Diplomatic World_nummer 57

Not as easy as it sounds because future failed
organisations simply don’t invest in long-term
relationships and are confused on the concepts of
flexibility and opportunity.
An Innovation in Diplomacy methodology within a solid
corporate diplomacy strategy awards us a self-awareness of
who we are and what we stand for in our corporate culture.
“The empires of the future are empires of the mind,” said
Winston Churchill, and it is valid today.
Corporate Diplomacy and Cultural Intelligence are
blistering topics inside of an organisation today. The job
market demands men and women who are cross-culturally
astute in dealing with the stakeholders to build a productive
relationship — a relationship in which a stakeholder is
helped to obtain his objectives while delivering on added
value. In any given situation, knowledge of those skills is a
talent that can be learned.
Business success in international markets is more than just
being the greatest in the known bubble. It requires building
bonds of understanding within and across distinct strategic
communication philosophies. Therefore, it is a central
instrument for today’s official, manager or professional
ready for worldwide opportunities.
If we are thinking about a big investment decisions of
100 million euros or small investments of 10 million,
firms follow business models, indicators and analyses
that were previous defined. When we define corporate
diplomacy methodologies as add-on indicators, we are not
talking about vague introductions or non-valued business
development actions but quantifiable results through
partnerships and reputation measurement tools that clearly
show the financial and social impact in the workplace.
Ines Pires
to create the ecosystem that helps to channel and quantify
the market opportunities and avoid mistakes that cost
organisations millions of euros by failing to develop
intelligence-care with external stakeholders.
Now stand up, imagine you can see the world from outside
in. If you can visualize both pictures now “inside out” and
“outside in” you have the key for society transformation,
evolution, revenues opportunities but above all to impact
others.
In her new book, Corporate Diplomacy, The ISPD+
Innovation in Diplomacy Group founder, Ines Pires
advises public and private organisations to build the
capability to communicate strategically to develop
long lasting alliances.
We update the momentum and monitoring progress
of initiatives such as business innovation and state
sustainability with whatever indicators they are tracking.
Corporate diplomacy strategies linked with cultural
intelligence figure out how external stakeholders link into
the existing indicators and how we can monitor those addons
and improve upon those existing indicators.
To strengthen innovative strategic communication in
organisations we must make the structural changes to adapt
to new markets in new realities. Relationships are built and
maintained based on reputation and trust. Partnerships
among sectors, industries and philosophies will continue
ABOUT
Ines Pires is an economist, human interactions
scholar and entrepreneur. Due to her vision to fill
the gap between cultural intelligence learning across
industries and business development results, she is
an interactions innovator. She has different awards
and advised Forbes 500 corporations, governments
of more than 100 countries and she is a published
author. She is the founder of the ISPD Group and the
global network Innovation in Diplomacy.
https://youtu.be/z5UUyHyrbDU
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