef from <strong>The</strong> Globe, <strong>To</strong>psham.<br />
Garnet said, “This has been the<br />
best day of my life. Cooking in<br />
a real, professional kitchen with<br />
chefs from St Austell Brewery<br />
was great fun. I can’t wait to be<br />
back in a professional kitchen.”<br />
Garnet Scott,<br />
Cornish School<br />
Chef of the Year<br />
Garnett cooks a three-course<br />
meal with the chef mentors<br />
18 | SPRING <strong>2018</strong>
AN<br />
X-RATED<br />
BREWING<br />
EXPERIENCE<br />
We let Cornish journalist<br />
(and beer aficionado) Darren<br />
Norbury and our veteran<br />
brewer Merv Westaway loose<br />
in the small batch brewery.<br />
<strong>The</strong> result was a brand new<br />
batch of XXXX Mild.<br />
BEER<br />
???<br />
<strong>The</strong> two beer lovers went<br />
about creating the classic<br />
dark mild, with an added<br />
sprinkling of vanilla pods,<br />
demerara sugar and caramel.<br />
<strong>The</strong> result was a complex, low<br />
gravity, mildly hopped beer,<br />
with a sweet twist. and a very<br />
drinkable abv of 3.6%.<br />
Darren, who is editor of<br />
beertoday.co.uk and specialises in<br />
beer told us a bit more about the<br />
day and also his love of ale:<br />
Why did you decide to<br />
brew XXXX Mild?<br />
DN: Roger Ryman, St Austell's<br />
head brewer, knows I've always<br />
been a fan of XXXX Mild. It was<br />
a no-brainer when he asked<br />
me to come along and help<br />
brew a new batch.<br />
What are the special features of<br />
Milds and XXXX Mild?<br />
DN: Milds are generally lightly<br />
hopped, with malt taking the<br />
starring role. You can have<br />
speciality milds too, which this<br />
version of XXXX Mild is, with its<br />
addition of liquorice and vanilla.<br />
How did you discover your<br />
love for beer? Was it love<br />
at first sip?<br />
DN: I didn't get into real ale<br />
until the mid-1990s. I’d been<br />
drinking lager and faux-<br />
Irish nitro bitters before then.<br />
Fortunately, I saw the light!<br />
What's the next beer trend / beer<br />
news to look out for?<br />
DN: I can see brewers trying<br />
their hand at porters and more<br />
mid-range stouts (there are<br />
already a lot of strong, aka<br />
imperial stouts around).<br />
Your favourite beer<br />
style and why?<br />
DN: If pushed, I'd probably go for<br />
a traditional British IPA,<br />
or an ESB (Extra Special /<br />
Strong Bitter).<br />
Your favourite St Austell beer?<br />
DN: Proper Job IPA! It's a great<br />
showcase for American hops,<br />
but has decent malt balance,<br />
too. Best from a chilled bottled,<br />
in my opinion.<br />
For more information about<br />
Small Batch Beers go to<br />
www.staustellbrewery.co.uk/<br />
smallbatchbrews.<br />
SPRING <strong>2018</strong> | 19
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